Stop Thinking Small: How to Position Your Teacher Business for Massive Growth - The CEO Teacher Podcast

Summary

Podcast Summary: The CEO Teacher Podcast – "Stop Thinking Small: How to Position Your Teacher Business for Massive Growth"

Episode Details

Title: Stop Thinking Small: How to Position Your Teacher Business for Massive Growth
Host: Kayse Morris (@kaysemorris)
Release Date: May 14, 2025

Introduction

In this empowering episode of The CEO Teacher Podcast, host Kayse Morris delves deep into one of the most significant barriers preventing teachers from scaling their small businesses: the mindset of thinking small. Kayse aims to inspire and equip teacher entrepreneurs to break free from limiting beliefs and position their ventures for substantial growth.

Identifying the Mindset Block

Kayse begins by addressing a common issue among teacher entrepreneurs: the side hustle mentality. She emphasizes that viewing their business ventures merely as side projects rather than primary endeavors significantly restricts potential growth.

“When you give yourself that permission, that permission to dream bigger than just a $5 product sale, something in your brain flips.” [04:30]

Kayse observes that many teachers possess the strategic knowledge to grow their businesses but struggle with execution. This gap often stems from seeking external permission or battling internal doubts.

The Power of Belief in Business Growth

Central to Kayse's message is the idea that belief fuels business expansion. She cites Joe Dispenza to illustrate how a conscious effort to reprogram one's mindset is essential for achieving desired outcomes.

“Every single thought of your day to reprogram whatever story your brain is telling yourself.” [05:15]

Kayse shares her personal strategy for overcoming negative self-talk, reinforcing the importance of consistent positive affirmations to maintain momentum.

Shifting from a $20 Mindset to CEO Thinking

A pivotal segment of the episode focuses on transitioning from a $20 mindset—where teachers settle for minimal income—to adopting a CEO mindset that envisions and strives for a multimillion-dollar business.

“You don't build a multimillion dollar business with a $20 mindset.” [06:10]

She outlines the limitations of small thinking, such as financial instability and lack of scalability, and contrasts them with the benefits of thinking big, including time freedom, financial sustainability, and the ability to impact a larger audience.

Practical Strategies for Massive Growth

Kayse provides actionable steps to help teachers expand their horizons and scale their businesses effectively:

Stop Thinking Like a Seller, Start Thinking Like a CEO
- Focus on building systems, relationships, and providing transformation rather than merely pushing products.
Price Based on Value, Not Fear
- Establish pricing strategies that reflect the true value of your offerings, moving away from underpricing out of fear.
Build a Brand, Not Just Products
- Develop a clear mission and a consistent brand identity that resonates with your target audience, fostering loyalty and trust.

“Your business won't grow until your belief in it does.” [07:20]

Content Creation vs. Building a Membership

Kayse contrasts the content machine approach with the membership model, advocating for the latter to achieve recurring revenue and sustainable growth.

“Content is cute, but content without a business model, that's burnout in disguise.” [08:45]

She highlights the advantages of memberships, such as predictable income streams and the ability to serve customers more deeply, compared to the inconsistent nature of one-off sales.

Reframing Fear and Embracing Action

Addressing common fears, Kayse encourages listeners to reframe their apprehensions and take decisive actions despite uncertainties.

“You just need to stop thinking small and start taking action like the teacher turned CEO you were always meant to be.” [09:30]

She reassures teachers that gradual growth is acceptable and stresses the importance of persistent effort over waiting for the perfect moment.

Balanced Approach to Growth

Kayse emphasizes the necessity of balancing ambition with practicality. She advises teachers to plan strategically and execute consistently, ensuring that their growth is both ambitious and sustainable.

“You plan strategic, consistent content that leads my audience to take action.” [10:00]

Conclusion and Call to Action

Wrapping up the episode, Kayse reiterates the importance of overcoming small thinking to achieve massive growth in teacher businesses. She invites listeners to join the Lessons to Lasting Income Summit, a free online event designed to provide teachers with the tools and strategies needed to transform their lesson plans into reliable income streams.

“Until next time, keep showing up, stop shrinking and step into the big, bold future that you deserve.” [12:15]

Key Takeaways

Mindset Matters: Transitioning from a side hustle mentality to a CEO mindset is crucial for business growth.
Value Over Fear: Price offerings based on the value they provide rather than out of fear of rejection or failure.
Brand Building: Focus on creating a strong brand identity instead of merely stacking products.
Membership Models: Implementing memberships can provide stable and recurring revenue.
Action-Oriented Approach: Overcome fears by taking consistent and deliberate actions towards business goals.

Final Thoughts

This episode serves as a motivational blueprint for teacher entrepreneurs seeking to elevate their businesses from modest beginnings to significant ventures. Kayse Morris combines practical strategies with mindset shifts, offering a comprehensive guide to achieving sustainable and scalable growth. Whether you're just starting or looking to scale, this episode provides invaluable insights to help you think big and act boldly in your entrepreneurial journey.

Transcript

A (0:00)

Hello. Hello, CEO teachers. Welcome back to the show. Today's show is all about how to stop thinking small and how to position your teacher business for massive growth this year. So stick around. You don't want to miss it.

B (0:18)

This summer. Don't just recover, reinvent. If you're a teacher who's counting down your days to summer break, not just for rest, but for relief, then this one is for you. I know you don't need another professional development session. You just need a plan, a permission slip to build something that gives life back to you. That's why I created the Lessons to Lasting Income Summit. It's a free online event for teachers who are done waiting for a raise and ready to create consistent, reliable income on their own terms. We're bringing together the best teachers in the business, educators who built memberships, digital products, coaching programs, and brands that pay them every single month without sacrificing their sanity and their calling. This isn't about quitting the classroom tomorrow. It's about finally having options. It's about saying yes to baseball cleats without stressing out over your bank account. It's saying yes to summer camps, weekend getaways, and tithing with a cheerful heart. It's saying yes to a life that feels as good as as you've helped others feel for years. The Summit is happening May 18, and it's totally free to attend. Come learn how real teachers are turning their lesson plans into lasting income and how you can do it, too. Go to Casey morris.comsummit to get registered today. That's K-A-S E M-O-R-R-I S.comsummit to register today. Because this summer, don't just recover, Reinvent. Your lesson plans have changed lives. Now it's time to let your income do the same for you.

A (2:00)

Hey, friends. Welcome back to another episode of the CEO Teacher Podcast. I'm Casey Morris, and today's episode is not for the faint of heart. We're cutting straight through the fluff and talking about one of the biggest mindset blocks keeping teachers broke, burnout, and stuck spinning their wheels online. And it all goes back to thinking small. Whether you've been selling on tpt, trying to grow your Instagram, potentially growing your coaching business, or dipping your toes into online courses and memberships, this is now your time to take massive action. And this is your sign that it's time to go bigger. Because your business, it can only grow as big as you believe it can. So here are a few things that are keeping your mindset small. When it comes to your teacher business, the first is that you think to yourself, this is just a side hustle. And the side hustle mentality is keeping you small. So let's start with a little honesty. Most teachers I meet, they don't lack strategy. Actually, they. They actually know what they're doing, and they can talk the talk, but unfortunately, they really struggle with walking the walk. And I think that they're looking for permission. Sometimes they come to me to look for permission, sometimes they go to other people. And while we teach them every single strategy that they could possibly learn, at the end of the day, they haven't put into action the hard work. They lack the permission for themselves to say, you know what? I gotta just put my head down, put nose to the grindstone and get this done. Because when you give yourself that permission, that permission to dream bigger than just a $5 product sale, something in your brain flips. It's permission to not apologize anymore for working really hard and maybe wanting to leave the classroom. It's permission to say, I want more. Without the guilt or the fallback of whatever your subconscious mind is telling you that you just aren't ready, or this won't work for you, or this only works for a few people. All of those things are just keeping you in the same cycle, which has not gotten you to where you want to be. And so I just want to challenge you. Today I was reading Joe Dispenza this morning, who is a friend, Freak of nature. If you've never read any of Joe's stuff, They're very scientific, but he's an expert in the quantum field. I'm a very religious person, but I am obsessed with understanding frequencies and how people are so magnetic. And Joe Dispenza, he goes into great detail. And today I was reading one of his books. I can't remember the name of it. It's something about your. I think it's rethink yourself or something similar to that. But he was just talking about the switch that people have to flip. And. And it sounds easy, right, to say, you know what? I'm just gonna decide today that I don't wanna live in the same life that I wanna live. But it actually is a conscious effort through every single thought of your day to reprogram whatever story your brain is telling yourself. Because that's just your ego telling you you can't do it or it won't work, or you're too tired, or your life's too stressful. With four kids and you are helping them financially. And mentally and emotionally, you just can't do it. And today I was challenged with that after listening to Joe. And I was like, you know what? Every time that I fall back into that mindset of it's just too hard, I'm going to tell myself, it's just this easy. It's just this easy. And whenever I didn't want to work today, I would pick up my phone and I would say, it's just as easy as putting your phone back down to get your work done. So I know you've been taught to play small, and that's not your fault. We're programmed that way. We are preconditioned that way since childhood at times to not go out on a limb. And. And sometimes we walk by fear rather than by faith. And so I want you to remember, for the most part, is that you gotta be grateful. But if you don't rock the boat, you just stay safe, and it's okay to be grateful and rock the boat. But playing small won't create time freedom, you know, it won't create a legacy of wealth, and it definitely won't create a scalable business that works while you rest. So here's the truth. Your business won't grow until your belief in it does. Until you say to yourself, no, this is the business that I have. I actually walked into Publix today, and I envisioned my life, what it should look like a year from now for the first time in a really long time. And it made me feel so happy. I kind of went back to when I was in the $20 mindset. And I reminded myself, you know, you don't build a multimillion dollar business with a $20 mindset. And so I want to break that down for you today. If you want a business that gives you time freedom, financial stability, impact and influence, if you want stripe notifications dinging on your phone every hour while you're at the park with your friends or your kids, and you want to stop relying on Sunday sales just to make it through the week or 50% off bundles on the next TPT sale, but you're still making decisions, like, I'll just Keep listing a $3 product and hope something hits. Or I'm really scared to invest in a new program or a platform because what if it doesn't work? Or I don't want to bother people by selling to them. Or I'm not sure I can charge more than $19 a month because what you're doing there. Friends, that's a $20 mindset. Trying to carry the weight of a multimillion dollar dream. If that's your dream, if you're like, I don't care about making millions, that's fine. If you just want enough money to make it through the month in a happy way, that still won't work on a $20 mindset. And here's the hard truth. You can't expect big results from small thinking. That doesn't mean you need to spend big money or go all in tomorrow. But it does mean that you need to start thinking like a version of you that already has the business that you want. So let me ask you this. If you already had a thriving membership with hundreds of paying members, would you.