Podcast Summary: The CEO Teacher Podcast – "Stop Ignoring Your Email List"
Episode Details:
- Title: Stop Ignoring Your Email List
- Host: Kayse Morris
- Release Date: January 22, 2025
Introduction and Personal Insights
In the latest episode of The CEO Teacher Podcast, host Kayse Morris kicks off with a personal recount of her vibrant birthday weekend. Sharing snippets from her Instagram, Kayse connects with her audience by highlighting her relatable experiences, including running a half marathon, attending a concert, and enjoying a game of Topgolf. This warm introduction sets the tone for a personable and engaging discussion ahead.
The Critical Importance of Email Lists
Kayse dives straight into the episode’s core theme: the often-overlooked potential of email lists for teacher entrepreneurs. She emphasizes that "your email list belongs to you. Social media does not" ([04:15]). This statement underscores the vulnerability associated with relying solely on social media platforms, which can change algorithms or vanish overnight, leaving businesses stranded.
Resilience Against Social Media Fluctuations
Highlighting recent events like the TikTok ban, Kayse illustrates the precariousness of depending entirely on social media. She shares a real-world example from her mastermind group, mentioning a member who "had an email list but hadn't sent an email in like a year" ([08:30]). This emphasizes the necessity of not only building but also actively maintaining an email list to ensure continuous engagement and stability.
Advantages of Email Marketing Over Social Media
Kayse presents compelling statistics to advocate for email marketing:
- Return on Investment (ROI): For every $1 spent, email marketing yields a $36 to $40 return ([12:20]).
- Effectiveness: Email strategies are 40 times more effective than social media in generating sales ([16:45]).
- User Engagement: 99% of email users check their inbox daily, and 62% prefer email as their top communication channel with small businesses ([19:10]).
She contrasts these numbers with social media's lower ROI, highlighting that "email is a form of direct marketing which allows you to create valuable personal touches at scale" ([10:05]).
Building a Sustainable Business Foundation
Addressing the question, "Why can't I just keep selling my resources on TPT, Etsy, Amazon, social media and call it a day?", Kayse responds by advocating for owning one’s marketing channels. She states, "I always encourage you to build your future on some land that you actually own" ([22:00]). This metaphor reinforces the idea of creating a stable and controllable foundation through email lists.
The CEO Teacher Connection Marketing Framework
Kayse outlines her proprietary CEO Teacher Connection Marketing framework, which comprises four key strategies:
- Build Your List
- Nurture Your List
- Connect with Your List
- Sell to Your List
This cyclical process ensures continuous growth and engagement, fostering long-term relationships with subscribers. She elaborates that "connection marketing is the way that you relate to your people through the power of your story, who you are as a person" ([25:30]).
Emphasizing Authenticity and Relationship Building
Authenticity is a cornerstone of Kayse’s approach. She shares her personal journey, including the challenges of being a single parent and navigating relationships post-divorce. "Being vulnerable and sharing about my divorce has been one of the best strategies in my social media to date" ([30:45]). Kayse advocates for genuine interactions, stating that "connection before content" is essential for building trust and loyalty.
Practical Benefits of an Email Strategy
Kayse details the multifaceted benefits of maintaining an active email strategy:
- Direct Communication: Enables direct dialogue with audience members.
- Flexibility in Tone: Can adapt to formal announcements or informal chats.
- Reliability: Serves as a consistent communication channel irrespective of social media issues.
She asserts, "with email, you create relationships with your subscribers and you own those relationships" ([35:20]), highlighting the enduring value of email as a marketing tool.
Conclusion and Call to Action
Kayse wraps up the episode by reiterating the importance of building and nurturing an email list. She teases an upcoming ebook, "Start or Expand Your Online Teacher Business in 2025," available to listeners who join her email list. Encouraging listeners to "start your list today and nurture it in an authentic way," she assures them that this strategy will pave the way to creating their dream businesses.
Final Quote: "Remember, word of mouth marketing is just as powerful, if not more so than paid ads. Start your list today and nurture it authentically." ([42:10])
Key Takeaways:
- Ownership and Control: Email lists provide a stable and owned channel for communication, unlike social media.
- High ROI and Engagement: Email marketing offers significantly higher returns and better engagement rates.
- Relationship Building: Authentic and consistent communication fosters trust and loyalty.
- Strategic Framework: Implementing a structured email marketing strategy can transform and sustain teacher-led businesses.
Action Steps for Listeners:
- Start Building Your Email List: Utilize tools and strategies to gather subscriber information.
- Consistently Nurture Your Subscribers: Regularly send valuable and authentic content.
- Engage and Connect: Share personal stories and build relationships beyond just selling products.
- Leverage Your List for Sales: Use your established relationships to promote your offerings effectively.
By following Kayse Morris’s insights and strategies, teacher entrepreneurs can harness the full potential of email marketing to secure and grow their businesses sustainably.
Join the CEO Teacher® Movement: To dive deeper into these strategies and access personalized frameworks, visit kaysemorris.com and take the two-minute quiz to discover your custom CEO Teacher® Fast Track plan.
Stay Tuned: Don’t miss next week’s episode where Kayse will unveil the new ebook designed to help you start or expand your online teacher business in 2025. As Kayse beautifully puts it, "Your best is yet to come."