Episode Summary: Ep 45: From Sales Calls to Snoop Dogg: Lori Highby on Using AI with Personality
Introduction
In Episode 45 of The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners, host Kerry Weston engages in an insightful conversation with Lori Hibe, CEO and founder of Keystone Click, a strategic digital marketing agency. Released on October 30, 2024, this episode explores the practical and creative applications of AI, particularly ChatGPT, in business operations, communication, and personal projects.
Guest Background
Lori Hibe is a seasoned professional with over 16 years of experience in digital marketing. She specializes in building brand awareness and generating leads for clients in the manufacturing and construction sectors. Beyond her role at Keystone Click, Lori is a podcast host, speaker, educator, and passionate hockey enthusiast.
Key Topics Discussed
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Creative Applications of ChatGPT
Lori shares a compelling example of using ChatGPT to craft a witty and tactful review for a disappointing Airbnb experience. By compiling a list of issues and requesting a rhyming poem, she created a unique review that resonated with her friends and family.
"I asked it to write a poem that rhymes. Then I actually published that. I didn't get any feedback from the Airbnb host, but I found it to be so clever..." [07:24]
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Enhancing Sales Calls with AI
The conversation delves into how Lori utilizes AI tools like Fathom for transcription and ChatGPT for analyzing sales calls. By extracting transcripts and seeking feedback, she identifies critical pain points and areas for improvement in her sales process.
"Chat called me out on it. Like, you didn't clarify next steps." [12:23]
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Adding Empathy to Business Communications
Lori emphasizes the importance of empathy in business interactions. She uses ChatGPT to refine her emails, ensuring they are both clear and compassionate, thus enhancing client relationships.
"I use it to help me craft emails about 50% of the time... add a little bit more empathy to show that I do genuinely care." [19:17]
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Exploration of Other AI Tools
Beyond ChatGPT, Lori discusses the benefits of utilizing other AI tools like Perplexity and Descript. Perplexity aids in research by providing cited sources, while Descript streamlines podcast editing by allowing text-based audio modifications.
"Perplexity is solving that problem, specifically where every single prompt has a link to a citation from the real source." [25:22]
"With Descript, if I say 'delete them,' it automatically cuts them out of the audio." [30:40]
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Advice for AI Beginners
Lori advises newcomers to AI to start small by identifying tasks that are time-consuming or unenjoyable and exploring how AI can assist. She encourages experimentation to understand how AI can enhance daily workflows.
"Just play with it... find one little nugget and figure out how you can make it easier." [33:49]
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Privacy and Ethical Considerations
The discussion addresses the importance of maintaining privacy when using AI tools, especially regarding sensitive or proprietary information. Lori suggests implementing guidelines and appointing a chief AI officer to oversee responsible AI usage within organizations.
"Proprietary information, sensitive information, and that's why we just strip client names out automatically." [34:44]
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Fun and Personal Uses of AI
To illustrate AI's versatility, Lori shares how she used ChatGPT to create humorous awards for her hockey team. This example highlights that AI can also be a source of creativity and enjoyment beyond professional settings.
"I wanted to have some funny awards and, you know, hand them out and tell a little story... Chat just came out with a ton of really good ideas." [36:37]
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Effective Prompt Structuring with RACE
Lori introduces the RACE acronym (Role, Action, Context, Execute) as a framework for crafting effective AI prompts. This structured approach helps in generating more accurate and relevant AI outputs.
"Role, Action, Context, Execute. And the acronym is RACE." [39:02]
Notable Quotes
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On AI's Relatability:
"This is the easiest example that really connects and resonates with everyone." [07:24]
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On Human Creativity:
"You still need the human brain because we have unique experiences that this technology does not." [22:38]
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On AI as a Tool:
"AI serves as a powerful tool when used thoughtfully." [27:14]
Insights and Conclusions
This episode highlights the multifaceted utility of AI in both professional and personal contexts. Lori's experiences demonstrate how AI tools like ChatGPT can enhance business communications, improve sales processes, and foster creativity. The discussion underscores the importance of blending human creativity with AI capabilities to achieve optimal results. Additionally, the conversation addresses ethical considerations, emphasizing the need for responsible AI usage to protect sensitive information.
Lori's practical examples and strategic advice provide valuable takeaways for beginners looking to integrate AI into their workflows. By starting small and experimenting with AI tools, individuals and organizations can harness the power of AI to streamline tasks, enhance communication, and unleash creativity.
Conclusion
In this engaging episode, Kerry Weston and Lori Hibe demystify the application of AI in everyday business scenarios. The conversation balances technical insights with relatable examples, making complex AI concepts accessible to curious beginners. Listeners gain actionable strategies for leveraging AI tools effectively, fostering empathy in communications, and unleashing creativity, all while maintaining ethical standards. This episode exemplifies the transformative potential of AI when approached with curiosity and a strategic mindset.
Further Resources
- Visit the Podcast Website: chatgptexperiment.com
- Connect with Lori Hibe: Keystone Click
- Explore Custom GPTs: Learn more about customizing AI tools for your specific needs.
Stay curious and keep experimenting with AI!