Over the past several weeks, I have become more aware than ever of just how valuable my attention is.

In this episode, I talk about the importance of consciously choosing where I focus my attention, recognizing the distractions that pull me away from what matters most, and intentionally subtracting the things that create unnecessary open loops in my life and business.

I share a recent conversation with my friend Vincent that helped me see how differently I relate to phone calls, text messages, direct messages, and notifications. I explain why I have intentionally removed almost all notifications from my life, why only my immediate family can interrupt me in real time, and how even one small red badge or unread message can pull my attention away from deep, focused work.

I also talk about the growing trend of online communities through platforms like Facebook Groups, Mighty Networks, Circle, Skool, and Groups.io. While I believe online communities can be valuable when they serve a clear purpose, I also believe many people are confusing community activity with real progress.

One of the biggest questions I explore in this episode is this:

How many hours each week are you intentionally investing in conversations with the exact type of person you most want to serve?

For many entrepreneurs, the answer is zero.

They may be active in online communities, posting, commenting, networking, and responding to notifications, but they are not consistently focusing their attention on the conversations that would actually move their business forward.

I also share how my daily reflection practice with my Plaud Note Pro and ChatGPT has helped me identify where my attention is leaking, where I am getting distracted, and what I need to subtract in order to stay aligned with the life and business I say I want to create.

This episode is about attention, focus, distraction, and subtraction.

Taking things to the next level can look like subtracting the things that keep pulling your attention away from the next aligned step.

Questions I Ask In This Episode

Where is your attention currently being spent?
Is that attention producing the life and business you say you want?
What do you need to unsubscribe from, mute, leave, or stop checking?

Call To Action

If this episode resonates with you, and you are an entrepreneur who wants more momentum in turning your vision for the future into reality, I’d love to invite you to learn more about Next Level Mastermind: Momentum.

Momentum is a weekly mastermind environment for entrepreneurs who are ready to gain clarity, identify the next aligned action, stay focused, and begin subtracting the distractions that keep them from moving forward.

You can learn more at:

https://cliffravenscraft.com/momentum

After you’ve had a chance to look over the page, send me an email at cliff@cliffravenscraft.com and put the word “Momentum” in the subject line.

If it feels like something you’d be interested in pursuing, I’d love to explore whether Momentum is the right fit for you.