
Brent Jennings talks about being human, and what it's like being a judge and a show parent. We also caught up with Morgan Weinrich, who is the Sheep Superintendent at American Royal.
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Kaitlyn Sister Urban
Now entering the ring, another episode of the Champion Drive podcast, presented by Novel Designs with your hosts, Kaitlyn Sister Urban and Steva Robinson.
Steva Robinson
Well, Steva, I just got done recording with two different people that have different roles in the industry, one as a livestock judge and then one as a sheep superintendent at the American Royal. And I thought their perspective. Perspectives on the industry were different and interesting and. And some that I didn't really necessarily always see that went on behind the scenes, but, you know, both of them had in common that they talked about just being human, you know, just being human from a livestock judging standpoint that sometimes they mess up, sometimes they miss sheep or miss something like that. And, you know, sometimes whenever they're at the ring, they just want to be present in the moment for their kid. They just want to be human and not. Not necessarily titled as the livestock judge or held on this pedestal. And then when I talked to Morgan, she. She just kind of talked about the struggles that they faced at Kansas City this year. You know, it was great that they had bigger numbers, a bigger tournament turnout and everything like that. But also that led with. That led more challenges and. And, you know, there's only so much that she can control as a sheep superintendent. She can't necessarily control the. The outlet situation or anything like that. So sometimes I think it's good just to take a step back and. And realize that, you know, everybody's just human, just like us. You know, sometimes I mess up tweeting out results and stuff, and it's okay. It's not the end of the world. You know, let us know and we'll fix it and. And it'll be all right. But, you know, we're all just human and we're all in the industry, and we're all just trying to be better. What do you think?
Brent Jennings
Yeah, I mean, I just got home from Louisiana State Fair, and if you want to talk about a challenging state to put results from all of the Cajun, like, I think I would have it right, and, boy, I would be so far off. Like, all of their spellings are completely different. And I. I think they're used to me being down there enough. Like, I usually get a nice text or a Facebook message or an email like, hey, you misspelled this. Could you get it fixed? And it's so nice when someone's nice about it because we're not trying to screw it up or, like, when someone gets upset that a breeder is not listed. Sometimes a breeder is not listed because they don't meet our policies. So yeah. If you have. If you canceled your link or your website with Champion Drive, you're not able to be listed, and you sign that on your cancellation form. And then sometimes we get people that get angry with us for not listing it. Well, that's the policy. And we're just human. We're doing our job, too. So I think that's really good. I haven't listened to either of their episodes yet, so I'm really excited to hear about them. I know Morgan does a great job. When she was with the National Western and now at Kansas City, she's always really hardworking. She has a really good crew with her. Those guys really worked their tail off this. This past Kansas City. It went off really well, I thought, despite being a considerably larger numbers than they had been in the past. And if you guys saw any of of her crew working, getting pens set up, extras, you know, pens are filling up. They set up more space downstairs, and that crew really worked their tail off. So I'm really excited to hear what she has to say. I feel like she's one of those people that's always really trying to make it about the kids and making it about the experience. I think she's a huge asset for Kansas City. And then I'm excited to hear what Brent Jennings has to say as well, because he does kind of have different roles that he plays at times. You know, you want to be a dad or a parent versus being the judge. I get that. A lot of times I go to watch Braden show, and while Braden's in the ring, someone will come up and talk to me about a hat order they want to do or a signage order they want to do, which is great. But sometimes I like to just be there as the parent, too, and just enjoy it. Like, we're all just human. We don't always want to be on all the time. Like, we want to just be there and be the show mom or the show dad. And so I think his perspective will be really good because, honestly, he's judged everything from, you know, little jackpots to all the majors in state fairs. So I'm excited to hear what he has to say. Should we get right into it?
Steva Robinson
Well, Brent, thanks for joining me today for this episode on the Champion Drive podcast. Do you mind telling me a little bit about your background in the industry?
Kaitlyn Sister Urban
You bet. So thank you for the opportunity to be with you today. And, yeah, so. So my history is maybe slightly different than some probably folks that have heard from me before have heard this, but I grew up in Northeastern North Carolina, Camden County. My mom was a high school science teacher. My dad worked for the telephone company and not your traditional kind of into livestock thing. My mom had a student that was a senior in high school that showed sheep and, and the kid, the guy was really nice. And I was really annoying to my mom after school days. So instead of me staying at school with her, she sent me home with him days and he kind of got me involved in kindergarten. And I showed a sheep with him my first year. And that kind of has been a snowball effect, I guess, if you will, ever since then. We kind of. We. I grew up in kind of a hunting family. We hunted and had a bunch of dogs and did a bunch of things like that. So we sold, sold our fox dogs and got into the sheep business. And man, it's just kind of grew from there and, and, and evolved over the years through, you know, 4H and FFA for myself growing up and then raising sheep and then showing and then just kind of kept going from there, if you will.
Steva Robinson
That is a very interesting background. I never knew that. So tell me a little bit about your day job.
Kaitlyn Sister Urban
So I currently serve as an extension associate at North Carolina State University. I'm housed in the animal science department here, but I coordinate the youth livestock program. So here I work with extension agents, whether it be Livestock or 4H agents, to put on our statewide livestock judging contest. Skillathon, showmanship clinics. We do some leadership institute, we do some educational tours throughout the year. We put on three or four shows. Junior Beef Roundup, Sheep Goat Roundup. We do an extravaganza in addition, just kind of a multitude of things there from, from my job is kind of working with those 4H extension and also FFA. I work with our state FFA program to coordinate their livestock judging contest, help with some regional events for them. So did a little bit of it all here, but that's pretty good synopsis of it, if you will.
Steva Robinson
Yeah, it seems like you're pretty busy. So how does your, how does your job play into like you judging? Are they pretty good about you being gone? Kind of. How does that work?
Kaitlyn Sister Urban
So they are. It's quite flexible. So when I started here, I've been with the university 19 full years now. I never, never done anything else. This is all I've done is work for the university. I had a boss that was very understanding. My first boss ever was a guy named Dr. Brian Ferris, who now kind of works down in San Antonio stock show. But Brian was the first one. He was, he was Very adamant. He sent me to, to get certified with abga and then I went through the whole goat process and then he was sending me out and then after him, my department head was great. I mean, very adamant about the importance of it. And my current department head is the same way as well. And he sees the need and he loves for me to go out, be a, you know, kind of a representative for NC State University. And I get the chance to go out and judge shows and meet people and man, it's been a pretty good experience over the years just to meet that many new people and faces across the country.
Steva Robinson
Yes, absolutely. And I think it's pretty cool the fact that your job ties hand in hand into what you, what you love to do as well. So.
Kaitlyn Sister Urban
Absolutely.
Steva Robinson
Pretty good for you. So tell me a little bit about your family.
Kaitlyn Sister Urban
So I got a great family. I'm. I'm probably the most blessed guy there he is. I got a wife. If we've been married. Oh, I don't want to screw this up. December will be like 18 years now. Maybe we've been married. My wife Allison, who was an ag teacher. My wife grew up up in the coast of North Carolina. Again, kind of like me. She didn't grow up in a traditional ag family, actually grew up near the, like I say, near the coast there and but her background and she got involved and got involved in high school and had an incredible ag teacher. And so that, that's what made her pursue a degree in ag education. And then we met at NC State when I was finishing up here. We met and that's the whole reason I stayed, honestly. Got a master's degree and otherwise I'd have been out of here. I don't really wasn't a big fan of school and education, but I stayed because of her. So we got married. She was teaching high school ag. She did that for about 12 years, I believe. And then we have two boys that come along and my wife now is a regional coordinator for North Carolina FFA and overseas kind of the eastern part of the state. But we had two boys that come along. Zade who just turned 13, I say just turned he back in February and then Carter, who's 8 and both the boys, Zade is, he's a 13 year old so he's growing fast. He really enjoys showing livestock. Zade started when he was two and a half. Maybe showing our state fair is different than most. We don't have a bottom age limit. If a kid can show them on their own free will and accord, they can Participate. So they started pretty young. Carter did as well. But Zade is showing sheep, goats and pigs. Sheep and goats at the state. Just pigs at our county fair. And Carter. And they enjoy sports. Loves to talk about sports. Loves. Loves to be around all things college football right now and then. And big into the. Watching the World Series and all. And then Carter is the one I'm probably gonna have to pick up from jail one day for doing something he shouldn't. He's got lots of energy. He is quite an athlete. We got into the travel, baseball scene. This for about a year and a half now we're doing. That kid is. He loves big. He goes big, he goes hard, but, man, there's not much quit in him. He likes to show livestock, but if it involves a basketball, baseball, soccer, football. Carter Jennings wants to beat you at it, whatever it is. And he's pretty good at it. I don't know where he got his athleticism from, honestly. There's some question marks in that, probably in his pedigree, but, man, he does a good job. And both of them are fun. Man, I love them both. And they. They keep us on our toes all the time there, for sure.
Steva Robinson
Yeah. It sounds like you guys are pretty busy. And I think you're also pretty lucky that your wife has kept you around this long.
Kaitlyn Sister Urban
There is no question about that. She has a lot to put up with all the time.
Steva Robinson
Yeah, for sure. So, you know, you mentioned that your kids are busy being athletes and they. They're showing multiple different species. So what is it like being a show parent to a young exhibitor?
Kaitlyn Sister Urban
So, you know, the one thing I'll say with both of them starting young, my expectations are different for each son, you know, from a guy that's in it every day. You know, people think that my kid just has it handed to him on a gold platter. I mean, you. You've been around families that people just assume because of who you're around and who you associate with that things are given to you. My kids know that's not the case. My oldest son gets up every morning. He helps me do chores. We get up before six every morning. We get chores done. He goes in, takes a bath, and then we leave for school. We leave. It's a little after seven every morning with him. So he. He knows those expectations when it comes. I despise leg wraps. I think they're my arch nemesis. Zay does the leg wraps. If he wants them on his sheep, he's gonna put them on them. I'm not gonna. I Do help them exercise. I don't mind that portion of it. I help them with their goats some, but leg wraps, I'm not doing them. I just despise them. Carter, you know, he's a heck of a man with the water bucket. I mean, he cleans water buckets. He takes care of them. He. He keeps an oversight on everything. He lets me know when the users went out in the pasture limping or something, and. And he. He's quick to put me on our toes. Carter is also got in the goat business, and he's got three mature does now, three doe kids. And he is. He thinks he's quite the. The goat herdsman. And that's. We did that to try to keep his interest in it because I was worried that, you know, with watching his brother through the sheep program, he may, you know, not be as interested. So I bought him those goats and. And that's been a great thing. So. But ultimately, what I mean by all that is their roles are different. My expectations are different for him. You know, Carter with his baseball schedule. In soccer this fall, he's. He plays baseball practice every Sunday, every Wednesday, plays tournament games every other weekend, Saturday, Sundays, then he plays soccer typically two nights a week right now. And then Zade is. Zayd does baseball in the spring and the summer. So through the fall, Zay's a lot more active in the barn, and probably Carter is, but the same. The same time, they're both out there every day. I mean, they're doing it. They're involved, they're feeding, they're doing chores. It's their project, for sure.
Steva Robinson
Yeah. And I think you hit on some very good points there. You know, that these kids are not only just like, they're not giving everything, you know, they're the ones out there working. And, you know, that's why we do what we do at. In the end. So I think that's very, very good that, you know, you. You help your kids, but you also let them be responsible and let them understand and learn the things that they're supposed to learn with their projects.
Kaitlyn Sister Urban
Absolutely.
Steva Robinson
So how is your experience, you know, with your kids showing and helping them in the barn impacted you? When you are the judge, it changes.
Kaitlyn Sister Urban
Your whole perspective on things. Because what I will tell you is, from a judge's standpoint, it's super easy for me to go out to the ring, stand there and be ultra critical on everyone that walks. And none of them are perfect. Nobody's raised a perfect one. Every one of them. I've seen some that Are now really, really close in my mind, but they're not perfect. But what I will tell you is to get them to that level, to be the guy putting the feet in the trough to do the exercise and to help with the legs, to help with the skin care, it gives you a greater appreciation for how challenging it is to be successful at a high level them. And I think that's one thing that has really opened my eyes is, man, when you stand there and you put some of them. I mean, I've stood at shows. I was at Tulsa there a few weeks back, and there was a couple classes of sheep that I put some sixth, seventh in class. And I thought, man, if I had this one in the barn, we could win our state fair with them. You know, I love to have that one. And I put him seventh and that kids, you know, so I think. Think just having an understanding of how much effort goes into trying to get them things to that level, to make them look the way we want them to look, and not only have everything right behind the scenes, but then for that kid to go out there and execute at a high level, right, for them to. For the showmanship to go off, for the ones that, you know, for the lamb to stand still or the goat to stand still and everything just kind of come together for them, it gives you a greater appreciation for that, I guess, is what I would say. And. And it's a. It's a challenge because, like I say, it's real easy to go out and tell people what's wrong with one. It's hard to make one the way they should be. And even you take it another step as a breeder, and we're trying to raise these things. There's nothing more challenging than that. I mean, just trying to raise them and make them good. You know, it's one thing to go to somebody's house and pick them out when they're 60 or 90 days old and say, that's a good one. But, man, to getting to that point and then also to the step is. It's just ultra challenging.
Steva Robinson
Yes. And I think you have a pretty good perspective on that. And, you know, you mentioned that you're at Tulsa a few weeks ago, and there's some sheep you put seventh in class that you would have liked to take him back to your state fair. So going off of that a little bit, I know that, you know, you judge across the country, you kind of judge at all different levels. So what do you see the difference? You know, maybe being out here in the Midwest or even farther versus where you're from.
Kaitlyn Sister Urban
So. So what I would say is people always ask, like, how good's the stock? And it doesn't matter if, like, I gotta go to Mississippi this weekend and judge a jackpot. And I'm confident the best ones there are going to be elite. I mean, every state I go to, no matter where you're at, there's good stuff. So now there's some elite ones at certain places, but every place has got good stuff. I guess what I would say is where that curve or bend line is where they go from, from really good to just good to maybe just good projects, I guess, if you will, that, that where that bend is or where that starts at gets a little steeper in different places. You know, you get to Oklahoma, Texas or that Midwest. You know, you think of Those classes with 6, 8, 10 in a class or, you know, you know, even more. Sometimes you just to make the cut. In some of them shows, you know, they got classes of 60 and you're pulling 10 or 15. There's some, some that were 20th that were very high quality. You know, we, you know, out here on the east coast, we probably don't run things quite that deep. But to, to still win a show, no matter where it is, it's hard. I mean, it's hard. I, I don't care. And you get. People can say what they want about any state, but to win a state fair or a. Some of these, not all county fairs, but some county fairs, it's a challenge. It's a dog fight. It's a challenge. It's hard. And there's good stock everywhere. I'm convinced of that. The way the breeding has changed over the years, there's good stock everywhere. Probably the bigger difference is, is maybe the preparation to get them to look the part, you know, as you go places, probably some of the, the extra things they do to make them look the. Just to be present, presented to a high level is different. But all in all, it's. It's a lot of fun. Everybody lawyer.
Steva Robinson
And so going off that a little bit, you know, you mentioned that you guys raised a few sheep and now your son's starting to some goats. So how do you feel like your traffic, I would say, is different out there versus in the Midwest. What do you mark differently and kind of how do you overcome that challenge?
Kaitlyn Sister Urban
So, you know, we've been raising sheep for gosh, my dad and I have been doing it for 30 years now. Probably we've been in the sheep business and up until about five years ago, my closest friend in America is a guy named Burke Simmons, Stanton, Virginia. He's a partner of mine. We do it together now. But about five or six years ago, we started with some online sales and that changed the game for us. I mean, Burke has been raising sheep a long time, but we kind of teamed up together and we still got different flocks and they're separate. Sheep are separate, but we work together and, and I have some ewes up there. But the online sales changed the game for us and our ability to send sheep all over the country from. People could get on there and buy them and if they worked, and we've been fortunate to send them to California and everywhere in between. I mean, we've sent sheep all over the country. I go back to the old saying, when I was a little boy, I used to always hear if sheep cross or any livestock, they're able to cross the state line, they get better. Every state line they cross, they get better. So I never understand that 100% because we'll sell some, some. Some lower quality lambs sometimes to the middle of nowhere, and it costs as much to get them there as it probably could have got a better one somewhere else for, for less money on the bottom end for that. But, you know, but that's the difference for us. We, Our ability to get them things out there on the line. Facebook, Burke and I, neither one are marketing guys. We of it. I, I despise Facebook. I despise social media. I'm just going to tell you I don't like it. I don't want to be a part of it. It's a necessary evil. When I see that champion drive, I get on there looking and says, do you suck at marketing? You know, we're probably worse than sucking at it. I don't even know that there's a level for us and how bad we are at our marketing because we don't do a very good job with that. But people come look, you know that what I would say is, you know, right here recently, if you just looked at the reserve lamb at Kansas City, come out of the Shenandoah Valley of Virginia. So there's really good sheep in that kind of that, that valley there. There's. There's a multitude of breeders, not just us, but breeders that are doing an incredible job. And people are being aware of that. They're coming, you know, West Virginia, Virginia. I mean, we got some breeders in North Carolina doing a great job through AI and Flushing. Those sheep are everywhere. And I think people are being more cognitive of that that you can find them. And man, I just think there's, there's some really good ones all over the country.
Steva Robinson
Yes. And I think you hit on several good points there. You know, you hit on, you know, how online sales has helped you and then just AI ET and then also marketing. Those are all big things that I think are very influential right now in our, in our industry.
Kaitlyn Sister Urban
Yeah, absolutely.
Steva Robinson
I know that. You know, we were talking a little bit ago about you being the parent of your kids showing. So what has been the hardest thing for you to learn when your kids actually in the ring? Being the showman.
Kaitlyn Sister Urban
So the one thing. And, and if you see me judging showmanship, I will harp on this to the day I die. When they come in showmanship, leave them alone, leave the kids alone. And I, I'm guilty of it. And, and I, my wife and I, we don't argue very little. We, we don't, we're, I'm very fortunate. Very few times we get in arguments, but one time we did at a show and she was trying hard to help my youngest son and show me. I said, you better leave him alone. You know, and I'm adamant about that now in a market show or a breeding show. And you want to stand out there and coach those kids. I, I get that. I mean, I get it. You want to get that stock to look the part. But in showmanship, that's probably been somewhere that I struggle with as a parent to, to watch that portion of it, that's probably been one of the hardest things for me to understand what I can and can't do the other thing for me, and you'll hear a lot of people say this, I don't go to the ring much when my kids are showing. I'll just be honest with you. I stay back. Particularly if they're live stream like our state fair just happened. And I spent most of the time in the back getting sheep ready and goats and kind of helping with that. And every time I walk to the ring, somebody goes, well, what do you think about that? This opinion or what did you like or dislike about that? And man, I'm a judge, I'm a person, I'm a human being first and foremost and I have an opinion about everything. I promise you. Sometimes it's positive, sometimes it's negative. But I have to make sure that when I walk up there and people say, well, what'd you think your kid got beat here? Well, doesn't make a difference. Doesn't make a difference what I think that's the guy that's sorting them today. That's the opinion we're going with. And. And that's ultimately. That's what's right right now. We accept that. So, you know, all those things to learn and how people, you know, deal, and not only because of me being a parent, but also because of my job here in the state. You know, I got to be really conscientious of trying to help all the kids and. And do as much as I can, but yet be a dad. You know, be there for my kids when things go well and. Or when they go bad, you know, be. Be supportive of my kids when. When they don't go well, you know, so it's. It's a. And I'm not good at it. I wouldn't pretend that I am. I'm learning all the time. I. I struggle with that, because when my kids are showing, I'll be the first one to say, if you come and try to talk to me when my kids are in the ring, I have no clue what you're saying. I do not want you to bother me. I don't want you to talk. If I walk through the ring and I'm watching the show, I just want to be in that moment and watch the show. I don't want to talk about where to go get dinner or, man, you're a great uncle or your aunt. I. I don't. I don't care at that point in time. I just want to be in that moment. So it's good things, but all a learning curve for me.
Steva Robinson
Yes. And, you know, you made several good points and that, you know, you made the comment that you're human. And I think at times we often hold judges, like, on this pedestal of, like, they have to be so perfect. But, you know, at the end of the day, like, you are just a normal person, just like us, and you're just the one that's getting the call to come and judge shows. And. And, you know, we have to respect your opinion, because that's who the show allowed to come judge, you know, and I think that that about every judge that, you know, you can harp on them or say that, well, they should have done this different. They should have done that different. Well, like, I can tell you one thing. I don't want to be in those shoes. Like, I like that hard job to do, and that's a hard call to take. And, you know, I think the judges that are judging on the, I would say, elite level are doing an exceptional job, but at the Same time, like just remembering the fact that they're just human. I think that's a huge thing. The second thing I think is, is I am a big believer in leaving kids alone in showmanship. Nothing drives me more crazy than seeing people coach kids in showmanship. You know, I showed a lot in showmanship, and that was always the one thing that I could control. And I learned a lot. I learned a lot when I was younger. I learned a lot, you know, even when I was a senior, about things that I needed to do differently. But that is a time where I think it's a, it's the point for just the showman and their sheep and that's it. You know, let, let the people that, let the people that are meant to win win and kind of quit, let it go, you know, And I see in ringside and I coach and, and help kids and market shows and breeding shows and all those things. And it's hard and it's painful to see some of those kids in showmanship, you know, just as like a helper perspective, but also like, I think that's the important factor, you know, just to let them grow a little bit.
Kaitlyn Sister Urban
Yeah. And, and I'm, I told the story this summer. I judged Ohio State Fair, maybe the open show, but there was a showmanship portion to it. I told him one of the first. When my youngest son was going to bat. We have a batting coach he meets with once every week. And you know, we were there the first day and my son get in the baton cage and he was doing stuff and I, I, I don't remember what he did, but I didn't like it. And I said something to him and the guy said, well, here's our first lesson, dad. And he said, you just got to leave him alone. Right? We, when a kid is kind of like a kid going to bed, you've done all this work for him. You've laid all the principles. You told them how to put their feet, you told them where to put their hands, told them how to hold the bat. And then they got a 50 mile an hour baseball coming at them that may be spinning, maybe it's not. Is it high? Is it low, Is it to the right, Is it to the left? And they're trying to, you know, interpret all these things in their brain. And then you're hollering, get your elbow up. You know, so it's as I thought about that and what he was telling me that relates so much to what we do in the ring. The kids got so many things going off in their mind of I need to get my hand in the right place. Is the jaw down? Is my. Am I controlling the muzzle or the feet set? Is it my too fast? Am I too slow? Did I leave enough room? Did I go wide in the corner? And then all of a sudden you see mom over there waving her hand, trying to get him to move a foot back a half an inch. And it's just a lot, man. And you know, and then you see these shows where the parents go say, well, we're gonna have adult showmanship. If you want to see a wreck, you go watch a bunch of adults try to show sheep or goats because they can't do it. I mean, it just very rarely did you see that. And you're like, oh man, they do a great job. That just don't happen, guys. They're old and they don't move that well. And truthfully, probably shouldn't be giving that many directions to their kids. But it happens, right? It happens. So it's all part of the fun, though.
Steva Robinson
It is, yes, it is. So, you know, I know you've judged multiple species on state and national level. What is one thing you always try to lay your priorities in?
Kaitlyn Sister Urban
So, you know, you sent me a question, I thought about it, and the one thing that, you know, it was early on in life, you know, we figured out, did they. I don't know how to word this correctly, but they look like a stud. You know, a stud is a stud. It's like you're sitting in your high school gym or high school wherever, let's say you're eating lunch in your local high school. Well, when the high school quarterback walks in and this may be a brand new school for you, don't know who they are. They have an aura about them. You can see it. They got an aura, they have a presence. If you know a big time athlete walks by you, you can tell them. You don't have to know their name. You just know that somebod, right? They have that aura, they, they exude that confidence in them. And, and I relate that to a livestock, really special livestock. Know they're good. They, they do that. Everyone I've ever used to win a major stock show, you could tell it in five feet in the rain. You didn't have the studying from every angle. You knew they were good. They just have that exude that confidence. They walk in with it and they're, you know, they do the things right? And then you study, you want all the extra bells and whistles, but the one Thing that, that does stick with me through the years is everyone I've ever used, I thought, just has that just special aura over them. Just, just the look and the confidence and some presence about them, and then does all those other things right. That makes it a lot of fun. And I think that's the thing that has remained true with me no matter where I judge. It's just finding the ones that do the things that are hard to do and combine those traits at a high level. That's, I guess, my goal every time I go in, to find the ones that are hard to make and hard to do and do those things right. And man, it's. I guess that would be my comment on that.
Steva Robinson
Yeah. And I think, I think you're. That's a pretty good perspective on it. And I think you said it, you know, just right, you know, you know, you know, the ones that are good when they set four or five feet in the rink. So what do you do to get your mindset right before you step into the ring?
Kaitlyn Sister Urban
So I'm probably the opposite of some, you know, some people say, oh, we, let's go get us some AC DC Thunderstruck and get jacked up. Right. I mean, I don't need anything like that to get my head right. I mean, honestly, more times than not, I'm going to stop and say a prayer, to be honest with you. Just try to get my mind right to make sure that I'm trying to make the best decisions that I'm comfortable with, that I'm willing to go at the end of the day, look in the mirror and know that I gave every kid a fair shot, that I tried to find the ones that I was happy with and that I could do that clearly. And I'll tell anybody I, I apologize to guys before that there's a. I. I'll miss one once in a while. Mighty man, if I was to get every single one that I've ever judged exactly right. If you think I got them all right, you're crazy. I know I've made mistakes. I get it, man, I get it. But my goal is to do it the dead level best of my ability and to leave their comfortable knowing that I gave it a fair and honest shot to every kid that come through the ring. Because I do understand the time, the effort, the amount of work that goes into this game and, and that's the best thing I can do and just get my mind clear, make sure I know what I want to do there, and then just, just, just go after I Just try to actually be calmed down, you know, the older I get, I don't drink coffee. So a good energy drink doesn't hurt anything though. I got them Alanis. I don't know why my wife got me started on them. I like those pretty good. I need a little pick me up. I don't drink a lot of Mountain Dews anymore. Those were in my younger days. But a good stiff energy drink will get me a long ways right now. So that's a heart good.
Steva Robinson
Yeah. And I think that was a very good answer. And I'm a big Lonnie fan too, so I think I like even more now. So from when you started judging to now, what has been something that has stayed consistent in the ring and what is something that has changed that you've had to adapt to?
Kaitlyn Sister Urban
So the things that have stayed consistent, I think even when I start back, you know, and I think back to where I started and some of the first shows I ever judged, I can, I can still remember the first show I ever judged in eastern North Carolina. When I got done judging, I thought I was the man. I mean, I judged it. It was, I was straight out of community college. I judged a butler there and come back and I thought, went judge this little show. It probably didn't have 20 hit in it, but I gave me a barbecue dinner and I was, I mean, my chest was poked out and I thought I was somebody. I was smarter than everybody else in the world at that point in time. But the one thing that stayed true and consistent from then till now is first and foremost the quality of young people that come through the ring. Showing the livestock, that never fades, that never changes. It never fades. Now there's hiccups. There's hiccups. I promise you. There's kids that, I mean, like I said earlier, I mentioned, my youngest one's going to do something at some point in time that I'm gonna have to go get him out of trouble. And, and that's, that's, that's, that's human. I mean that, that, that's it's gonna happen, right? And there's not every kid that shows livestock and not every parent makes 100 right decisions every time. We don't. Let's just. Can't we roll back to human nature? You know, you get back to the earliest of time. I mean, we made some bad decisions along the way, but I, I think the people, the kids is the thing that's consistent now as we think about the livestock, things that are consistent is the quality of Skeleton and structure still very good. We've seen some changes now in that and the way they look and the way they build the bigger changes. I think like the goats, they don't look anything like they did when I started this deal when I first went to Texas. I went through that ABGA training back around 2005. Man, the ghosts don't look anything like they do today. Just a different creature in this whole, the sheep business has changed. I mean, this whole leg wool, boot wool, white face, white featured man. And, and it's just completely different. And I think it's cool. I, I think it's great, man. You got big feet on big legs, Fuzzy. That's, that's neat, you know, but I don't know, that makes them great. But it does look good. I mean, it does, if you like that. I mean it's all good and, but the quality Epson flows, right? We, we see it. If you try to shoot the highs and lows, you'll, you'll catch them one or the other, but shoot for the middle. I guess in my book probably the better option just sound good livestock to have some shape and muscle. And man, we, we have got them things maxed out right now in terms of livestock that are good build, good looking, have a tremendous amount of muscle, shape. They can do some incredible things, man. It's what them things look like in the ring this day and time is just mind boggling. Every time, every show I go to, my mind is just blown when I see some of them at the top end, like, well, maybe they don't get better than that. And then they do the next show and I go, well, man, that might be a little better. Maybe he is.
Steva Robinson
Yeah. So to end this up, I have a few fun questions for you. What has been the most memorable thing that has happened in your judging career?
Kaitlyn Sister Urban
You know, I thought about that and I thought, I guess there was a couple ways for me to, to take that question, you know, and is it, is it a young person to come and talk to me after the show? Is it somebody that, you know, you know, somebody talk bad to me after the show? Is it. Whatever it. Is it the livestock? Was there an animal that stuck out? I think the one thing that probably sticks out to me is the quality of people surrounding these shows at the end of the day, no matter where you go in the country. And I tell folks that, like when I go to Texas, when I go to Oklahoma, when I go to, oh, California was a fun one. I went out there and man, I went down Judge the show and the people are just different than what I grew up with. But man, I've loved it. I mean, I've been all over the country and, and the thing that stays consistent is the folks that are running these shows that are putting the time in many instances, these are volunteers. These are people that are just giving their time, their effort, their money. They're giving money and support to these shows, shows to make them work at a high, high level. And that's what probably is. The thing that strucks me the hardest is I go anywhere in the country is the quality of people. I mean, I, I love them, I love to go places. And for me, that's as big a part of the people and the kids that come through the rings. I've seen some that were fun. I've seen kids, I mean, I've seen kids pissed off. I've seen them be happy, I've seen them be sad. I've seen every emotion you can. I can see as many as I've seen over the years. And man, I get it, I get it. I tell them you're right. I tell them if, if a kid's a little upset because I placed him forth, man, I get it. You worked hard. Ain't nothing wrong with being upset. There ain't nothing wrong with being upset. And I don't be a, you know, understand how to manage your emotions. I get, I mean, I get upset. You know, that's part of human life. That's what we learn from the project. I mean, I, there's days here, some days in my office is better than others. I, I've hit some, you know, hit some bumps here and there and man, I, I, I, I'd love to go in and tell people what I think some days in our county office, but I can't do that. Right. I mean, that's you grit, you bear you, you understand. And that's part of learning through the lifestyle thing, learning how we handle our emotions and how we deal with, with success and failure. And I think we learn as much from failing as we do from succeeding, to be honest with you.
Steva Robinson
Yes, I agree and I think that was a very good answer. So my last question I have for you is what is a bucket list show that you want to judge?
Kaitlyn Sister Urban
No question there. This is the easiest one you've asked me all day. Probably the market lands at Louisville. Growing up, you know, from North Carolina, I love them all. I mean, Denver is, I get to go back in January. I'm super pumped about that. I'm a wimp when it comes to cold weather though, in Denver scares me every time. I'm. I'm not even. I look like I'm ready for hibernation. I'm not. I'm not a cold weather guy. I, I love the, the shows. Kansas City is crazy, right? The Texas Majors. Oye, man, that. That's incredible. But something about the green shavings at Louisville, the Market lambs would be the one that maybe. I guess I might drop the mic after that and I don't know. But that would be the one, I guess for me that as a kid growing up and, and honestly, I don't know why it is. I don't know why I've got the opportunity to judge as many shows as I have, but I never would have thought I'd have done a tenth of the shows I've judged already. So if I don't get any more guys, I'm gonna sleep fine at night. It'll be all right. It's gonna work out just fine. But if that is one, that's it for sure.
Steva Robinson
Well, thanks, Brent, for joining me today. I think that you brought us a lot of good wisdom and things to think about. And my favorite thing probably that you said is just remember that we're human, you know, from a breeder, from a helper, from a judge, from an exhibitor, everything. So thanks for joining me today. I really appreciate you taking the time to be on with us.
Kaitlyn Sister Urban
You bet. My pleasure and best of luck. I'm sure we'll see you down the road somewhere and appreciate the opportunity. Take care.
Brent Jennings
Well, that was definitely a good episode. Thanks to Brent for being on with us. As you all know, Louisville is quickly approaching. The bluegrass babe sale is Saturday night, November 16th in Louisville, Kentucky and is always one of the premier sales of the fall. We have quite a few different ad pieces coming together. Be looking out for stuff from Hobbs's Mountain View, Diamond Sea, Steve Robinson show stock and Macaulay along with several others. And that kind of leads us into this week's so you suck. Our signage deadline for Louisville was on Sunday. However, we are pretty well caught up and sitting pretty good. And we are kind of known for making some last minute miracles happen. So if you're still needing signage for Louisville, we can still help you out. It's a great chance to be able to, you know, get some branding that will work to get your brand viewed in front of people, make sure that they know what your consignment is and have your display look sharp. So if you're needing something for Louisville. For any of the sales there, be sure to give us a shout or reach out to any of the novel designs girls. Our contact information is on Champion Drive or you can email us@updates thenoveledesigns.com should we get right into Morgan's?
Steva Robinson
Yep, let's go. Well Morgan, thanks for joining me today. Do you mind telling me a little bit about your background in the industry?
Morgan
Sure. I actually grew up in Eastern Colorado, a little town called Yuma. Small agriculture community. My dad worked for Smithfield Foods big commercial hog production for 30 years. So I was born and raised in Yuma. I showed sheep competitively on a national level in 4H and FFA. Growing up I probably owe a bunch of my success showing sheep to of course Todd Wise and the Wise family and then we got hooked up with Chad Charmison towards the end of my show career. After that I attended Colorado State University in Fort Collins. Four year student, I got a degree in animal science and then I was also on the livestock judging team in 2016. Prior to that I actually did not have any judging experience and they recruited me as the sheep girl to come judge. Funny enough, I ended up doing the worst in sheep because I think I had an opinion about sheep because of what we grow up in. But I had a really great experience judging in College. Graduated in 2017 with a degree in animal science and then a minor in agriculture literacy. So after college I actually had kind of a struggle finding a job and where I belonged in the industry. So I moved back to Yuma and I managed a local coffee shop for two years and then got an opportunity to join the team at the National Western Stock show and Rodeo in Denver. So I was a receptionist for a stint of time there and then moved into the trade show coordinator position. So I actually worked with all the vendors and the booths which was out of my comfort zone because at Denver we all live in the basement not with the vendors. So I did that and then moved on to work for the Colorado Cattlemen's Agricultural Land Trust. So they work to conserve ranch land in Colorado. I was their event manager and logistics coordinator for about two years and I was an event manager during COVID So as you can imagine there were no events. We actually put on a virtual event and then an in person fundraiser. I think it was the fall of 21 so I was looking for a new opportunity kind of off of that job and I landed a position is the area sales manager for Biozyme. A lot of people know us by Vita firm which is our cattle Mineral brand. And I covered the states of Colorado, Wyoming, and Utah as a sales manager for almost two years. And then in February of 23, I got recruited to come out and cover the Missouri territory. So I've been in Missouri for just about a year and a half. So I live in Kansas City now and travel two to three days a week seeing customers and that kind of thing. So that's about me. My parents still live in eastern Colorado. My dad actually just retired from Smithfield, and my mom actually does hair in her house and is still working.
Steva Robinson
Interesting. I didn't know, you know, that you had that many different jobs in the. In the industry. And I think that, you know, kind of just a different kind of variety that you've had has probably helped you kind of have a better understanding of the industry. I feel like.
Morgan
Yeah, and like, all different kinds, like event management. And then I went into the, you know, the land and industry. And then, I mean, we mainly sell a cattle product now.
Steva Robinson
I know, you know, when you're in Denver, you were one of the sheep superintendents there, and I knew that. I know that you were there for three years. You had said, and this is your second American royal being the sheep superintendent. So let's talk a little bit about that. When does your planning start going into place before a show starts?
Morgan
Yeah. So my superintendent experience kind of got started. So when I was actually employed at Denver National Western, I became friends with Clancy Anderson. She used to be the livestock manager there at Denver. And after I left, she had had a vacancy in the sheep barn for superintendent, and kind of reached out to me with my connections and growing up showing sheep. And I kind of jumped at the opportunity to give back to something that, you know, I believe that I. I wouldn't be in the job I am today without, you know, my showing experience. So I've done Denver for three years, and then when I moved to Missouri, got involved with American Royal and have done American rail for two years. It kind of depends. So this year, our planning began, oh, a couple weeks before the royal. So the livestock office will reach out to me once, kind of, they have all their entries, and they can kind of tell us how many head they think we're gonna have this year. We weren't quite prepared of the numbers that actually showed up. So what we do is I actually start planning on, like, a stalling map is probably my first priority. My second priority is getting help. Ring help. Understanding how many interns the royal has, how many, you know, they spread those interns out between sheep and Goats, cattle, hogs, that kind of thing. So just understanding where I may need some outside volunteer help, I will give a shout out that we're working towards hopefully running the sheep and goat show like the hogs do. So Jill Zimmerman is over in the hog barn. She's been the superintendent there for a long time and she has her own team. So they just know that they're going to show up every year to the royal and come help and she puts them to work. So my goal get there. But right now, obviously I'm fairly new to Missouri and this show, so I'm just currently trying to figure it out. But those are kind of my two biggest things. I, I feel very passionate that I get most of the stalling done before exhibitors show up. Obviously in the sheep and goat world, it's kind of transition to everyone shows with a group or they come with, you know, a couple different families. And I feel really passionate that this show should be about exhibitor experience. And I really like to give them a great exhibitor experience by being able to stall everybody together because it's just not worth the hassle of not stalling everyone together when they walk in. So I'll start reaching out to kind of the leaders of each of those groups so they can tell me how many head they think they're bringing in of sheep and goats and I can kind of get an idea of what the stalling map is going to look like. So those are kind of my two preparations before we go into the show. The one thing we ran into this year is I, I made a deal that I really wanted to label each of the stalls, which became a big huge project about three days before we started move in. But I think it made it easier to be able to tell people where to go, especially in a big area like that. So that was another project that we had to take care of before everyone moved in.
Steva Robinson
Yeah, and I know that, you know, you said that sheep and goats kind of the numbers vary a little bit. So what? So this year I know that, you know, we had a lot more show up than probably normal year. I don't know how much the numbers were up by, but I know that they were up by quite a bit. So as the numbers continue to increase, what challenges does that bring and how do you go about these circumstances?
Morgan
Okay, so I can actually tell you what our numbers went up by. So this year at the royal we had 580 market lamps show up. Those went up by 79 head. We had 308 ewes. That went up by 72. There were 300 market goats that went up by 64. And then we had 226 does that actually went up by 86. So it became a big challenge. I feel like I was looking at my stalling map about noon on move in day, thinking you don't have much space left. We still have six hours to go, so I. I'll give a shout out to. So Cooper Carlisle is my co superintendent for sheep and goats at the Royal. He helps me out a lot. So we kind of tag team both of the species. I would consider both of us just sheep and goat superintendents, but I feel like that afternoon we both looked at each other and we were like, so what are we gonna do when all these other trailers show up? So we worked with the livestock office at Royal to be able to set some stalls downstairs, normally where the cattle are. And I think we set like four different rows, so we were able to kind of shift in the moment and be able to fit everybody. My game plan probably going into next year because we had 300 more head, just total sheep and goats, is probably to be prepared for something like that. I'm actually working with the operations team a little bit more to see if we can adjust the way that they set the stalls to create more stalling. So we struggle right with the poles in that barn, they take away about 30 stalls. So could we move, you know, some of the stalls off of the poles to be able to, you know, get 30 more pens upstairs? And obviously, you're probably aware tack spaces. Tack and electrical space is two of the bigger issues up there as well. So it's definitely a big challenge with our numbers going up. I mean, I'm really excited that they are and that we're seeing bigger shows and people are excited about it. So we're just facing some different challenges on how to be more prepared next year with maybe some stalling downstairs or selling some tax space or something like that, limiting some people some tax space. We're probably going to work through that with our recap meetings. We haven't had any recap meetings yet, but we're probably going to work through that in the next couple months.
Steva Robinson
Yeah, and I know earlier you mentioned down in the hog ring, you know, they have that team of people that show up and help every single year, so. And I know that I feel like the ring help we always have. I know for sure in the sheep ring has always been great. So kind of, how do you choose your ring help and how do you choose your judges?
Morgan
Yeah. So the judges part is different than the ring help. So as a superintendent, I am allowed to make nominations for all of the shows. So I can kind of come up with a list for market sheep, market goats, does and ewes, and I actually turn that into the judges committee. I do not serve on the judges committee right now. Maybe someday, but they'll take my nominations and everybody, all the other superintendents, and they'll turn around and make their own decisions. So I really have nothing to do besides being able to make some nominations, which two of my nominations got picked this year. So I'm fairly happy that it's working and that my voice gets heard even though I'm not on the committee. Ring help is a little different. So when I was working Denver, I really didn't rely on like outside volunteer ring help at all because Denver has a ton of interns and their market shows are separated, so they're not all on the same day. So I could rely on intern help for resulting ring help. This BO usually did the scales at Denver, so I never had to kind of worry about outside help. And last year I just kind of got thrown into everything last year. So a couple of the livestock committee members came and helped, that kind of thing. But this year I called in reinforcements. So I called the Frank family I grew up showing with, actually against all three of those girls, went to college with them, that kind of thing. So I knew that Jenna was actually involved in the spring Royal show, and I knew that Lauren lived in Manhattan. So I asked both of them if they'd just be willing to come back and help me out for a couple days. So it just kind of worked out. My hope is through the next year is to do some planning and, you know, maybe have more of a team going into next year. So if anybody's listening and is interested in volunteering for ring help or anything like that for American Royal next year, call me.
Steva Robinson
Yeah. And I know, you know, you've. You've had several different challenges that you've talked about already, but what do you feel like is the hardest part of your job?
Morgan
Honestly, that's a hard question. It's. It's a whirlwind for me of three really, really long days at the Royal. I mean, I'm there from 6:30am to sometimes midnight, depending on, you know, when you get classes broken hung. My biggest challenge is probably just this year was trying to stay focused when exhibitors have questions. Right. Because a lot of people have different questions related to way cards. And, you know, we were trying to move, check in downstairs and set up pins. And there's a lot of things going on at the same time. And so I have a challenge, you know, just being able to answer questions sometimes and being overwhelmed with too many questions at the same time. I would say just putting out fires is a challenge, right? Things, things happen, things go wrong, Somebody's back tag number is wrong, somebody didn't get put in showmanship. But honestly, like I enjoy those kind of days. My background, my side gig is actually in wedding coordinating. So like I enjoy fast paced days like that where I get 20 to 30,000 steps. I would say just like the quickness of the livestock office is challenging, right? Putting on four market shows in one day and four breeding shows in one day is challenging from a paperwork livestock office standpoint. So just like staying on top of all the entries and then getting showmanship posted and if there's any changes and getting programs printed and me just being able to communicate everything out to the exhibitors, I, I think it's hard to pinpoint like one specific challenge because I think there's a lot, honestly.
Steva Robinson
Yeah, there, there are a lot that come with your job. So, you know, you mentioned the challenges that you have, but what is the best part of your job?
Morgan
Do you feel like working, doing it for the kids, doing it for the exhibitors, being able to give back like as a person, you know, my family doesn't raise sheep. We never have. We don't raise cattle, we don't raise livestock. Did I grow up in the, you know, community? Yes. So I think it's a great way for a person like me to one, be able to have the experience. Like I, I know how a show works, right. I did it growing up. I might not, not necessarily have a shake bit in the ring that I raised or anything like that, but being able to give back two programs that, you know, gave so much to my life. I truly believe I wouldn't be doing what I do today without showing sheep experience that I had growing up. So it's the kids and the people. I mean, in the last five years I've been doing this at Denver and Royal. Like I have friendships in this deal now where I never thought friendships would lie. So it's a really humbling experience.
Steva Robinson
So you say that, you know, that you do it for the kids and I think that's, you know, why, why everybody shows up obviously, all for the kids and all to make it better. And I think that, you know, over the last five years you've impacted a lot of people And I think that says everything about the job and the hard work that you've put into it. So during the show, you know, you mentioned that you have challenges if people's back tag numbers are wrong or little things like that. So what big. What is like the biggest challenge that you feel like you face on show day?
Kaitlyn Sister Urban
It.
Morgan
I think there's a few that you could pinpoint from this year. You know, specific challenge. Like, I get pulled away a lot from the show ring, which going into next year, I'm going to try not to let that happen. Right.
Kaitlyn Sister Urban
We need.
Morgan
We got to break classes for the U show tomorrow, so, you know, we got to go back to the office, that kind of thing. I would say pace is a really big challenge. Right. Working with your judges on a pace for the day. Like, sometimes we have things at night or, you know, you don't want like at Denver. Right. Showmanship doesn't start until 5pm and sometimes juniors are last. So I mean, just keeping into consideration that, like, those kids have to go to bed and show the next day also, which is challenging. So I mean, different challenges within that, you know, the way back is sometimes a challenge if someone weighs out a sheep or just knowing, like, where everyone needs to go. I would say just organization is probably the main key is like, that's the biggest challenge is just making sure people are where they need to go. You've got your, you know, duties covered. Is someone working the ring? Is someone working the scale? Is someone checking people in? And sometimes that can be challenging.
Steva Robinson
So behind the scenes, what is one thing that you wish other people understood?
Morgan
That it's really long days for superintendent and I, you know, I'm. I stay positive through it all, but it's exhausting, to be honest with you. And I just want them to understand that I have restrictions. Right. I don't work for the American Rail. I don't work for Denver. Like, I am also limited on the decisions that I can make and I can only control so much. Right. So like electrical, like, I don't know. My biggest takeaway from that this year was like, work with your neighbors. That's my biggest suggestion because we don't have another option until we get in the new building. And so just, just helping people understand that, like, I only have so much control over the decisions that are made at the show. Yeah. I just wish people understood that.
Steva Robinson
Yes. And I have a few fun questions for you to wrap this up. What has your life looked like up to this point?
Morgan
Well, my life has been fast and furious. I Feel like for the last five years that I've been kind of in the career seeking world. So getting started at Denver, moving to Denver without really knowing anybody, paying an outrageous amount of money for rent in Denver and really not being able to afford it, and then going to the land trust, I felt like, you know, Covid was a very interesting experience for everybody. Right. I worked in that. I got hired, I worked in that office for three days. And then we went to a work from home for three months. And so that was so crazy to like meet your new co workers and be like, okay, I'll see you on a teams meeting, I guess. But I actually am really humbled for that three months that I got to spend, you know, with my parents at home for three months. And then, you know, choosing to pick up my life from Denver about a year and a half ago and move to Kansas City with really not knowing anybody. I do have a sister here, she has two kids, an aunt and uncle, and then a grandpa who still lives on the farm. But, you know, I didn't have any friends coming to Kansas City and I felt like that was a big step in my career and in my life. I actually really love Kansas City. I thought I'd never say that out loud, but that's kind of what it's looked like now. You know, I've gained. I'm coming up here. November 31st will be my three year anniversary with Biozyme. So I've gained some sales experience, I've gained friendships through the company. I. I really wouldn't want to be any other place right now.
Steva Robinson
And after the show is over, do you take a little vacation or anything like that to treat yourself?
Morgan
No, I have to go back to work. I wish we usually host, you know, like a recap meeting. Unfortunately, the American Royal barbecue actually lands this weekend. So that staff comes right off of livestock show week and then they have to go help with the royal barbecue. So we'll have like a recap meeting and review some things that we'd like to change. I get to be involved with the livestock committee meetings throughout the year. So I think we meet once or twice a quarter in planning and things like that. So we're really excited about the new building and hopefully that will fix some of the challenges that we face with numbers, installing and electrical and that kind of thing. And I hope that moving into a new building, that that process will go a lot smoother. But yeah, I'm lucky enough to work for a company that supports the three days that I have to commit three business days that I commit to American Royal to be able to give back to youth and the organization.
Steva Robinson
Well, thanks, Morgan, for all you do for the youth. We really appreciate you being on and giving us a different perspective in the industry. Industry, yeah.
Morgan
Thank you guys for so much for having me. I appreciate it.
Steva Robinson
Well, I thought that was a very good episode with Morgan. You know, I know she's had several different roles in the industry and I think that's all led her to her success that she's had just as a human. So spoiler alert. Next week we are actually bringing a bonus episode. We're going to talk about the of the year contest which is coming up. Be sure to get together the people or the ones that you want to nominate for the man of the year, the rookie of the year, female of the year and show lamp of the year. So be sure to be thinking about those. Those will be coming up soon. I guess. We'll see in Louisville.
Kaitlyn Sister Urban
Sa.
The Championdrive Podcast: Episode 2.6 - Being Human with Brent Jennings & Morgan Weinrich
Release Date: November 7, 2024
In Episode 2.6 of The Championdrive Podcast, hosts Kaitlyn Sister Urban and Steva Robinson delve into the human side of the show lamb industry with two esteemed guests: Brent Jennings, a seasoned livestock judge, and Morgan Weinrich, the sheep superintendent at the American Royal. This episode, titled "Being Human," explores the personal experiences, challenges, and insights of individuals navigating their roles within the industry, emphasizing the importance of authenticity and humanity in competitive settings.
Brent Jennings shares a heartfelt journey into the livestock judging realm, rooted in his early interactions with sheep through a high school acquaintance. Growing up in a hunting family in Northeastern North Carolina, Brent's path took a pivotal turn when he began showing sheep, leading to a lifelong commitment to the industry.
"I showed a sheep with him my first year. And that kind of has been a snowball effect, I guess, if you will, ever since then." [04:13]
Brent's professional life is deeply intertwined with his passion for livestock judging. As an extension associate at North Carolina State University, he coordinates youth livestock programs, collaborating closely with 4H and FFA agents to host statewide contests and clinics.
Navigating the dual roles of a dedicated professional and a committed parent, Brent emphasizes the delicate balance required to excel in both arenas. He candidly discusses moments when his roles intersect, striving to support his children while maintaining objectivity and fairness as a judge.
"We're all just human and we're all in the industry, and we're all just trying to be better." [01:45]
Brent highlights the challenges of being present for his kids amidst the demands of judging, advocating for a supportive environment that fosters growth without undue pressure.
One of Brent's significant challenges is managing administrative tasks, such as handling misspelled breeder names and adhering to Champion Drive's policies. He underscores the importance of transparency and policy enforcement while maintaining positive relationships within the breeder community.
"Sometimes a breeder is not listed because they don't meet our policies... We're just human. We're doing our job, too." [01:45]
Brent also reflects on the evolving landscape of livestock judging, noting the increasing complexity and scale of shows, which demands greater adaptability and coordination.
Brent observes that while the quality of livestock remains consistently high across regions, the preparation and presentation often vary. He emphasizes that winning at different state fairs requires not only excellent livestock but also meticulous attention to detail in their presentation.
"Every state I go to, no matter where you’re at, there's good stuff... to win a state fair or some of these county fairs, it's a challenge." [17:13]
Reflecting on his extensive judging career, Brent cherishes the dedication of the people involved in organizing shows and the diverse emotions exhibited by participants. Looking ahead, he aspires to judge at prestigious events like the Market Lands at Louisville, considering it a dream destination.
"Probably the market lands at Louisville... that's the one, that's it for sure." [36:20]
Morgan Weinrich provides an insightful overview of her multifaceted career within the livestock industry. From managing a coffee shop to coordinating events at the National Western Stock Show and eventually transitioning into a sales manager role at Biozyme, Morgan's diverse experiences have equipped her with a comprehensive understanding of the industry's intricacies.
"I showed sheep competitively on a national level in 4H and FFA... Now I cover Colorado, Wyoming, Utah, and Missouri." [41:58]
Her current role as the sheep superintendent at the American Royal involves meticulous planning and coordination to ensure seamless livestock shows, highlighting her dedication to enhancing exhibitor experiences.
Morgan details the strategic planning that precedes major shows, including creating stalling maps and coordinating ring help. Her proactive approach was particularly evident when faced with a significant increase in participant numbers, requiring on-the-fly adjustments to accommodate the surge.
"My game plan probably going into next year is to be prepared for something like that... adjusting stalling to create more space." [50:13]
The influx of additional sheep and goats at the American Royal posed logistical challenges for Morgan and her team. She recounts the swift measures taken to expand stalling areas and adapt to the heightened demand, demonstrating her ability to manage high-pressure situations effectively.
"We set like four different rows... to be able to shift in the moment and fit everybody." [50:13]
Morgan emphasizes the importance of reliable ring help and a fair judging process. She actively recruits volunteers and collaborates with experienced individuals to maintain the quality and efficiency of the shows.
"We have to make sure people are where they need to go... organization is key." [53:25]
Morgan reflects on the rewarding aspects of her role, particularly the opportunity to give back to the youth involved in livestock showing. She highlights the strong community bonds forged through her work and the personal fulfillment derived from supporting exhibitors.
"It's a great way for a person like me to... give back to programs that gave so much to my life." [58:05]
Balancing the fast-paced demands of show days with the emotional landscape of participants presents ongoing challenges. Morgan strives to maintain focus and provide a supportive environment despite the chaos, underscoring her resilience and commitment to excellence.
"Staying on top of all the entries... putting out fires is a challenge." [55:57]
Looking forward, Morgan aims to streamline operations and enhance the exhibitor experience further. She aspires to refine stalling processes and improve logistical coordination to accommodate growing participation seamlessly.
"Hope that moving into a new building will fix some of the challenges... smoother operations." [64:10]
Episode 2.6 of The Championdrive Podcast offers a profound exploration of the human elements within the show lamb industry. Through the candid conversations with Brent Jennings and Morgan Weinrich, listeners gain a deeper appreciation for the dedication, challenges, and personal growth experienced by those committed to excellence in livestock judging and show management. The episode reinforces the importance of maintaining humanity, fostering supportive communities, and striving for continuous improvement in the competitive landscape of livestock shows.
Be sure to tune in to future episodes for more insights, interviews, and discussions shaping the show lamb industry.
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