This episode welcomes Yasmine Robles of Robles Designs. Yasmine shares valuable insights on how small business owners, podcasters, and entrepreneurs can use downtime to their advantage, effectively preparing for busier periods.

Brett Johnson, My Podcast Guy, and Yasmine begin by emphasizing the importance of viewing slow seasons as opportunities rather than obstacles. Yasmine shares several actionable tips for improving website performance, including testing site speed, verifying mobile responsiveness, and conducting thorough user experience audits. She also highlights the need for refreshing website visuals and ensuring that SEO practices are up-to-date.

Brett and Yasmine underscore the importance of keeping web content current, such as updating out-of-date job titles on blog posts or refreshing listicles with new information. They also discuss the value of maintaining an updated FAQ page and regularly refreshing case studies and testimonials.

When discussing social media strategies, Yasmine suggests analyzing past content performance to guide future posts. She advocates for planning and scheduling social media activities around holidays and significant business milestones to maintain consistent engagement.

Yasmine further explores email marketing tactics, recommending reconnection with subscribers through personalized and segmented emails. She provides valuable insight into the benefits of running A/B tests to refine email strategies and enhance viewer engagement.

The episode wraps up with Yasmine's thoughts on utilizing slow seasons for networking and professional development. She advises joining local events, collaborating with peers, and engaging in volunteer work to build valuable connections and stay active in the community.

Top Takeaways

Website Optimization During Slow Seasons:

Use slow periods to test and improve site speed, mobile responsiveness, and overall user experience.

Updating Website Content:

Refresh visuals like headshots and update outdated content or job titles to maintain relevancy.

SEO Optimization:

Check keywords, meta descriptions, and ensure tools like Google Analytics and Search Console are installed and actively monitored.

Social Media Strategy:

Evaluate past performance, schedule future posts, and use holidays or special events to maintain engagement.

Email Marketing:

Reconnect with your subscribers, personalize emails, and draft newsletters for upcoming holidays and promotions.

A/B Testing:

Experiment with different subject lines, content formats, and other elements to see what resonates most with your audience.

Segmenting Email Lists:

Use subscriber data to create segments and tailor content to specific interests or behaviors.

Networking and Community Engagement:

Use slow times to attend local events, collaborate with peers, and consider volunteering or joining a board for community involvement.

Content Repurposing:

Refresh and repurpose old blog posts, podcast episodes, or other content to keep your audience engaged with relevant material.

Surveys and Feedback:

Utilize short surveys or direct emails to gather feedback and ideas from your audience on what they want to see or hear in future content.

Key Moments

00:00 Optimize website speed during business slow seasons.

03:34 Avoid tech photos; prioritize SEO tracking tools.

09:52 Evaluate social media engagement, plan future posts.

14:03 Plan ahead for promotions during slow seasons.

15:33 Offer value, recycle content, engage VIP audience.

18:02 Try A/B testing during slow email seasons.

24:12 Network, collaborate, utilize benefits, develop skills, engage.

27:50 Brainstorming reenergizes with fun, engaging activities.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

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Essential Marketing and Website Improvements for Slow Seasons