"Diversifying Your Social Media Presence": "We can't rely on just one platform. I love TikTok just as much as the next person, but YouTube has recently well, recently, maybe in the last couple of years, launched YouTube Shorts, which gives that same feel with the, you know, the short form video." - Tonnisha English-Amamoo

I sit down with Tonnisha English-Amamoo, founder of TJE Communications, to explore what you should do when your go-to social media platform suddenly disappears.

With TikTok's uncertain future in the United States, Tonnisha discusses the potential impact on businesses and influencers who rely heavily on the app for marketing and branding. She stresses the importance of not depending solely on one social media platform to sustain your business, as digital landscapes can change overnight.

Together, we consider various alternative platforms such as YouTube Shorts, Instagram Reels, Blue Sky, Fanbase, and Rednote, examining their potential to fill the gap left by TikTok.

Tonnisha encourages you to "get in there and try" these new platforms while paying attention to their audience's preferences and behaviors. She remarks on the need for marketers to diversify their strategies and points out that building communities on platforms you own, like through emails or digital forums, can offer stability in uncertain times.

We also touch on the unique resilience of LinkedIn as a professional social media platform, pondering why it remains largely unchallenged in its niche. Tonnisha highlights LinkedIn's focus on business as a strength and suggests that staying in one's lane can be an effective strategy.

Key Takeaways

Diversify Your Social Media Presence: Tonnisha emphasizes the importance of not putting all your digital eggs in one basket. Whether you're an individual or a business, relying solely on one platform like TikTok can be risky. Now might be the perfect time to explore platforms such as YouTube Shorts, Instagram Reels, or emerging spaces like Blue Sky, Fanbase, and Rednote.
Stay Informed and Adaptive: With TikTok's future uncertain, staying informed about new platforms and getting hands-on with their features is crucial. Reading their guides, exploring early adopter content, and understanding their unique offerings can give you a head start.
Build Direct Connections: The episode also underscores the importance of building direct connections with your audience through platforms you own, like an email newsletter or a personalized website. Social media should complement these efforts, not replace them.
Exploring New Platforms: We explore the nuances of emerging platforms. Blue Sky aims for a community-first approach, while Fanbase, a black-owned platform, and Rednote, similar to TikTok but with language hurdles, offer new arenas to engage audiences.

Key Moments

00:00 Diversify Beyond Social Media

03:43 TikTok Sale or Ban Decision

07:06 "Blue Sky's Community-Centric Approach"

11:52 Seeking Positivity in Social Media

16:54 Build Community Beyond Social Media

18:31 Podcast Marketing Strategy Tips

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

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How to Adapt When Your Social Media Marketing Platform Changes