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CT mobile.com chatgpt search will it help or hurt your business? And what happens when we try writing with Claude? Let's find out right now.

Kerry Weston (1:11)

Hey there. Welcome to the ChatGPT experiment, a podcast where we take all that confusing ChatGPT stuff and break it down so even Grandma could understand. If you're a curious beginner, well, you're in the right place as we'll help you understand what ChatGPT is, how others are using it, and practical takeaways that you can use right away way. It's going to be fun, it's going to be informative and maybe surprising when you find out how helpful Chat GPT can be. All right, let's get this thing started. Here's your host, Kerry Weston.

Kerry Weston (1:45)

Hey there all you curious folks. How you doing? How you been? Hope you're doing well. This is episode 46 of the chat GPT Experiment. We are into November. I'm going to cover today a couple of things that are rather interesting for me and I hope they are interesting and helpful to you at least get you to think about some things. The first thing is this week Chat GPT launched the Search GPT which is their real time web search engine. So I've been playing with that. I want to give you some feedback and some thoughts as to what's happening there and what I'm seeing and what both opportunity and threat it may have for your business or what you're looking to do moving forward. And the second is, you know, if you've been following the show for a while, that I have been an extensive fan of writing with Chat GPT. There are episodes here where I share the importance of. Of crafting voice, tone and style so that the authenticity and the replication of what you're writing feels real and can help you be an extension of yourself. Right. It can become a writing partner. And let's see, last week, someone shared with me, someone that I trust shared with me that they had been writing with Claude. They had been tried or trying out Claude and really liked it. It was significantly different for them. And so I have been hesitant to try other learning language models, ChatGPT like things because I was getting what I wanted from ChatGPT, but the feedback that I got from this person was just go check it out. I couldn't quite explain the difference in the experience, but they said that it was enough so that they were excited about it. So I've done that. So I want to share a little bit with you today what I've done in playing with Claude and why. I think for a certain subsection of people and the goals and the things that they're looking to do on a regular basis, it may be a much viable. A much more viable option for you. So excited to share those things. Taking a look back, I have been spending time, a couple things that I've been working on lately that I've been bringing Chat GPT to the table for, and actually I moved one of them over from chatgpt to Claude as part of this experience, and I'll share that with you. But a couple things that I've been working on. One, I've got a client that is writing a book. And so they are a payroll expert. They've got 25, 30 years in offering payroll basically for businesses between five and 50 employees. And one of the things that the owner has a goal of wanting to speak more, to present more at conferences and workshops. And one of the things that enables him to be seen and found and become more of authority is a book. So he's got his presentation that he uses for his keynotes, and we're turning that into a book. And so a couple of things that I've shared here on the podcast that I thought you'd find interesting. The first thing is we have put the presentation into ChatGPT and said specifically we're looking to write a longer form document of this. We want to Write a book. Let's help plan out the chapters, the sections, the topics, so we can organize our thoughts. And it did that, and it came back. Of course, we've fed it the background as to who the business is and who the person is and what the audience needs and wants and all those things that I've shared with you here on the show. And so it came back and it organized the presentation into chapters. But then it also said you might want to consider, because we asked it to. We said, based on the outline, could you help us fill in some holes as to where gaps might be? Again, here's the goal of the project. Here's the audience, here's what they may be looking for, seeking, and what they find valuable. And it came back, and it gave us additional chapters and topics to think about, and some of it was valuable. And so we worked it in. And then with that outline in place, we organized the thoughts for logical order and we started interviewing and recording the business owner. Because, as you know, I've spoken with you before, a lot of people can talk in a thorough and detailed way. They'll show stories. They don't filter themselves. They can get just much more color and context out of their brain if they're talking rather than typing. Typing. The hands. I don't know if this happens to you, but it certainly happens to me. My hands get in the way a couple things. I think faster than I type. And I find that when I'm writing, I try to edit myself on the floor, on the fly, and I don't do that as much when I talk. I'm okay making mistakes when I talk because I can correct it in real time. And for some reason, when I'm writing, I find myself editing along the way. And that gets in the way of free flow of consciousness and getting the details out of my head the way I want it. So we went through with the outline. We're halfway through at this point. I think there was 12 or 14 chapters, and we're five or six in at the moment. And the storytelling component, the natural language, right. Of the interviews, Tell us about this, Tell us more about that. Tell us a story. And we take that transcript and we feed it into ChatGPT. And of course, again, CHAT knows voice, tone and style and audience of the author, my client of terms. And so the transcript is being organized by chapter through the lens of how he's presenting out loud. It's being recorded, and that transcript is being turned into copy. And that copy is taking on the flavor of his personality and so we are building this out using CHAT as a partner. And I think it's important to say here that we're taking a few of the lessons that I've been teaching you and shared with you in the past and using his real words, his real thoughts, his real experiences. Right. His real stories and organizing it. We're not asking Chad to write a book on his behalf. We're not ghost writing in terms of you make it up and I'll put my name on it. What we're trying to do is overcome the hardest part for most people, which is getting stuff out of their head and organizing and then making it sound like them. Right. So this has been a really fascinating example of utilizing many of the things that I've shared with you to kind of move this forward with purpose. Right. And of course we're going to take a look at it and edit it and make sure that it has the right flavor and it feels authentic. But this is a really great way of getting a whole bunch of stuff out of somebody's head, organizing it and then bringing it to life. Right. It's really, really cool. So I'll, when we're done, you know, it's going to be a bit here we're probably talking first of the year, but when we're done, I'll share that with you and I'll kind of explain, maybe I'll do a case study, case by case, of the different steps that we took, the different tactics, the way that we actually introduced chat and the many elements in which it helped us do this. Because I think it's going to be a really cool output, a deliverable that combines real world experience and expertise with the efficiency of a ChatGPT model. Right. And the second one we are doing, another client is scaling their business and they're scaling their business for a. It's an insurance company and they are trying to scale, to reach more of their audience. And their audience are independent insurance agents, very specific independent insurance agents. And we have a couple folks that my client is a fan of in terms of reading books and having philosophies and frameworks. And so in our work with ChatGPT, what we are doing is taking, again, much like with the previous one, we are taking interviews. In this case, it's sales calls, it's transcripts of sales calls with the specific audience in mind and my client, so that there are real stories, concerns, anxieties, fears, frustrations, goals, Right. Being discussed about in a comfortable and normal way. And those sales calls are being used to learn about the the value of what my client is looking to do versus what people are facing in the market today. Okay. So what Chat's doing is it's learning about the real world positions that this particular audience has and then it's backing it up to look at the value and the structure of what my client's offering. And again, I talked about frameworks. It's using philosophies and frameworks and the guidance of programs and authors that my client is a fan of to build out assets. And in this case, assets are a landing page copy, a webinar and email series to connect and gather interest from that particular audience. Yeah, so a couple really cool parallel projects here that are using multiple components of what we've talked about here and just stacking them. Right, stacking them. So we're using voice, tone and style. We're using purpose, we're giving a role play analogy. We're asking to brainstorm, we're asking you to organize, to clarify. Right. And then take transcripts and turn transcripts into writing. So there's a lot of things happening here that are adding significant value, but in no way is it creating something out of the blue which doesn't have an authentic and real connection to the author or the client. Right. So you can see how this is becoming a problem solving efficiency partner in both exercises, rather than just an easy button to skip all the processes and just write generic copy. So, couple different ways I wanted to share with you because it's been a while since I've shared some specific case studies of what I've been doing and, and the types of work that I've been working with. And again, I'll share that when it's, when it's time. So you can kind of see the output. And if I can do a step by step kind of breakdown, that would be. That would be really cool. Okay, so, hey, this is where I want to. If you're doing something cool. Right. I say this all the time, but if you're doing something cool, let me know about it. ChatGPT experiment.com. there is a place there where you can get in touch with me. So if you've got a project or case study or, or something interesting that you want to talk about, like others have, that have been on the show, go ahead and fill that out. I'd be very interested. And as always, if you've got questions or need help or if something I just talked about sparked an idea that you think you might want to talk to me about too, that's what I Do for a living? Yep. I help people take ideas and turn them into marketing practices. So reach out. Okay, so a couple things I want to talk about today. The Google search versus ChatGPT search. I saw beginning of this week, Chat GPT. I found it by accident because I was using ChatGPT and it came up with a little message that said, now there are search GPT. It's been included in your plan. I have the paid plan and it says it's been included in your plan. Do you want to try it out and. Sure. And I put in some searches and you know, it. It connects to some mapping capabilities and it shows some listing, has some good feedback. But here, here's what I'm learning. Is it very new? Okay. And this is the worst it's ever going to be. This is a line you've heard, if you're a fan of the show. You've heard me say this before. This is the worst it's ever going to be. So it's a little clunky at the moment, but I can absolutely see the value. There's so many people that are spending time every day inside ChatGPT that what OpenAI is hoping to do is why would you leave this to go over and do a Google search if you can do the same thing in the format now, what's going to end up happening, of course, is we're going to run into resource issues, Right. If you use it too much, you get put on pause. Right. And you have to wait a while before you come back because there's still resource allocations and, and all that kind of stuff. And I've never run into that. And you've never run into that with the likes of Google and others. Right? So that's one constraint that we're going to run into. Depending on how much you use it, you are going to run into roadblocks. And I'll talk about that with Claude too, in a minute. The second thing is, though, it understands context in a meaningful way. And I get that it doesn't always come back in a way that you expect. And so I spent some time this morning, actually before recording this, talking to Chad, as I've told you to do, ask it questions and whatnot. So I asked it specifically to come back with a recommendation in my area and I didn't say just one. What I wanted to say is give me some recommendations on where I could go in my area for this particular service. Right? But it came back and gave me one and I said, are there others? And it said, oh yeah, okay, there's others. And it came back and gave me a listing. But then I said, why is it that you gave me that one? You know, it gave me some generic stuff that quite frankly didn't measure up because the criteria that it gave me was true, probably true, even more so for some of the places that it didn't give me. And so I started asking it, I want you to, to tell me specifically why you chose that one entity. What was the thought process? What was the reasoning behind it? And the answer is, as much as I tried, were very generic. Right. So I'm still trying to understand the reasoning of recommendations. But here's what I do know. There are businesses that are relying on Google Ads or the likes of some sort of advertising or promotional tactics inside Google that are going to be in for a world of hurt moving forward, even inside Google if they don't shift to writing and providing clarity and context of what they do and who they help. Right. That's the other part. That's the, the component of being a trusted advisor and giving content and answering questions is always going to be moving forward higher in value than just paid promotion and sales copy. So I'm noticing as I use search GPT inside ChatGPT, it's looking for context and not just answers. So it's, it's not giving me a list. What it's do is it's giving me context and what it's trying to do is give me meaningful insights to the question. Right. But it's still coming up short. But again, this is the worst it's ever going to be. This is the, the least like complete it's ever going to be moving forward. So I can absolutely, I can absolutely see value. So what I would share with you is starting to see what it's doing and why. And even in the limited answers that it's giving me at the moment, start to take a look at your own stuff. Don't put your full trust into someone else's platform at the moment. Take a look at your own site, take a look at your own post, take a look at your own articles and resources and blogs, however you phrase it. And start seeing, are you answering questions, are you giving meaningful context to what people are looking for, Right. Or are you just putting a sales copy and perhaps relying on paid ads and some paid promotion? Because the shift is coming. And even inside Google, I mentioned that earlier, I can see Gemini when I do Google searches are giving me that AI answer at the top now before it even gets to its own so even Google is recognizing that the world of AI search is here and it really wants to dig in and give meaningful answers. And question here is going to be, is the answer. It comes back with yours or somebody else's and what's going to keep you from being one of those answers that it gives? What's going to promote your competitor over yours? Right. So I dig into this more. It's been up for two days, right. So it's, it's unfair for anybody to say that they know what's going on here with Search GPT or, or any of the, the like models. But just wanted to put a flag up that it's clear now that we're not going to move backwards from this. What Chad is looking to do is keep you in the platform as long as possible and it's going to give you more resources to help you with your day and with your problems without having to leave. Right? So now you've got another layer in there that allows you to not leave the platform. But like I said, resource allocation is going to be a problem. The amount of time you're going to be put into suspension, right, for using it too much. And then that's going to be a frustration. We'll solve that moving forward. But that's a computing problem issue at the moment. But just want to put it out there. I know you're curious about chat and curious about what it's doing and how to use it. This is another tool that they're adding that you should pay attention to and just take a look at what it means for your business. In fact, here's a recommendation. What does you. What does your business do? What do you do? What do you offer? Right. Go to ChatGPT if you have the ability of using the search GPT and start asking for recommendations for what you do. So for instance, if you're a plumber and you service the greater Milwaukee area, then maybe go in and say, can you show me the best plumbers in the Milwaukee area? Or can you show me plumbers near me? Or something like that and just see what's coming back and start to see if you're listed. And if you're not listed, take a look at who is listed and what they're doing differently than you, right? And then start asking again. I always encourage you to ask ChatGPT questions, so ask it. Why didn't you come up? What could I do right when I did that? I will caution you that it is better at giving you generic advice rather than specific advice about your site or your company in and of itself. But just know these are tools that you can do. So as long as you know that this tool is there, that this is where chat is going, that this is a resource that's going to. They're going to be investing in this, moving forward. Like I said, they're definitely not moving backwards. So what does it mean for your business? What does it mean for your website? And how can you approach what you're doing in a meaningfully different way so that you can be the one that makes the most benefit from it? Right. Okay. So, Claude, do you remember, Boy, it's been a while now I have kids, so everything is either yesterday or five years ago. But do you remember the hi, I'm a PC. Hi, I'm a Mac. The ads that Mac RAN probably, what, 10 years ago, where they were comparing, right, the personalities of Mac and PC. Well, I couldn't help but think about that the other day when I started to use Claude. I really didn't think of Chat GPT as corporate or bland or PC like, you know, in that analogy, until I use Claude. So Claude gave me a warmer, just a feel. We're going to talk about cosmetics for a minute. User interface, it just, it feels warmer. You know, it's got different tones and the way it presents information feels a little more like Mac ish versus PC ish. But what I was really, really impressed with was the way in which it engaged with me right off the bat. It gave me proactive thinking, suggestions, next steps. Um, it gave me, I think I know what you're doing. What do you want to do next? Here's three scenarios, three options here. It really was interactive and it made it much more clear that the writing partner I'm looking for is here, right? When I use Chat GPT, I organize it to the best of my ability and I give it a bunch of resources and then it responds to the prompts that I'm giving it. But what I found with Claude is it almost intuitively started being reactive to my needs and proactive suggestions and then giving me advice and direction on what to do next and how to do it and asking me meaningful questions. And I found that to be absolutely fascinating. And it did it in a way that felt very, very comfortable. And just in the small sample size that I have in writing with Claus, I found it a Claude. I found it to be warmer, I found it to be more valuable. In fact, I found it to be more attentive. And when I went back and forth and I'd have two windows open and I would do the same thing with ChatGPT. Next to Claude, I was finding that it was more personal, it was much more valuable experience than what I was finding in ChatGPT. Now here's a couple things that I ran into is I quickly expired the free version of Claude. The resources that it gives you, the availability, the time, if you will, of using Glaude, I exhausted that quickly and so I did go to a paid plan and then I found that I exhausted that quickly. And that's because I loaded a couple documents as I was doing this exercise and asking it to evaluate and help me write. I was giving it resources and that was counting against my time and character count and resource allotment. And I got the message limit reached right real quick. And so I wasn't pleased about that. But I will say that the time I was able to spend with Claude, I found it to be that Mac versus PC, almost more comfortable, more humanized approach where ChatGPT starts to feel, just in this writing exercise, more like the PC, more like the computer, where Claude almost felt like a person. And the other thing that once I did hit that limit, when I hit that limit in ChatGPT, it's about it for an hour, an hour and a half, something like that, before I can come back. With Claude, it was like three or four hours, right? That's a huge chunk of time, especially if you're in the middle of something and you've got your juices flowing and, and so a couple things there. I hit it sooner than I thought I would. The time frame was huge, right? So that three or four hour window where they lock you out, that's huge. But what I, what I did like about it while I was there is I was working on website copy. And one of the things that CLAUDE allows you to do is right in the midst of your conversation, it gives you a tool to take a screenshot. So it inherently will open up a screenshot capability, ask you which one you want and then put it up there without you having to do a screenshot and then load it up from your computer. It's just part of the process. So there's little things like that that I like, I don't like now that at the moment you can't create GPTs or load in resource documents. So it's, you know, it's, it's thinner in, in terms of the resources allotment at the moment than Chat GPT. And then the other thing I asked it, I fired up, I waited that three or four hours, you know, that it put me into detention, use usage, detention. I waited that time and when I came back I asked it because it said using long conversations. So I came back to the same conversation, right? Because I had invested time and information in there, we were making progress, and it said using long conversations can increase your limit reach. It'll shorten your amount of time of using cloud, right? So I asked it, does that mean that if I come back to a conversation three hours later, what I've already put in there counts against the resource allotment? And they said yes. Then I came back, I said, think of it this way. Think of it like a backpack. You're still picking up the same backpack and every time you add something to it, it's getting heavier. Just because you put it down for a couple hours doesn't mean it got lighter, right? Which I thought was interesting because the whole point of using a learning language model like ChatGPT or Claude is to build on that relationship, is to build on that information, is to get them to understand more and more and more and then make it better. So I've never run into that in ChatGPT. In fact, as I've mentioned with you before, ChatGPT gives you the availability of loading a whole bunch of stuff, doesn't it? Into memory and. Or into a custom GPT where you could have loads and loads of libraries of information to use moving forward. So while it gave me a snippet of hope, right, Claude was really good for a snippet of writing, it was really personal. It felt that Mac versus PC coming out, it was, it almost felt like it understood me much more and much faster. But to the more and faster I got to the limit, faster, I got shut out longer. And that backpack analogy that it gave me, it's a strong visual, but it questions my ability to come back and use Claude, especially at a pay per month point of view, because I feel like even though I'm paying, I'm not getting the resources that I need to make it worth my time or be valuable. So I'm almost sad that I had that snippet, that experience, that it's kind of a great writing partner. So if I do keep that subscription, I've got to figure out a way of being shorter with it so I can use it more. But I don't know if that's going to hinder my ability of getting meaningful long term work from it, right? So if we go back to the beginning, the book that I'm writing with a client and the new. The new resources I'm building for another client, I need to build upon and continue to build upon the resources that we have in order for this to be valuable and meaningful. And I'm not sure that I can do that right now using a tool like claude. So there's a significant advantage to that memory, to that resource allotment, to that Reference center in ChatGPT over a tool like Claude. But I did see a flash of brilliance. I did see a flash that I'm like, I want more of this. I'm just. It's kind of a bummer that I can't. I can't get more of it. Yeah. So there you go. That's what's on my mind this week. Some new stuff coming down with search and then testing out. Right. New models with. With like Claude. So what I would say, though, is I would encourage you to fire up a free version of Claude and just try writing, exercise in both and see if you feel the same way. I did that. It has that warmer, kind of more personal approach than ChatGPT. And then hopefully they'll be able to, you know, work on those resource limits. Resource limits and allow you to use it more and more. So I'll keep trying, but until then, I think there's too many limitations for me to be a power user, if you will, and utilize it in the same way that I would use that I would use ChatGPT. All right, so that's what's on my mind this week. Hope there was some insights there and some things that would encourage you to go try and think and do something. As always, reach out if you've got a question. Reach out if you've got a thing that you're doing that you think would be interesting to others. And listen, hey, until we talk again, as I always say, do stay curious. Okay? We'll talk soon.