Podcast Summary: "Turn Your TPT Products into Reliable Income"

Podcast: The CEO Teacher Podcast
Host: Kayse Morris
Episode Title: Turn Your TPT Products into Reliable Income
Release Date: April 2, 2025

Introduction: Overcoming Teaching Burnout

In the opening segment of the episode (00:00), Kayse Morris sets the tone by addressing the common struggle among teachers: burnout. She emphasizes the need to transform the often exhausting process of creating and uploading lesson plans to Teachers Pay Teachers (TPT) into a more sustainable and enjoyable endeavor. Kayse states:

“Today we're going to talk about turning your TPT products into a more reliable income stream. So we're going to talk about ditching burnout, reclaiming your joy...” (00:00)

This heartfelt introduction resonates with many educators who feel overwhelmed by the demands of both teaching and maintaining a TPT storefront.

Personal Reflections on Teacher Life

Kayse and her co-host delve deeper into the emotional toll of teaching (00:49). They share relatable experiences, such as feeling stuck in the car after school, exhausted yet unable to move forward. Kayse poignantly remarks:

“They don't tell you that teaching can feel like that, that you can love your students and still feel completely lost in the process.” (00:57)

This segment underscores the duality of being passionate about teaching while grappling with personal and professional challenges.

Introducing the SOAR Framework

Transitioning from personal experiences, Kayse introduces a strategic approach to transforming TPT products into a steady income stream through subscription models. She outlines the SOAR Framework, designed to help teachers create reliable and engaging subscriptions. Kayse explains:

“SOAR is an acronym, so we're going to go over the letters. S stands for solve a problem...” (04:20)

Breakdown of the SOAR Framework:

1. S - Solve a Problem
   Identify a specific need or challenge that your target audience faces. This could range from classroom management issues to personal life struggles teachers encounter. Kayse suggests:

   “Maybe it's dinner struggles, lesson prep nightmares, or even helping seniors craft the perfect college application.” (04:45)

2. O - Offer Immense Value
   Go beyond the basics by providing valuable, high-quality content consistently. This includes enhancing your existing resources to better serve your audience's needs.

   “You deserve a business model that lets you breathe, create, and live your life outside of checking your sales dashboard every two minutes.” (04:58)

3. A - Aim to Simplify
   Make your offerings easy to use and accessible. Simplification ensures that your subscribers can effortlessly integrate your resources into their routines.

   “Show them exactly how you'll make their lives easier, simpler, and way less stressful.” (05:35)

4. R - Retain Subscribers
   Focus on strategies that keep your subscribers engaged and loyal. This includes offering seasonal resources, differentiated products, and exclusive discounts.

   “Something that's going to help them stick around.” (06:05)

Subscription Model Examples for Teachers

Kayse provides practical examples of how teachers can implement subscription models to monetize their TPT products effectively:

1. Virtual Library Membership:
   Offer members unlimited access to a curated digital library of your resources.

   “Teachers love convenience. They pay monthly for the ease of having everything that they need at their fingertips...” (09:10)

2. Done-For-You Monthly Bundles:
   Deliver themed products each month, paired with guides or teaching schedules to alleviate planning stress.

   “By packaging your resources clearly, you eliminate their planning stress and you get to earn that recurring revenue.” (10:00)

3. Community Plus Coaching:
   Combine your resources with a supportive community or personalized coaching sessions, enhancing value and retention.

   “Members aren't just buying resources, they are now investing in you and personalized guidance...” (11:15)

Top 10 Reasons to Embrace Monthly Recurring Revenue (MRR)

A significant portion of the episode is dedicated to outlining the Top 10 Reasons why teachers should consider adopting a subscription-based model to generate Monthly Recurring Revenue (MRR):

1. Predictable Income:
   MRR provides steady, reliable income, eliminating the unpredictability of sporadic TPT sales.

   “Monthly recurring revenue gives you predictable income. No more guessing or waiting on those TPT sales spikes.” (06:30)

2. Less Hustle, More Stability:
   Focus on quality over quantity, reducing the need to constantly create new products.

3. Freedom from Algorithms:
   Depend less on fluctuating marketplace algorithms, maintaining control over your business.

4. Deeper Connections:
   Build a loyal community, fostering real relationships with your subscribers.

5. Scalable Income Potential:
   Generate continuous revenue without the need for constant product creation.

6. Less Competition:
   Subscription services often face less competition, allowing for greater control over offerings and pricing.

7. Control Over Marketing and Branding:
   Maintain full authority over your messaging and branding without external restrictions.

8. Reduced Burnout:
   Sustainable revenue models allow for better work-life balance and less stress.

9. Increased Lifetime Value (LTV) of Customers:
   Longer-lasting customer relationships lead to more revenue per customer over time.

10. Real and Lasting Impact:
    Create ongoing transformations for your subscribers, building a meaningful legacy.

    “Monthly recurring revenue lets you create ongoing transformations. I like to think that you're building a legacy.” (11:50)

Practical Steps to Implement Subscription Models

To assist listeners in taking actionable steps, Kayse presents Three Ways teachers can start integrating subscription models into their businesses immediately:

1. Resource Library Membership:
   Provide members with access to a comprehensive digital library of existing resources.

   “Teachers pay monthly for the ease of having everything that they need at their fingertips...” (09:10)

2. Done-For-You Monthly Bundles:
   Curate monthly themed packages paired with teaching aids to offer convenience and value.

   “By packaging your resources clearly, you eliminate their planning stress...” (10:00)

3. Community Plus Coaching:
   Enhance your offerings with a supportive community or personalized coaching to increase engagement and retention.

   “Members aren't just buying resources, they are now investing in you...” (11:15)

Recap and Closing Thoughts

In the concluding remarks (12:56), Kayse recaps the episode's main objectives:

“My ultimate goal for you in the coming weeks is to teach you exactly how to package your resources in a way that provides a more reliable income stream.” (12:56)

She reiterates the importance of transitioning from traditional sales to subscription-based models to achieve greater freedom, stability, and personal fulfillment. Kayse also hints at upcoming content, promising further insights into the SOAR method and exclusive announcements.

Additionally, she invites listeners to join the CEO Teachers Lounge, a supportive community for educators building their online businesses, fostering a sense of belonging and continuous learning.

“Come join us. Go to kaysemorris.com/patreon to sign up right now.” (13:37)

Key Takeaways

• Embrace Subscription Models: Transitioning to subscription-based offerings can provide a stable and predictable income stream, alleviating the unpredictability associated with traditional sales platforms like TPT.

• Implement the SOAR Framework: Utilizing the SOAR framework (Solve a problem, Offer immense value, Aim to simplify, Retain subscribers) can guide the creation of effective subscription services tailored to educators' needs.

• Focus on Community and Value: Building deeper connections with subscribers through community engagement and personalized support enhances retention and lifetime value.

• Reduce Burnout and Increase Quality: Shifting to a recurring revenue model allows teachers to focus on creating high-quality resources without the constant pressure to generate new products.

Final Note:
Kayse Morris delivers a compelling case for teachers to rethink their business models, emphasizing sustainability, community, and personal well-being. By adopting the strategies discussed in this episode, educators can transform their passion into a thriving and reliable online business.

This summary encapsulates the key discussions and insights from "Turn Your TPT Products into Reliable Income" by Kayse Morris of The CEO Teacher Podcast. For more detailed strategies and community support, listeners are encouraged to explore kaysemorris.com.