Podcast Summary: SEO in 2025: How Teachers Can Rank on Google & Pinterest

Published on June 18, 2025, on The CEO Teacher® Podcast hosted by Kayse Morris.

Introduction to SEO for Teacherpreneurs

In the June 18, 2025 episode of The CEO Teacher® Podcast, host Kayse Morris delves into the critical topic of Search Engine Optimization (SEO) and its evolving trends in 2025. Aimed specifically at teacherpreneurs—teachers looking to monetize their expertise online—Kayse outlines strategies to effectively rank on major platforms like Google and Pinterest to enhance visibility and drive conversions.

Kayse Morris [00:00]: "SEO stands for Search Engine Optimization and we're going to talk about the trends in 2025, specifically how teachers can rank on Google and Pinterest and get people to convert."

Understanding SEO for Teacherpreneurs

Kayse simplifies SEO by comparing it to the familiar dynamics of a teacher's lounge gossip, emphasizing its role in ensuring that valuable content is consistently discovered online.

Kayse Morris [02:30]: "Think of search engine optimization kind of like the teacher's lounge gossip, but only in a good way. It's all about making sure your awesome content is being talked about and found in the vast halls of the Internet."

She highlights that while social media platforms like TikTok utilize SEO, the focus of this episode is on non-social media SEO strategies, particularly on Google and Pinterest—two powerful tools for educators.

Google SEO Strategies in 2025

1. Keyword Research

Effective SEO begins with thorough keyword research. Kayse recommends using tools like Answer the Public and Ubersuggest to identify practical and actionable search terms that teachers are actively using.

Kayse Morris [10:15]: "You want to choose keywords that you know people are asking about specifically teachers, and you want to make sure they are genuinely searching for practical, actionable terms."

Example Keywords:

• Easy classroom management tips
• Interactive 4th grade math worksheets
• Fun activities for middle school science

2. Optimizing Blog Posts

Optimizing blog content involves several key elements:

• Compelling Titles: Incorporate primary keywords to grab attention.

  Kayse Morris [12:45]: "Titles like 5 Secrets for Stress Free Lesson Planning or 10 Quick Tips for an Organized Classroom are absolutely irresistible."

• Structured Content: Use H2 and H3 headings to make the content skimmable and visually appealing.

• Meta Descriptions: Craft engaging, keyword-rich descriptions to improve click-through rates.

3. Content Freshness

Maintaining content freshness is crucial as Google favors regularly updated content. Kayse shares her personal experience of a blog post from 2018 still generating significant traffic by consistently refreshing it with new insights, data, and visuals.

Kayse Morris [18:30]: "If you have a blog post that's driving an insane amount of traffic every single year, you want to make sure you are inside of that blog post going, how can I make this fancier?"

Strategies:

• Add new experiments, worksheets, and seasonal activities.
• Incorporate teacher-specific downloadable resources like checklists and printable guides.

4. Success Story

Kayse narrates the story of a teacher who regularly updates her first-grade science lesson plans blog post. By adding fresh content and resources, she maintained top rankings on Google, ensuring a steady influx of new visitors annually.

Kayse Morris [19:50]: "Imagine a teacher who consistently refreshed her first grade science lesson plans blog post by regularly adding fresh experiments, printable worksheets and seasonal activities. She soared to the top spot on Google and kept attracting new visitors month after month."

Pinterest SEO Strategies in 2025

1. Keyword Research

Pinterest remains a powerful tool for teachers. Kayse emphasizes using Pinterest's autocomplete feature to discover trending topics within your niche.

Kayse Morris [23:00]: "You're going to use the autocomplete feature in Pinterest's search bar to discover exactly what fellow educators are searching for."

Tips:

• Pin for three months ahead, considering upcoming events and seasonal trends.

2. Optimizing Pins

Creating visually appealing pins is essential for engagement and click-throughs.

• Dimensions: 1000 by 1500 pixels.
• Design: Use easy-to-read fonts, vibrant colors, and compelling images.
• Descriptions: Incorporate keywords and a call-to-action without over-explaining.

Kayse Morris [27:15]: "Create visually irresistible pins that are clear, colorful and click worthy."

3. Board and Profile Optimization

Organize Pinterest boards with specificity and maintain a consistent brand aesthetic.

• Examples of Board Names: Second Grade Writing Prompts, Interactive Science Projects.
• Consistency: Ensure a visually cohesive profile to make it easy for users to navigate and find resources.

4. Success Story

Kayse shares an example of a teacher who created a single pin focused on classroom management tips. By optimizing it with relevant keywords and an eye-catching design, the pin significantly boosted blog traffic by 300%.

Kayse Morris [29:40]: "A teacher created a single pin on classroom management tips and strategically loaded it with relevant keywords and gave it an eye catching design that pin skyrocketed traffic to their blog, boosting views by 300%."

Cross-Platform SEO Strategy: Google and Pinterest

Kayse underscores the importance of a cross-platform SEO strategy that leverages both Google and Pinterest to maximize visibility.

Kayse Morris [31:50]: "Imagine if your best classroom resources could simultaneously be on the hallway bulletin board and in the morning announcements. That's exactly how cross platform SEO works."

Strategies:

• Pin Optimized Content Regularly: Ensure blog posts are consistently pinned with optimized images.
• Integrate Graphics: Include Pinterest-optimized images within blog posts to encourage pinning.
• Consistent Keywords: Use matching keywords across both platforms to enhance mutual visibility.

Example:
A teacherpreneur with a blog post titled "Middle School Math Activities" created vibrant, keyword-rich pins linking directly to her blog. This consistent pinning strategy doubled her website traffic and significantly increased her followers and email subscribers.

Actionable Homework for Listeners

Kayse assigns practical tasks to listeners to implement the discussed strategies:

1. Keyword Research: Use Answer the Public, Ubersuggest, or Pinterest Trends to identify relevant keywords.
2. Optimize a Blog Post: Refresh or create a blog post focused on selected keywords.
3. Create Pinterest Pins: Design five keyword-rich, visually appealing pins.

Kayse Morris [34:10]: "Your CEO teacher homework is to dive into keyword research using the two topics answer the public and ubersuggest or Pinterest trends."

She encourages listeners to share their progress on Instagram @theceoteacher for community support and motivation.

Sneak Peek into Next Episode

Kayse hints at upcoming topics to keep listeners engaged:

Kayse Morris [38:00]: "Next week's episode is going to be talking about AI tools that every teacherpreneur needs to scale in 2025. And one more exciting tip that I wanted to remind you about is that we are going into a huge deep dive on email marketing."

Conclusion

In this episode, Kayse Morris provides teacherpreneurs with comprehensive strategies to enhance their online presence through effective SEO on Google and Pinterest. By following her actionable tips, teachers can ensure their valuable resources reach a broader audience, driving both engagement and revenue.

For more detailed strategies and support, visit kaysemorris.com.