← The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 73 - How ChatGPT Powers a Fitness Franchise with Paige and Mike Wilcox
00:44:58
EPISODE SUMMARY In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they’ve been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing...
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- [00:00]
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- [00:33]
Mike Wilcox
We were in Vegas, so I went and sat in this little area by myself and I spent 10 hours just typing in my, you know, where are our pain points? Where's the frustration at? How do we bring this into this and that into that. And then for me, it was, I'll never forget.
- [00:48]
Paige Wilcox
I just have to say I'll never forget that day because, like, I came from a lunch break and he had been like, working in ChatGPT, which I've been trying to get him to use for like seven months. And he's like, paige, I figured it out and I was like, good job.
- [01:07]
Kerry Weston
Yeah.
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Paige Wilcox
And now he's addicted to it.
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Kerry Weston
Hey there.
- [01:17]
Welcome to the ChatGPT experiment. This is a podcast designed to help you better understand just what ChatGPT is, what features and functions it might have, but more importantly, how you can find a nugget to make it valuable for your day right in your goals. My name is Kerry Weston. I'm your host. I'm glad you're here. Website for the podcast is chatgptexperiment.com if you're new to it, you can find past episodes, you can find articles, you can find trainings that I do for both individuals and businesses. You'll find a couple free guides, by the way. There's a, there's a free guide for curious beginners and then there's a step by step guide to creating custom GPTs right there on the homepage. Just go ahead and download them, fill out the form, and you'll also get a nugget on the email that comes to. You're going to get a nugget on some additional prompts and some exercises that I throw in just to help you get a big understanding of what we've talked about in the past and maybe some things that will be valuable to you. And so Paige and Mike. Mike is the person that gets me out of bed a few times a week, gets me down to the gym and gets me stretched and feeling better. And, you know, even though while I'm there, I want to be. I want to be back in bed. It's always a good way to get the body kicking, especially when you've got a body that's been around and feels the old aches and pains of life.
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Right?
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So that's good. But aches and pains of businesses can.
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Also get at us.
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And I think there's going to be some nuggets here. Whether you have a business or not. You're going to hear how Paige approaches her work, Mike approaches his work. Some of the frustrations and things that get in the way that slow them down, right. That challenge them, and how they've been able to use ChatGPT to get around that. But the other thing is there's a test and learn and curiosity concept that's going to be prevalent through the conversation here. I want you to listen for those things that might be relevant to you, things that you might do every day that you could make easier, make faster, make more efficient and more valuable. You're going to hear Paige talk about a number of different custom custom GPTs.
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They has set up.
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She has a marketing team, if you will, and really pay attention to what she says. Like there are some specific things that she has them do and that's all she wants them to do.
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And.
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And then she bounces things off each one to me, more valuable. Mike on the other side, Mike has coaches as well as clients to consider. And so simplifying complex concepts is really where he's found the value in getting stuff out of his head, getting all that circus music to be calmed down and getting that big. You know, we all have these things that we're trying to organize. We've got all the pieces and perhaps we can see it. We just don't know how it comes together. Mike went through that as well. So his story is going to share with you how he kind of approached all of this complex to bring it together, make it clear. And the benefits. Both of them are going to share the benefits that they're having, which makes their day better.
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Okay.
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It makes the mission that they have more fulfilling. It makes their. Makes them wanting to be there.
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Right.
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More fulfilling. And they are. They're able to add more energy and value to the people that they're happy that they're helping. So really, really cool. I'm psyched to have them because I know you're going to get a lot out of this. So chatgptexperiment.com if you have any questions.
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Reach out to me.
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Otherwise, as I always say, the key to you being successful Here is your own curiosity. Right. So take the nuggets that Paige and Mike are going to give you, apply it to your own business, be curious, go try themselves, and hopefully you get some nuggets. Okay, so let's get to my conversation with Mike and Paige Wilcox of Wilcox Wellness and Fitness. And until we talk again, be cur curious. All right, talk soon.
- [05:03]
Mike Wilcox
Hey, Paige.
- [05:04]
Kerry Weston
Hey, Mike. Welcome to the show.
- [05:06]
Mike Wilcox
Thank you very much.
- [05:07]
Paige Wilcox
Thanks so much for having us.
- [05:09]
Kerry Weston
I'm excited you guys are here. Mike, you've been kicking my butt here for the better part of a year, year and a half, so it's time for me to give it back to you.
- [05:17]
Mike Wilcox
I love it.
- [05:17]
Paige Wilcox
All right, let's go.
- [05:20]
Kerry Weston
So why don't we. Paige, why don't you start? Can you just give. I'd like to have listeners understand the perspective that you're going to be talking through you and Mike. So can you just share a little bit about who you are, what you do, and who you're doing it for? So we kick this off.
- [05:36]
Paige Wilcox
Absolutely. My name is Paige Wilcox. My husband Mike and I own Wilcox Wellness and Fitness here in Bangor, Maine. We're a personal training business. We offer two programs, private personal training and then group personal training. In 2019, we franchised our business and we also have a franchise location in Brunswick, Maine.
- [05:56]
Kerry Weston
Okay. And Mike, your work with clients consists of primarily. What is this? Just give a background at the gym so they know the business model that you have.
- [06:06]
Mike Wilcox
Sure. We're currently coaching people human biomechanics to help them move better and really get out of pain and discomfort. And so it's pretty in depth training from how we try to allow clients to learn their body so that they can, you know, have the confidence to use it and continue to grow and feel great about what they're doing in their life and have energy and the confidence to do the fun things that they like to do and not have their body hold them back. So a lot of what we do is teaching people how to use their body better, which is a very challenging way to train people.
- [06:40]
Kerry Weston
Yeah. So I know, because I've heard from them that there are other trainers, there are other coaches, there are other counselors, there are other small business owners. There are other people that have similar and like challenges that you do as a business. So one of the reasons that I'm excited to have you share your story and go through your experiences specifically with your day to day and chat GPT kind of mixing in is because there's a lot of things that I've seen you both do. That will be relatable to both the ones that have a business that looks like yours as well as those that don't. So for the sake of. We're going to talk about today, Paige, you're primarily focusing on marketing and biz dev.
- [07:21]
Paige Wilcox
Yes.
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Kerry Weston
For the business. Mike, you're in the systems, you're creating frameworks, you're coaching and building the coaching inside. So let's start. Paige, if we could, let's start with some of the things that you do or have been doing on a regular basis and how you've kind of brought ChatGPT into your ecosystem.
- [07:37]
Paige Wilcox
Absolutely. I think, I think a perfect example because it will explain the whole ecosystem of how we use ChatGPT, is our Kickstart launches. So Kickstart is a 30 day program that we've been running for over 10 years. We've had over a thousand people come through the program. It's a program that's designed to, it's really an onboarding program. It's designed to help people who have been out of a fitness routine for a while, who aren't feeling that great, who are exhausted, who want to feel better. We've been running the program, like I said, for over 10 years, but we only ran it quarterly because there's a lot that goes into launching the program. There's a lot like, of marketing work that needs to happen. I need to set up all the ads, I need to write a new email sequence, I need to refine that. And we've been refining it for the last 10 years with Chat GPT. I'm now able to launch Kickstart every five weeks with completely new email sequences, with a completely new take on the marketing campaign. Because I have my frameworks all built inside of ChatGPT. It's still, still me, it's still my ideas, but I'm able to just accelerate the process of the launch.
- [08:53]
Kerry Weston
Okay, so let's break that down a little bit. What components, just for basic sense of what components are you using for the Kickstart program to go find potential people to come in. I know you've got some. Is it Facebook as well as email?
- [09:05]
Paige Wilcox
I have organic Facebook campaigns. I have paid Facebook campaigns, Facebook meta Instagram campaigns, I have text message campaigns and then I have email campaigns. Those are the four main components. And then we do some warm outreach with a sales associate that I work with.
- [09:28]
Kerry Weston
So you say you've been using ChatGPT? One of, one of the, it sounds like one of the constraints you have had is time just doing Everything, right, Exactly. Totally relatable. No matter what we're doing, even if you're an unpaid Uber driver like me, you're challenged with time in all that we do. We. So let's break it down. Let's keep it simple. We've got a curious group here that likes to get in and find ways of finding efficiencies and finding a little nugget that makes their day better. Because you didn't go from this is overwhelming to now, I have this really smooth system overnight. So how did you start using ChatGPT and what components are you using now that other people might, you know, listen to and benefit from here?
- [10:04]
Paige Wilcox
I just started using it. I was like, what a cool tool. Like, just like anybody else, I'm like, I need to launch my next Kickstart program. How do I do this? You know, this is the set of emails that I used the last time. This time, I want to make it more emotionally resonant. I understand that people are very nervous to get started. How do I talk to them better? I think, like, the point, I think that you're. You're making, Carrie, is like, just start. Like, we, like, we all start as beginners. And I feel like. I mean, Mike and I have been using ChatGPT a lot, and it's amazing, but we're learning every time. Like, I've launched Kickstart three times in the last four months, and I've followed a different system for using ChatGPT to create those launches every time, because the tool's evolving so quickly as well. And I'm an SOP person. Like, normally I would want to write an sop. Like, when you're due the next Kickstart launch, you go into ChatGPT, you follow these instructions and go through these steps. Steps. I don't have that yet because I'm getting better at using it. I'm getting more efficient at using it. ChatGPT is getting better, and we're putting more inputs into it as well from real client conversations. That's making it better.
- [11:27]
Kerry Weston
So let's go in, because I know that you're not just opening up ChatGPT and saying, hey, let's do this again, right? You're. You're. Like you said, you're. You're a systems and procedures person. So what have you built? What are you doing? What are you using to help people understand. Yeah, chatgpt tools that you have.
- [11:45]
Paige Wilcox
So cool. Okay, so I have a bunch of different GPTs or bots or I call them different things. These are custom GPT custom GPTs that I've built specific to our business that solve problems that act in different ways. So the first thing that I built that I work with whenever I'm launching something new or creating a new campaign is like my Wilcox CEO bot GPT. Okay. GPT, whatever. The boss. Yeah. And that has like all of our uploaded in the back ends of it. It has all of our business KPIs has assets and resources that we have in our business, like the healthful living guidebook that all of our clients get. It get. It has information on our client avatar and our client profile. It's a big book of boss stuff. So it has a lot of stuff specific to the operations of the business. Okay, so then that's the, that's the GPT that I use for high level, big thinking, strategy type stuff. Like questions like I'll talk with it. Like questions like I am launching Kickstart more frequently now. I'm worried about burning out the audience or talking too much about this program. And so we talk through that and make a strategy for like a business partner.
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Kerry Weston
It's your accountability, brainstorming business partner.
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Paige Wilcox
Exactly.
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Kerry Weston
You mentioned the Persona, though. Do you have, do you have a Persona tool outside of that that you're using?
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Paige Wilcox
Yeah. So Carrie helped us build a Persona tool which came after these custom GPTs, but really brought everything to the next level. So I have the like the CEO boss, then I have a marketing director custom GPT that's trained that way, then a content. And then once I build the content inside of those separate GPTs, it's amazing to be able to bring that email sequence or the Facebook posts into the custom GPT that Carrie helped us build. And that GPT acts like our actual customer. Like, how are you going to feel when you read this post on Facebook and it answers.
- [14:10]
Kerry Weston
So let me break this down. You've created some custom GPTs. And while we're listening, by the way, you've heard me say this before, but on the website, chatgptexperiment.com, one of the free. One of the free guidelines for the listeners free guides is you can download a custom GPT guide step by step to do what pages. So you've created a number of independent chat custom GPTs that have their own unique role.
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Paige Wilcox
Yes.
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Kerry Weston
And one of them is creating content for you. One of you is giving you headlines and Facebook components. And then what you're saying is you've got your Persona, you've got your custom GPT that you're running things through to say, does this work? Would this resonate with you? Right. Do you have any questions? Is that how you're using it?
- [14:52]
Paige Wilcox
Exactly. And it's amazing. And it's amazing. And what I've learned is, like, you need to have that customer Persona GPT, and that's its only role. Like, you can't have a customer Persona also creating content. You need, like, a content creator GPT that creates the content over there and then you bring it into the customer Persona.
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Kerry Weston
So how many. This is a team you're building. You got like a different team here. How many different team members would you say you have in those custom GPTs?
- [15:19]
Paige Wilcox
Mike's laughing how many friends do you have? Mike's LAUGHING I could count them up. I have probably that I use. The other thing too is we share an account which has been really helpful in like, building synergies, but I probably. I probably have 10 or 15, but I probably have four or six that I use very regularly.
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Kerry Weston
Okay, so Mike, I asked that question because I'm going to translate further to you. Paige had said that you share some stuff. I know the customer GPT works for you, but you've got some ones that you use in and of yourself differently, right? Yeah. Okay, so tell me about some of the things that you've fed into this thing that you've got different needs, different job focuses, and different goals. Right. So what have you built yourself?
- [16:04]
Mike Wilcox
So a few of the biggest challenges that I've had over time is one, just personally learning human biomechanics and then learning how to coach it and learning how to empower team members to empower clients to learn it so that they feel better and feel confident. And so, you know, we, I started out with kind of bringing all these systems to head by using that customer Persona and developing a, what I call the client compass, which is just the journey of, of evolution that we see inside of our clients. We really focus on three things, the physical, the mental, and the emotional piece. And we try to help people grow in all three areas over time to build the confidence in themselves and their bodies to, you know, go about their, their business the way they want and do everything they, they choose to do. And so I've really used that Persona to develop the rest of the stuff behind the scenes and how our coaches coach clients. Because biomechanics is really difficult to get people to buy into biomechanics as a, as a way forward versus traditional fitness, which is what we used to do, especially from a coaching standpoint, is, is tough. And so coaches really haven't felt completely empowered, I don't think, with where they are with human biomechanics. And where a client may be on that compass, there's 16 that compass. And so what chat GPT in this Persona has helped me do is help. And I also have a coach's one. So the coaches knows their Persona, and then they can meet each client where they're at as they learn the system better and talk to them at a level they're ready to receive physically, mentally, and emotionally.
- [17:44]
Kerry Weston
We pause there just for a second. When you say I have a coach's Persona, does that mean you've built a Persona for each of your coaches or you have like a coach's exact.
- [17:51]
Mike Wilcox
There's six stages to that, and so it's brought a lot of clarity. And. And because I'll probably keep saying this till forever, but human biomechanics is really hard to learn. It's even harder to teach. Right. And so for our coaches, it's really confusing. It's frustrating. There's a lot of, like, self consciousness. I should know this, I don't know this. And it's just not. There's not a lot of clarity. And the whole, you know, knowing what I should teach and stay in my lane, there's always so much to learn that you feel like you're always behind. And so what I've been able to do is get the coach's compass and give somebody an identity to, you know, work from so that they don't have to worry about all the details. And they have a couple of skills that they're practicing quarterly and we check on, on week to week. But it's all based on how they deliver to each individual client, so it really meets their needs. So the coach is confident and it's helping them really communicate and build relationships better that are really. I mean, it's the speed of. Of what we're able to do in those three areas is just, to me, mind blowing, honestly.
- [19:02]
Kerry Weston
Okay, so you've. You've used clarity a few times, and I think that's a key output of anything. If you can get more clarity, you can work faster, better, a little bit more intention. Can you give us an example of. Could be as simple or as complex as you want, but can you give an example of what you mean by you're getting clarity?
- [19:20]
Mike Wilcox
I've taken the last six years to try to fine tune how we coach biomechanics. I've just continued to strategize and improve upon this process, and it's only led to like, not more frustration, just continued frustration because the systems and the framework just haven't come together. So, like, we work from a framework we call Core 4. We have these things called the three Cs. We have strategic skills that we're trying to develop. We have these different ways of reflecting. And they were all just these pieces sitting out there. And I just really struggled to see. Well, I saw it, but trouble to like communicate to the team on how everything worked together. So about eight months ago, when I finally listened to Paige and got into the gbt, I just went to work on clarifying how everything comes together. When we got the client Persona, it really took off from there.
- [20:20]
Kerry Weston
Okay, so you had a big jigsaw puzzle, right? Like you had all these things just sitting there, but really know how to. And then you're trying to explain it in a way that. So if you don't know it anyway and you're confused and frustrated and feel like you're behind and then you try to receive all this other knowledge, it's just going to overstimulate you right to the point where you couldn't make any progress.
- [20:39]
Mike Wilcox
So there was a lot of frustration in the system.
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Kerry Weston
Okay, so that clarity brought you to a point where you could do what better? What do you find yourself doing better or more effectively?
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Mike Wilcox
Now all the material is more clearly explained. I've narrowed it down. Hey, I don't think, you know, and I've narrowed it down so that I can send a message or, you know, let's say you want to learn how the quadricep works better. Just for an example, you know, each one of our coaches has an understanding of how that works inside the entire body based on their level of experience inside of our system. So I can create a message and say, hey, this is for a transformational coach, or this is for a practitioner coach, or this is for a master coach. And it speaks. Speaks their language. Or I can, you know, if I want it to be foundational, I just, hey, can you, can you write this to a foundational coach? And I know everybody will basically be able to understand that a foundational coach would be one of our brand new coaches.
- [21:37]
Kerry Weston
And so I also know that you've done that with the clients themselves because I, like I said, I'm in the gym. Like I'm in your facility. I hear you and others talking. And I have noticed, and I've shared this with you, I have noticed the difference in the way both you and other coaches are communicating to your clients over the last. I'd Say, three to four months. I've noticed a significant change in language. Right. So you're actually taking this from paper. You're using the Persona to say, does this make sense? Does this make sense? And you're actually practicing it on the floor and getting good feedback.
- [22:08]
Mike Wilcox
Absolutely. It's incredible. And our. Our franchise in Brunswick is also really noticing that change, not just in themselves and their confidence in delivering the cues and the strategies, but the response response from the clients is like. And so what we did is created focus phrases. You know, you inspired that for sure with the zoom, zoom story. And let's just have a tagline. So I create. I figured out over time using chat GPT is, you know, the biggest challenges that we've seen with our clients and the biggest frustration point for coaches. And I've tried to handle those with these focus phrases. So instead of talking about every little detail of a movement, these focus phrases, like a line before action, just means to, hey, set yourself up for success, notice your body and some important key factors, and then move. And so we've been implementing those. That's, I think, what you're referring to as far as seeing that inside the gym. And, you know, the confidence in our coaches is rising, which just translate into the confidence in our clients. And it's been a really rewarding experience to see that all come to together, especially after six years of really seeing growth, but just so slow, so slow in how we can deliver that coaching.
- [23:25]
Kerry Weston
And I think what I heard for both of you, both have different roles, different focuses and different uses, but two connecting five, as I just heard, was there's a lot to get out of your head to organize and to do something with. And so you've got custom GPTs or just ChatGPT as a whole listening to you and help you organize and make sense of the chaos, the circus music, the puzzles. Right, You've got all these pieces. Let's put them together, number one, and then that that's good for you. But now you've got to communicate that you've got to connect it and transfer it to somebody else. And so having their perspective is sometimes challenging to understand what they think, what they know, and to be in their mind. And so the objectivity of creating custom GPTs or using ChatGPT to play the role of somebody gives you that objective feedback that perhaps gives you more clarity, to use Mike's phrase, that you didn't see. Because we all have that, I call it curse of knowledge. It's, you know, the. The things that you take for granted. You think everyone knows and they don't. Right. And we all see things differently. So this objectivity is giving you purpose with all this information that you're able to organize. Right. Page, and that's help. So can you give an instance Page, how is that helping you? Like when you, we talk about clarity and messaging, how is that helping you?
- [24:39]
Paige Wilcox
Huge. I can't even, I mean, I can't even know where to start to explain that, but.
- [24:45]
Kerry Weston
Well, let's start. You told me, you told me that your last. Maybe it was two back now, but yeah, your Kickstart program, you had some pretty good outcomes.
- [24:55]
Paige Wilcox
Yeah, like our messaging, yeah, so like our messaging has completely transformed now. Like I had the custom GPT before and I'm constantly building them, but that customer Persona GPT that you helped us build, like it's transformed all of our business because we're actually talking to people, meeting them where they're at and helping them understand what they need to understand in the language that they can understand it. So it starts like on the website and then in the paid Facebook ads, and then in the organic ads. But then even into the emails that I'm sending people and the automated SMS series, I'm running all of those components through that customer Persona and understanding like how people are feeling. I was using it just this morning to refine a different one of our. It's like our standard initial phone call, like show up script. And I built the script not long ago, like the workflow for the automated SMS not long ago, maybe three months ago. And I did use the Persona then, but I'm constantly adding to it and refining it. And I was noticing that like only 60% of the people that schedule calls with me, and this is a number I've only just started tracking, actually answer at the time that they've been assigned to answer the phone, which, whatever, I don't know what the standard is on that, but I don't think that's very good.
- [26:34]
Kerry Weston
Well, that's a benchmark. Okay.
- [26:35]
Paige Wilcox
I don't think that's very good. So just this morning I was like in the chat GPT Persona, I was like, hey, I was working with my, I was like, what, what, what can we do to improve this? I've worked with another coach that suggested getting like micro buy ins every step of the way. Like respond, yes, that this is on your calendar. So then I'm asking my customer Persona, like, how do you feel about this? And the customer Persona was like, yeah, that'd be okay. But like make sure it doesn't feel like it's automated marketing workflow. So I was working in that Persona this morning to be like, this is my confirmation text that send how can we make it better? And how can we get a little buy in? And it's just so much better. It's like. And the funny thing is it is the way that I would speak to people in real life, but it's not the way that I was speaking to people over automated sms, even though it's still. That's typing.
- [27:33]
Kerry Weston
Okay, so let's, let's pause there for a second because you've unpacked a couple things here. One is empathy. Like you're using the Persona to get to be in an empathetic position of the customer. How do you feel? How do you perceive, you know, that kind of thing. And so you're getting real feedback. Right. I know it's a computer and it's a piece of software, but you're getting real feedback because you've trained it to kind of think and feel and act like you're your customer. Right. And then on the other side you're, you're able to be more authentic because you're not alone in the work that we do in marketing and business sometimes doesn't come across as how we'd sound or approach or feel or show up if we were just in person.
- [28:13]
Paige Wilcox
Right.
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Kerry Weston
So you're able to kind of scale both sides there, the empathy and the authenticity. Maybe.
- [28:19]
Paige Wilcox
Yes. Yeah. And it's been amazing. And then I get people on the phone and they're like, like to them, I can just tell they're so much more relaxed. Where before people kind of. It took me like, it's a 10 minute call. It took me like a few minutes to be like, no, actually I'm a real person. I understand how you feel. Let's just talk like, tell me how you're feeling now and how you want to feel. But that took a few minutes on a 10 minute call. But now people are showing up to the call like, oh my gosh, you get me? And they're more relaxed and they.
- [28:52]
Kerry Weston
So they feel like they know you and they feel like you know them right from the get go because you're being more authentic and you're using real words.
- [28:59]
Paige Wilcox
Exactly, exactly.
- [29:01]
Mike Wilcox
You should mention the person that came in recently, she came in, sat down and she was like, oh, oh, yes. This is like story in the first seven seconds.
- [29:12]
Kerry Weston
This is the first time client.
- [29:14]
Paige Wilcox
Yeah. So our process is we have an initial call, 10 minute call and then you either join kickstart which is our onboarding to group, or if. Or you come down, come in for a consultation where you sit with me for an hour. And this was a pretty high powered executive woman. Like she was meeting with me and she sat down across from me and I asked her the first question that I've been asking for the last 10 years in the consultation process. And she, she just was overcome with emotion and she was like, I'm sorry, I'm not an emotional person. I don't know what's happening. I've never done this, like, I've never cried like this to a stranger before. But she was just like, all of your messages leading up to this meeting just made me feel like I knew that I needed to be here. I know that you can help me. I know that you can help me feel better. And all this stress that I've had around my fitness, like my health, I found a place that can solve it for me.
- [30:21]
Mike Wilcox
Crazy.
- [30:23]
Kerry Weston
And this is somebody that you're meeting for the first time.
- [30:25]
Paige Wilcox
Yes.
- [30:26]
Kerry Weston
And she's relating to or referring to the messaging that you've been given her via email or the ads, the website. And it just felt like it was home. Like she felt like you.
- [30:36]
Paige Wilcox
Yeah, exactly.
- [30:39]
Mike Wilcox
Speaking with her.
- [30:40]
Kerry Weston
Yeah, we haven't. You haven't actually shared that story with me. That's awesome.
- [30:44]
Paige Wilcox
That was a couple days ago. Yeah.
- [30:46]
Kerry Weston
That's really cool. So that's, that's literally what you aim for is somebody comes in and just says, you get me?
- [30:54]
Paige Wilcox
Yes.
- [30:55]
Kerry Weston
And let's go. Like, that's. I won't call it easy, but that's a sales process that makes your job satisfactory. Like, that's, that fulfills the mission. Right. Of what you're trying to do.
- [31:06]
Paige Wilcox
Yeah, absolutely.
- [31:08]
Kerry Weston
That's really cool. That's a huge breakthrough. That's fantastic. And that wasn't happening before. No, no.
- [31:14]
Mike Wilcox
We had a good rate of success with those, but not that level.
- [31:18]
Paige Wilcox
Yeah.
- [31:18]
Mike Wilcox
Emotional and.
- [31:20]
Kerry Weston
Yeah. And it took you a quarter. Paige, last question I have on this. You took your quarter. The Kickstarter is kind of the introductory program, right? It was kind of. You said it was four weeks, I think.
- [31:29]
Paige Wilcox
Yep.
- [31:29]
Kerry Weston
And it took you a quarter to kind of get a class full because of all the work and all that kind of stuff. But now you're doing. You said every other five weeks or so.
- [31:37]
Paige Wilcox
Are you filling?
- [31:38]
Kerry Weston
Are they filling in? Is this, is this becoming?
- [31:40]
Paige Wilcox
They are. They're filling up so much more quickly.
- [31:45]
Mike Wilcox
We usually limit it to 20 and we've been over 20 the last couple.
- [31:48]
Kerry Weston
So that's really awesome.
- [31:50]
Paige Wilcox
Yeah.
- [31:50]
Mike Wilcox
Okay.
- [31:50]
Paige Wilcox
And the, like, the conversations, the. The sales conversations that I'm having on the phone are so much easier. They're quicker. Like, people just understand that we understand them and that we can help. And they're eager to sign up.
- [32:08]
Mike Wilcox
And on the coaching floor, man, I. People are progressing because of all of it. They come in more confident, more clear and knowing. I think that we're going to take good care of them and teach them the things, even though it is complicated. They have the confidence that we're going to work through it, because there's a lot of mention of, like, hey, you're going to fail, but we learn from failing. Or it might be struggle here at first, but we're going to fight through that together. Those types. Types of things. So the. The learning curve on the gym floor is also. I mean, some people, they're in a week and a half, they've been to four or five sessions, and they're doing really complicated movement patterns. You know, not perfectly by any means, but, I mean, they're understanding concepts that might have taken six to eight months in just a couple of weeks. And I think the whole thing, it's not just work better coaches, it's. It starts with whatever they're seeing online and moving forward to actual results on the gym floor. And it's just really motivating for everybody.
- [33:06]
Paige Wilcox
And it's really frequent, too, that, like, I'll onboard somebody, and then I'll see them, like, two days later, and they'll be like, paige, I feel amazing. Like, I feel so much better. I'm sleeping better and more energy. I feel better and more like. And I'll, like, look at my phone. I'll be like, am I crazy? Like, was it just three days ago you started. Oh, you've been to two training sessions. I know our training. Your training sessions are good, but I know that they're not that good, but I really.
- [33:35]
Kerry Weston
There's the husband, wife coming out right there. Right.
- [33:38]
Paige Wilcox
I really think the thing is they're feeling excited, they're feeling energized, because they feel like they've found a program that can help them feel better, reduce pain, have more energy, and overall just improve their life. And they're not guessing anymore.
- [33:55]
Kerry Weston
So let me ask you this question, because we have not used this word, but I think it's resonating in the background and kind of bubbling up. Mike, do you feel like they trust you sooner?
- [34:06]
Mike Wilcox
100. Yeah, absolutely.
- [34:09]
Kerry Weston
Okay.
- [34:10]
Mike Wilcox
And that's something we've taken very. I mean, from Day one, when we open the doors, trust was something that is the first thing we're trying to. To build with our relationships with our clients. You know, and then all the confusion around biomechanics and stuff can really challenge that trust, especially when the coaching isn't delivered, you know, great to the person who's ready to receive it. And so I think knocking down that barrier in the ways we have has just. I mean, even the kickoff day for the Kickstarters is just wildly more impactful because of the way we're meeting them, where they're at.
- [34:53]
Kerry Weston
And, Paige, I got to think, if you've got someone sitting in front of you within the first 30 seconds, they're emotional in front of you, thanking you. Trust is an element of that.
- [35:03]
Paige Wilcox
Huge element. Huge elements. And just as talking about the kickoff day and the other ways that we're using Chat GPT and that client Persona, I've had, like, the same set of kickoff words that I've modified a little bit, but for the last 10 years of, like, getting them set up for success before, like, because it's really me. I do all the onboarding, and then I'm handing them over to the trainer team that kickoff day. So, like, I want to build trust and be like, this team's got you. They know everything that you and I have already talked about. I ran that script through my client Persona, and it, like, ripped it apart. So we, like, I had a different kickoff script for this last Kickstart session, and it went so much better. It was more clear, it set the expectation, and it was awesome.
- [35:59]
Kerry Weston
That's awesome. So thank you for sharing the stories and the outcomes. Right. You've shared that clarity is important, and process and replicating, like, what you say and do and making sense of it all and then having it be the objective partner to give you feedback both from employees and. And clients. Somebody listening now is going to say, that sounds like something I could benefit from. Right. Like, and we don't. We're not saying ChatGPT is like a super pill, but there are a lot of business folks that are struggling with the same kind of things that you've kind of voiced here that you're struggling with. So, Mike, I would ask you. Somebody's kind of feeling like, I don't know if I can use this tool or what's the best way to start? What. What's your advice to that person to. To kind of get them kicked off in the right direction if they were going to bring Chat GPT into their kind of day?
- [36:52]
Paige Wilcox
Yeah.
- [36:55]
Mike Wilcox
I mean, first and foremost, just start talking to it, but, you know, really lead with your pain points. You know, I was very frustrated with how I couldn't figure out how to bring things together. And in fact, Paige was at a one day conference and I had joined her, so I had the whole day free and I went and sat. We were in Vegas, so I went and sat in this little area by myself and I spent 10 hours just typing in my, you know, where are our pain points? Where's the frustration at? How do we bring this into this and that into that. And then for me it was.
- [37:27]
Paige Wilcox
I'll never forget, I just have to say I'll never forget that day because, like I came from a lunch break and he had been like working in ChatGPT, which I've been trying to get him to use for like seven months, and he's like, Paige, I figured it out and I was like, good job.
- [37:47]
Kerry Weston
Yeah.
- [37:48]
Paige Wilcox
And then, and then now he's addicted to it.
- [37:50]
Kerry Weston
Yeah.
- [37:51]
Mike Wilcox
And then when it came to the client compass, which really, you know, set the tone for how we were able to bring the systems together and, you know, make it coachable, I probably spent maybe 20 to 30 hours at least trying to build that out and think of every little thing that I could think of in the course of 27 years of learning how people respond. It's really a thing on human psychology and all the pain points going up, what I've. What I visualized in all of our clients and on that path. And we're lucky to have new people all the way to very advanced that have been with us 10, 15, even some of them 20 years. And so just spending time and putting everything you can think of into that and doing that upfront work now, I just, it's just easy. And I have this, I have a bot that is called the Wilcox wizard because it can help me figure things out pretty quickly. But it was that upfront work, you know, and I really prioritized that time and set that time aside to make sure that I did it and that I didn't have distractions, you know, that's good.
- [38:59]
Kerry Weston
Paige, what would be your advice?
- [39:01]
Paige Wilcox
I mean, I think you've got to get into it and use it too. But like, I'm a nerd. Like, I've bought many courses on it. I listened to your podcast, Carrie. I listen to other podcasts, I search on TikTok, like how to use ChatGPT for X, Y and Z. I follow certain, you know, Instagrammers that are leading like the way in Terms of Chat GPT, I don't think. I think we're in the incredibly early stages of this tool and I think it's only going to get better from here. And I think businesses that are able to learn and adapt and figure out how to use it, it's not a replacement for anything or anyone. It's just going to accelerate your ability to gain clarity and get things done more quickly. But I think just diving in and buying courses, learning from people like you, Carrie, and just working through it. I've deleted many bots that I built in the beginning of it that were just like junk and continue to develop the custom GPTs that we're working from today.
- [40:13]
Mike Wilcox
I have one more quick thing is analyze every line that ChatGPT giving you. So when I, when you're working on something for in. In my example is this client journey is every single line I looked at and made sure that it was accurate. And that's how I know I can trust it pretty well going forward. So it's like every little line. Is that exactly what I mean by what. What this is saying? And I think that really it has set us up for success because I know Paige does that too. I'm pretty sure.
- [40:45]
Paige Wilcox
Yeah. And another thing that I like to do is it doesn't work great on desktop, but on your phone, the app on your phone, you can just talk to it and like you can, you can have a 20 minute monologue. If that's. Mike will not do this.
- [41:02]
Mike Wilcox
Only, only talk to it when you're by yourself. That's a, that's a.
- [41:05]
Paige Wilcox
You just. We share an office. So it gets a little. I'll start talking and he'll be like, what? And I'll be like, that's not you. I'm not talking to you. Secondary advice behind that, Put your headphones on, Mike. I'm talking to my, my best friend here, my digital friend. But I think everybody processes things different. So like I process by talking and so that's very helpful. I can just ramble into my phone and then it organizes.
- [41:28]
Mike Wilcox
I never use that.
- [41:29]
Paige Wilcox
I cannot imagine typing all of my thoughts like he does into ChatGPT to work from there. But everybody's different. Some days Mike's. I'm going to text you, Carrie. When Mike starts talking to ChatGPT.
- [41:41]
Kerry Weston
There we go. Seven months from now, he'll be in Vegas talking to.
- [41:44]
Paige Wilcox
And then he'll be like, this is the best thing ever.
- [41:48]
Kerry Weston
One of the things I think is obvious just knowing you both, but seeing just today is that work becomes a little bit more fun when you can eliminate some of these frustrations and streamline some of the stuff that you really like doing. Yeah.
- [42:02]
Paige Wilcox
Yeah.
- [42:03]
Mike Wilcox
Unbelievable.
- [42:04]
Paige Wilcox
So much more.
- [42:05]
Mike Wilcox
Three or four months and how I've just. My overall demeanor, I think, has honestly improved, and Paige may be able to attest to that.
- [42:13]
Paige Wilcox
I think you're great.
- [42:13]
Mike Wilcox
I'm usually pretty good, but, I mean, it's been frustrating. It's been hard. It's human psychology, human biomechanics. Tough.
- [42:19]
Kerry Weston
Well, it's a business, which is not fun and not for most people. Right. Work is not fun. It's hard. You're also working with humans. Right? Humans are complex. Right. And you're working with some complex and hard concepts to begin with. You put all that into a blender, you know, and it doesn't get any easier unless you've got some paths to clarity and simplicity and some work efficiencies here, which you guys have found. And I think, you know, the more I speak with folks in all industries, the ability of eliminating what we call that busy middle, which is all those tasks and frustration that get in the way of us being productive is we spend so much time there, and it wears us down, mentally, physically, it just wears us down. So if you can get to the point where you can expedite and have some tools to kind of fast forward through that busy middle, you start getting some really good outcomes. And then when you start seeing measurable results. Right. You guys have both had a couple examples here where it's not just a feeling like you're literally seeing measurable results as an outcome. It just empowers you to keep doing more of it. Right?
- [43:21]
Paige Wilcox
Exactly. And when you take away the tedious stuff, like rewriting all of your launch emails with a different core message, then you're able to bring more of yourself to it. Like, you're able to do more and put more into it and make it better. Because you have, like, that chatgpt is never going to do. Oh. Or maybe it will, but not right now. It's doing, like, 70% of the work, but you've got to do the final bit of it to make it really work and make it really worthwhile. But if you free up that 70% lift, it becomes so much easier. Better to make better graphics, make better videos. Like, do more. That's meaningful. That moves the needle.
- [44:07]
Kerry Weston
Yeah. And we all have a purpose and a mission and things we like to do and things we want to do. And when we can eliminate the friction and frustration and get to the stuff that rewards us in our mission, then life, not just business life, becomes better.
- [44:19]
Paige Wilcox
So yeah.
- [44:20]
Kerry Weston
Paige, Mike, really appreciate you guys sharing your story.
- [44:23]
Mike Wilcox
Yeah, thanks for having us.
- [44:24]
Paige Wilcox
This is awesome.
- [44:25]
Kerry Weston
I know that you're both actively connecting and communicating with other people. I know you're constantly curious. You're always trying to learn more. Mike, you shared a story of when you're on the road, you stop in the gyms and just see how they're doing it to talk. So if someone wanted to connect with you, if something that you said, a fiber of what you said, or they were just curious, where do they find out more about you and your business?
- [44:44]
Paige Wilcox
They can check out our website. It's WilcoxWellnessFitness.com and they're also welcome to email us directly. My email is Paige P A I g e wilcoxwellnessfitness.com and I'll give you Mike's email too, because he loves us. Mike, it's mikelcoxwellnessfitness.com thank you.
- [45:03]
Kerry Weston
Appreciate it very much. There's a ton here. Sharing your time and experiences will be valuable to a ton of people. So thanks for showing up. Thanks for being here and thanks for being. Thanks for being awesome. Thanks for being curious. Right. It's going to help everybody. So you got it. Good. We'll have you.
- [45:16]
Paige Wilcox
Thank you, Carrie.
- [45:17]
Kerry Weston
All right, we'll talk soon.
- [45:18]
Thank you.
- [45:18]
Paige Wilcox
All right, see you. Foreign.
- [45:27]
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