Clear, well-distributed, and easy-to-access information cleans up any organization's workflow. If team members don't need to chase information, they can focus exclusively on their job and spend more time in their zone of genius. Today's guest, Jeff Casto, does a great job explaining why information management is so important, among many other things.

Jeff Casto is an Artist, Business System Analyst, and content creation information management expert. Jeff's vast experience in advertising took him to work in places like Google Creative Lab, SS+K, Deltek, and Anomaly, to name a few. His leadership style, based on kindness, brings the best of himself to the workplace and awakens the best in those who work with him.

In this episode, we explore Jeff's fascinating mix of abilities as an accomplished artist, business systems analyst, and software architect. He explains why he believes everything is information management, the benefits of having teams in sync with clear information, and why leading with kindness is a game-changer.

As the deep thinker he is, Jeff shares brilliant analogies that bring art, the agency world, and leadership together, creating an exciting and unique point of view of these different yet connected spaces. We also discuss values, peak moments, downsides in his career, and much more.

Some Questions I Ask:

What is content creation information Management? (2:36)
Tell us about your work and success in the art world (12:58)
What does your artistic mind and content creation mind have in common? (19:16)

In This Episode, You Will Learn:

Everything is information management (3:18)
About's Jeff approach to leadership (7:04)
Why Jeff decided to create little portraits (16:05)
Helping people get out of their frustration through kindness (21:19)
Creatives love independence (25:31)
What happens when you empower love (32:28)

Resources:

Jeff Casto Art website

Connect with Jeff:

LinkedIn
Email: mailbox@jeffcasto.art

Let's Connect:

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