Podcast Summary: The Best Content Creation Tips for Teachers With Jessica Stansberry (Hall of Fame Episode)

The CEO Teacher® Podcast hosted by Kasey Morris features an insightful and enriching episode with guest Jessica Stansberry. Released on August 13, 2025, this Hall of Fame episode delves deep into effective content creation strategies tailored for teachers looking to expand their online presence and build sustainable businesses. Below is a comprehensive summary capturing all key discussions, insights, and conclusions from the episode.

1. Introduction and Guest Background

Kasey Morris begins the episode by introducing Jessica Stansberry, highlighting her as a reputable figure in the online content creation space. Kasey mentions her admiration for Jessica’s YouTube expertise and her impact on audiences, especially teachers seeking to transition into online business.

"Jessica helps women who are fed up with societal norms do life differently and live a life with more freedom by showing them what's possible through her YouTube channel with over 100,000 subscribers..." [00:05]

Jessica reciprocates the warm welcome, expressing excitement about the collaboration and her longstanding familiarity with Kasey’s work.

2. Jessica's Journey to Online Success

Jessica shares her personal journey from a corporate customer service role to becoming a successful content creator. She details her transition sparked by the birth of her first son in 2010, motivating her to seek flexible work-from-home opportunities.

"My first son was born in 2010, and that was the moment when I was like, you know what? I'm going to go home and see what I can figure out, how to make money from home..." [02:43]

Initially venturing into graphic and web design, Jessica found moderate success but experienced burnout. A pivotal moment came in 2015 when a business podcast featuring successful web designers inspired her to shift focus to content creation, online courses, and affiliate marketing.

3. The Role of YouTube in Content Strategy

A central theme of the episode is the strategic use of YouTube as a core content platform. Jessica explains how YouTube initially served to enhance her blog's SEO but organically grew into a primary driver of her online presence.

"YouTube was driving everything else. It was driving the car." [10:13]

She emphasizes YouTube's longevity and SEO advantages, noting that even older content continues to attract new audiences consistently.

4. Content Creation Strategies for Teachers

Jessica outlines effective content creation strategies tailored for educators:

• Understanding the Audience: Knowing who you’re targeting is crucial. Jessica advises teachers to identify where their audience seeks information and tailor content to address those needs.

  "You have to know who you're trying to attract. Who is that person you want to watch your content?" [17:43]

• Leveraging SEO: Incorporating search engine optimization ensures content is discoverable. Jessica highlights the importance of researching keywords and understanding what performs well on platforms.

• Repurposing Successful Content: Building on what has worked previously rather than constantly seeking new ideas helps sustain growth.

  "The number One business secret that people miss is looking at what's worked really well and doing more of the same." [19:18]

5. Managing Audience Engagement and Platform Challenges

Jessica discusses the love-hate relationship with YouTube, acknowledging the challenges like negative comments and the platform’s tendency to keep viewers within its ecosystem. She shares strategies to mitigate these issues:

• Moderating Comments: Employing a virtual assistant to manage and respond to comments reduces personal stress from negative interactions.

• Balancing Calls to Action: Applying an 80/20 rule where 80% of interactions keep the audience engaged on YouTube, while 20% encourage moving to other platforms or signing up for offers.

  "20% of my videos have a verbal call to action that goes off the platform... the other 80% I am verbally call to actioning them within the YouTube platform." [22:00]

Jessica also touches on the importance of maintaining authenticity and not overwhelming the audience with promotional content, which can hinder growth.

6. Selling Courses and Programs

The conversation transitions to Jessica’s approach to selling online courses. She details her diversification of offerings, including high-ticket courses like "Course Academy" for $2,000 and more affordable options such as a $27 ClickUp course.

"For my larger courses, I have a course called Course Academy that is like a 2000 dollar course..." [24:42]

Jessica prefers an evergreen model over open cart sales, ensuring a steady income stream without the constraints of limited-time offers. She incorporates live launches periodically to offer discounts and bonuses, enhancing sales opportunities.

7. The Importance of Consistent Content Production

A significant takeaway from the episode is the emphasis on consistent content production as the lifeblood of online business growth. Jessica underscores that regular content creation attracts more people to the top of the funnel, leading to increased sales and business sustainability.

"If you're not creating, you're not making." [26:35]

She aligns her team’s priorities around content, viewing it as the main driver for attracting and nurturing her audience. The strategy ensures a continuous flow of potential customers who can eventually convert into paying clients.

8. Final Thoughts and Takeaways

In wrapping up, Kasey commends Jessica for her transparency and the comprehensive strategies she shared. The episode concludes with encouragement for listeners to adopt these content creation practices to build their own successful online ventures.

Jessica provides her contact information, directing listeners to her YouTube and Instagram profiles for further engagement and resources.

Notable Quotes with Timestamps

• "YouTube was driving everything else. It was driving the car." – Jessica Stansberry [10:13]
• "You have to know who you're trying to attract. Who is that person you want to watch your content?" – Jessica Stansberry [17:43]
• "20% of my videos have a verbal call to action that goes off the platform... the other 80% I am verbally call to actioning them within the YouTube platform." – Jessica Stansberry [22:00]
• "If you're not creating, you're not making." – Jessica Stansberry [26:35]

Conclusion

This episode of The CEO Teacher® Podcast offers invaluable insights into effective content creation and online business strategies for educators. Jessica Stansberry's experiences and methodologies provide a roadmap for teachers aiming to leverage platforms like YouTube to build sustainable and profitable online ventures. By understanding audience needs, utilizing SEO, maintaining consistent content production, and strategically selling courses, teachers can transform their passion for education into thriving businesses.