Bill Afonso joins us today to talk about the importance of creating a culture at the service of people, how to empower ourselves to make the right choices when hiring and laying people off, and how remote work impacted companies, leaders, and employees.

Bill is the Chief Financial Officer at Johannes Leonardo and a Thought Leader in the industry. Before joining JL, Bill went from Finance Coordinator to Finance Director at 72andSunny, where he spent the last three of his ten years career in the company overseeing the financial operations in 72andSunny's office in Amsterdam.

In this episode, we delve into Bill's journey in the advertising world and why he decided to work with creatives. We talk about Bill's leadership style, the highs and lows he experienced throughout his career, how he prepares himself before interviewing a potential employee, and how to ensure we make the right choice when hiring.

Bill shared his thoughts on remote work's impact on companies, leaders, employees, and our idea of work itself. We discuss how to empower ourselves when having hard conversations with clients and employees, the importance of embracing "no" as a whole sentence and the best answer sometimes, and more.

Some Questions I Ask:

What inspired you to work for highly creative agencies? (2:31)
What is your leadership style for success within a creative agency? (4:39)
How do you determine the right talent to hire? (11:10)

In This Episode, You Will Learn:

What makes the advertising world so attractive (3:38)
How the empowerment aspect of diversity changes one’s perspective on many things, not only work (9:28)
The reason Bill prefers conversational interviews when meeting with a candidate for an open position (11:28)
How remote work has impacted people’s relationships with their jobs (19:23)
Dealing with the challenge of laying someone off (25:59)

Resources:

Johannes Leonardo website

Connect with Bill:

Let's Connect:

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