← The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 45: From Sales Calls to Snoop Dogg: Lori Highby on Using AI with Personality
00:39:52
In this episode, Cary welcomes Lori Highby, founder of the digital marketing agency Keystone Click, for a practical and lively discussion about using AI tools like ChatGPT and others in daily business. Are you interested in becoming more...
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- [00:00]
Kerry Weston
It's better over here at&T customers. Switching to T Mobile has never been easier.
- [00:06]
Lori Hibe
We'll pay off your existing phone and give you a new one free.
- [00:10]
Kerry Weston
All on America's largest 5G network.
- [00:12]
Lori Hibe
Visit t mobile.com carrier freedom to switch today.
- [00:16]
Unknown
Pay off up to 650 via virtual prepaid MasterCard in 15 days. Free phone up to 830 via 24 monthly bill credits plus tax qualifying port and trade in service on go 5G next and credit required. Contact us before canceling entire account to continue bill credits. Your credit stop and balance and required finance agreement is due.
- [00:30]
Dave
It's been so long. How have you been? Hello. I'm doing well, Dave. Why are you talking that way? Please say one for a compliment or two for a question. Yeah, this is weird. I think I'm gonna go Talking with.
- [00:43]
Lori Hibe
An automated phone tree can feel pretty ridiculous. That's why when you call Pacific Source Health Plans, you'll get a real person to answer all your important questions. Pacific Source Health Plans. This is a real person. How can I help you? Human service, not automated phone trees. Find a plan at Pacific source. Member first.com@the end of the day, you still need the human brain because we have unique experiences that this technology does not.
- [01:10]
Kerry Weston
Hey there. Welcome to the ChatGPT experiment, a podcast where we take all that confusing ChatGPT stuff and break it down so even Grandma could understand. If you're a curious beginner, well, you're in the right place as we'll help you understand what ChatGPT is, how others are using it, and practical takeaways that you can use right away. It's going to be fun, it's going to be informative and maybe surprising when you find out how helpful Chat GPT can be. All right, let's get this thing started. Here's your host, Kerry Weston.
- [01:45]
Unknown
Hey there all you curious folks. I hope you've been using your human brain to have some fantastic, unique experiences lately. Hope you're all doing well and good and I appreciate you coming and sharing some time with me here on the podcast for the first time. Listeners, welcome. I'm glad you found the community this week. Hey, listen, I am excited to share with you a conversation I had with Lori Hibe. Now, around these parts, Lori's what we call a smart cookie, right? Lori is a podcast host. She's a speaker educator. She's a founder of an agency called Keystone Click. That's a strategic digital marketing agency. She's worked with Fortune 500 companies as well as micro business owners. She teaches She's a hockey fan. She is a busy, busy individual and found some time in her schedule to have a conversation with me. So I'm glad I'm sharing because there's a lot of nuggets here for curious folks. Three things that I want you to listen for as we go into this podcast. Number one, Lori talks about boosting sales calls and client follow ups from a business point of view. She shares some tips on how she's doing it and maybe there's some things there that you can take away and apply to what you're doing. She's also talks about adding empathy to everyday communication. So she's going to share with her, with you her approach for crafting thoughtful emails or conversations and balancing. Balancing empathy with clarity, right? Making the complex simpler and thinking about the receiver of the message and not just what you want to say. And then she's also got some fun. She's going to share some everyday uses. There's a creative example about a witty Airbnb review that I think you're going to find interesting and maybe you can even apply it to situations. And like we talked about at the beginning, those unique experiences, right, that you might be having because, you know, sometimes they're not always good, right? And we need people to take notice. So, hey, listen, I'm glad you're with me. Last week I mentioned about some core courses and workshops that I'm putting together. Those are just about done and I'll have those up on the website next week. So just before episode 46, we're going to get into some micro customizing things on topics, questions and needs that I've been getting all the time. So check those out and if I get to work with you on those, I'm looking forward to it. There's some really cool things coming. There's been some really interesting ways in which I've been using custom GPTs to interact and build knowledge sets, and I want to share that with you. And if you've got an issue that you think you want to try to work out, be happy to work with you on those. But those are coming up. Those are coming up next week. This week. Right now, I'm going to get you to the conversation that I had with Lori. And as always, this episode and others are going to be@chatgptexperiment.com so if you're listening at Apple or Spotify or something else, there's a website, chatgpt experiment.com there is the witty Airbnb review. I posted that on the episode page on the website, so you can see what she ended up doing with that. And there's some articles and all kinds of fun stuff. And as always, if you've got a story, if you've got a unique experience, if you've got something that you think would be interesting and worthwhile to share so others could learn from you, there is a place on the website to shoot me a note as well. I'm always interested in hearing what you're doing, and so I can share, because that's how we learn. We try, we listen, experiment, and we. And we share. So listen, here is my conversation with Lori. And as always, until we talk again, do stay curious. Okay, talk soon. Hey, Lori. Welcome to the show.
- [05:35]
Lori Hibe
Oh, excited to be here, Carrie.
- [05:38]
Dave
And you are? Let's see if I remember right. Wisconsin.
- [05:41]
Lori Hibe
That is correct.
- [05:43]
Dave
Cool, cool. I've got. Let's see, the past few weeks. I've got London, Seattle. Let's just go right in the middle. Let's go right to Wisconsin now. Right.
- [05:54]
Lori Hibe
It's a great place, great state.
- [05:56]
Dave
How you doing?
- [05:57]
Lori Hibe
Not too bad. The weather could be a little warmer, but, you know, I'll take it. There's not snow on the ground, so I'm happy with that.
- [06:05]
Dave
Here you go. Hey, let's just start with the basics, Lori. I want to give some perspective in the filter for folks to listen to you. So could you just give folks an idea of who you are, what you do, and who you do it for these days?
- [06:17]
Lori Hibe
Sure. I'm the CEO and founder of Keystone Click. We are a strategic digital marketing agency, helping our clients build brand awareness and generate leads online. We do that by first conducting research, taking the data and the insights we collect, build a strategic plan, and support the full implementation of that. We primarily service the manufacturing and construction slash contractor space.
- [06:43]
Dave
Cool. And how long you been doing that?
- [06:46]
Lori Hibe
I've had my company. We're in our 16th year now.
- [06:50]
Dave
Well, congratulations.
- [06:51]
Lori Hibe
Thank you.
- [06:52]
Dave
Pretty cool. All right, so I got a whole bunch of stuff to talk you about. Now that we know the technical and the professional and the audience. But the one that I'm most curious about is the rumor of writing a clever and witty review for not so pleasant experience for an Abra Airbnb. I ask everyone that joins the show, tell me a little bit about how you're using Chad and what you've been learning. In one of your boxes, you said, this is one of the ways that I've used it. So please tell me more.
- [07:24]
Lori Hibe
Yeah, I love this example because, I mean, I did it because of the bad Airbnb experience that I had, it was so bad that I'm like, I need to write a review about this, but I want to do it in a clever and tactful way. So I went to chat and I kind of just compiled a list of all of the things that went wrong, and then I asked it to write a poem that rhymes. Then I actually published that. I didn't get any feedback from the Airbnb host, but I found it to be so clever that I was telling a lot of my friends and family what the outcome was, because this was, I want to say, a little over a year ago. You know, I was just kind of in the early stages of playing with chat. But what I like about this is it's something that everyone can relate to. So as I've been kind of teaching organizations and companies about AI, this is the easiest example that really connects and resonates with everyone because they can see how fast it takes a super random story and executes, you know, the ass that I'm giving it to.
- [08:37]
Dave
That's pretty fantastic. Of course, I will love to post that in the show notes if you still have it, because I'm guessing there's going to be a few questions. All right.
- [08:44]
Lori Hibe
That's really cool. Absolutely.
- [08:46]
Dave
That's a great starting point for conversation because it really does take away that anxiety of, I have to learn a technical thing, I have to learn software, I have to have certain skills, and you just have fun with it and say, this life experience came to me, and because of that, I used it in a creative way, kind of opened up the mind a little bit. Good for you.
- [09:03]
Lori Hibe
Thank you.
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Dave
It reminds me, just as a quick aside, for some reason, you were sharing that. And do you remember back there was a viral social media video called United Breaks Guitars? Right. It was a gentleman who has. Right. And he. And he had written to the service desk, all he wanted was some compensation, and they ignored him. And so he made a video about United breaking his guitar. And, you know, it turned out to be a viral PR sensation for him and not so good for United, but it does kind of illustrate that everyday things can have some pretty powerful influences. You know, you can use your experiences to utilize these Things, Social Media, ChatGPT and others. So really, really cool. I'll look forward to sharing that. Absolutely. But you use it for other ways you're not just creating limericks and. Right.
- [09:58]
Lori Hibe
Yeah.
- [09:58]
Dave
So let's start with a couple things, because I know that you do a lot of sales calls, like you're involved in a Lot of conversations. And one of the things that I'm really into at the moment with my own crew here is the thought process of getting stuff out of our head. So if we get the opportunity to record it, fantastic. Or if you don't, the minute you hang up, let's get it out of your head in a new way. So you're doing something similar. Can you tell me a little bit about that?
- [10:21]
Lori Hibe
Yeah. So you've probably seen this on a number of zoom calls or teams calls, but there's a lot of AI recorders that are being used nowadays and even some of the platforms themselves have it built in. We've been using a tool called Fathom. It's been my favorite from a transcription standpoint. And it's free, which makes it even better. I mean they have a paid version that gives you kind of more functionality. But what you get with the free version is plenty for what we want it to do. But from a note taking standpoint, you can pull the entire transcript of the conversation and then what I'll do is I'll extract that, I'll throw it in the chat, removing any like the name of the company or the individual I'm working with and any critical sensitive information. But from a sales standpoint, I'll ask Chat to actually analyze the conversation, make sure that I identify what is the critical pain that they have or I also ask it how could I have improved this conversation to either get a further trust with the relationship or was I clear on what the next steps were? And it's quite fascinating what the outcome is. You know, when I started doing this, there was a couple like AHAs for me that it's like, I know that's part of the sales process, but I've just gotten I guess too comfortable in my ways that I skipped over, you know, what I would say are basic sales steps. But it was a great little reminder to put more emphasis on it. The next time I have that conversation.
- [11:58]
Dave
Can you give me a for instance? Because I think that's a pretty cool self awareness statement that you just made.
- [12:02]
Lori Hibe
Yeah, really getting clarity on what the next step was and really truly understanding what their problem was that I was focusing on solving were two of the things that Chat kind of said I should have done better. And understanding their budget too, that was another one. I didn't ask for the budget question and it called me out the next steps.
- [12:23]
Dave
Meeting the good conversational wasn't enough. You need to know what the next touch point is going to be, what your follow up thing, things like that. Is that your.
- [12:31]
Lori Hibe
Yeah, I mean, in my sales process, I believe, and it's funny, that chat called me out on it, that you should always have a next step. You know, you don't just hang up the phone, there's always something next. And I didn't really clarify what that next step was. And in my head, as I reflected back on this particular situation, I just made the assumption. But I love that chat just called me out on it. Like, you didn't clarify next steps. Like, oh, shame on me for that.
- [13:00]
Dave
So this episode just now became required listening for my account team. So thank you for that. I appreciate it very much. Are you doing anything with. So you've got the transcript, you put it in, you're asking it to come up with some sort of analysis. Are you working off the cuff with a prompt or have you created some kind of a tool that does it like in a formatted consistent way?
- [13:21]
Lori Hibe
Yeah, you know, I just started playing with the custom GPTs. I haven't used it yet. I'm just kind of going through, through and you know, playing with the prompts on like, hey, here's a discovery call that I had. Can, you know, is there anything I should have done differently? Like keep it really simple and then just kind of leaning off of that instead of. I find asking like small bite sized questions makes it like, let it learn and evolve with you instead of like giving it this massive prompt right away. I know everyone's got differences of opinions on that, but I try to have more of, I guess a dialogue with chat in that way.
- [14:00]
Dave
Yeah. Treat it like a sixth grade boy. Right. I've got a seventh grader in my house and if I give them more than two things to remember in a row, one of them is getting dropped. Yep. They just give them keep it simple. Right. Keep it short and keep it simple or it doesn't make the backpack. Yeah, I think that's pretty cool. One of the things that I shared in the open is that you, besides the business that you run, you are actually training and coaching with Drew through Agency Management Institute and you were working with some account managers and frontline sales folks as well. So is this part of the curriculum? Is this some of the conversation you bring to the table there?
- [14:37]
Lori Hibe
Yeah, we just started having the AI conversation, I would say within the last six months. And I was surprised that it took that long for that to be brought up because I do have somewhat of a main, like framework that I work on when I am instructing. But I did use chat fairly recently to Design a negotiation exercise that I'm going to implement the next time I teach the course. And that was really cool.
- [15:03]
Dave
And are you utilizing actual guiding principles or best practices, using something like chat with the actual people that you're teaching or training?
- [15:12]
Lori Hibe
I do have some, yeah, not specifically with the AMI organization. There's. I want to start incorporating it a little bit deeper because I'm finding more and more people are asking questions about it. And then some of the exercises that we're doing, I'm seeing more people that are in the workshop are using AI as part of the exercise, where some are still strictly kind of doing it old school, I guess you'd say.
- [15:42]
Dave
It is one of those things where you have to see it. And I say that because I think I've had at least three months worth of conversation in terms of how to take your thoughts, how to take a conversation, get it out of your head, and then kind of construct it into a memo or some sort of formatted standardized process. And somebody that's been a part of those meetings, you know, gets it to a point. But last week actually found that she had a conversation that afternoon and hadn't, you know, got it out of her head. It didn't record it had got out of her head. So we literally took 20 minutes. And I said, come over here, right? Just get everything you can. I just put record on the phone, right? Yeah, just get everything you can out. Just go. Then I, you know, I primed her with a few more questions, took the transcript and in front of her said, sit here and watch this, right? And export it in. And we were three minutes later had a transcript and then did the same thing that you just did, you know. So within five minutes, I've got a transcript uploaded to ChatGPT and it's formatted to a next step. Here's a brief. Here's the challenges, here's the outlook, here's the overview, here's what you told us. And her eyes just get large. So even though we've been talking about it in theory, until you actually touch it and use it and see it, you don't, you know, this is a generalized statement, but you don't really understand the magnitude of what this has for you, right? I mean, are you finding something similar?
- [17:05]
Lori Hibe
Oh, a hundred percent. As I mentioned, whenever I speak to a lot of local, local organizations, either like networking, you know, business to business groups, or I've been brought into some corporate companies to educate them about AI. And I can talk and talk and talk about it, but when I Actually do a live demo and I pull up chat and I again, use my Airbnb reference. I see so many jaws drop at just how fast the output is. And then I get them involved so that they see that I'm not just like that this was a recording that I'm pressing play on. You know, I'm like, okay, instead of it being a poem, let's, you know, give me an artist, you know, like, okay, Snoop Dogg. Okay, like write it like a Snoop Dogg song and, you know, just throw it in there. And they're just like, oh, my gosh, this is crazy. Like, how did. How does that happen? So I'm, I'm surprised at how many people are still surprised at that, but that just tells me they haven't taken the time to really step in and give it a try.
- [18:07]
Dave
Yeah, I think there's certain fields, certain industries, certain fields, certain sectors that are way more involved and familiar than others. And there's a wide. There's a wide gap between those that are been using and those that, as I said in a recent presentation, there are some that think ChatGPT is a new TikTok dance. Like, I don't even know what we're talking about. Yeah, and that's real. Right. And so it's. It is interesting and it's fun to introduce a tool that has such wonder and experience. We do talk a lot about on the show. I've talked a lot about perspectives, And I think ChatGPT does a wonderful job and changing and editing, just like you said, whether it's going from something you wrote to something Snoop Dogg would write, that's kind of the output. There's also the input. There's also the, you know, write this. Like technical scientists would now write the same thing. Like an eighth grader, you know, would want to receive it. So I know one. In one of the notes that you sent in the form, you're using it to craft and understand conversations in email. Right. To make sure that you're being maybe. I think I saw empathetic or at least a perspective there. Can you tell me a little bit more? Like, how are you using it in that?
- [19:17]
Lori Hibe
Yeah, you know, I probably use it to help me craft emails about 50% of the time. And I'm a very get to the point type of person. As I would say, most owners visionaries are typing, let's keep moving forward. And sometimes I have to step back and realize that there has to be a level of understanding and empathy. So sometimes what I'll do is I'll Copy and paste the email and add a little context as to, you know, behind the scenes, what's happening here. And then I'll put my draft email like this is what I want to say. And then I'll add, you know, add a little bit more empathy to show that I do genuinely care about the situation or whatever. And I'm just fascinated by the outcome. Chat tends to get wordy sometimes. So I'll say like, hey, you know, reduce, reduce the number of paragraphs or let's tighten it up a little bit. And I use it even. I was helping one of my team members today. She had a situation where we trying to get the client take action on something and the action being the action that they're taking isn't generating the outcome that we're expecting. So she crafted an email and I just helped her. You know, leaning into chat how to, how to simplify it so that they truly understand what needs to get done. Yeah, that can be, it can be extremely helpful. Simplifying a message that can be very complicated or adding a level of empathy and emotion and understanding to a situation.
- [20:58]
Dave
Yeah. And that's hit home here because it's hard sometimes to read intent through text and email. Right. Words are, words are words. There's no 3D, there's no color, there's no sound or shape. And the ability of knowing what was going through that person's head sometimes is lost. And we had an account manager that was in the middle of a conversation where it could go one of two ways. Either I could read into this and have, you know, some defensive emotions or I can try to understand it. And just for kicks, she took the email and threw it into a chat conversation and kind of gave it a little bit of background and said, can you help me understand, you know, why these words are being used? Right. Or why it came across this way? And it did. It almost gave her a little counseling session, you know, I mean, you've got a. Based on what you told me and based on what she's doing and that. And that she could be thinking and feeling this and if so then. Right.
- [21:50]
Lori Hibe
Yeah.
- [21:51]
Dave
And it's, it stopped her and she's like, oh my goodness. Like that's right. And so she approached the email very differently and come to find out what was being assumed, you know, was completely wrong. And it was very. An eye opening human experience using an AI tool. Right. Which seemed of.
- [22:10]
Lori Hibe
Yeah, no, that is interesting.
- [22:13]
Dave
So you shared that you are doing a lot of presentations with business groups. Right. Probably chambers and business, you know, that kind of stuff where you've got folks that are just curious, what are you finding? The questions being like, where are most people at when you actually do. I, I understand the eye opening. I didn't realize that. But the groups that you're coming in, are you finding that they're familiar, interested, curious, tried it and don't like it. Where do you find the majority?
- [22:38]
Lori Hibe
I mean, it's all over the place, honestly. I always start with how many before I dive in. How many of you have used AI, you know, and I'll get a couple hands, like how many have used it daily? And that's where I really get a sense of the people that know and understand and those that, that are, that don't, you know, that they haven't really. I think they might have raised their hand because everyone else was raising their hand. But I find that there's some fear, there's reservations, assuming it's just another fad that's going to come and go and there's just the unknown. I mean, there's so much talk about it, it's almost become, it's just a blur now because it's talked about all the time. Right. So I think that there's a level of I don't need to pay attention to that. It's just everyone's talking about it now, but there is some fear and reservation. You know, I spoke to a marketing class at the local university and one of the students asked me and he's like, why am I even going to school for marketing? So I'm like, that was a very valid question. After I showed him, you know, the capabilities of just your basic, you know, versions of some of the AI technology. And like, at the end of the day, you still need the human brain because we have unique experiences that this technology does not. And that's what really brings our true creativity. So there's no real creativity, it's just kind of functioning from a. This is what I know, this is the input in. And I'm generating an output based on what I know. But we also, we have to be the people that are putting those inputs in. So it's just no different than any other technology evolution that we've had over the last 150, 200 years, whatever. You need the people to be able to perform and execute the tasks. And there's still a big element of creativity that is going to be required.
- [24:38]
Dave
Yeah, human input, perspective and experience. Right. It's an instrument, we call it the amazing instrument. It's capable of tremendous amount of Output, but you still got to know what you're doing. You're still going to bring the. So it'll play the notes, you know, so that's really cool. Are you, Are you playing with. Of course, you know, the podcast is named ChatGPT, and that seems to be like the commercial leader out of the gate, most recognizable. But are you playing with any other kind of chat, like tools?
- [25:05]
Lori Hibe
Yeah, Perplexity is probably always open on my browser. I love that one.
- [25:11]
Dave
So tell me, can you introduce that? Because I've heard it, haven't opened it, but I'm guessing because I've heard so many people that I know and respect say it, I need to. So yeah, so maybe.
- [25:23]
Lori Hibe
Yeah, quick, quickly. And when I first played with chat for the very first time, my biggest fear was the level of trust of the information that was being output. Knowing that people immediately trust whatever they see on the Internet already, unfortunately. And that chat at the time had no proof or citation or source of the information of the output. Perplexity is solving that problem, specifically where every single prompt has a link to a citation from the real source of where it gathered that information from.
- [26:02]
Dave
Okay, and so is there a, like, catch 22 here? Can a source sometimes be not real?
- [26:10]
Lori Hibe
It absolutely could be, but you can continue to ask the questions about, you know, validating the source. And it gives you multiple citations, usually with, you know, it's not just one, one link that it's. It's referring back to. I'd say, you know, on average I get maybe like 8 to 10 different links depending on.
- [26:31]
Dave
This would be more for question the questions you're asking of its knowledge base, not the work that you're creating.
- [26:37]
Lori Hibe
Yeah, well, it's still correct. Yeah, both, I would say. So it's still crafting, you know, a response, but then it's citing the sources that it's gathering that information from. So that. Then it's great for research. You know, I mentioned in the opening that we do a lot of research, so this is really great to find. You know, we can make assumptions and then, you know, do we have sources to back up the assumptions that we're. We're crafting?
- [27:07]
Dave
Okay, so take me a step further. So some use cases for Perplexity. Then what do you. What do you find yourself using it for?
- [27:14]
Lori Hibe
Most I still use, like sometimes I'll play with Perplexity, Claude and Chat, and I'll ask the same prompt in all three to see kind of what the differences are on the outcomes and if there's a way, like maybe it's bits and pieces of each. And sometimes like Chad is better than Claude, sometimes Claude is better than chat. And really Perplexity is kind of giving me a lot of the light bulb moments. So I'm going to throw this at you because this is a really interesting question that I have and I decided to ask Perplexity and it's got some really interesting citations here. My prompt, which is more a question is since search engine usage is declining and AI usage is increasing, how do we recommend companies properly optimize their website and content to ensure that they are showing up as a result in these AI tools? Because, you know, if people are using Perplexity, Chat and Claude instead of going to Google, where historically, for the last how many years I've been working in this field, it's all about showing up in the search engines. Right. So the whole game is changing. But I just find it really fascinating to see the information that I get back is really about. It's no different than what it has been. But there's sources and citations about this information and that's where the value add with Perplexity is. It's backing up the information that it's providing to you.
- [28:42]
Dave
So because I don't have it open and because I don't have a history of using it at all, would that mean that the answer it's giving you is kind of related to, tied to an article or a blog post on that particular topic? Is that what it's doing?
- [28:57]
Lori Hibe
Yeah. So it gave me, let's see, there's 1, 2, 3, 4 subheadings and then within those subheadings there's about three or four bullet points in each one and each one has one to two links. And then below that it's sharing like here's other questions related to this topic, would you like? And that just kind of prompts you to keep going further.
- [29:19]
Dave
Okay. So you find that tool is stronger for you said research, research questions, knowledge base kind of thing. Yeah, yeah, that's really cool. Yeah. Because the one I do notice ChatGPT bringing back sources more than it used to. Now it's got the three little dots and then that.
- [29:35]
Lori Hibe
Sure.
- [29:35]
Dave
But it's still not a standard, but it does, yeah, it does create questions as to do I trust it or do I not trust it? And the whole point here is, is not to shortcut something that's raw. Right. You want to at least have some trust. And you said they're solving that, so that's really cool. Yeah, I'll have to check that out. Perplexity. AI maybe.
- [29:54]
Lori Hibe
Yep, good guess. Okay, the other one that we use quite a bit is Descript. So you've got.
- [30:01]
Dave
Yes, I love Descript, man.
- [30:03]
Lori Hibe
My team loves it too. It's. We barely.
- [30:06]
Dave
No, I just use it for the. Yes, I just use it for the transcription thing. But do you use it for other purposes?
- [30:11]
Lori Hibe
Well, for, I mean, video and like our teasers for our podcast. I know there's more. We've barely scratched the surface of what it's capable of doing, but, man, has it saved my team a ton of time when it comes to editing podcasts.
- [30:27]
Dave
So tell me more. So what do you. What do you mean editing podcasts? Is it. Is it actually giving you suggested cuts?
- [30:35]
Lori Hibe
No, I mean, if. Let's say you and I are chatting and I say 50 times, do a fine.
- [30:40]
Dave
Yep.
- [30:41]
Lori Hibe
For delete them. And it just automatically cuts them out of, you know, the, you know, the actual audio part as well where I'm saying it.
- [30:48]
Dave
Okay, so I have not. Okay, so thank you for that clarification. I've only used Descript as a text based tool. So I upload the audio file to it for the purpose of getting transcript and doing something with it, but I have not used it as an actually editing tool. So once I put that audio file up there, I can actually do things with it.
- [31:07]
Lori Hibe
Yeah. So the. Where the text is, you can highlight it. And let's say you didn't like how you said something. You can just delete it and I'll actually cut it from the audio part as well. Like, how much time does that save you?
- [31:20]
Dave
That is so you just. Okay, so thank you.
- [31:23]
Lori Hibe
Round of applause for you.
- [31:25]
Dave
Because I sit, I listen to the whole half hour and then I scrub. You know, I cut and cut. So you're saying I can do this right on the fly. I can do this by looking at the words.
- [31:34]
Lori Hibe
No, no, no, no. Yep.
- [31:36]
Unknown
That's fantastic.
- [31:37]
Dave
Well, there you go. And I'm already using it. I didn't even know I could do that.
- [31:40]
Lori Hibe
We're barely scratching the surface of what I know it can do as well.
- [31:44]
Dave
I'm looking for. Yeah, I use three different tools when it comes to this and podcasting. And so, you know, the more I can kind of consolidate, the better. So that's what we're recording on here. And then you go to an audio file to Descript. And then I use enhanced. I don't know if you use Adobe Enhance yet, but it's so, you know. Drew McClelland. So I was in Louisiana. I was in New Orleans with Drew outside. We're at our group, you know, our group meeting, and it was 7:30 in the morning, and I recorded a version of our episode of our podcast with Drew. And outside of New Orleans, there's just cleaners and trucks driving by, and one stopped right in front of us just. Was just really, really, really loud. I don't know where, but I only had so much time, so we kept going. And Adobe Enhance allowed me to update it, upload the file, and then it just gets rid of all that noise.
- [32:41]
Unknown
Like on the.
- [32:42]
Dave
Five minutes later I got a clean file, and so I started using it for others. And it just gets rid of anything. It just. If one is, let's say you're using a microphone that didn't have a good connection or whatnot and someone sound a little distracted and centenny, it'll actually level it. So both sound the same. It's just. It's an amazing tool.
- [33:00]
Lori Hibe
Oh, that's cool. All right. Yeah, I'll get my team on that one right away.
- [33:04]
Dave
Yeah, yeah, we had ones. We. We have a couple clients that do podcasts and they didn't have a microphone, and so they used an iPhone and they used a conference table, but it wasn't, you know, close.
- [33:16]
Lori Hibe
Sure.
- [33:16]
Dave
So it's like an echoey realm.
- [33:18]
Lori Hibe
Yeah.
- [33:18]
Dave
And it cleaned it up to sound like they were using a good micro. It was really amazing. So there are some things out there that just allow you to be really efficient, you know, but good. Good to know that there's a tool I'm already using that can do more than I'm using it for.
- [33:33]
Lori Hibe
Even better. Right. That's a win.
- [33:35]
Dave
Absolutely. Absolutely. So we've touched on a little bit, but I want to ask you directly. So you do talk to a lot of beginners, and folks are curious and somehow anxious. What advice are you giving them as you kind of encourage them to be using the tools?
- [33:50]
Lori Hibe
Yeah, I'd say first and foremost to just. Just play with it, because you have to understand the tool itself and what it's. Chat specifically, is a really good starting point to just kind of dabble and see what the outcomes are. But when it comes to implementing into the business, and that's really where I get a lot of the questions like, how do I get started? You know, it's what. What is there a problem that you can solve for is kind of a good starting point. And then also, is there a task that is important but takes you a lot of time and you don't enjoy doing? And maybe there's a way that AI can do the task for you or get it 50% of the way done, or something along those lines, like editing podcasts, you know, I mean, you know, if there's something that you can leverage that's going to help make your job easier, your life easier, that's a good starting point for leaning into AI.
- [34:44]
Dave
I think that's a great tip, Laurie, because it's not about learning this whole thing. It's not all learning everything about chat or everything about AI or prompts or programming. It's about how do I make some sort of significant difference in my day, whether it's writing a review or making a task quicker. Just one little thing. Just find one little nugget and figure out how you can make it easier. I think that's great advice. And you also mentioned privacy. Early on you were scrubbing client names. I think you said there's some, there's some protection there.
- [35:18]
Lori Hibe
Absolutely. You know, and another part of the AI conversation, especially in organizations, is there should be some guidelines or some sort of a chief AI officer or someone that's kind of being the guiding light on how the organization, how comfortable they are with what types of information should be entered into the tools that are being used. Because you know what, yes, the quality of the information in equals the quality information out. But also understanding how these tools function, that sometimes you're adding to their greater ecosystem of knowledge. So you want to make sure proprietary information, sensitive information, and that's why we just strip client names, you know, out automatically. And usually I just put Client X, you know, and I'll kind of describe the industry they're in. But that's, that's kind of, you know, chat is really comfortable and familiar with Client X in our, in our system.
- [36:20]
Dave
You do a lot of work for Client X. Yeah.
- [36:22]
Lori Hibe
Yep. And they cover a lot of different industries.
- [36:26]
Dave
So I'm going to close on this because it's not all business. As we've talked about. You've actually gone and created some funny awards for what? Right. You've spent some time creating some, some funny outputs. Tell me a little bit about that.
- [36:37]
Lori Hibe
Yeah, so my, my hockey team. I think you knew that I played hockey. Maybe not. I don't know. We.
- [36:43]
Dave
I know you're a big hockey fan. For sure.
- [36:45]
Lori Hibe
Big hockey fan. I play. Yep. So, yeah, I was just, I asked Chat like, hey, we're gonna host. We called it our prom, but kind of like a fun end of year party. And I wanted to have some funny awards and, you know, hand them out and tell A little story. And I just said, hey, Chat, you're the captain of a beer league hockey team. We've been playing together for a long time or hosting a fun event. And I want awards. Think of some fun, clever titles and like, the description with it. And it just came out with a ton of really good ideas. So let's see, like the magician award for the player with the slickest moves or best puck handling. The human GPS for the player who never seems to get lost on the way to the rink and always finds the best post game spots the bench warmer. Word for the player who might not get the most ice time but always supports the team. So, yeah, I mean, was there a.
- [37:44]
Dave
Hanson Brother Award for pounding people into the boards?
- [37:48]
Lori Hibe
Not that one. But, you know, I'm sure if I would have given it some more directive, it would have happened, but. And hope. Yeah, I think it's just great to illustrate that it's not all business. You can use it for fun and personal. You know, it's just lots of clever opportunities. And ideation, I think that's really where I lean in, is ideation.
- [38:10]
Dave
And that's a very comfortable and easy way to start just to see that you can't break it, how it reacts to you, and learn how to talk to it.
- [38:18]
Lori Hibe
Right.
- [38:19]
Dave
In a fun, comfortable way. So very good. Lori, is there anything that we didn't talk about that you thought of along the way, or that you've been sharing and telling people that we should get out?
- [38:29]
Lori Hibe
You know, as I just shared, that kind of prompt that I gave, there is kind of a prompt structure that I really like to kind of preach when I talk to folks. And it's just the acronym is race, which is role, and that's like, you are X, you know, and so I said, you are staying at an Airbnb and had a bad experience. And the action, A review, the list of things that went wrong. And then C is context. And that's where I just listed all the things that went. No keys, no tunnels, no coffee mugs. And then E is executing.
- [39:02]
Dave
No, wait, hold on, hold on. No coffee mugs.
- [39:05]
Lori Hibe
No, no coffee mugs. There's a coffee pot, but no coffee mugs. Oh, yeah, I could go on and on about that, but that's.
- [39:11]
Dave
This is like an episode. This is like airplane movie, right?
- [39:13]
Lori Hibe
Yeah. And then E is execute. I said, right. Write a pro poem. Goodness gracious. Write a poem that rhymes as a review of the Airbnb experience. So roll, action, context, execute. And the acronym is race. And that's a really easy starting point to give it some prompts and play with that.
- [39:36]
Dave
Very cool, good ad. Thank you for that. Thank you for that. Simplifying and making and making it easy to understand goes a long way in teaching, so I do appreciate you sharing that.
- [39:45]
Lori Hibe
Absolutely.
- [39:46]
Dave
Well, good. Well, Laurie, thanks for, thanks for joining me. This is, this is really cool.
- [39:50]
Unknown
I love, I like the way that.
- [39:51]
Dave
You are combining personal and comfortable with your work and efficiency and some actual research. Good job on you. And there's folks here gonna learn some stuff and take some valuable nuggets away.
- [40:03]
Lori Hibe
Awesome. Thank you. Appreciate it.
- [40:05]
Dave
Absolutely. We'll, we'll talk very soon. Thanks.
- [40:08]
Lori Hibe
Sounds good. Thank you.
- [40:11]
Kerry Weston
All right, folks, that's a wrap for today's episode of the ChatGPT experiment. Thanks for hanging with us and diving into the world of ChatGPT. We hope you found it helpful and fun and informative. And speaking of helpful, we'd sure appreciate you taking a moment to rate and review us on your favorite podcast platform. By the way, five star ratings are our favorite. Till next time. Keep experimenting, keep learning. And remember, ChatGPT may be smart, but it can't make a decent cup of coffee yet. See you soon.
- [40:52]
Unknown
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Lori Hibe
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Unknown
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Lori Hibe
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Unknown
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- [41:20]
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