Is it really time for Episode #2 already? Yup and this time we tidied up the studio and broke out the fancy glassware because we had guests!

Anushka Yadav is the Chief Creative Officer of Chocolate Finance, the financial services firm that launched last July with a huge splash and gained 60,000 customers and almost S$1 billion in deposits within its first year.

Andy Greenaway is the ad industry legend who founded his own shop, The Tao of Advertising, not much earlier than his client Chocolate Finance and helped them launch with a massive multiplatform campaign featuring famous influencers and even homegrown Hollywood star Henry Golding.

In this candid conversation they tell me:

* How they convinced their CEO to spend big on the launch of Chocolate Finance

* How they used humour to make finance less frightening, more fun

* Why their digital campaign performed 20% higher than global benchmarks

* How they used OOH to achieve overnight credibility

* What to do when Facebook shuts down your account at the apex of your campaign

* Where they’re taking the brand next

As I always say, this isn’t just another marketing podcast - it’s a masterclass in thinking big and following through. If you want to claim your seat in the c-suite then watch or listen NOW!

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Thanks, Nikki.

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