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Clark Howard (1:37)
It's my pleasure to welcome you here to the Clark Howard show where our mission is to serve you with advice and information that empowers you so you make better financial decisions in your life. So we're going through a really tough time for restaurant owners. You may have noticed a lot of restaurants closing that have been in your neighborhood or your area maybe for years and years. And there are very clear reasons why this is happening. And I feel so badly for these restaurant owners. I need to tell you what's important for you about it, an important task for you. And later, with the wave of storms we've had around the country recently, winter storms, animals falling out of trees in Florida from near record low temperatures. Man, there's a lot of things I want you to know about the power outages and that kind of thing. Things you can do Right now that have become more affordable. Technology is our friend in this. And you can buy backup power for your residents at the lowest prices. Well, for backup power pretty much ever. And I'll talk about that later. So the restaurant business is normally marginally profitable most years of late. It's just so hard. Okay, so average restaurant price up roughly 7 1/2% in the last year. Grocery prices average increase about 3 1/2% over the last year. I'm not talking about the cumulative trend since 19. That is much higher than that. About 30 something percent for grocery stores. But the cost pressures in the restaurant business are so great. And even at increased price for your bill of seven and a half percent, approximately a lot of restaurants cannot make it. They're in an impossible bind because if they raise prices, there are people who say, can't afford to eat there anymore. Don't raise prices. The restaurant may bring customers in, but lose money on every one of them that they seat. So the only ones that make announcements are with the chains closing so many locations and then a company owns dozens of restaurants, it'll make the news potentially, and they'll file a bankruptcy and they liquidate a lot of the locations and try to survive with others. But the quiet closing of restaurants is really the bigger story. So many not making it. So I want to talk about indigestion for your wallet. When you have a gift card for a restaurant that you keep intending to use and you just don't get around to it or you forgot even got it this past Christmas or who knows when, and the restaurant closes and that gift card goes up. Poof. So that's why it's indigestion for your wallet, because you didn't get to get any indigestion from the meal if it wasn't good. Use those cards. I always talk about in January, why you want to use the gift cards you got for retailers and all that over the holidays. They don't get better with time. You use them well. Now, here we are in February, I'm talking about gift cards again. And it's because I keep reading about the problems in the restaurant business. And so even though you should burn through the money on gift cards anyway, because there's nothing backing them up if a retailer closes or whatever. But this is especially a priority right now with the restaurant gift cards. So please think about that. And I know again, if I'm talking to you and you're an owner of a restaurant, I know how hard things have been for you for the last seven years. I'm just so sorry it's been so hard. And Krista, one of the surprises I read in a financial publication, I forget which one was that people are confused. How did a restaurant make it through Covid, make it these years, and now suddenly they're closing. Accumulated pressure. Accumulated financial pressure. They may have borrowed money to keep the doors open. So they've got the cost of running the restaurant and they've got the cost of the loans. The labor costs have kept going up, the rents have gone up. So it's accumulated pressure that we're now seeing that. So delayed from when restaurants were so disrupted during COVID A friend of mine.
