New technologies and the increased precision in which agencies and media companies can track down and measure their KPIs transformed the marketing and advertising industry. Advertising in social media, streaming platforms, and even video games created a plethora of options for brands to advertise their products, niche down, and be very specific on reaching their target audience.

Vincent Marra, VP of Financial Planning & Analysis Director of MullenLowe US and Mediahub Worldwide, visits us to shed some light on agencies and media companies' present and how they cut through the noise to advertise their products.

Throughout our conversation, Vincent talks about his journey in the advertising industry and the changes he observed during his 15 years of experience in the agencies world. We delve into how the increase of data available impacted the industry and how they had to pivot and niche down to reach their target audiences, like creating marketing departments specifically designed to grab TikTok users' attention. We also talk about increasing retention by eliminating or reshaping tedious tasks, his tendency to simplify things that served him well throughout his career, and how sophisticated dashboards can increase productivity and retention.

Tune in and listen to episode 10 of The Chemistry Factor and glimpse at the possibilities of advertising and product placement new technologies can offer.

Some Questions I Ask:

You've been around the agency world for 15 years. The amount of data and analysis has grown tremendously; how has that affected your role in finance and operations? (1:49)
How does your work affect different departments? (4:58)
How do you keep up with constantly changing technology to upgrade operational efficiency? (12:54)

In This Episode, You Will Learn:

About the new spaces technology offers to brands to place their campaigns (4:01)
The difference between how commercials were made when advertisement channels were limited vs. how brands market their products on social media (8:29)
The importance of being constantly nurturing our network (14:28)
How tedious tasks affect teams' happiness and decrease retention rates (19:21)
About how sophisticated dashboards create smoother intercompany communications between departments (27:07)

Resources:

MullenLowe US website
Mediahub Worldwide website

Connect with Vincent:

LinkedIn

Turning Boring Spreadsheets Into Retention Increasing Dashboards with Vincent Marra

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