Podcast Summary: The CEO Teacher Podcast – "Stop Thinking Small: How to Position Your Teacher Business for Massive Growth"
Episode Details
- Title: Stop Thinking Small: How to Position Your Teacher Business for Massive Growth
- Host: Kayse Morris (@kaysemorris)
- Release Date: May 14, 2025
Introduction
In this empowering episode of The CEO Teacher Podcast, host Kayse Morris delves deep into one of the most significant barriers preventing teachers from scaling their small businesses: the mindset of thinking small. Kayse aims to inspire and equip teacher entrepreneurs to break free from limiting beliefs and position their ventures for substantial growth.
Identifying the Mindset Block
Kayse begins by addressing a common issue among teacher entrepreneurs: the side hustle mentality. She emphasizes that viewing their business ventures merely as side projects rather than primary endeavors significantly restricts potential growth.
“When you give yourself that permission, that permission to dream bigger than just a $5 product sale, something in your brain flips.” [04:30]
Kayse observes that many teachers possess the strategic knowledge to grow their businesses but struggle with execution. This gap often stems from seeking external permission or battling internal doubts.
The Power of Belief in Business Growth
Central to Kayse's message is the idea that belief fuels business expansion. She cites Joe Dispenza to illustrate how a conscious effort to reprogram one's mindset is essential for achieving desired outcomes.
“Every single thought of your day to reprogram whatever story your brain is telling yourself.” [05:15]
Kayse shares her personal strategy for overcoming negative self-talk, reinforcing the importance of consistent positive affirmations to maintain momentum.
Shifting from a $20 Mindset to CEO Thinking
A pivotal segment of the episode focuses on transitioning from a $20 mindset—where teachers settle for minimal income—to adopting a CEO mindset that envisions and strives for a multimillion-dollar business.
“You don't build a multimillion dollar business with a $20 mindset.” [06:10]
She outlines the limitations of small thinking, such as financial instability and lack of scalability, and contrasts them with the benefits of thinking big, including time freedom, financial sustainability, and the ability to impact a larger audience.
Practical Strategies for Massive Growth
Kayse provides actionable steps to help teachers expand their horizons and scale their businesses effectively:
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Stop Thinking Like a Seller, Start Thinking Like a CEO
- Focus on building systems, relationships, and providing transformation rather than merely pushing products.
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Price Based on Value, Not Fear
- Establish pricing strategies that reflect the true value of your offerings, moving away from underpricing out of fear.
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Build a Brand, Not Just Products
- Develop a clear mission and a consistent brand identity that resonates with your target audience, fostering loyalty and trust.
“Your business won't grow until your belief in it does.” [07:20]
Content Creation vs. Building a Membership
Kayse contrasts the content machine approach with the membership model, advocating for the latter to achieve recurring revenue and sustainable growth.
“Content is cute, but content without a business model, that's burnout in disguise.” [08:45]
She highlights the advantages of memberships, such as predictable income streams and the ability to serve customers more deeply, compared to the inconsistent nature of one-off sales.
Reframing Fear and Embracing Action
Addressing common fears, Kayse encourages listeners to reframe their apprehensions and take decisive actions despite uncertainties.
“You just need to stop thinking small and start taking action like the teacher turned CEO you were always meant to be.” [09:30]
She reassures teachers that gradual growth is acceptable and stresses the importance of persistent effort over waiting for the perfect moment.
Balanced Approach to Growth
Kayse emphasizes the necessity of balancing ambition with practicality. She advises teachers to plan strategically and execute consistently, ensuring that their growth is both ambitious and sustainable.
“You plan strategic, consistent content that leads my audience to take action.” [10:00]
Conclusion and Call to Action
Wrapping up the episode, Kayse reiterates the importance of overcoming small thinking to achieve massive growth in teacher businesses. She invites listeners to join the Lessons to Lasting Income Summit, a free online event designed to provide teachers with the tools and strategies needed to transform their lesson plans into reliable income streams.
“Until next time, keep showing up, stop shrinking and step into the big, bold future that you deserve.” [12:15]
Key Takeaways
- Mindset Matters: Transitioning from a side hustle mentality to a CEO mindset is crucial for business growth.
- Value Over Fear: Price offerings based on the value they provide rather than out of fear of rejection or failure.
- Brand Building: Focus on creating a strong brand identity instead of merely stacking products.
- Membership Models: Implementing memberships can provide stable and recurring revenue.
- Action-Oriented Approach: Overcome fears by taking consistent and deliberate actions towards business goals.
Final Thoughts
This episode serves as a motivational blueprint for teacher entrepreneurs seeking to elevate their businesses from modest beginnings to significant ventures. Kayse Morris combines practical strategies with mindset shifts, offering a comprehensive guide to achieving sustainable and scalable growth. Whether you're just starting or looking to scale, this episode provides invaluable insights to help you think big and act boldly in your entrepreneurial journey.