What if you could get in front of hundreds of thousands of potential customers without paying for ads or chasing the algorithm? In this episode, Lori and I share one of the most overlooked ways to grow your business by borrowing trusted audiences instead of relying solely on building your own. We break down what a sales channel really is, why most entrepreneurs spread themselves too thin trying every marketing strategy at once, and how podcast guesting allows you to borrow trusted audiences, accelerate authority through trust transfer, and create one of your most profitable and consistent sales channels. Tune in to learn the three-part framework for turning someone else's audience into one of your most powerful sales channels.

HIGHLIGHTS

What a sales channel actually is and why every business needs one.
The biggest mistake entrepreneurs make when trying to generate more sales.
Why borrowing other people's audiences can outperform building your own.
How the "trust transfer" effect helps convert listeners into customers faster.
The 3 phases of turning podcast interviews into one of your highest-converting sales channels.
Why long-form content builds authority faster than short-form content.
How reaching hundreds of thousands of potential customers doesn't have to require a massive ad budget.

RESOURCES

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Lori: @loriharder

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