The All-American Halftime Triumph

Summary

The Charlie Kirk Show — "The All-American Halftime Triumph"

Date: February 9, 2026
Host: Charlie Kirk (A), with guests and co-hosts including Blake (B), Andrew Colvett (C), Benny Johnson (G), others

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Episode Overview

In the wake of Super Bowl 2026, Charlie Kirk and his team dissect what they view as a landmark cultural event: the "All-American" alternative halftime show produced by Turning Point USA, which ran concurrently with the NFL's official performance. The episode's core theme is a triumphalist celebration of their show's massive engagement, its contrast with the official (and, in their view, "woke" and un-American) halftime performance by Bad Bunny, and the broader cultural implications for media, politics, and American identity.

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Key Discussion Points & Insights

1. Super Bowl Recap: Lackluster Game, Blockbuster Culture War

• The actual game was widely seen as boring with little excitement.
  • "It was actually quite atrocious... I'm very happy with the result, but it was not an exciting progression to that result." (B, 01:24)
• The real excitement for Kirk and his team was the alternative halftime show, which they argue represented a cultural shift.

2. Alternative Halftime Show: A "Tectonic Shift"

• Kirk details the massive engagement numbers:
  • 10+ million concurrent viewers on Rumble & YouTube, potentially 25+ million on social media, with possible real reach of 40–50 million with multipliers—“a tectonic shift in the culture.” (C, 03:25–04:33)
• Emphasizes this is "a shot across the bow" for mainstream networks, advertisers, and the NFL itself.
• The show's patriotic theme, lineup (Kid Rock, Brantley Gilbert, Gabby Barrett, Lee Brice), and production values are lauded as capturing "real America."

3. Contrast with the Official NFL Halftime Show

• Heavy criticism of Bad Bunny's show for being in Spanish and, in their view, "un-American."
  • "Is this the official dam break? Does it force them to take it back from Jay Z?" (C & B, 04:52–05:01)
• They criticize the presence of multiple international flags and what they perceive as ideological messaging around borders, language, and American identity.
  • "You've got the other guy dancing around with flags from all over the Western hemisphere, basically signaling that this is... our country belongs to all of them." (C, 08:13)

4. Virality and Cultural Impact

• Notable moment: Kid Rock's performance as "Robert Richie" and added religious verse goes viral, underscoring theme of faith and America-first values.
  • Notable quote/lyric, Kid Rock: “There’s a book that’s sitting in your house somewhere that could use some dusting off. There’s a man who died for all our sins hanging from the cross…You can give your life to Jesus and he’ll give you a second chance, till you can’t.” (D, 06:25)
• The hosts praise the performers for risking professional backlash to stand up for "core American values."

5. Audience Reaction & Media Comparison

• Several audio clips showcase viewer backlash to the official show, with recurring themes of alienation and cultural subversion.
  • “Who is this man?...Got the American flag and all these other flags…What in the world is all this foolishness? Thank you. Get off the stage, please. Jesus.” (E, 12:40)
• Castigates the NFL management, suggesting Jay Z's leadership has ushered in an era of political and cultural messaging at odds with the viewers.

6. Explicit Lyric Content Critique

• The hosts read and react to English translations of Bad Bunny's lyrics, criticizing explicit sexual content.
  • “This is what they put out there. Yeah, it was in Spanish, so a lot of people didn’t catch it. If they were going to do this in English, the FCC would have completely blocked this...” (C, 16:01)
• Argue children and families shouldn't be exposed to such material at America's biggest televised event.

7. Benny Johnson's Analysis: "The Turning Point"

• Benny Johnson calls the event "the most streamed entertainment performance in the history of YouTube"—heralding a new era.
  • “You broke the streaming record...The world will never be the same after this. I don’t think there will ever be another NFL halftime show that’s ever seen the same way.” (G, 19:04)
• Frames the event as a rejection of "woke" corporate cultural values, comparing it to backlashes against companies like Bud Light and referencing the core American nature of football.
• Suggests “humiliation rituals” are being imposed on “legacy Americans,” but that the alternative show finally gave viewers a choice.
  • “This alternative saved us from the humiliation ritual that was Bad Bunny…You don’t have to just accept their programming. You can do something different.” (G, 22:00)

8. Strategic Advice & Forward Plans

• Johnson discusses how consolidating streams next year will make the event even bigger—a media and advertising juggernaut (36:19).
• The team commits to producing another show in 2027, aiming to dominate streaming and cultural relevance.
• Discussion of English as the unifying language—themes of borders, language, and culture are framed as essential to national identity.
  • "Borders, language, culture." (A, 31:12)
• Humor about cultural "reparations"—suggests sending Kid Rock to play “every Mexican soccer game” as tongue-in-cheek payback (G, 32:48).

9. Broader Themes: Identity, Exclusion, and Media Narrative

• Strong rhetoric about cultural displacement, with repeated contrast between “real” Americans and media/performers perceived as not sharing “our values.”
• The episode closes with calls for cultural and economic resistance to the NFL and other organizations they see as betraying their audience.

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Notable Quotes & Memorable Moments

• “If the most important thing for you is just feeling good, you’re gonna end up miserable. But if the most important thing is doing good, you will end up purposeful.” —Charlie Kirk, (A, 00:03)
• "This is a shot across the bow...There is a tectonic shift that just happened last night in the culture. I don't think we fully appreciated what just happened, but it happened, and there's no going back now." —Andrew Colvett (C, 09:16)
• “We just proved that you could take on the biggest entertainment media juggernaut in the country and that you could make a serious, sizable dent.” —C (09:31)
• "It was the worst halftime show ever... I didn't need to see him grabbing his, you know, genius area. I think it was totally inappropriate.” —Jill Zarin (F, 13:55)
• “A nation is comprised, definitionally of three components...borders, language, culture.” —Charlie Kirk (A, 31:12)
• "You broke the streaming record of the most streamed entertainment performance in the history of YouTube. That's monstrous. And the world will never be the same after this." —Benny Johnson (G, 19:04)
• "This is the biggest FU in corporate history to their fan base...The NFL will never recover from this.” —Benny Johnson (G, 24:31)
• “At some point, you have to pull a Bud Light...The woke corporate executives hate you. Jay Z hates you...This was probably the breaking point.” —G (35:31)

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Timestamps for Major Segments

• 00:03–01:09: Charlie Kirk opens; mission statement; culture war framing
• 01:09–02:25: Super Bowl recap; boring game, excitement elsewhere
• 02:25–05:20: Halftime comparison; the importance of the alternative show; audience numbers
• 05:20–09:44: Performers highlighted; viral moments, Kid Rock’s “Robert Richie” performance (06:25)
• 12:40: Audience reaction—Grandma’s viral quote (E)
• 13:55: Jill Zarin’s critique, cultural and moral complaints (F)
• 14:57: Charlie Kirk’s vision for "virtuous" halftime shows (A)
• 16:01: Explicit content from translated lyrics—objections to sexual explicitness (C)
• 19:04–29:59: Benny Johnson segment—streaming record, cultural analysis, corporate humiliation
• 31:12: Kirk’s "Borders, Language, Culture" doctrine
• 32:48–36:19: Reparations jokes, past country acts, critique of NFL management and Jay Z
• 37:43: C-SPAN call: language & values complaint
• 38:50: Closing thanks and future plans

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Tone & Language

• Unapologetically conservative, combative, and triumphant in tone.
• Frequent use of culture war and identity language ("legacy Americans," "heritage Americans," "humiliation ritual").
• Sarcasm and humor interlaced with anger (use of phrases like “genius area” for crotch, jokes about “reparations” via country acts at soccer games).
• Emphasis on American exceptionalism, English as the national language, and the importance of conservative cultural production.

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For Listeners Who Haven’t Tuned In

This episode of The Charlie Kirk Show offers a fast-paced, highly opinionated analysis of one of America's cultural flashpoints: the Super Bowl halftime show. For Kirk and his guests, the creation and wild success of an “All-American” halftime alternative isn’t just a win for country music or conservative audiences—it’s emblematic of a larger pushback against what they see as mainstream America’s cultural and political decline. The contrast with the official halftime performance becomes a metaphor for everything they believe is at stake in today’s "culture war." The episode is rich with media strategy, audience stats, and culture critique—and ends with the promise that this is only the beginning.

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Transcript

[A]

My name is Charlie Kirk. I run the largest pro American student organization in the country, fighting for the future of our republic. My call is to fight evil and to proclaim truth. If the most important thing for you is just feeling good, you're gonna end up miserable. But if the most important thing is doing good, you will end up purposeful. College is a scam, everybody. You gotta stop sending your kids to college. You should get married as young as possible and have as many kids as possible. Go start a Turning Point USA College chapter. Go start a Turning Point USA High School chapter. Go find out how your church can get involved. Sign up and become an activist. I gave my life to the Lord in fifth grade. Most important decision I ever made in my life. And I encourage you to do the same. Here I am, Lord.

[B]

Use me.

[A]

Buckle up, everybody. Here we go. The Charlie Kirk show is proudly sponsored by Preserve Gold. But the leading gold and silver experts and the only precious metals company I recommend to my family, friends and viewers.

[C]

All right, it's the day after. It's February 9, 2026. We're here in Phoenix, Arizona. Blake, what happened over the weekend? I'm not even sure.

[B]

Well, there was some sporting event. It was really boring.

[C]

It was actually.

[B]

It was. It was actually quite atrocious.

[C]

It was probably the worst.

[B]

I'm very happy. I'm very happy with the result, but it was not an exciting progression to that result.

[C]

Gosh, what was the least score? It was like.

[B]

It was, I think, six to nothing.

[C]

Or 12. I think it was 12. I think it was six.

[B]

I think it was six to nothing at the half and 12 to nothing going into the fourth quarter. And then we had it. And then I. They even let me down in the fourth because it would at least be cool if we got the first shutout or if there had been no touchdowns the whole game. But then both teams got touchdowns, and we just kind of got a normal final score.

[C]

Normal final score sat on. The game was not normal.

[B]

The game was. Well, the game was, like, too normal. It was nothing but normal plays. And then, like, one fumble return touchdown. That was okay.

[C]

You think of, like, the great Super Bowls of all time. Like, Elway, you know, never won a Super Bowl 16th year.

[B]

You don't need to tell me about that one. No, that we can forget about that one.

[C]

Oh, I didn't realize that was a bad one for you.

[B]

Well, I'm a Packers fan.

[C]

I forget. Gosh, I don't remember who they were playing.

[B]

More importantly, there was a cooler event during that sporting event.

[C]

Yeah.

[B]

And then there was an even cooler event than. No, no, the other. The other thing in the middle of that sporting event was terrible. I am reliably told.

[C]

Listen, I got.

[B]

A lot of people told me. They're like, I can't. I wish there were subtitles. I can't tell what's going on.

[C]

You don't want to. People, really. By the way. By the way, we got the subtitles. We should probably tell you what. Kanejo malo. That other guy. That. The. The thing. The. The other halftime show. That's how we should refer to it. The other halftime show.

[B]

Yeah, yeah, the other one.

[C]

So, yeah, we had a massive night last night, folks. I would be lying if I told you I expected it to go that big, but it went huge and so huge. Shout out to real America's Voice and Robin Parker. Sig. There it is. Yeah. That's a graphic from this morning's Fox and Friends. I believe that was 10 million concurrence. I think we actually had more than 10 million concurrence. That's just social media. Just social media. So that's not including anybody that was watching on TBN or one of the broadcast partners on Dish or DirecTV or any of those things. So the way Nielsen does the numbers, and we could go back and forth on this and nobody's going to believe us if we tell you what the numbers are, but those are just straight from Rumble and YouTube. 25 million plus as of this morning. But the way Nielsen does Super Bowls is they add like a 2.5 multiplier on that because they are assuming that a lot of people are watching with their families or barbecues or watch parties. So we're realistically looking at a probably a 40 to 50 million viewer total. Now, the big game is watched by an average of about 125 million. It's the most expensive, expensive advertising real estate on the planet. And when you have an alternative option that's garnering 40 to 50 million eyeballs potentially, and we're. Again, I'm not giving an official number because I don't know the official number. And we're waiting for data to come in from some of our broadcast partners. But when you have an event that garners that much attention and that many eyeballs, that's a tectonic shift in the culture. That is a shot across the bow. My phone has been blowing up with reporters this morning with the one question. Does this change the halftime show forever? Does this. Is this the official damn break?

[B]

Does it force them to take it back From Jay Z. And I'm not even sure if they can. I think JZ might have him by the.

[C]

Yeah, he's got a contract through 2029.

[B]

Good Lord.

[C]

2029.

[B]

And they just gave it to him because they felt bad about George Floyd, basically.

[C]

Is that what it was around.

[B]

I don't know if it was. I don't know for sure if it was before or after, but it was during.

[C]

That was 2019.

[B]

It was dirt. It might have been before, but it was during that kind of peaking cultural era where they need it. They basically got like politically guilted into doing this, among other things.

[C]

Well, and you're. If you're watching right now, you're seeing B roll from Brantley Gilbert. That is Gabby Barrett. I think the laser show on that song she did right there was insane. Insane. So hat tip to our production team that just did an amazing job. It was beautiful the way that she just stood there and the light show was kind of swirling around her. Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice, they all did an amazing job. I think the, probably the most viral portion of just the performances came from Kid Rock when he came out as Robert Richie. So everybody. You'll often hear people refer to him as Bob. And so he sang the second song under his real name, not as Kid Rock. It came out as Robert Richie. So it was kind of like a big moment for him. And he added a verse to a hit called Till youl Can't. And I saw that clipped everywhere. So let's go ahead and play that 222.

[D]

There's a book that's sitting in your house somewhere that could use some dusting off. There's a man who died for all our sins Hanging from the cross. You can give your life to Jesus and he'll give you a second chance Till you can't.

[C]

Wow. I still get chills. I honestly watch that. It. It was. It was just great music. It was just a really well done product, a really well done concert. And the. Such a huge shout out to the bravery, the courage it took. It took some guts. If you are Brantley Gilbert, Lee Brice, Gabby Barrett and Kid Rock, they actually.

[B]

You know, they went against a very real pop culture and economic juggernaut that can really make things painful for you. They can say, oh, we're not gonna let you perform at. It's not even just super bowl shows. But remember, they have their. They have their stuff at the opening of the season. They have other musical performances.

[C]

They control venues. And the same agents are behind the scenes, the same money exchanging hands. I mean, they can make things painful. And. But, you know, I think when you have a success like this, that's the most powerful thing. So now they get to go back to the people that might want to make it painful for them and say, well, listen, you know, 40 million eyeballs say differently, and there's a market for this. Get on board. So I think that's ultimately going to be the biggest thing. And listen, is the super bowl is the. Is. Is the halftime show changed forever? I think that's up to the folks that run the halftime show, the other halftime show. But I think probably. I think the answer is probably we got. You know, we've got to wait and see. The future is unwritten still, and they have choices to make. And listen, if they want to reach out and they want to call us and schedule a meeting and we could. We could talk about what we would like to help them with, then, you know, we would engage that conversation. So, Mr. Commissioner, you have a green light. Please call us, set up a call. We'll meet, we'll fly to you, and we'll talk about it. Because this is important to the country, what we present on the biggest stage of our country. And you see that juxtaposition Kid Rock with the American flag behind him, and then you've got the other guy dancing around with flags from all over the Western hemisphere, basically signaling that this is. That our country belongs to all of them. And we better just get over it. We are a colony that is to be colonized by other people that don't speak our language, that don't share our values, that actually have a different culture completely from us, and that we're just supposed to be okay with that. And, you know, there's no hate. There's nothing but love. Like, listen, this is capitalism. They're able to do that. And if they succeed doing that, who am I to say the market will speak? But I think that's what's interesting about what happened last night. We just did a great concert with great music with great message and great songs, and the market spoke. And so there is a tectonic shift that just happened last night in the culture. I don't think we fully appreciated what just happened, but it happened, and there's no going back now. We just proved that you could take on the biggest entertainment media juggernaut in the country and that you could make a serious, sizable dent.

[B]

I did really like that Kid Rock's song was Ba Wa Da Ba. Just because obviously this Was substantially broke. Kind of. The idea first came in. Bad Bunny dislikes America, and then he also refuses to sing in English. So we're going to have an English halftime show with the lyrics quote, ba with da ba da bang da bang diggy diggy diggy said the boogie said up drop the boogie. And he repeats that several times.

[C]

Up drop is English. Up drop drop. Yeah.

[B]

The up drop the. Yeah. All right. I'm not sure what it means.

[A]

If you're tired of watching this country drift away from the values that made it great, it's time to get involved. That's why I stand with amec, the association of Mature American Citizens.

[C]

Charlie loved this country, and he loved partnering with organizations that truly stand for what makes America great. One of our most trusted partners, amac, the association of Mature American Citizens, is doing something special in Charlie's honor. AMAC is offering free memberships to all ages. No credit card, no strings attached. Just a chance to stand for faith, family, and freedom. Join this movement. Go to AMAC US Charlie today. That is AMAC US forward slash Charlie today. All right, Blake, we got some fun clips here that we need to play. Just some of the people reacting last night. Did you have one in particular that you.

[B]

Let's get the one. I don't have the number. The one where they're all where like the audience at the other game observing that alternative.

[C]

The bar.

[B]

No, no, not. Not the bar. Let's see. Gosh, There's.

[C]

How about 276. You'll find yours. 276. This is a bar scene.

[B]

Re. Really fired up, I think. But I found the one.

[C]

I think I want disconnect between the audience.

[B]

But you know, it's a bar. But like people who are at the game have nothing to do but to pay attention to the concert. So I believe this is the audience at the actual stadium. 2:49.

[C]

Just really.

[B]

There was a longer video I saw. It had like one woman was like dancing and like that was it.

[C]

This is my. This is a really funny one. This is a Grandma reacting to it. 251.

[E]

Like, who is this man? What is this? This is ridiculous. And got the American flag and all these other flags.

[C]

And yeah.

[E]

God bless you to get off the stage. Please. Get off the stage. Can't stand this. I mean, what in the world is all this foolishness? Thank you. Get off the stage, please. Jesus.

[C]

Get off the stage, please. Listen, they do them, we'll do us. We'll let the audience decide. Here's what's crazy though. Probably the number one YouTube live stream in the history of YouTube, if not the first, it's definitely the second. That is a massive, massive accomplishment. And that was made possible by all of you guys spreading the words, finding a way, making a plan to change the channel. And really, really a really amazing moment, honestly. Truly, truly an amazing cultural moment that we got to be a part of. How about this is the Real Housewives of New York star, Jill Zarin. She's slamming it. Not us, the other guys. 250.

[F]

It was the worst halftime show ever. And it's 250 years that we're celebrating right now in the United States. And I just don't think it was appropriate to have it in Spanish. And quite frankly, I didn't need to see him grabbing his, you know, genius area. I think it was totally inappropriate. You've got all these young kids watching the super bowl and he doesn't have to be grabbing himself every five seconds. Is he so insecure? Seriously, I didn't understand him. I don't speak Spanish. I would have liked to have known the words he was saying. To me, it looked like a political statement because there were literally no white people in the entire thing. I just think that the NFL sold out. And it's very sad because 75 years and, you know, shame, shame.

[C]

So you contrast that with, you know, Kid Rock singing to Jesus. You've got. We had the beautiful tribute to Charlie as well. And so in honor of Charlie, we should play what his vision was for the halftime show. 232.

[A]

When you have the most televised event. This is true. Most televised events for the entire year. One of the most televised events on the planet, by the way. That should be a reflection of the virtue that hopefully you want society to embody.

[C]

And instead you get some really, like, graphic stuff from the other guy. We actually have some of these. We had to, like, blur it out. What's the clip here, guys? Of the lyrics of some of these songs that he was singing? We have it here. I'm struggling while we're bringing it up.

[B]

It's just like the ways that they made it political were a little subtle. So I think a lot of people missed it. Like he says in the performance, he said, God bless America. Oh, that sounds all patriotic. And then he lists off every country in Latin America.

[C]

Yes.

[B]

Because this is a thing that left wing Latinos get mad about, that people call the United States America and they're appropriating the whole continent. Well, sorry, guys.

[C]

We.

[B]

We were the first independent country. And also we have America in our name and you guys don't.

[C]

Yeah, totally. And that's with all the flags. And I mean it was just. It was really offensive actually, in so many ways. So this is 262. These are the lyrics sung during his halftime show. If you translate it into English, we had to blur out that much. And I'm sorry, 11 year olds are watching this. So earmuffs just. I'm gonna try and do it the best I can, but it's important to say what was on the other screens. And it says real G. Guiding the new generations with the OG1 Galactic style Lust. Yes. So that your blank. Get wet. Get blank and versatile. More blank than Betty Boop. The one who got horny Miami was you. I stay killing with the U. Blank, blank, blank, blank, blank. Push it in. Blank, blank, blank, blank, blank. Yes, push it in. Blank, blank, blank, blank, blank. Push it in. You're blank rubbing my blank. Push it in. This year I don't want blank. Push it in. This is. This is what they put out there. Yeah, it was in Spanish, so a lot of people didn't catch it. If they were going to do this in English, the FCC would have completely blocked this and they would have been fined into oblivion. Anyways, I just think the contrast is important to make and there's a reason why so many people are upset about it. There's a reason why Charlie has been historically upset about it. And honestly, it's been getting worse since 2019 when Jay Z took over the halftime show. I'm just. I mean, let's just call spade a spade. Matt Walsh had a really important observation there that, you know, the acts have basically been of a theme since 2019.

[B]

Howdy, Blake here. You know, in moments like this, truth really matters. The truth was important to Charlie. So we want to share with you a new documentary that's caught our attention not because it's political, but because it refuses to shy away from the questions that so many Americans are still asking. It exposes the truth. Thank you. Dr. Fauci is a hard hitting investigative docu thriller from award winning filmmaker Jenner Fuerst. He digs through thousands of documents, sits down with scientists, intelligence insiders and and whistleblowers, and exposes what may be one of the most significant public health cover ups of our lifetimes. This film isn't about scoring partisan political points. It's about transparency, accountability, and the courage to follow the evidence wherever it leads. If you've ever wondered what really happened behind closed doors, this is something you need to see for yourself. Angel Studios was the only platform willing to release it. And that's because you, not Hollywood, decide what gets made. Join the Angel Guild [e-mail] CharlieKirk Become a member and stream. Thank you, Dr. Fauci, today.

[C]

All right, Benny Johnson. Benny, welcome to the show. I'm so honored to have you. I consider you to be the absolute top, top expert in the streaming space. I want you to give us your unfiltered, unadulterated vision version of what just took place last night.

[G]

Well, thank you, Andrew, and huge congratulations, obviously, to the entire Turning Point family. You broke the streaming record of the most streamed entertainment performance in the history of YouTube. So that's monstrous. And the world will never be the same after this. I don't think that there will ever be another NFL halftime show that has ever seen the same way. I think the NFL has so disgraced their core constituency, their customers, they've spit in the face of legacy Americans. It's been 32 years, Andrew, since they had a country act at the NFL. It's been since 1994.

[C]

Wow, I didn't know that.

[G]

And so the NFL has made this decision to systematically erase American culture from the National Fund Football League. And I think it's critically important because we've seen the way that this is all gone. Whether it's Cracker Barrel or whether it's Bud Light, there is this brain virus that says, I'm going to betray my core audience in order to find the mythical woke, progressive, queer, transgender, identifies as a cat pees in a kitty litter box style audience. And they're going to be my new customers. And that audience doesn't exist. The modern audience doesn't exist. And all of these companies that have tried this, they've failed miserably. But the NFL is trying it on the biggest stage, the biggest performance on our National Football League. Now, national, what nation? America. It is the American sport. Football, Baseball is played around the world. Basketball is played around the world. Soccer's played around the world. There's a World cup for that. There's no World cup for football. This is our thing. And so to invite somebody who hates America and won't perform shows here because he's scared that all of his fans or himself is going to be deported by ice, deport him back to Puerto Rico, it'd be kind of funny. It's still American, right? He has an American passport, but nonetheless, like, he's scared. He said that. He said he's scared of that he won't speak in English. Entire show was not in English. Not only that, the show couldn't even be viewed from the stands. There are clips now coming out of NFL fans going, what the hell is going on here? Everybody watching at home is saying, what the hell is going on here? It is a show that included debauchery, the kind of stuff that you wouldn't want your kids to see, that included Alphabet grotesque Alphabet propaganda, and that also included subliminal messaging about open borders and lowered the American flag in favor of all foreign flags. That's what they did. At the very end, Bad Bunny comes out and says, america isn't actually a place. America is actually a continent, and you've stolen this land. And so we are the ones who are going to be the actual purveyors of what is America. When he says, God bless America at the end, he lists off all of the nations he actually thinks is America, and America's not on there. And so this is what the NFL brought into our homes last night. It was every bit as malicious, it was every bit as woke, it was every bit as derivative and vandalizing as we thought it was going to be. And what people need in that moment is not just to. On Twitter. And this is what we've learned. This is like the sort of the Charlie School. This is what started Turning Point usa. Yes, there are a bunch of dirty communists in our education system. Yes, we would like to have those communists not indoctrinate our children. We should start. We have to do something. You just start something. You have to go create something, an alternative. Hence Turning Point. But this was truly the turning point. Charlie loved football, he loved the NFL, and he loved creating alternative. That's what America Fest is, right? And this is what Turning Point events are. This is the entire organization. And so this alternative saved us from the humiliation ritual that was Bad Bunny, and also the humiliation ritual of saying, you can't do anything about it. Chud. Which is exactly what they want here. They want us to be helpless and say, no, no, you are going to accept our Bad Bunny show because it's all you have. You have. You just. You just cry online about it. And by creating the Turning Point halftime show and by creating what Americans wanted to see, which is a country music act, which is an act that, like, in a room that probably, you know that you're watching it, you're like, it smells like cigarettes. It smells like a cigar. It smells like bourbon. You can hear the banjo playing. It smells like leather. The music is. Is familiar, and it's. It's warm and it's country. And it's saying by people who have American flags behind them and they love this country and they're not being disrespectful of it. It's sung in English, for God's sake. English, do you speak it? It's like listening to Samuel L. Jackson, like, in the back of my head the entire Pulp Fiction the entire time. And so was everyone, you know, all the clips and all of it, like, not even the people in the stands there that day, like yesterday were dancing. Nobody even knew what the hell was going on. This is the biggest miss, this biggest fu in corporate history to their fan base. This blows out of the water. Dylan Mulvaney and Bud Light. The NFL will never recover from this. And the magnitude of the views online and streaming online, making it the number one most viewed event, is the crystallization of Charlie's vision for Turning Point. Attacking the culture, which is the arena that I worked with Charlie on. And Charlie obviously did, wore many hats and did many things. But what I was. What we did and what we built were a video program and a production program in. In order to put Turning Point into culture. Win awards, you know, win Oscars and to win, you know, to win Emmys. And that was Charlie's mission, was that Turning Point would be something that could. That could take on culture that could, you know, prove that a God can bleed. Right, in the words of leonidas, right in 300, like, to prove that the NFL, you can actually. You don't have to just accept their programming. You can do something different. And it is just a massive shout out to the entire team. I was proud to be helpful in promoting it. But everybody from Mosaic, everyone from inside of Turning Point, just a massive shout out for changing culture and history last night in the model of Charlie.

[B]

God.

[G]

God bless you.

[C]

Thank you, Benny. And you were great. Benny, here's you with Kid Rock and RFK doing a little promo for us. Benny did this all on his own. He didn't ask for, like, money. He just got. This is what I love about it was like you just took the initiative. Benny, I didn't even know you were doing this. And then I see this, and it's going all over the place. I mean, so God bless you too.

[G]

278Kid Rock Halftime show ready to go, kid, how you feeling?

[D]

Ah, man, it's been a lot of preparation, a lot of work. I could use, you know, use a little advice or something, just how to get my energy level up.

[A]

But yeah, I got a guy for.

[G]

That, you said and read the new Flu. Let's go. Super bowl halftime show featuring Kid Rock.

[C]

I mean, but that's what happens when the, you know, I guess the market spoke, right? The people wanted this. And I joke with Jack Posobic because it kind of got memed into existence. Next thing I know, you know, actual reporters are like, are you. Can you confirm that you guys are doing an alternative halftime show? And I was like, well, I wasn't gonna do it, but now I think we have to. And we kind of, you know, fell backwards into this moment. And we realized after the memorial with Charlie and the huge production value and the music that people were so. Were gravitating to that. You know, who else is gonna do this if it isn't us? So we got, we have. We have to do this. We have to step up and do this and to see now that it's, you know, we're probably, if not the number one, the number two. Number two. Number one. We're gonna find out from YouTube. Number one, streaming, live streaming, concurrence number that's ever. You've ever seen on YouTube. When you add up all the different streams and you take that. We know that there was 25 million streams last night where at least maybe 26, 27. That's just social. That's not our broadcast partners, that's not ott, that's not fast channel, that's none of that stuff. So just social media. If you did the 2.5 multiplier like they do on Nielsen for Super Bowls, because everybody's watching in groups and parties with, we're talking 40 to 50 million people tuned in last night. Benny. This is a shot across the bow in the media, in the advertising space, in professional football broadcasting, everything. I just, you know, I didn't think it was going to be this successful. I'm super grateful that it is. And we have now officially committed to 2027, so hopefully you'll help us get the word out on that as well, Benny. But I, again, you are, you are the, I think, the most savvy when it comes to especially streaming and YouTube. Please help the audience understand just how significant this was when it comes to those metrics.

[G]

Well, YouTube, of course, is TV for an entire generation of people. There are young people that would far prefer to watch YouTube than terrestrial television. It is, frankly, the TV for anybody under the age of 40. You get into a hotel room, you don't even see terrestrial telev anymore. You see your YouTube app, right? They ask you to click and log into your YouTube app when you get in any hotel room. And so this is the most powerful live streaming platform that right now exists in social media. And the audience there is at scale, you know, this 3 billion users on YouTube. And so to have the crown of the highest concurrent livestream. Which by the way, if you, yeah, if you do add that up and you have 10 million concurrence, that makes it, if you were to compare it to, to, to broadcast, that makes it like this, probably the second biggest broadcast actually in the whole world, including tv. And you know, with the exception of the NFL, with the exception of the actual literal super bowl, this is a just remarkable feat. It is a earth shattering feat. I think that there are people panicking and screaming inside of the NFL right now. They know that they've messed up. They know that they brought into America's pastime something that was totally and completely foreign and third world. Something that nobody had any relation with, that nobody could sing along with. And at the very least like the Turning Point show, you can sing along with those banger after banger after banger. It was a crowd pleasing. So proud to be part of the Turning Point family. So proud of the halftime show. American halftime show.

[C]

Hi folks. Andrew Colvett here. I'd like to tell you about my friends over at why Refi. You've probably been hearing me talk about why Refi? For some time now. We are all in with these guys. If you or someone you know is struggling with private student loan debt, take my advice and give them a call. Maybe you're behind on your payments, maybe you're even in default. You don't have to live in this nightmare anymore. Yrefi will provide you a custom payment based on your ability to pay. They tailor each loan individually. They can save you thousands of dollars and you can get your life back. We go to campuses all over America and we see student after student who's drowning in private student loan debt. Many of them don't even know how much they owe. Yrefi can help. Just go to yrefi.com that's the letter Y. Then refi.com and remember, Y Refi doesn't care what your credit score is. Just go to yrefi.com and tell them your friend Andrew sent you. You know, Benny, this is a little bit of a throwback. This is from February of 2025. This is Charlie on this show talking about English is America's language. And I just thought it's too appropriate for today. We have to just do it.

[A]

283 and at some point you Become a colony, not a country. And if you want America to be a colony, just tell us that. A colony is where you could trade stuff, you could barter stuff. However, you have nothing in common with your fellow countrymen. And language is fundamental to that. A nation is comprised, definitionally of three components, three ingredients. You must have borders, or else you're not a nation. You must have unified language or else you're not a nation. And you must have shared culture, or else you are not a nation. Borders, language, culture.

[C]

Benny, what do you think it is about the Woke? Whatever, the left wing ideologues that so want America, they don't demand this of any other country. But for America, we must have no borders. We must bring in people like Bad Bunny, and they get to traipse around with the foreign flags and they get to basically say that America doesn't exist.

[B]

We got lectures for ages about Bad Bun Bunny being American because he is Puerto Rican. And then at the super bowl, when he's reciting all the countries in Spanish, of course, that are part of America. And then he goes, you know, Cuba, Argentina, Chile, United States, Canada, and my homeland, Puerto Rico.

[C]

Yeah, he acknowledged.

[B]

So I guess it's not part of America according to himself. And then they had the Puerto Rican flag next to and in front of and more prominent than the American flag.

[C]

Yeah. What is it about the left wingers that they just demand this of our country? They don't ask this of any other country. Every other country gets to be its own thing, but not America.

[G]

Yeah, I mean, I think as punishment, we need to force Kid Rock to play at every single Mexican soccer game from now on. You know, you need to have Big and Rich at the World Cup. Playing every single show at the World Cup. You know that. Reparations.

[C]

We need rep.

[G]

I want reparations. I want reparations for my culture. I want reparations for heritage Americans. What the hell has happened? Travis Tritt. No, I mean, listen, guys, Travis Tritt, friend of your show. I know that on your show, legend, he's the last guy that played as a country act at an NFL game. And it was when I was a small child in 1994, so I don't even remember. And like, that was the last time that the NFL nodded and gave their fans, which I think the vast majority of the NFL fans probably don't speak Spanish as a first language. Probably are not from the third World, which I still can't get over the third World esthetics of this performance. Also, you know, like a muddy, grimy orgy on the back of a pickup truck. Like, like dirty fruit stands, EBT cards. There's a literal. They literally had an EBT sign in the window of their dingy fluorescently lit shop. You know, that's, that probably has a C or D grade from the health inspector. What is that? It was gross. Like, listen, it's something that's completely and totally foreign to the American aesthetic. It's something that's foreign to the people that are the consumers of the NFL and their core fans. And my question for the NFL is in the NFL fans, which I do not consider myself one of, right? I just work all day and I live down the street from Buccaneer Stadium, but I never go and I don't know who the quarterback is. I just don't. I just don't. I don't have time. I work and I have my, you know, and I go home to my family, like to an actual die hard NFL fans. Like, how long until you pull a cracker barrel? You know, how much humiliation can you take? How cocked can you get? Like, the executives hate you. Jay Z hates you. They don't like your culture. They don't like you. They, they want to humiliate you. It was a, it was a humiliation ritual that practiced, was practiced on the field last night. This is a humiliation ritual to you and your culture. And at some point you have to, at some point you have to pull a Bud Light. You know, at some point you're going to have to say, you know, the money is the only thing that gets you guys to move. So we're going to walk. You know, we're done. We're done with this. The woke corporate executives hate you. Jay Z hates you. And you know, I gotta say, like, this was probably the breaking point, I think for a lot, for a lot of people.

[C]

Well, I agree, Benny. I think that, you know what, and I told this to Steve Bannon this morning on War Room. I said, listen, it's one thing to steal a bunch of eyeballs because that's gonna, that comes with financial pain, right? Because now they can't sell their ads for as much. Right? It's another thing when we start reaching out to Capella's and Chevy and all of these and saying, you know, hey, help us underwrite this for next year and we're going to make it even bigger and better. And when you break the blockade, want.

[G]

To be part of the number one stream on, on you. Do you know how much money Mr. Beast makes? Like who? That's because he's the biggest YouTuber who wouldn't want to be part of like the biggest stream in YouTube history. And that should be the messaging for next year. Like we're going to make this. We're going to make. We're going to make a dominant Mount Everest stream. We're going to consolidate that. That's the one thing that should have been done. Should have consolidated the streams.

[C]

No multi streaming things we learned some things.

[G]

Should have consolidated the streams. Nobody asked me but that's fine. Like not don't have a bunch of other people being able to concurrently stream it. If you're able to, if you want to react to it in your. In your stream then that should be something that people can do. But like don't have a bunch of other channels streaming it.

[C]

Right.

[G]

Just like raw streaming it. Consolidate it into one and you'll get 10 million concurrence. You'll break the record for all time. It like it'll be like a crowning. Yeah.

[C]

I mean if you add up, if you add up all.

[B]

I think it was smart having a lot of people in on it and then everyone was in on wanting it to succeed.

[C]

Yeah, that's true. You get a lot of.

[B]

And also just a lot of people, they autopilot to things. So there would, there would be people who would just go to RAV because that's where they watch most things and then there they.

[G]

Rather than.

[B]

They would fumble it if they had.

[C]

To go to tbn. Got a lot of traditional broadcasters. I've seen so many comments on social people. Like I watched on TBN because it's on like 70 million homes. So it's on their channel.

[G]

No, no, I'm not talking about that. I'm talking about YouTube.

[C]

Yep.

[G]

So you should just say on YouTube, go to Turning Point. Yeah, on YouTube, go to the Turning Point account. That's where, that's the primary stream. Right. That's where the real show is going to be.

[C]

Yep.

[G]

Right. That one account. Right. And then that. And then you, you message that. So that's what should be done next year.

[C]

It was big at the crown. It was big. And listen, I think you know Benny, you were, you were channeling some energy here and I got to play this clip because you know, C SPAN always gets these like rando, like normie callers that sometimes just knock it out of the park. 282.

[H]

We should have been celebrating the 250th anniversary of the United States of America at that halftime show. When I went to school, I was taught English. I wasn't taught Spanish, so I don't. I don't know a word he was saying. You know, we're in the United States of America. We're an English speaking language. They should at least put a closed caption on there or something so you could understand what they were saying. And the dancing, I've seen the same thing at like at a strip. Strip show, just with the clothes on, the way they were doing on tv. There's no reason for that.

[C]

God bless.

[G]

I didn't know my grand. My maternal. My grandfather called in.

[C]

You set this up, didn't you?

[G]

You gamed it, didn't you, Grandpa?

[C]

Hey, Benny, where can people follow you at? What time's your show? Give them all the deets. 20 seconds.

[G]

Yeah, just. Just add Benny Johnson all across social media. When's your show live? Every single. We stream live every morning all across platforms at 10am hey, thank you again.

[C]

Benny, for supporting the show, bringing Kid Rock into it. RFK doing all that you do. God bless you, man.

[G]

I love this show. There's no third world aesthetic.

[B]

For more on many of these stories and news you can Trust, go to charliekirk.com.