Could writing a book become one of the smartest business moves you ever make? In this episode, Lori and I sit down with Chandler Bolt, founder of Self Publishing School, to talk about how entrepreneurs can use books to build authority, attract high-quality customers, and create long-term business growth. Chandler breaks down how to turn your expertise into a book that keeps opening doors, generating leads, and creating opportunities for years to come. We also dive into the mechanics of scaling a business, and why so many entrepreneurs stay stuck working hard without building real assets. Tune in to learn how to leverage a book to grow your brand.

HIGHLIGHTS

00:00 How Chandler built an 8-figure publishing company from massive debt.

06:30 The mindset shift that helps entrepreneurs handle pressure and uncertainty.

09:00 The 5 pillars Chandler uses to scale businesses to 8 figures.

12:00 Why so many 7-figure businesses are secretly unprofitable.

17:45 How to shift from launches to consistent evergreen revenue.

23:15 How did you build a scalable speaking team?

29:00 Why books are one of the best authority-building tools in business.

31:00 Who should and shouldn't write a book right now.

33:00 How to choose the right topic for your book.

35:30 What's the fastest approach to writing your first book?

40:00 Does AI make book writing better or worse?