For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok!

Along the way I get Paul to explain:

* The impact of creative on your ROI

* How brand messaging impacts performance

* The shocking truth behind how much influence marketers actually have on a business

* Why traditional channels like TV and billboards still matter

* How going "dark" on marketing can devastate your brand for years

He also volunteers his insights from twenty years of campaign number crunching on how to:

* Build more effective marketing campaigns

* Understand the real drivers of your sales

* Create a holistic approach to marketing measurement

* Prove your marketing's value to the C-suite

This isn't just another marketing podcast - it's a masterclass in understanding how to truly measure and maximise your marketing efforts. Whether you're a CMO, marketing manager, or aspiring marketing leader, this episode will transform how you think about marketing analytics.

Stop guessing. Start measuring. Listen now and claim your seat in the C-suite via:

* Apple Podcasts

* Spotify

* YouTube

Don't miss this opportunity to revolutionise your marketing approach. Your bottom line will thank you.

Nikki Taylor

Marketing & Communications Director APAC

Analytic Partners

www.analyticpartners.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com

PODCAST: How Last Click Attribution is Killing Your Brand