The Best Content Creation Tips for Teachers With Jessica Stansberry (Hall of Fame Episode)

Summary

Podcast Summary: The Best Content Creation Tips for Teachers With Jessica Stansberry (Hall of Fame Episode)

The CEO Teacher® Podcast hosted by Kasey Morris features an insightful and enriching episode with guest Jessica Stansberry. Released on August 13, 2025, this Hall of Fame episode delves deep into effective content creation strategies tailored for teachers looking to expand their online presence and build sustainable businesses. Below is a comprehensive summary capturing all key discussions, insights, and conclusions from the episode.

1. Introduction and Guest Background

Kasey Morris begins the episode by introducing Jessica Stansberry, highlighting her as a reputable figure in the online content creation space. Kasey mentions her admiration for Jessica’s YouTube expertise and her impact on audiences, especially teachers seeking to transition into online business.

"Jessica helps women who are fed up with societal norms do life differently and live a life with more freedom by showing them what's possible through her YouTube channel with over 100,000 subscribers..." [00:05]

Jessica reciprocates the warm welcome, expressing excitement about the collaboration and her longstanding familiarity with Kasey’s work.

2. Jessica's Journey to Online Success

Jessica shares her personal journey from a corporate customer service role to becoming a successful content creator. She details her transition sparked by the birth of her first son in 2010, motivating her to seek flexible work-from-home opportunities.

"My first son was born in 2010, and that was the moment when I was like, you know what? I'm going to go home and see what I can figure out, how to make money from home..." [02:43]

Initially venturing into graphic and web design, Jessica found moderate success but experienced burnout. A pivotal moment came in 2015 when a business podcast featuring successful web designers inspired her to shift focus to content creation, online courses, and affiliate marketing.

3. The Role of YouTube in Content Strategy

A central theme of the episode is the strategic use of YouTube as a core content platform. Jessica explains how YouTube initially served to enhance her blog's SEO but organically grew into a primary driver of her online presence.

"YouTube was driving everything else. It was driving the car." [10:13]

She emphasizes YouTube's longevity and SEO advantages, noting that even older content continues to attract new audiences consistently.

4. Content Creation Strategies for Teachers

Jessica outlines effective content creation strategies tailored for educators:

• Understanding the Audience: Knowing who you’re targeting is crucial. Jessica advises teachers to identify where their audience seeks information and tailor content to address those needs.

  "You have to know who you're trying to attract. Who is that person you want to watch your content?" [17:43]

• Leveraging SEO: Incorporating search engine optimization ensures content is discoverable. Jessica highlights the importance of researching keywords and understanding what performs well on platforms.

• Repurposing Successful Content: Building on what has worked previously rather than constantly seeking new ideas helps sustain growth.

  "The number One business secret that people miss is looking at what's worked really well and doing more of the same." [19:18]

5. Managing Audience Engagement and Platform Challenges

Jessica discusses the love-hate relationship with YouTube, acknowledging the challenges like negative comments and the platform’s tendency to keep viewers within its ecosystem. She shares strategies to mitigate these issues:

• Moderating Comments: Employing a virtual assistant to manage and respond to comments reduces personal stress from negative interactions.

• Balancing Calls to Action: Applying an 80/20 rule where 80% of interactions keep the audience engaged on YouTube, while 20% encourage moving to other platforms or signing up for offers.

  "20% of my videos have a verbal call to action that goes off the platform... the other 80% I am verbally call to actioning them within the YouTube platform." [22:00]

Jessica also touches on the importance of maintaining authenticity and not overwhelming the audience with promotional content, which can hinder growth.

6. Selling Courses and Programs

The conversation transitions to Jessica’s approach to selling online courses. She details her diversification of offerings, including high-ticket courses like "Course Academy" for $2,000 and more affordable options such as a $27 ClickUp course.

"For my larger courses, I have a course called Course Academy that is like a 2000 dollar course..." [24:42]

Jessica prefers an evergreen model over open cart sales, ensuring a steady income stream without the constraints of limited-time offers. She incorporates live launches periodically to offer discounts and bonuses, enhancing sales opportunities.

7. The Importance of Consistent Content Production

A significant takeaway from the episode is the emphasis on consistent content production as the lifeblood of online business growth. Jessica underscores that regular content creation attracts more people to the top of the funnel, leading to increased sales and business sustainability.

"If you're not creating, you're not making." [26:35]

She aligns her team’s priorities around content, viewing it as the main driver for attracting and nurturing her audience. The strategy ensures a continuous flow of potential customers who can eventually convert into paying clients.

8. Final Thoughts and Takeaways

In wrapping up, Kasey commends Jessica for her transparency and the comprehensive strategies she shared. The episode concludes with encouragement for listeners to adopt these content creation practices to build their own successful online ventures.

Jessica provides her contact information, directing listeners to her YouTube and Instagram profiles for further engagement and resources.

Notable Quotes with Timestamps

• "YouTube was driving everything else. It was driving the car." – Jessica Stansberry [10:13]
• "You have to know who you're trying to attract. Who is that person you want to watch your content?" – Jessica Stansberry [17:43]
• "20% of my videos have a verbal call to action that goes off the platform... the other 80% I am verbally call to actioning them within the YouTube platform." – Jessica Stansberry [22:00]
• "If you're not creating, you're not making." – Jessica Stansberry [26:35]

Conclusion

This episode of The CEO Teacher® Podcast offers invaluable insights into effective content creation and online business strategies for educators. Jessica Stansberry's experiences and methodologies provide a roadmap for teachers aiming to leverage platforms like YouTube to build sustainable and profitable online ventures. By understanding audience needs, utilizing SEO, maintaining consistent content production, and strategically selling courses, teachers can transform their passion for education into thriving businesses.

Transcript

[Kasey Morris]

Hey friends, and welcome to today's interview with Jessica Stansberry.

[Jessica Stansberry]

She is someone that I've watched on.

[Kasey Morris]

YouTube for years and we thought we would do a little interview to help you get started on creating a brand or a business by utilizing YouTube. YouTube is how 99% of my people will come to me and say, that's where I found you back in the day and is where I got my start and it's where I credited getting to know all of you. So I am so grateful for this platform. I know it's not for everyone, but I do think there are some amazing strategies that you can learn from today's interview that you can use on any social media platform. Jessica helps women who are fed up with societal norms do life differently and live a life with more freedom by showing them what's possible through her YouTube channel with over 100,000 subscribers, her social media and her programs and services. So without further ado, I'd love for you to meet Jessica Stansberry and learn all about the best content creation tips and tricks for teachers. Not just on YouTube but things that you can use on any social media platform. And I'll see you in today's show. Welcome to the CEO Teacher where educators turn what they already know and love into a successful and sustainable online business with actionable strategies, simple business tips and mindset shifts. It's a weekly lesson plan for teacher business owners. Whether you're teaching full time in the classroom or rocking the small business from home life. I'm your host, Kasey Morris, a former Georgia English teacher, mamatafor turned seven figures online teacher, business owner and founder of the CEO Teacher Movement. Three teaching degrees got me a few extra bucks each year, but what I will show you will help you make that every single month. If you have a heart for education and a passion to use your experience to help more teachers and families, you belong here.

[Jessica Stansberry]

Hey CEO teachers. Welcome back to another episode of the CEO Teacher Podcast. Today I have someone that I probably have known in the online space for a very long time. Although this is our first official meeting. Jessica Stansberry, welcome to the show.

Yes, thank you so much. It's so fun that you've that like you've known me for a while, but we're just meeting so it's super fun.

Yes, I was telling her that I started back in 2013 and then I started finding her on YouTube and obviously she's really good at being found and creating content because she was always one of the people that was recommended in the videos that I was watching, and I just kind of fell in love with her. So when I found out she was going to be on the show, I was like, yes, teachers need this. So, Jessica, tell us a little bit about your past, kind of where you started your online teaching or education journey, and how you went from being burnt out and overworked and underpaid to living your best life.

Yeah, so I was in college and was doing, like, side hustles and all the things. And then I got a corporate job and I was in customer service. So I have just not built for customer service. Like, I just am not, like, that is not me. And I just recently took. I don't know if you've ever taken the wealth. I think it's like the wealth management or wealth something. It's a. It's a personality test. I'm a sucker for a good personality test. Anyway, I took it and it was like, worst job, customer service. I was like, really? That's a shock. Anyway, I hated it so much. And my first son was born in 2010, and that was the moment when I was like, you know what? I'm going to go home and see what I can figure out, how to make money from home, because I don't want somebody else raising him, and I also don't want to stay at this job. So that's what I did. That was in 2010, and I started with, like, graphic and web design, and that did me. Like, it served the purpose. Like, it. It made me some money. It wasn't a ton. I was still really, like, grasping at straws. And then in 2015, I kind of had like, a mindset shift. I was listening to podcasts. I love podcasts. So I was listening to podcasts. And surprisingly, I was not listening to a business podcast, but somehow or another, a business podcast, like, came up next. Or it was like an accidental situation. And in this business podcast, they were like, they were also web designers and they were making, like, you know, $10,000 a month. And I was just, like, in shock. I was burnt out and making, like, maybe a couple hundred dollars a month. And so I kind of transitioned from web design into content creation as, like, the main gig, while building online courses and affiliate marketing and digital products on the back end. So that was in 2015 and 2016, and I' on that path ever since.

And I think even though you say customer service is not your gig, that makes me laugh because I was a waitress, too, for a long time. And I get it. It's still super important for teachers who may Be feeling that same kind of feeling. Because ultimately teachers work in the customer service business. Right? Right. We have to get our students buy in to get them to like us. And then we have to have their teach their. Their parents and all of those kinds of things as well. So teachers that are listening to this can still relate to what you're saying there. Of like, it's just not me. Maybe I'm looking for another reason. But you nonchalantly said you web design, and you. It wasn't like your biggest passion, but how do you just kind of fall into that? Did you have a passion for, like, creating beautiful things? Because if someone's listening and they're thinking, oh, well, maybe I could become a web designer, like, how did that. How is that your number one choice?

Right. Well, it kind of started. So my degree from college is in communication, but the, like, concentration is advertising. And so when I was in the advertising program, we worked a lot in, like, with graphic design, but with graphic design in the business realm. Right. Like, not like graphic design and like, video games or anything like that. And so I learned, like, some basic skills in like, Photoshop and Illustrator and that kind of thing. And so I had that in my pocket. And I'd always been a pretty creative person. And I say creative, I am great with a computer. I can create all day long. I do not like a drawer, you know, Like, I'm not like an artist or anything like that. And so basically when I was like, okay, I have to make some kind of money from home, like, I have to do this. Like, we can't afford for me to just quit and not do anything. I fell back on graphic design because I was like, okay, I could do, like, I did, like, birthday party invitations and business card, like, anything. Literally anything that anybody would pay me to do. And then I found blogging that was like, I say 2010, early 2011, blogging was still pretty new, you know, it was still a pretty new industry where people were skyrocketing and, like, you know, having good success with blogging. And I found blogging, and I was like, I want to start blogging. And I blogged about graphic design. Like, literally. My first blog was called I Heart Photoshop. But in the process of wanting to start a blog, I wanted it to be pretty. All of the blogs I could find were ugly. They were like the blogspot blogs, you know, remember those? Yeah, they were ugly. And I was like, I just really want, like, a prettier blog. And so I taught myself web design. Like, I literally bought books and Back then, courses and things weren't really as prevalent as they are now. So I bought books and just, like, looked on forums and did as much as I could and taught myself design so that I could have a pretty blog. And then people started coming to me and being like, oh, I see you designed your own blog. Do you do this? And that's kind of how that snowballed.

So moral of the story is, don't get in the way of a mama who wants to stay at home with her baby, because she's going to find.

A way in that person. Like, I am just the person who. I will find a way to do it. So you say you waited tables? I waited tables from 14 to 18. You're not even allowed to legally work in North Carolina at 14. But I wanted a cell phone. So this was back in like 2000. And I really wanted a cell phone, and my parents would not buy me one. They were like, it's too expensive. We're not paying for this. And I was like, all right. So I went and found a restaurant that would hire me under the table, paid me in cash, and I waited tables from for 14. And then I got my work permit at 15 and waited tables till I was 18. But that was why, Because I was so determined that I wanted that thing. So that is just very much so my nature. Like, if I want something, I'm going to figure out a way to get there.

And such a good, you know, life story for anyone listening to is, where there's a will, there's a way, no matter what your will may be. And if you're looking for a way to find happiness and freedom, you can find it. You just gotta get creative sometimes. So let's talk a little bit about. Said that you were blogging and you got on Blogspot or and Blogger. What was the name of that? It was like everyone was a part of this community for Blogger and you could follow people. You remember?

I do remember it, but I don't remember what it's called at all. But I do totally know what you're talking about.

I'm getting very nostalgic about my blogging, the blogging days back then.

But I had like, the widget on the page and you could like, yep.

I have blog her. Was that what it was called?

That's totally it. That's it.

That it? So you obviously have to know a little bit about my favorite term, search engine optimization, in order for this train to really start going down the tracks. So talk to me about. Yes, you were. You Started learning about graphic design and you. And you wanted to make things pretty, but you also had to be smart and strategic. So tell me, like, when did that whole idea of search engine optimization come to mind for you?

Yeah, so probably around the same time that I started creating consistent content on the Internet. Because basically when I found blogging, it was cool and I would do it for a little while and then I would stop. And then it was cool and I'd do it for a little while and I would stop. 2015 was the year when I was like, I can do this. Like, I know I can do this thing that I've been trying to do. Blogging, YouTubing, podcasting, whatever the scenario is. And so it was around that time that I dove headfirst because I also. I love me some SEO. Like, I will. I can nerd out over that all day. We could probably nerd out on that together. But that's kind of of around the time that I started really getting serious with. I actually need to be found, you know, if I'm going to create this content, I actually need to be found for it. I actually need it to show up where it's supposed to show up. Yeah, I started basically just learning what I could on YouTube at that point. Like, okay, what do I need to do? Or following people who were teaching it in Facebook groups and things like that. And I started with optimizing for my, for my, like, blog. And then I brought that SEO knowledge over to YouTube. Um, which is initially why I started on YouTube was because I wanted it to help my blog. I wanted YouTube to help my blog. And then it, you know, reversed and everything went a different direction. But that's kind of how it all got started.

Yes. And you can instantly tell someone who understands SEO from someone who doesn't, looking at their YouTube and looking at their blog and all of that. So why YouTube? I'll be honest. YouTube. I have a love hate relationship with it. And you have to have some really thick skin to be a content creator on YouTube. So tell me and our listeners, why YouTube?

Yeah. So basically for me, it all started as a way for me to help my blog. That's really where it started. Like, it all started as a way for me to help my blog because I started reading these articles like people were saying, like, I have to. Or if you start on YouTube and if you put those videos on your blog, then you YouTube Google. I get confused. The platforms are all the same. Google will be like, oh, they are using our other platform because Google owns YouTube. They are using our other platform and that's better for us. And I started reading about the SEO benefits of YouTube for my website. So it was definitely not a like, I'm going to be on YouTube to be on YouTube situation. It was definitely to help the SEO on my site at first. And then what happened? And then what happened? Like, you know, like life, everything kind of happens when we don't expect it to. I grew without really trying on YouTube. So basically I had been for probably about six to nine months creating a video and putting it up with a blog post. Most of them did not have my face. Most of them were just like slides or screen shares or something where I was teaching something. And I really didn't even pay attention to my analytics on YouTube at all. But I started noticing that, like, things were starting to grow on autopilot. Like, my Facebook group was growing and I wasn't really doing a lot to make that happen. Or my Facebook page was starting to get more likes, or my blog was starting to get more views. So one day in, I think it was like June of 2016, I logged into my YouTube analytics and I had 500 subscribers. And I had never once tried to get a subscriber on YouTube. And 500 is not many, but it's a lot when you didn't even know you had them, you know? And so I was like, oh, well, maybe there's something to this. And I started, like, really kind of showing my face. Like, that was kind of the next step was like, let's show my face and see if that helps. And I tripled my channel in like a few weeks. And that was the moment when I realized that YouTube was literally driving everything else. It was driving the car. And yes, I was on Instagram, yes, I was on Facebook, yes, I was doing a podcast. But almost everybody was finding all of those platforms and all of those things because I was on YouTube. Even though I had a tiny audience, I was still 1500 subscribers or whatever at that point. I was still sending all of this traffic to all of these other places. And that's when I kind of realized the magic of it. And then I invested in like a mastermind or an in person kind of mastermind that same year to say, okay, I'm going all in. I mean, I spent thousands of dollars and I'm like, okay, I'm going all in on this YouTube thing and learned as much as I could and like, the rest is history. I love it so much. And still to this day, it is the driver of the car it is the way my email list grows on autopilot. It's the way I make sales on autopilot. It is the way my Instagram grows. It's the way that everything grows. I don't really have a strategy. I mean, I have tons of strategies outside of YouTube. But as far as like the growth part, it's just so good. It's just such a good platform. And my old content is still growing my audience. I mean, we're talking three and four year old content that's still growing my audience every single day. And you can't get that anywhere else you're in.

You're exactly right. And so the love hate relationship is why I hate sometimes how keyboard warriors can come on and leave comments. And I feel like sometimes the energy there is a little different than it is maybe say on Instagram or with podcasting. But you're exactly right. And we always survey our people that come into our audience and 99% of them will tell you that they found me on YouTube. Although we haven't posted a YouTube video in forever. You know, 2015 is where it all started. And I hate those YouTube videos, but they stay around. They have staying power. And that SEO just gets bigger and bigger. And you can't find that anywhere else.

You really can't. And it's yes, the keyboard work I like. I totally get what you're saying, because there are people who get really brave with their keyboard. You know, that's how I feel about TikTok. That's why I can't get on TikTok, because it's just too much. I'm like, it's too much. I can't handle it. But what I learned a long time ago is I put someone else in my comments. Like, I have to have someone else in there to have a barrier. And at first it was a VA who, you know, that's all she did. I paid her, like, you know, no money, like an hour a week or something to go monitor my comments because you still need to be replying to them. But it was hurting me, like, mentally, right, to like see a comment that was like negative or whatever. And I still get them. It's rare though, honestly. And it's usually about the content anymore. It's not about me or how I talk or how I look or anything like that, which are the things that bother me. It's about the content. And I can just brush those off. Like some guy the other day was like, this makes absolutely no sense. And I was like, you make absolutely no Sense. That was my reply back. You make absolutely no sense. So, like, those kind of things don't bug me, you know. But I will tell you, I have been posting reels recently on Instagram. Like, I'll go through phases and I'm like, oh, I wanna, like, really dive into Instagram. And for the last month or so, I've had a really strong reels strategy, really strong, like, carousel post strategy, and was seeing very minimal growth, honestly, even though, you know, reels are king of the content world, right? And then I had two videos go viral on YouTube and now my Instagram is growing at like 10x. What it was just with a Instagram strategy, just because they're coming from YouTube, creating one piece of content and then having that grow my other platforms is spectacular. And so it literally I would talk everybody and anybody into getting on YouTube if I could.

So let's talk content now. Let's kind of switch gears a little bit. And I love that you use YouTube as what we call your core content strategy. We have a pyramid. We start at the top. For us, ours is our podcast. So everything we do for the week, I write the core piece of content. And everything that we do for the week kind of falls into place because of what we're sharing for the week on the show. And so are you producing content on YouTube on a weekly basis? Is my first question.

Yes, actually twice a week right now. So right now my content strategy is twice a week on YouTube. We're dropping that down at the end of May because I can't keep up with that schedule when my kids are home for the summer. Because as much as I have a team and I have people editing and I have things, I still have to be the one to plan it and film it and write it. We drop that down to once a week in the summer and then we'll pick it back up probably in the fall because that's where I see the most growth is with twice a week on YouTube. Doesn't mean I don't grow with once a week. But I do a similar strategy to you. So I call it the captain and co captain content. So it's so funny how people have different things, but that's just because I was a cheerleader and that's the words I use, but same thing. So YouTube is my. Is my captain content, and then Instagram is my co captain content. And then we kind of trickle from there where we have the bandwidth or wherever the plan currently is.

Okay. So you create that core piece of content and every teacher Wants to know the million dollar business secret and that is. But what do you put out every week? Like, how do you make a plan for that and how do you know what to do? And all this sounds great, but I don't know what to create. So give all the secrets for creating a content machine that makes you some money.

So first and foremost, you have to know who you're trying to attract. Like, I feel like that's where people really miss the boat, is that they want to create the content or they see that competitor and they're like, oh, they're doing this kind of content or whatever, but they don't think about who they're trying to attract with their content. And you have to know that who before you can know what. Because if I'm going to create content, if I don't know who I'm trying to target or who I'm trying to attract, then it's all for not, you know, it's all pointless. So that would be the number one thing, is to really know who you're trying to go after. Who is that person? You want to watch your content, then go find where they are asking questions. If you have an audience already on something like Instagram or, you know, TikTok or Facebook, go to them and be like, what do you want to know? Or if you already have an audience there, they're probably already asking you questions. They're probably every day being like, how did you do this? How do you do that? Blah, blah, blah. But if you don't already have an audience, go find where they're asking questions. Other people's YouTube comments, other people's Instagram, other people's things, forums on the Internet. You can find where these people are asking questions and you can figure out what those questions are and start there. Those are your topics you need to start with because those are the ones that most people are trying to find the answer to. Then obviously tapping into SEO and figuring out, like, what is doing well on the platform, you know, how many searches per month a certain keyword has and what things you should be going after. Just kind of a standard thing that'll do well in search. And then after that, it's what has done well for you in the past and how can you double down on that or find a different way to kind of attack that same topic.

Yeah, people miss the mark on that. What's working well and how can I do this more? I heard someone the other day, I think it may have been Tony Robbins, that said, that's the number One business secret that people miss is looking at what's worked really well and doing more of the same. Instead of always trying to create new content, just figuring out a new way to share old content that's done really well for you.

So you're creating.

You're creating this content every single week now. Kind of walk us through what that looks like in the YouTube world. Are you sitting down just camera and you and having your people edit that? Are you taking around a camera and vlogging? What does that look like in 2022?

Yeah, so I hate vlogging. I don't hate it. I just can't do it all the time. It's too much. I forget I'm supposed to be holding the camera. Like, it's just. I forget, you know? And so for me, it is very much so. Like, the camera is here and I'm here, and that is what we film. We don't walk around. We don't do anything like that. And so, yes, what I do is I will plan out my topics. And again, I plan topics the same way. What are people asking? What do they want to know more about? I go into my own comments and find that out. You know, I'll ask them on Instagram, what do you want to know? I do, like, question boxes and get those questions, and that's my content. I also see what's working well on the platform right now. So whether my competitors or just. I see that certain things are performing well in search and what's doing well for me on the platform. And so I will sit down and plan out my content. And I usually plan out about a month ahead. I usually have about a month of content ahead. And the reason I only plan a month is because on YouTube, things can change very quickly. So I could have a video go viral tomorrow, and I need to put out a similar video as quickly as possible. So I need to be able to kind of, like, stop and, like, redirect myself. So I don't plan too far out just because of the nature of the platform. But like podcasting, I would plan, like five and six months out, you know, for my podcast. But I'll sit down, I'll plan that out, and then I go ahead and write out all the bullet points for my video. So I don't script word for word, because I really need that freedom to be able to talk about what I want to talk about. And then I just sit down with the camera and I film, and then I send that off to the editor. And then that's kind of the end of that and we get it scheduled and that's it.

And from there. So I feel like your customer journey, if you're looking at where how your people find you is through YouTube and you said that they can join you on social media, from there they can get on your email list. Take us down. What happens next? Once your customer says, I kind of like her, I might want to hang out with her a little bit more and maybe give you your email address. What's the next step in their journey with you?

Oh, and that's the million dollar question. I feel like that is probably the question people ask most about YouTube especially is like, what is like, how do I get them somewhere else? You know, and YouTube is a finicky little turd. YouTube is a finicky little Francis, you know, like, it doesn't want you to send people off the platform. YouTube's whole job, the algorithm of YouTube, their whole job is to keep people on the platform longer. So to show people the content that they think they'll like and to keep them on the platform longer. So if you're constantly like, go get this thing for my email list, Go follow me on Instagram. You're literally ticking them off, you know, like you're doing the things you're not supposed to do and that means you won't grow. And I actually ran into this myself. So for the first little bit, I promoted a freebie or something in every single one of my videos. And then I started to notice that I wasn't really growing and I had a mentor who was like, stop doing that, Just stop. And so now the strategy and what I teach is about 20% of my videos have a verbal call to action that goes off the platform. So 20% of my videos have a go get this freebie, go sign up for this webinar. Some kind of like big call to action. The other 80% I am verbally call to actioning them within the YouTube platform. So comment below. Like this video, subscribe, that kind of thing. Watch another video, something that gets them to stay in the YouTube platform. However, on a hundred percent of the videos in the description, I have links to literally everything they could ever want. My affiliate links, my courses, my freebies, like anything that's going to make sense for that specific video. There are some things I leave on every video, but then there's some things that I specifically put on certain videos. And that way there's a lesser chance that someone's going down there to click because I haven't verbally told them to do that. So I'm not sending off so many people that YouTube kind of flags me, if that makes sense. So I keep it at like an 8020 rule and I, I follow that rule everywhere. That goes for Instagram and everything else is, you know, 20% of the time I'm sending them to something that's going to grow my email list or whatever. And then 80% of the time I'm really just nurturing them on that platform.

We preach that constantly here. So we, I love that strategy and I think that that's just a good strategy in life. You don't necessarily want people to, you don. Want them to feel like you're a used car salesman and always trying to get them on your list. So giving them massive value. 80% of the time when you do ask for something, they're not going to leave if they don't want to buy. They're just gonna be like, oh yeah, Casey's gonna do her thing because it's time for her to do that. So you mentioned courses though, so can you share a little bit about your strategy for us? We launch twice a year. We have two memberships and we launch twice a year. And we are. We closed down car, baby. And we. There's nothing else that you can buy from us, but twice a year. And so you mentioned webinars and you mentioned courses. And I know that our strategy doesn't work for everyone. So I would love to know, just for our listeners that are looking into creating courses as well, what strategy do you follow when selling your programs and services?

Okay, well, we have a lot. So we do have certain things that are like open cart, closed cart, and that is it. But that's pretty rare. I don't love that. Like, I prefer to leave things evergreen. And so what I do is for my larger courses, so I have a course called Course Academy that is like a 2000 doll course. And it literally teaches people how to create an online course because, you know, meta. But I have that one. And I also have a course that's called YouTube Rockstars that teaches them how to be on YouTube and specifically from like a business perspective and trying to grow your brand. And then I also have a course that is in the realm of creating sales funnels. Then about once a quarter I do a live launch, kind of alternating through these to sales, you know, to do an actual live launch to cut the price down a little bit, to give them bonuses and things like that. And so that's the biggest strategy within my course strategy. But then I have small courses. I have courses. Like, I have a course about ClickUp, and it's 27 bucks. I have a course that will help you to come up with your course idea. So it's just like, one slice of the pie. On my bigger course, I have a pack that will help you get started on YouTube. Not really strategy, but, like, here's how you actually get started. Those are all much cheaper, and we are constantly running funnels to those through either freebies or paid ads. So for me, it's kind of a lot of things. As long as I have it in place that it's evergreen, I have a webinar that they can get into to sell them in Evergreen or something on my Instagram link or whatever that sells them in Evergreen. My job is to just gather more people to get more people in the top of the funnel. And so that's what YouTube does. And. And that's how that all kind of works together. While I don't do open cart, closed cart, I make money every single day. And then I have, like, larger bursts throughout the year when I do those live launches. I love it.

And if. And the moral of the story, again, is if you're not creating, you're not making. You said your job is to attract more people and to get them in the top of the funnel, which is the name of the game in the online business world. And if you're not constantly producing content, you're just not able to do that effectively. People love. And I appreciate you so much here, because when entrepreneurs talk about Evergreen and they're like, set it and forget it, I'm like, okay, yes, but no, you know, like, yes, we can set it and forget it. I agree, and I love that it's running for me in the background. But as you create more, you are able to bring more people in. And you said two days a week really brings a lot of people in, but once a week with new content will also still do the job.

Oh, absolutely. Basically, I have told my team that my whole job that like, like the business's main job at this point is the content. Like, that's our main job, because that is the top of the funnel, and that is getting the people in who are going to need the paid content, who are going to want the paid content, which is how we make the money. And so it's so funny. I get, like, comment, and I'm sure you do too, but with YouTube, I think it's a little different because people think of it as, like, there's like 15 year olds wanting to start YouTube channels and the stigma's a little different around it, but I'll get comments from like friends or family or people who barely know me, but they see me on the Internet and they'll be like, oh, yeah, it must be nice to like just, you know, put your whole life on the Internet. Which is not at all what I do. I'm not a vlogger. I like, talk about business, you know. But what's interesting about that is I always tell them, like, yeah, but you're missing the point. Like, that's not the point. The point is that's the top. You don't, you're not seeing everything underneath. It's kind of like that, the picture that people always show when it's like the success is the iceberg that's out of the water and then everything else underneath it is the stuff you put in before people could see the success. It's the same thing with content creation. People are seeing the content that's the iceberg that's out of the water. But what they're not seeing is all of the structure underneath that's eventually getting people down to the purchase.

So good. And thank you for sharing what was underneath the water. I love your mindset and I could, I could instantly tell we were on the same page with sharing because of how open you are and just giving, giving, giving. Because some people are like, definitely don't want to share strategy, don't want to share things that we do. But, but we believe that, you know, there's enough room for everyone on the playground is what we say. Thank you so much for sharing kind of the bottom of the iceberg and everything that goes into a very successful online business. It has truly been a pleasure to watch you grow over the years and I think it's a testament to baby steps are what leads to, you know, giant and massive success. So congratulations on all the success that you found.

Thank you so much. I really appreciate it.

Yeah, you're welcome. So Jessica, tell everyone where they can find you because I know they're going to fall in love with you.

Yes. So on YouTube. You can totally find me on YouTube. Obviously it's just my name, Jessica Stansberry, but Instagram is kind of the place I hang out on the day to day. I'm always on stories, I'm always in my dms. And again, that is just my name too. Jessica Stansberry.

Well, thank you again for being on the CEO Teacher podcast and for sharing your knowledge with all of the teachers around the world. We are grateful for you and we can't wait for this to air for our students.

Yes, thank you for having me. Casey.

[Kasey Morris]

Hey friend, it's Casey. I'm a teacher mom to four CrossFit enthusiast and I am a CEO teacher just like you. You know those incredible lesson plans and activities that you're already creating? What if they could be doing more than just impacting your students throughout the school year? What if they could also be padding your bank account without adding extra hours to your already packed schedule? I created a quick, fun two minute quiz to help you.

[Jessica Stansberry]

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[Kasey Morris]

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