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Marketing Mix Modelling is entering a new phase.

Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is becoming a more active part of how organisations plan, adapt and grow.

In this episode, Paul Sinkinson, Managing Director Asia & Australia at Analytic Partners, returns to The CMO Office Podcast to explore what has changed over the past year, and why it matters now more than ever.

The conversation reflects a broader shift in how leading organisations are approaching measurement, moving beyond static views of performance towards something more continuous, commercial and decision-focused.

🎧Listen now on Spotify, Apple Podcasts and YouTube🎧

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com