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The Amazing Intern - Turning Your A.I. Curiosity Into Confidence
Ep. 44: Discover Your Ideal Customers Using ChatGPT
00:24:48
[Note - prompt discussed in episode is available at ] In this episode, Cary Weston walks listeners through the process of identifying their ideal customers using ChatGPT. Are you interested in becoming more efficient and productive with ChatGPT?...
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Welcome to the ChatGPT experiment, a podcast where we take all that confusing ChatGPT stuff and break it down so even Grandma could understand. If you're a curious beginner, well, you're in the right place as we'll help you understand what ChatGPT is, how others are using it, and practical takeaways that you can use right away. It's gonna be fun, it's gonna be informative and maybe surprising when you find out how helpful ChatGPT can be. All right, let's get this thing started. Here's your host, Kerry Weston.
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Hey there folks. Hope you're doing well. How you doing? Welcome back to the show. If this is your first time, appreciate you being here. Let's see what's going on in my world. We are coming off our third annual Mainstay Marketing Conference here in Bangor. Had about 200 and some odd people attend. Two days, 20 speakers, workshops and main stage presentations. Best year ever. A lot of positive feedback, a lot of energy, a lot of folks telling me that their idea treadmill, that's what I call it. The idea treadmill is spinning because of things that we're talking about. And of course ChatGPT and AI was part of that. And so I thought today I would take another segment that was popular and discussed in one of my workshops at the conference. Talking about audience, discovering your ideal audience. Whether you are a nonprofit or you are performing arts or you are a business, defining your audience, your customers Figuring out who they are, what they want and how to connect with them. That's a pretty important piece of business. Yeah. So I'm going to go through a few things today that are proven to help you get stuff out of your head. To use chat as a brainstorming strategic partner. So it can give you some information on who these folks are, some characteristics that they may have in common. Because you may have more than one ideal customer set. Right. You may have different people that you cater to. So this is going to help you organize, find some attributes and then what do you do with that? Like that list alone? Yes, it might be helpful. But how do you make it work for you? If you're a small business owner, how do you make this something that actually brings back money? Right. Brings back value. Well, or if you're a marketer, how do you use this tool to be more effective or a salesperson? Well, we're gonna talk about that too. So everything from social media and website to the answers and materials that you provide, there's great value and resource here in understanding who the people are that you are best suited to sell to, what they're looking for and how to connect with them. Okay, so before we get there, I want to share with you. I'm putting together six specific micro workshops and these are things that you can sign up for. There's going to be a fee, it's nominal, it's like 99 bucks. But there are six specific things that I have found, I talk about over and over again that people find, find value in and want to know more about. So what I'm doing is we're going to have individual workshops where you are going to have my time and we are going to work together to create a custom GPT for one of six areas. Okay, so these areas are going to be website page copy. We'll create a website page copy GPT for you to use over and over again. We'll will customize it to your business so that you can not only review and optimize existing copy based on the work we do, but create new stuff moving forward. We'll also have a session for social media posts. I can't tell you how many folks I talk to that are stuck at how do I use the accounts that we've created? Facebook or Instagram or LinkedIn or even email? Yes, email is part of social media if you use it correctly. And how do I create plans and copy and create hooks and call to actions and all this stuff to make our social media more effective? So we can create a custom GPT based on your company and your output. To put that together, you can use over and over again video GPT, marketing strategy GPT, a document expediter GPT and then article and marketing copy creator GPT. All of these are going to be individual sessions that we'll work on together for your organization or business. I'll show you how to set up the GPT. We'll walk through some very specific configurations that'll work well for you. We'll optimize it and get the best out of it. And then we'll practice and make sure that it's working because I want you to have something that will expedite your time, take out the busy work, allow you to really get a lot of value that's customized to you so that you can use it over and over again. So. So these will be individual sessions. They'll be on the website soon. Just want you to know about it as we come in here. Okay, cool. All right, so housekeeping is out of the way. Oh, hey, listen, I am recording this prior to the Wednesday that this will go live and it's the weekend and heading down to Boston. Got a very cool phone call. If you've listened to the show before, you know, I'm in Maine and a Boston sports fan and the Celtics, they have their home opener on Tuesday night and I got a phone call to see if I wanted to attend the Celtics home opener where they'll raise the 18th championship banner. And so for me that's really, really cool. So going to shoot down to Boston. We're about four hours away here in Bangor, so we'll head down on Tuesday night and see the seas as they put up the banner. I think they're opening against the Knicks, so it should be a really cool environment. That's a good way. I've never been to an opening home game of the Celtics for the season and certainly haven't been to a banner raising one before. So this is a really cool experience. Okay, so banner raising championship. Let's create some championship copy. Right? How about that for a corny transition as we get in here about trying to define your customer audience. Okay, so let's talk about this real quick. What I mean by defining your customer audience is who are the people that are buying the stuff that you do? Right. Services or products, however you define your business. Who are the people? What are the attributes of the people? Well, how do we categorize the type of people that will buy and want what you have? Okay, so as a Quick aside on chat GPT experiment.com if you're listening to this in Apple or Spotify or whatnot, there is a resource@chat GPT experiment.com for this episode. So this is episode 44. If you go to the episode link on chatgpt experiment.com you'll see a list of episodes. Click into episode 44. It's going to have the summary, but at the bottom of the summary you're going to see a resource sample post. Okay, this is going to be a sample prompt. It's ready to cut, copy and paste. So if you take it and paste it into the, into your Chat GPT, you can go through the exercise that I'm about to talk about here. And it's programmed to ask you one question at a time and any follow up questions that may seem relevant to your answer. And then it will give you a summarized categorized list of attributes and titles for the type of folks, the type of audience that is right fit for your business. Okay, so grab that and give me some feedback. If you grab any of these prompts and some of these articles that I have on the website and some of the episodes that I have on the website do have resource prompts either from me or if it's a guest, I will often include other ones as well. But if you do, I'm interested to hear how it works for you. If you've grabbed it and run away with it, let me know. All right, so we've defined the audience, we've defined a customer. So how do we figure this out and then compare it to what we think we know? Okay, so the first thing I would say if you're, if you use that prompt, it's going to fast track some stuff. But here's the first thing I would do is I would take your website URL and I would paste it into ChatGPT and then I would literally say, I think you need the paid version for this. I'm not sure if the free version yet allows you to search and use the web. Things change so fast. And you know there's four or five different versions of Chat GPT now. It's really hard to keep track of individual features, the benefits of each one. So if you have the paid one, I know you can do this. I don't know if the free one allows you to do this. I'm thinking no, but I haven't validated that, to be honest, because I haven't used the free one in some time. So take the URL, paste it into Chat GPT this is your home page and I want you to tell it to review and evaluate the website address that I gave to you. Tell it it's your business and tell it your goal. You want to understand the best fit, right fit customers for my business. And it will go through with the URL and it'll give you a best guess of what it thinks based on the characteristics of your website. So it's going to look at who you are and what you do, assuming that your page has some copy on it, and it's going to come back and give you suggestions. So the first thing you want to say to yourself as you're looking at this is, does this look right? Okay. Is the output of ChatGPT in line with what I think our right fit customers are? And it doesn't have to be perfect, like the alignment. The reason we're doing this is you don't have all these answers. You want to validate the answers that you do have, so it doesn't have to be perfect. However, if you're a veterinarian and you do this and the webpage comes back and it says that your best fit customers are people looking for automobiles, then we have a disconnect, Right? So I'm talking about extremes here as we go through. But if there's a big gap, that's the next thing here. Why is there a gap? Like, what is it that's causing this? Right? And if you do find yourself with a gap, hopefully you're not a veterinarian and it comes for being people looking for automobiles. But if you do have a gap that you think is maybe bigger than you think it would be, here's the tip, is just ask ChatGPT. Listen, I really think that there's a bigger gap here than I expected. Why is this or why isn't this on the list? Okay, so in the seminar that I had at Mainstay, again, and I mentioned this in the last episode, one of the most surprising things for me is when people come up and they say, I've been trying to do XYZ with ChatGPT and I can't get it to do this, or it stopped doing this and I don't know why. And then I will simply ask, have you asked ChatGPT why have you given it that feedback? And they'll say, no, I didn't know I could do that. So you've heard me say this time and time again. If there is a question, a clarification, if you don't know or you want it to share something More. Right. Always ask it. So at this point, if you see anything weird either included or excluded, that's what you want to say. Why didn't you include this? Or why did you remove this? Right. That kind of thing. And then it'll share the reasons why. And that's a great conversation for you to take a look at. Okay. Because it's looking at you publicly. Now, once you've defined these big picture categories, and we're really talking about big picture categories at this point, what we want to do is get to the point as to why or what these folks are looking for. Why do they come to you or what are they looking for? Okay, so that's your next thing for each of these categories. Okay, so let's assume you have three categories of or three groups, right. Of people for each of these groups. Can you help me understand the most likely reason that they are looking for what I offer? Okay. And again, that's going to give you another list to take a look at. All right now what are we doing is we're starting to use chat to think about logical reasons why these categories of people are looking for what you offer. Okay? Because you want to connect again, the people that you are. Right. Fit for and the things you're looking for with the way that you are communicating and presenting your business. So at this point, you've gone through and you've asked about categories, and then you've asked about reasons. Okay? So once we get through reasons, the next question you want to ask. It is, I want to take a look at the types of questions or information each of these groups need based on their category and their reasons. Okay. For wanting what I have. And if you want to get specific, I have two groups of questions that has worked very well as I've done. This exercise with clients is to share that there are two types of questions, shopping and buying. Okay. Shopping questions and buying questions. Let me define them for you before you do something with chat. So shopping questions are bigger picture. Let's call them first level type questions, where you're trying to decide or a consumer is trying to decide whether or not they need a thing or what kind of thing they need. Okay. So this could be best blenders for margaritas or best cars for teenage for US Drivers, whatever it might be like, they're. They're big questions. Okay. They're not looking to purchase something specifically right now. This is more of their research. The shopping. They're browsing. So when you tell chat that they're looking for, you want to get shopping Questions, these are big picture things. We're defining them for chat. Buying questions is more specific. You have a ready buyer, you have someone who has done their homework, they've gone through their shopping, right? They've done their research, they have a desire to buy, and now they're trying to find out where or who they buy this from. Okay, so these are in the market to buy. And we know that there are more shoppers and buyers when people are online, except for if you walk into Target or use Amazon, right? You walk in shopping and you end up buying another story altogether. But the buyer questions are more specific. These would be the questions that would allow someone to make a decision in their mind as to where or who to buy from. So as you explain to ChatGPT, you're looking for the most frequent questions or the most common questions from these folks, the categories that they've already determined. Tell it that you want both shopping and buying level questions and then do your version of what shopping and buying is. But you should define that to chat, right? So shopping is more of a browsing type questions. These are big picture, introductory, research type questions. Buying is the person is ready to make a decision to make a purchase, and they're trying to figure out where or from whom they're going to buy. And you will get two lists of questions coming back from chat for each of the categories that you've defined. Okay, so here's the final piece that I want you to do. And then we're going to bring all this together. Okay? So at this point, we've got categories, we've got attributes, the reasons, right? We've got questions that they're most likely to ask both in shopping and buying. And now I want you to add in another layer, which is an objective resource. I want you to find your link for reviews online. Now, those reviews could be Google reviews, they could be Yelp reviews, they could be Facebook reviews, they could be some reviews. But if you have a place online where people have left reviews, then that is an excellent way for you to layer on the additional resource, right? An additional resource of information. Because this, these are comments, or this is information that others have shared about your business that will be good for ChatGPT to listen to, to hear, to read, and to evaluate. So at this point, you've provided this, you can literally say, here's a link to my Google reviews, here's a link to my Facebook reviews, or whatever review might be. I want to provide this as extra information that people have given feedback online about our company. Now, you've got this stew now, right? You've got categories and attributes and whatnot. Okay? So now you put this all together and you say, can you give me a summary list of what we've done together? I want one report, one list of categories of people, the attributes and the reasons they buy, the buying and shopping questions that they would typically have and what other people have said about them. Okay. Or about us. Sorry. And you're going to have a document or a report in ChatGPT that's going to be an all encompassing kind of review of the work that you've done. Okay? Now, how you can use this multiple fold. This is an excellent resource for you to, to feed into any GPT that you use when you're creating ad copy or if you're creating social media posts. Right. You can tell it, I want to create a resource, a copy, an article, a social media post for this article and take these things into consideration. But you can also go one step further. And there's a. There is another episode about optimizing your website I did months ago and it's on chatgptexperiment.com or on. It's one of the episodes in Apple. You can go back and take a look at it. It's improving your website and it's taking this information and we're going to find what's called the information gap at this point. And you can take this report that ChatGPT is going to prepare for you, feed it into ChatGPT along with the website URL. Right, your website URL. And. Or perhaps you have a page on your website where there's frequently asked questions or whatnot. Chat as a whole is fantastic about looking at more than one page at a time on your website. So if you provide the home page or frequently asked question pages, if you're going to want to provide more than one page, then tell it. Here are multiple pages of my website and then tell them what it is. The reason you're doing this is you want to find now the information gap that's present on your website because your website becomes the most popular place where people find you for the first time, or at least objectively looking at you without you being in the room. And the information gap is a phrase that we use between what they need and want and what you're providing. Okay, so the information gap is what's missing. Right. Let's just get down to it. What's missing and why is that important? Well, as we know, you yourself shop and look and browse without Talking to people or salespeople, you just do it on your phone, do it on your computer. This is the way we find out about products and companies and opportunities, whatever it might be. And by the way, talk about opportunities. This works very well for what we call internal customers as well, employees. Right. So when we talk about marketing and advertising, we're talking about attracting external customers. But internal customers or employees are just as important. So if you do this for your HR recruiting and job posting efforts, you can do the same thing. Who are the most likely qualified candidates? What are they looking for? What attributes do we need? What questions are they going to have? And then you can figure out on your own website if you have, have that information present for them. So let's go back to the customer part, because that's the most likely scenario here. So as you look for that information gap, what ChatGPT is going to do now with all the information that you have, it's going to understand the customers that you are most likely to want to attract the interest in question that they have, because we did the buying and the shopping, right? And then it's going to look at your website and say, you know, if I was this person, if I was this category, These are the 10 most prominent pieces of information or questions that I'd want to have. And you're missing five of them. And it's going to give you suggestions on how you could improve your website, improve your website copy, improve the information that you're sharing. Okay, Based on the information gap. And that's going to give you the opportunity of perhaps creating a work list or a checklist of things that you should be considering. It's also going to give you the opportunity of understanding how people are looking at your company and what they're seeing. Because we have what's called the curse of knowledge. We are so invested that we take things for granted. The things that we know to be true, we assume other people know it to be true as well. And so therefore we lack objectivity times and we don't see the holes. And so what ChatGPT allows us to do is use this tool from an objective point of view and, and give us a fresh look, new eyes at what we put out there. And that could be printed brochures, by the way, you can do the same exercise by loading in a document, let's say you have a catalog or a brochure or sales flyer or whatever. You've already created this information, this report for your best fit customers and their attributes and their questions, right? That's information that you can use over and over again, as long as you put it into ChatGPT, may perhaps even use the same conversation. So you can reuse this information over and over again and you can compare anything that you have that is going out as a communication piece to this list that you've created, right? So let's say you have a brochure, you're selling product XYZ and you load it in, you literally put the PDF into ChatGPT and you say, here's our brochure for this product. Please compare it to the right fit customers and their questions that we created that information packet that you have now and say, how could we improve this? How could this be better? What information are we missing? What information do we have? Too much of that kind of thing. Once you've created this audience, once you've created this customer profile, if you will, the ability for you to use it over and over again in various ways in communications and marketing efforts becomes very, very powerful, right? It becomes very, very powerful. And that was one of the conversations that resonated the most at Mainstay 24. And a lot of scribbling, a lot of notes, a lot of questions came from that. So I hope that was valuable to you. Again, you can find additional resources in that prompt that I talked about to get you started. @chatgptexperiment.com it's episode 44, and if you have any questions, shoot me a note. Also, remember, we've got those six custom GPT workshops that will work together one on one. This isn't a group webinar. We'll do. This is a. This is personalized attention for your business, your needs, your situation. More information coming soon. It may not be up by the time 44 is posted, but it's coming to chatgptexperiment.com soon. So if you don't see it when this episode is up, it's certainly coming within the next week or two. Okay? So as always, listen, I appreciate you listening. I appreciate you joining me. We have an awesome community here and I always love hearing from you. So if you have a story to share and you want to come on, let me know. Otherwise, before we go, stay curious. We'll talk soon. Okay, Bye bye.
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All right, folks, that's a wrap for today's episode of the ChatGPT experiment. Thanks for hanging with us and diving into the world of ChatGPT. We hope you found it helpful and fun and informative. And speaking of helpful, we'd sure appreciate you taking a moment to rate and review us on your favorite podcast platform. By the way, five Star ratings are our favorite. Till next time. Keep experimenting, keep learning. And remember, ChatGPT may be smart, but it can't make a decent cup of coffee yet. See you soon. AT&T customers Switching to T Mobile has never been easier.
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