Podcast
The CMO podcast for Brand Marketers
Hosted by Microsoft Advertising · ENGLISH
Grow your marketing performance with a powerful brand strategy
5episodes
Episodes
Newest firstAll episodes
4 key customer personas SMBs need to reach
May 12, 202200:06:18Tap to summarizeThis article gives an overview of the four new growing consumer personas that Microsoft Advertising has identified to inspire brands to adapt their strategy and plans. The article also gives key recommendations on how to reach each of these personas through tips and Microsoft products designed to help SMBs cater their advertising to the right customers.
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Life reinvented: four new consumer attitudes are emerging
Jan 30, 202200:09:16Tap to summarizeThe blending of work and life, combined with political and social upheaval, has brought about new consumer attitudes that are impacting people’s behaviors and expectations of brands. These shifts in behavior and privacy expectations are creating permanent changes in how people engage with brands. In this episode, learn about some of the new emerging consumer behaviors such as: Luxury Shoppers Digital Nomads Empowered Activists Self-Care Enthusiasts Download the booklet for more insights into the behaviors and expectations of these four emerging personas. Follow Microsoft Advertising on LinkedIn to get the latest news and insights for Marketers.
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Part 3/3: Why CMOs need to digitally transform the brand conversation
Jan 10, 202200:06:48Tap to summarizeDigital transformation has become an essential part of the job description for senior marketing leaders. As the pace of technological change has accelerated during the pandemic, it’s often the Chief Marketing Officer (CMO) that leads the response. For the CMOs themselves, digital transformation holds an important promise – an opportunity to push marketing to the centre of business strategy. For more on The Missing Middle of the marketing funnel – and how engaging with it can lead to a new view of brand impact – explore our full eBook: The Long, The Short and The Missing Middle Follow Microsoft Advertising on LinkedIn to get the latest news and insights for Marketers.
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Part 2/3: The Missing Middle and why it matters
Jan 10, 202200:06:03Tap to summarizeThe long stretch of time between awareness and action is too easy for marketers to overlook – but it’s where the value of their campaigns takes shape. For more on The Missing Middle of the marketing funnel – and how engaging with it can lead to a new view of brand impact – explore our full eBook: The Long, The Short and The Missing Middle Follow Microsoft Advertising on LinkedIn to get the latest news and insights for Marketers.
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Part 1/3: Empower CMOs to grow their brands
Dec 27, 202100:07:53Tap to summarizeTo put brand marketing in reach of more marketers, we need to make it accountable Brand marketing is difficult and complex to measure. It can’t be judged in the same terms as this week’s performance marketing push or by its impact on this quarter’s revenue numbers. *** For more on The Missing Middle of the marketing funnel – and how engaging with it can lead to a new view of brand impact – explore our full eBook: The Long, The Short and The Missing Middle Follow Microsoft Advertising on LinkedIn to get the latest news and insights for Marketers.
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