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A
This is what I want versus what I was willing to give. And I'm like, nope. So I put in my two weeks, lasted one, and I left. And that's when I knew I wanted to start my own business. I didn't have the business side because in blue collar space, you have the construction side of, like, how to do it. Yeah, it. Whatever is H vac, plumbing, roofing, whatever, or. And then you have the business side. I knew the roofing side. I knew everything there was to know about roofing, from, you know, scheduling a job to getting it done. But I know the other side. Taxes and audits and insurances and all that stuff. So I went and sold for random company that I know, and it outsourced outside sales.
B
When you look back at that period of time, when did you decide that you wanted to start your own roofing business? Did you. Was it taking over from your uncle, or was that a completely different business that you started off?
A
No, I started, say, 48 on my own, but after about nine years, because I climbed the ladder. Right. Blue collar is no ladder decline. But if you had to create one, that's what it was. So I did production, and then I want to make more money. So he's got to do this thing called he's going sell roost. He's like, but you can't stop doing production because nobody wants to do your job.
B
One of the steps or ways that I've that has helped you try and not only recruit, but maintain people within.
A
Your organization, train your people so well they can leave, treat them so well they don't want to.
B
Do you think people are born leaders, or can they develop the trait to become leaders?
A
You're not born leaders. Absolutely not. The only thing you're born with is a heartbeat and a law of gravity.
B
And I just wanted to add on that and concur that leadership is just so important.
A
Before I came here, I drove to Paradise Valley 43 minutes, one way, got on one roof, is 111 degrees. Got on on one roof, did my inspection, got off, uploaded the picture, sent the bid, did the whole thing, came back here, right? Showing my team and I sold $200,000 this month. We cleared $1.3 million in June of this year.
B
Wow.
A
I'll show you my. Show you my CRM when we're done. But I sold 200,000 of that. I didn't sell zero.
B
The code to winning Insights you need today to seize the world tomorrow. Today we have a special guest. The man, the myth, the very legend himself in his Very own building. I'm going to give you a brief introduction of who we have. I want to start off with the most important attributes and traits. He's a husband, he's a father. Above all, he's also an owner of Estate 48 Roofing, also the founder of Scale Mastermind, also a host of the sexy business status podcast. People like me would qualify for that. Respectfully.
A
Absolutely.
B
So without further ado, I'm going to introduce right now Jason Von Payne. How are you doing, brother?
A
I'm good, I'm good. How are you?
B
I'm doing great. Thank you very much. Doing great. I'm grateful for the opportunity to be able to just dive in deep, be raw, unfiltered, talk a lot about success. But one of the things I like about the podcast is the fact that as much as it's the code to winning, it's not just showing people like the success they've gained, but also create almost like a blueprint of how they gained that success as well. So I'm grateful for crashing in, in your wonderful, you know, building right now. People have been getting lost. I've been getting like spam. Kg, you told me this and you told me it's actually not seven, it's two one. But you know what? Save the best, you know, so I'm grateful for the opportunity to show up.
A
Yeah.
B
Yes, sir. I actually put my laptop down because we're gonna have a normal discussion, you know, no questions.
A
Good. I hate that. So it's good. Here's nine questions we're gonna ask you. I'm like, bro, that ain't real, that ain't raw. They're not authentic, but go for it.
B
Only two people. I never gave questions. Them, them two there and you. So it was just. And I often feel sometimes those are the ones that are just a bit more raw and, and just very real as well, because now you don't re. Have your rehearsed answers as well. So I want to talk just about your journey, like when you started, like in the space. Have you. Were you born in a wealthy family?
A
No.
B
Okay. Where are you from originally?
A
Down the street. Born and raised in Gilbert.
B
Okay.
A
My entire life. 38 years.
B
Oh, wow.
A
Yeah. One. I'm one of five kids, family of seven. We weren't like poor. Like, we weren't rice and beans, you know, po. But we were also, you know, in a multi million dollar home and whatnot. My dad's a blue collar. Been blue collar for 42 years. So I mean, we, we always had everything that we Needed. But I mean it wasn't like I said it wasn't, you know, scraps. But it also wasn't the cream of the crop either. Just traditional middle class family.
B
Awesome. And I often love blue collar stories because obviously I schooled in Utah and Idaho as well. And especially in Idaho there's a culture of just. My mission president, I gotta tell you a secret. He's obviously from Hopa, Utah which is the border. But he. Whenever you started seeing missionaries coming from Idaho last six months I was his assistant. He always got so excited because I'm like present. What's the thing is like there's just something about people that are just in the fields and that, you know, working with potatoes and they're just that hardcore like you know, hands on, callous on your hands actually callous on your hands whether it's resting or so forth. So you, are you from that background as well where you guys were like just pretty much like working hard and from a young age parents kind of like instilled that kind of behavior with you guys.
A
Yeah. So I grew up on an acre and a third on Elliot between Greenfield and Val Vista on an acre and a third. And it took me three hours to weed eat my parents, my parents house our backyard. So from all of our citrus to our sidewalk, around our pool, driveways, everything to me 3 hours. Hours. I'd have to go into figure 8 cuz I'd run out of gas and end run out of string on my weed eater. So it took me three hours and then my dad would hop on the riding lawnmower and take him 45 minutes to mow the whole entire yard. And we did that every. I did that every two weeks for 10 years. But we had cows, we had chickens, we had ducks, we had. I think we caught a snake once pigs. And so a little, a little mini, mini farm. Right. But yeah, we were, I mean screens and electronics and stuff wasn't a thing. I mean this is the late 90s, early thousands. So like electronics were there but not like they are now. But yeah, like if you found me I would have a, you know, I have a shovel in my hand and I'd be looking for something to do outside with my family. My dad would be. We'd be doing DIY probably he is the HGTV in 2000, in 1995-2000 was my dad everything DIY? He did everything himself and he was very handy. But. And that's where I learned it from. So yeah, me, me breaking a sweat like I said, just before we came on here, I'm on 75 hard. It's 111, I think, right now. And I just, I had praise the Dakota too, because I told him, I was like, I was like, hey, we either go right now or in like 45 minutes because I have to get my second workout in. I don't want to do it tonight at like 11pm he's like, I'll go with you. And I'm like, you're psycho like me. Come on, let's go. So sure enough, 111 we go 45 minutes. Like me breaking a sweat and getting my clothes dirty. Like a lot of people. Like, I love that. Like, there's. That's sexy to me.
B
I love that so much. And I think discipline is such an important trait as well. Them two are my coaches, and so I haven't been in the gym consecutively for such a long period of time. And I think just seeing the level of consistency that they have, it's such an attractive thing to be surrounded by people that are just pushing as well. I know I've been doing shout outs for them the whole pretty, like the whole day pretty much. But, like, you know, they're my brothers. If you notice, we're triplets. But you got to look deeper to see the resemblance.
A
Can you see real deep? Can you see it like DNA? Yeah, yeah. Under a microscope.
B
Yeah, microscope. But no, I'm grateful for them. And I want to touch on about business. You know, business is such a. I often tell people this is the capital of capitalism. Like obviously being an immigrant myself, obviously permanent resident right now legally. But like in terms of, of, of when you entered the. The market, in terms of what was the first business that you started doing?
A
So my first business, I was probably 12 to 15 years old, and I had a 21 speed Red Mountain bike and a Radio Flyer wagon. And I put an ice chest on the wagon and strap it down. And inside I put frozen chimichangas and Coke soda pop cans. And my buddy carried the other ice chest. So I would carry the chimichangas, he would carry all the soda pop. So Pepsi, Coke, dark pepper, Sprite. And we drove across the street off of Elliot to the southern side of Elliott, which is called Finley Farms, the neighborhood, when it was being framed. And I would literally go sell chimichangas and Cokes and whatnot to the stucco guys, to the framers as they're building that neighborhood. And I didn't know what we sold them for, you know, a $50 or whatever type deal. And Then as I got into high school, I played sports year round. And so during the summer I. So during the school year I didn't have time to work, or I chose not to work and I played sports. But during the summer I owned a landscaping business, so I'd go cut all the local lawns around where my home was. So that was one job that I had. And at the same time, I was a lifeguard. So I'd either teach swim lessons or dive lessons or just lifeguard. And then I also owned a hay distributing business. So my uncle worked for Fort McDowell Casino, the. The tribal land over there for 40 years. And he would deliver a squeeze of hay. It's hundreds of bales, I forgot how many it is. And you drop it off at my, at my parents house. And I'd have to hop up to the top and pull bales of hay down and put them on a wheelbarrow and a flatbed trailer and drive my dad's truck around to the houses and drop off anywhere from 1 to 5, 6 bales of hay a week for my neighbors, for their cows and their horses and their animals. And I did that for most of high school every, every summer until I went on my LDS machine and Mexico City. Okay, so fluent in espanol. And yeah, there's. That's work ethic in and of itself. You know, every day for, you know, 12 hours a day for two years. And then, yeah, came back, continue doing landscaping for a year, making 12 bucks an hour. And my uncle, not my uncle, but my cousin reached out and said, hey, I'm gonna go, I'm moving. I need someone to fill in for the roofing portion of my uncle's business, my dad's business. Do you want to come work? And I said, sure. I said, well, I don't know roofing at all. He's like, not a problem. You need a clean driver's license, you speak Spanish and good work ethic. And I said, well, I have all three of those. I said, let's go. And so he's like, we'll pay you 1450 an hour. And I'm like, bam, I'm out of here. And so in January 2010, started doing roofing it for $14 an hour.
B
Wow. And so you've obviously been in the field for 15 years, if obviously math does it correctly. And so when you look back at that period of time, when did you decide that you wanted to start your own roofing business? Was it, did you. Was it taking over from your uncle? Or was that a completely different business that you started off?
A
No, I started. I started State 48 on my own, but after about nine years, because I climbed, I climbed the ladder, right? Blue collar is no ladder to climb, but if you had to create one, that's what it was. So I did production and then I want to make more money. So he's got to do this thing called cell roofs. And I'm like, okay, well, is he can sell roots. But he's like, but you can't stop doing production because nobody wants to do your job. So you have to do production and you have to sell. I'm like, okay. So I would do production for 60 hours a week, then I would sell for 30 hours a week. And then I was like, wait, I don't do this anymore. So if I hired somebody to replace me. So I went to full time sales and then I was like, wait, I want to make more money. But not just me selling. I want to have. I want to get a rip or an override off of other sales reps. So he's like, you'll need to go hire these sales reps. So I found sales reps and trained them and I got to override all off of all of them. And then it was like, I want to make more money. And he's like, okay. He was like, do you want to be a gm? So I became the gm. And then we got so big that my uncle kind of froze and fired everybody and demoted me. And I was like, yeah. And I wanted ownership too. So at this point in time, I was like, hey, here's a couple different options. Want to buy in? And he's like, no, this is my baby, this is my retirement, and this is what I want versus what I was willing to give. And I'm like, nope. So I put in my two weeks, lasted one, and I left. And that's when I knew I wanted to start my own business. I didn't have the, the business side because in blue collar space you have the, the construction side of like how to do it. Yeah, it, whatever is H vac, plumbing, roofing, whatever, or. And then you have the business side. I knew that. I knew the roofing side. I knew everything there was to know about roofing, from, you know, scheduling a job to getting it done. But I know the, the other side. Taxes and audits and insurances and all that stuff. So I went and sold for a random company that I know and did outside sales. And I said, but I do. I've been doing post. I've been posting once a Day. Every single day on social media since January of 2010. Because I told it was. It was dumb and it wouldn't work. I said, jason, like, we're not doing that here. So if you want to do it, do it on your own. I said, okay, so I'm gonna start this, this, this, this Instagram handle called Jason the roofer. So January 2010, I started that. And just every day, hey, guys, Jason Payne up on the roof. Need a roof. Call me.
B
Wait, so you got Instagram 2010?
A
2010.
B
You got it a year before me. Because I was one of the first few back at home, like among my friends. I got a 2011. And I remember just starting a handle there.
A
I may not have had Instagram. I think it was Facebook first. Because Facebook bought Instagram eventually, right? So I had Facebook. And then whenever Instagram came out, I got that. But yeah, January 2010 is one I actually started doing. I could trace it back all the way there. But anyways, so leave my uncle. And I said, hey, I have. I'm strong. I feel confident enough that my phone will ring. I don't want your leads. Give me two more percentage points for sales and I will never take a lead from your team from your office. I was like, done. So his marketing expense for my leads were zero. Well, 2% if you gave me 2%. But if it cost him seven and I only asked for two, he makes five. So I'm his most profitable sales rep. From day one. I sold $1.8 million in 13 months.
B
Wow.
A
In revenue, apart from 500,000 cash under the table. Don't tell anybody. Yeah. And then that's what helped me bootstrap state 48 roofing.
B
What inspired the name state 48?
A
So it actually was going to be roof 66. So route 66 goes through Arizona, Right. If you watch movie cars, you kind of see there it. Right? And I actually was going to call roof 66 and we had the whole like the interstate little logo and all that stuff. And I didn't know where it came from, but we were just like on the Internet looking it up. And so Arizona is the 48th state and that's where it came from. So state 48. And then my uncle's was painting sons construction for the longest time. But construction is such a vague coverage term. I'm like, dude, like we're getting head up for additions and remodels and kitchens and bathrooms and garages and detaches. And like, we only do roofing back in the day. He did. So I rebranded him to say, pain roofing. What do we do? We do roofing. Like, whatever you do has to be in what you do, right? Like, that's kind of my marketing tool. And so I said, whatever it is, found out. So I got sued. Six months into owning State 48 Roofing, I get sued for trademark infringement from the apparel brand called State 48. And they're like, hey, you're, you know, you're using our likeness, our domain. You know, I want your phone number, I want your domain, I want all your stuff, I want your cell phone number. I want everything. So I had to hire a trademark attorney. And when you're six months into business, you don't know what trademark is. At least I didn't especially come from blue collar, not from corporate America. And I had to hire an attorney. And I'm like, dude, I don't know any attorney. So I literally googled, asked my cpa and he gave me one. And long story short, anyways, I said, found out there's 104 different entities of state 48, and you can't trademark it. So told him to pound salt and kept going.
B
And I want to just add on that as well. One of the things that's different compared to white collar or corporate America and blue collar is affect them blue collar, as much as it may have the work ethic and as much as it may have the grit and resilience as well, sometimes it may lack in terms of, like, financial education, business education, running a business, stuff like that. So often you see people that do construction just stay there their whole life, just like building homes and stuff like that.
A
Yep.
B
What. What was that turning point for you when you realized that, okay, if I'm gonna be running a business, I gotta learn the business aspect of things?
A
So I'm. I'm a. I'm a unicorn. The being. I do not. I did not start doing roofs. So I wasn't. I didn't grab my shingle gun, and I didn't do. I didn't start there. I started in management because my cousin left, and he wasn't the dude doing the shingles or doing the repairs. He was the one dispatching the. I think we had, like two or three crews. So he'd be the one to go do that, and he would go sell and he would go pick up the trailers so that I started in that middle. Middle management from day one. So I. To this day, I still have not installed an entire roof by myself ever. But I know how it goes on. I know code to put it on and I know what it should look like to make sure it doesn't leak. But like me actually doing roofs, because a lot of them, they do that, right? I've been doing H vac for 25 years. Okay, right. But you don't know how. You don't know how to spell P L. Right? Or you don't know how to, you know, what does CRM stand for Exactly. You know, that kind of stuff. And so that would be my, my. Like I said, the unicorn dust that I get to bring to the table is that I didn't grow. I didn't. I grew up in the blue collar, but I didn't grow up in. In roofing. I grew up in flooring. But I saw what my dad did and what he made and his business structure, and I saw my uncle's and his. And I thought, well, I don't. I don't want to ever put on a roof. I don't ever want to. Somebody cut me a check for me actually doing the labor to put on the roof, because I know what those guys make and actually make decent money. My foreman's make six figures a year, but they also kill themselves in the heat. And if they're not up on a roof with a nail gun, they don't make any money. And so. Well, how can I make money not killing myself up on a roof? Well, go sell it. Well, in order to sell a roof, you have to be up on a roof, even if it's for five or 10 or 15 minutes. Okay, well, what's the next tier of doing that? No, Will you go build a sales team to go get on a roof to get the guys to go put the roof on?
B
Exactly.
A
So you need to be the leader to go and hire those people. So hire and delegate. Hire and delegate. Hire and delegate. The only thing you can't hire and delegate is push ups. Right. It's the only thing you can't hide. You cannot outsource push ups.
B
So I can't take David Goggins push ups or one of my Navy SEAL veteran guy that I had on the podcast, Ray Cash Care.
A
Yep. Can't. Can't do it. Sean Whelan, you name it. Those like it don't. It don't matter. Garrett White. It doesn't matter. You cannot outsource push ups. Everything else you can outsource.
B
No, I love that. But I think one of the hardest things as well is not only establishing a team, but it's people seeing a vision and understanding when you're recruiting is maintaining the right people as well. And I see it a lot, especially in the sales industry, considering that I've been impressed and solar and all that is the fact that some companies just burn through. Guys, you know, they burn through. What are those. What are the steps or ways that has helped you try and not only recruit but maintain people within your organization?
A
So I forgot what quote it came from, so I'm not going to take credit for it, but it was, train your people so well, they can leave. Treat them so well they don't want to. And I just had this conversation today with my marketing team when you were walking by to go get lunch. And that was my marketing team in there. And one of my gals was being recruited by another roofing company. Literally last week she even showed me the video from another one of my competitors that said, hey, we know you do business development for State 48. Do you want to come work for us? We'll pay you more. We'll give you this, we'll give you that, whatever. And she's like, no, I'm good, thanks. Because I take care of her and I take care of her husband and I take care of her family. And it's here. It's not just a job. It's. And it's. I very, I say very, very carefully, we're family. But not everybody likes their family and not, oh, yeah, right, we're all family. It's like, I hate my family. It's like, yeah, you probably don't want to, you know, like, so you gotta be careful how you say that. Right. But my thing is more of like, treat, Treat people well and take care of them. But it's. You're not just here for a job, because if they're here for a job, they'll leave for a job. But when I invest in you and your spouse and your kids and your family and I want the best for all of them, you'll never leave me.
B
And I think it's also the genuine concern and understanding people's situations, like the small things that people care about, birthdays and, and just like what they're going through, understanding. Because I feel like I genuinely. I think I was speaking with him earlier on Today. One of the things I care. The reason why I never, ever, ever, under no condition will I ever do a virtual podcast. The only, the only situation I would do it is for one person. That's because he's so, he's so old. It's like Warren Buffett because he's like 97. When I told myself that's the only exception I'm going to ever do in the podcast. If there's anyone else, I'll drive, fly. It doesn't matter because I value connection. I value being next to you, Understanding. Look at you. Understand Feeling the energy because I feel it goes such a long way. Like being here has been like, it's been amazing because like you can get so many stuff through Zoom and it does work and stuff like that, but in the.
A
No, it doesn't. It's absolute dog. Politically correct.
B
Gosh dang.
A
Yeah, you're in the wrong space, bro. You're in the wrong office in the wrong building. You want to be politically correct, bro. That is not how it works here. But, but you have, you have a point. Like there's connection. That's. I like, dude, Covid screwed over the entire world so bad when they made people stop talking and stop connecting in person. Events, in person, concerts, in person, meetings. People need that connection. They've needed it since Adam and Eve. Adam and Eve were not born on Zoom. Right. Nor should we be. There's connection. There's tangible connection. That's why like the Tony Robbins of the world and those guys, they throw events and there's millions of people online. But have you ever been to a Grant Cardone event or been to an Alex Hormozi event face to face and the like just the, the room, the atmosphere, it's game changing. You cannot create the atmosphere via a digital space. You can't.
B
Yeah, no, and speaking of that, I went to the last and final 10x in Vegas.
A
I was there too.
B
I was. Yeah, it was electrifying. Like, you know, we had good seating there. Started seeing obviously the grand birthday party. But like it's certain guests that I'm not Social media presidency. Like the billionaire lady that made it from ground up. But like Jim Ron. I mean not Jim Ron now Jimmy John's and Jim Jones, you know, and Martha Stewart. Eric Trump. Yeah, Eric Trump blew my mind. Like I know people like, liked to the Charlie Kirk and stuff, but when I heard Eric Trump's thing, because we often have this thing of like, hey, trust fund baby, blah, blah, blah. But anyone's breaking down the logistics and stuff like that and then speak.
A
He's a trust fund genius is what he is.
B
I like that. But yeah, no, just speaking about that, like you don't get that like, you know, online and stuff with events and like, you know, podcasts and it's just, it's connection is some of the most beautiful and I value that so much.
A
And.
B
And I think I want to try. That's why I do these podcasts, because I feel like people give so much of feedback in understanding how important that actually is as well. Do you want to share an example, like, from your networking and the people that you engage as well, how important connection has been for our audience?
A
So I actually get made fun of for. For my mastermind, which is okay, because mine's face to face, and I have a buddy and others that only do theirs via Zoom or whatever, you know, digital way. And I'm like, no, you will physically come to my office. We will physically meet face to face every single week, and we'll shake hands, and we will connect together. Ten times more powerful than meeting once a week on Zoom. I don't care who you are. Go watch the recordings all you want, take all the notes you want. When you are in the room with me in my mastermind, it'll change your life. And I have. Dakota, how many testimonials did you send me today? 30 something. Yeah, tangible face to face testimonials that meet every single week in that room on purpose. Because I know the power. Because I've been to hundreds of conferences and I've been on hundreds of podcasts, and I personally hosted hundreds of podcasts, and there's nothing more powerful than live face to face. There's nothing beats it. It just doesn't. So that's. And so that's my testimony. There is, like, I do it face to face on purpose. You. You can reach more people digitally, obviously.
B
Right?
A
But you never a greater impact face to face.
B
And, you know, speaking of leadership, I like this question so much. Do you think people are born leaders, or can they develop the trait to become leaders?
A
No, you're not born leaders. Absolutely not. The only thing you're born with is a heartbeat and the law of gravity.
B
I don't know. Captain Moroni, it looks like the guy was. Must have been, you know, predestined. The guy was.
A
Dude. That dude was on TRT from when he was, like, 13 years old. Come on. Dude is freaking jacked. All the pictures you see, that dude is, like a beast.
B
He was him, bro. He was definitely him. I'm telling you, the ladies back then, like, 600 B.C. were like, oh, my gosh. He. I want him.
A
Yeah. And he was like, seven, eight. I mean, it was huge anyways, but.
B
He was LeBron back then.
A
Yeah, there you go. There you go. You say, get out. Freaking LeBron. You say LeBron. You're trying to be politically correct. No, that's my guy. LeBron's my guy.
B
I will defend LeBron to the last sword.
A
Okay? I'm going to. I'm going to stamp a 2023 on your ass on your way out of here with my foot. Geez, Louis freaking LeBron. Anyways, we won't go into that, but. No, I do not believe leadership is. Is. I don't believe you're born with it. I don't. I believe leadership is a skill because anything learned is a skill. You're not gifted a skill. You are. You practice a skill. Things that you're gifted with. You're gifted with a language. You are gifted with a skin color. You are gifted with height. You are not. Like, I'm five, nine. I have to own it no matter what I take. I'm not magically gonna be 6:3, right? And I have, like, green brown eyes. I don't have beautiful blue hazel eyes. I'm never gonna have it. Cul de sacs, bro. See these things? Boom. They're getting bigger, okay? I got real estate heading up here. I got, like, seven properties. I'm never gonna have beautiful head of hair like these guys, right? It ain't gonna happen. But, like. And I can't change those things. But, like, becoming a leader, I can learn the traits of other great leaders. I can learn, like, great leaders like Jesus Christ or Captain Morona, if you want to go down the religious card, right? Joseph Smith, Right? You. You name them as you go. Pop, pop, pop, pop. Doesn't matter.
B
Jesus Christ.
A
Dude. Martin. Martin Luther King. Trump, dude. You know? Yeah, you. You.
B
Lbj.
A
There you go. Yeah, there you go. Oh, my gosh.
B
No, I'm just being silly. No, no, for real, though. But. And just to follow up on that, you know, one of my favorite stories, I. It always gives me. I'm a visual learner, so every time I read stuff, I just always paint a picture in my head. But often, you know, when you hear about the Vikings and. And conquering land and the whole, like, we're gonna burn the bridge. I mean, sorry, we're gonna burn our boats. Because we either conquer or we die.
A
Yep.
B
Form of mentality. But it's not just that whole story or scenario, but it's the ferocious way in how people literally lead us back then were followed, like, to the sword. You know what I'm saying? Like, it was, like, strict obedience, in a way. And back then, if I make it similitude right now, what would you say leaders can do right now to have that level of impact where people can say, listen, I trust you, and I'm willing to go all the way with you right now.
A
You have to be a man of truth. Because if you're not a man of truth, what do you stand for? And one of my favorite saying that came from Garrett White. One of my favorite quotes or sayings is caught versus tot. We can hop on podcasts, we can write stuff down, we can record videos on Instagram, do this, do that, do this, do that. But if we aren't doing the this and we aren't doing the that, we're hypocrites. And what person wants to follow a hypocrite, right? Don't cheat on your wife. And I see him at the club cheating on his wife. Don't drink alcohol. And I see you face on the weekends. Don't do, you know, don't eat. Don't eat McDonald's. And you have a membership to Wendy's. Like, bro, you know what I mean? And pick anything in life. And that's my biggest thing, is, like, show people, right? I call it show, teach, watch. Show people how to lead, right? Then teach them how to lead, and then watch them lead. But you have to be the example first, plain and simple, right? If you're not putting in the reps, why should I? You think, as a business owner, if I'm not putting in the reps, why do you think any one of my team members should do as many reps or more reps than me? It doesn't make sense, right? Teach your kids, hey, don't say bad words. And you're dropping the F bomb every other word. Like, that's why Andy Vercella can't have kids. I'm just kidding, right? But, like, his dude, F word is like a verb for him, right? So he probably wouldn't teach his kids not to say the F word because that's like, his favorite word. But the point being is you have to be an example of what you want and what you don't want and what you want and what you don't want. People will follow or not follow that example. Does that make sense?
B
No, it makes perfect sense.
A
So. But, like, that's. And that's been my biggest thing is, like, you do. Your people are always watching. Sean Whalen taught me this. Never let someone else raise your kids. Don't let someone else raise your kids. Be the example. Show up for them. Show them what's right. Show them what's wrong. Show them what honor looks like. Show them what respect looks like. Show them what right Chivalry looks like how to treat a woman, how to treat kids, how to treat a spouse, how to treat the elderly, to show them, show, watch them. Have your kids, watch you open the door for somebody else. Not, hey, go pick up that piece of trash. No, no, no, I'm going to go pick up that piece of trash. A watch as I pick up this trash. But you don't say watch, you just do it. And then randomly you look in the fry's parking lot a little bit later and you see your six year old, your eight year old picking up a piece of trash and running to the trash can to go put in the trash.
B
I love that, I love that.
A
But all aspects of life, I agree.
B
And matter of fact, I know you said in one of the scenarios and examples you're giving, you said Trump as well. I saw a G20 summit recent video. So there's a video that's been circulating when I think it was with Baron Trump and he said like, don't drink alcohol, don't smoke, don't do drugs and no tattoos. Right. And in the G20 summit, it's so funny, they all had wine there and he had his like coke, a Coke Zero. What is it called? Like, Coke, like. And my point is the fact that the reason why you are so passionate about a topic such as that is the fact that I think if you read his books, he talks about his older brother that was like his role model that ended up like dying from that. And he ended up like standing on principle by teaching that to his kids as well. My biggest role model to this day is still my dad because I feel like is not only is a man of integrity, but he just always chooses to go the higher route as well. And we always make, we have our family group chats when there's like a bit of a misunderstanding or quarrel. We don't like something you always says away, you know, the most Christlike thing that is very exemplary and sometimes like, you don't want to hear it, but you have to hear it, you know? And I think if somebody's living that way, it's easy to teach that. But if you're not living that way, you're being a hypocrite, you know what I'm saying? You're being a Michael Jordan, you know what I'm saying? You're going out there gambling in Vegas, you know.
A
Yeah. And you just, you trip and fall and become a billionaire. Yeah. Just crazy how that works. Yeah. LeBron's playing could fit inside one of, one of three of Jordans. Yeah. And what's defense? How do you spell defense? D with the. The fence. Like in high school. At a high school. High school basketball game. The D and then the painted fence. Right. That's how LeBron plays defense.
B
Open up a can of worms. I better stop with a video.
A
Six. Six rings, six. Defensive Player of the Year, six MVP. Okay.
B
Didn't play six seasons. They have to get it. He played 15, so. Which means he lost. He had a losing season nine times.
A
Out of the six.
B
You know what I'm saying?
A
Oh, yeah. Terrible, terrible thing. Yeah. The rings. The rings, they. They tick when you touch stuff. Metal on. Yeah, those rings. Every time you touch. Doesn't matter. He can't do this on. He has to. No matter which hand he does it on, you'll hear it no matter what, because he doesn't. It's not just on one hand. It's on two.
B
That's fine. I put two. Two this side, you know.
A
Yeah. One's your ring finger, though. Oh, that's awesome.
B
I love it. I love it so much. No, now I want to talk about the Mastermind. I know, like, time has been going by so quickly. When did you start the Mastermind?
A
So I started, actually, I was talking with the twins and Dakota and, dude, like three years ago, it was. It was me and two other business partners. And, Yeah, I just. I don't know. It came together real quick. And within 12 months of being together, we threw a 700 person event and we had people like Brad Lee and Sean Whalen. We had Ed Mylett on there. We had. I mean, you know, Natalie and Brandon Dawson were on there. Josh Snow, you name it. Like, we had all these. All these speakers. Pace Morby. Like, there's a lot of. A lot of influential guys up on that stage.
B
Jamil's coming tomorrow, by the way, to the studio.
A
Oh, really?
B
Yeah. Pace has just been to Montana, but we plan to. He just.
A
Yeah, but anyway, Jamil cutting his grass this morning. I saw him. Yeah, they. But it's. No, it's been the. The whole reason for the Mastermind is not to make millions. I'm sure that'll. It'll get there one day. But my thing is more of the. The irony that plays into this because you've been asked a lot of. You've been asking a lot of leadership questions. I feel like, especially in the blue collar space, there is a huge gap in leadership because the leaders that we learn from in the blue collar space, although baby boomers, they were trained and taught differently than Our generation. And it's not the same. It's just not. They didn't have iPhones and Internet and all these other things that we do now. And so it's just different. It's not harder, it's not faster, it's not smarter, it's just different. But I feel like a lot of us my age, we are begging to be led. And I've been blessed. And even Garrett White, I was talking with him the other day, like, when you are called, you cannot deny that calling. And nobody can deny it, right? No matter what you say or he says or she says, if I believe that I was given, I was called to do that, to call to help men become better men become better spouses, become better business owners become better parents. And that is what I've been asked to do, apart from owning and growing a roofing company, then that's what I need to do. And that's why I did it. Because it's. Right now it's. I'll say it's not profitable, but it's not there. Like I couldn't just live off of my coaching program right now and pay my bills with my family. And I think that's the reason why, is because it's not. But there's something fulfilling there. There's something when you can help somebody else change their legacy. And that came from a really, really rough upbringing. Like I wasn't beaten by my mom or my dad. I know people that were literally beaten and terribly, terribly treated by their siblings or their aunts and uncles. You're talking about being molested as a kid and drug abuse and all those things. I didn't grow up with that. I did. Yeah, I grew up in a beautiful picket white fence, stereotypical LDS home. I did. So I can't relate to that. But what I do know is that people have been and they need help and they want help and they're looking for help. And the Internet and the society and are the way we see ourselves right now is so whack that people don't know what to look and what to trust and what to believe in. And I've been blessed to put my money where my mouth is and put my foot where my mouth is and really show people. Like, I built a 10 million dollar company in 40 months from zero. No investors, no partners, no loans, just straight grit. But I've also had exceptional mentors help me along the way. Yeah, my mom, my dad a little bit, sure, but other external influences and with what the success that I've been Able to have. In building a team and having dozens of employees and a building like this, it didn't come overnight. But a lot of people, their dreams are suppressed by the people that they grew up with.
B
Yeah.
A
Team members, family members, parents, community members, church members, school. A lot of people have given up on their dreams, so they make it give up on theirs. Right? And so that's why, like, if I'm trying to chase my dreams and you've given up on yours, you definitely don't want me to hit mine. Right? It doesn't make sense if I've given up on my dreams. Like, go get them, tiger. No, you wouldn't be like, dude, like, yeah, don't. Way too risky. Don't worry about it. Don't do it. Don't push. I was talking to code owner walk earlier. Like, don't. Dude, like, no. If that person, like your spouse or those around you are not pushing you to be bigger, better, faster, stronger, you're hanging around the wrong people.
B
Precisely. No, and I couldn't agree more. And I think I'm. I'm glad you stressed on that. And we were talking about it earlier on and in the first podcast that sometimes right now, not only are men lacking that form of, like, direction sometimes, but because of this, no connection, it's harder to open up and talk. But it's harder to also have, like, leaders and mentors that are out there willing to actually take you in the right path. Because naturally, even back then, with the greatest warriors, they had a leader that was leading them the right path. When I made that Viking example, yes, they were. They lived their whole life training for that one specific purpose, but there was still a leader leading them in the right path.
A
Let me give an example. So I watch these three movies once a month. You guys think I'm crazy. I watched Troy Brad pit Arch Troy Burn the boats, right? Not burn the boats, but take it down and build a horse. Potato, potato. I watch Troy once a month.
B
The new Space Jam. Sorry.
A
Oh, my. Yep. Once again, we can't. We can't beat the original, so let's make a sequel with some other dude. So you have Troy, right? Then you have the Last Samurai, Tom Cruise, the Last Samurai, and one of my other favorites, 300.
B
Oh, which one, though?
A
Not the. Not the second. Not the. Like, the prequel to, like, where they got there. The original 300.
B
Beautiful.
A
Right? And I forgot his name is. But the. If you pay attention, all three of those movies, their leader was present. Their leader was not in another continent or sitting back saying, go get them, tiger. They were on the battlefield. They were 300. He died with his 300 guys. Troy, Brad Pitt, literally, they're killing dudes, right? First one off the boat, like, let's go get him. Not like, hey, hopefully you guys don't die. And I'll, you know, let me know when you get the. You kill everybody. And I'll go up to the top, right? And the Last Samurai, Tom Cruise. No. Teach me your ways. Why are these people doing what they're doing, Right? And he almost. He almost died in. In battle. At the very, very end. You have to be. And I did. I made this mistake. By the way, those are listening. I made this mistake. I stepped out of being in the trenches with my people. Being in the trenches doesn't mean that I have to be the one that does everything either. But your leader has to be in the thick of it with you. Tommy Miller taught me this. He's like, your people need to see. You need to see your truck in the parking lot. Your people need to see you in your office. You can go on trips and you can have nice stuff. Totally fine. But if you're truly going to war to build something great, people need to see you doing something great.
B
I think it's so exemplary, and I'm glad you said that.300 gives me the chills each time because they knew best movie ever. They could potentially die, but they're like, man, eat, drink, could be merry for tomorrow we die. That feeling of, like, listen, I'm dying in there with, like, my. My captain, my leader, knowing that we're dying on a good course. We're not going to be slaves to, like, the, you know, the other guy. The, you know. And so I think it's such a good principle because not only was he leading, but he was leading from the front. Each time he's like, listen, I'm going to die with you in the field. But either way, we're not going to be subjected to another ruler. We're going to live for our freedom and what we stand for. It's. And it's a great example. And I think sometimes what happens. I notice, especially in the sales aspect, people just want to quickly get those leadership positions that they can easily delegate. Like, listen, you go knock and set appointments, I'll come and close the deals. You go do that thing. You go. And I feel like it's such a common trend, especially right now, because we want to delegate so much. That's why I feel solar industry has become disastrous over time. It's just been Crumbling. And I. I just wanted to add on that and concur that leadership is just so important.
A
Before I came here, I drove to Paradise Valley, 43 minutes, one way, got on one roof, is 111 degrees. Got on one roof, did my inspection, got off, uploaded the picture, sent the bid to the whole thing, came back here, right? Showing my team and I sold $200,000 this month. We'll do. We cleared $1.3 million in June of this year. Wow. I'll show you my. Show you my CRM when we're done.
B
Wow.
A
But I sold 200,000 of that. I didn't sell zero. I sold 200 of that. Right. And I could have sold more, but I was trying to be nice. Right. I got it. Got to let my guys win. But, you know, kind of like lbj. Yeah. Yeah. So. So, yeah, like. Like, you go to the playoffs, but then you, like, just, you know, the bed. You can't, like, win. You can't win. But, like, you showed up, right? Cleveland. Yeah.
B
This is for you.
A
Miami D. Wade. Just kidding. But the. I want to finish on this, though. One of the biggest things that we. That we forget, though, Troy, he was single last time, right? He was single. 300. He wasn't single. He's married, right? And when he left, and this is my wife. When she left, when he left, she didn't say, come back or I miss you or don't go. She said, leave. She said, come back or come back on your shield. Come back dead, but, you know, come back. And there was no self. There was no selfishness there, because she knew the mission. She knew the goal. She knew what he was there to do. And that is the level of selflessness, that if or when you have a spouse, that is the kind of spouse you want to attract, and that is the kind of spouse that you need to be. And my wife is that person.
B
Wow.
A
The number. Kind of crazy. You can't. You don't get to choose your parents. Do you know that? Like, not get. Don't get weird, like, all spiritual and me. You're like, oh, and the premortal existence, like, don't go that. I'm dead serious. Don't go that route. But, like, you don't get to choose your parents. Like, you're born and, like, those are your parents, right? You don't get to choose your siblings. You just. As I grow up, like, that's my brother. That's my sister, right? You don't get to choose them. You get to choose your spouse. The one thing you get to choose in life is you get to choose the person you want to spend the rest of your life with. And it is the number one decision that will make you into a warrior or that will crumble you and your goals and your creation of what God called you to be. So be very, very careful and very intentional of who you choose to spend the rest of your life with.
B
Wow. Wow. That's very powerful. I'm grateful for you sharing that. And I wanted to also kind of segue a little back and. And talk about. I want you to help me in this aspect. And now I'm talking about, like, a problem and I. I struggle with a lot is the fact that I. I take way too much responsibility because I trust less. And so I do everything where. And then when I try to delegate, I overly become micromanage. Like, it's such a. It's a. It's a. It's a fault to the point. It's like, listen, instead of, like, micromanaging, like, let's say, media team, I want these podcasts done. And this. I'm like, you know, let me just do anything by myself. And I end up spending way too much hours because I want things to come out just the way I want it to come out. What example would you give? Because I know that it can become. It can be a blessing, but also some of your biggest blessings can become a curse as well. What advice would you give someone like me or someone that may be facing with that level of, like, just wanting things, micromanaging, and just not allowing people to just flourish in their specific skills?
A
So this is where you need to be more like LeBron instead of Jordan, because Jordan was perfect. Six for six. So. But like LeBron, like, he got it done but in a bubble. Right? So that's what it comes down to. So done is better than perfect, right? So, yeah, the people around him.
B
That.
A
Needs to go vital, that needs to go viral. Done is better than perfect. Perfect six for six. Or you can be like LeBron and just kind of like, come and go when you want to. And, you know, if you want to ring, you don't. But if not, people still talk about that.
B
Bubble was the most mentally draining kind of, like, thing. I think that's equivalent to, like, three of, like, Jordan's, like, titles.
A
Yeah. Yeah. Right, Right. Oh, man. So to answer your question about that, though, micromanaging and delegating and whatnot, a lot of it is we didn't grow up being trained on what to do in our job. We just kind of like, had to go figure it out. You have to fix that. You have to train people exactly what you want them to do and exactly what you want them. Excuse me, not to do. And a lot of the times it's a lack of training on our behalf. So we don't trust our people to go do X because we haven't trained them and watched them to do X. So there's a trust factor there. It's not that they're good people, that they do it right. We haven't trained them to do it correctly. So you micromanage them because you didn't train them correctly. Because you didn't train them because you didn't do your job as a leader. You didn't train them to where you can be like, here you go, or you don't trust them to fail. Brandon Dawson teaches that you can train anyone to do 80% of your job. Anything you do, I can train somebody to do 80% as well as you. That 20%, is that the magical unicorn dust? Write your personality, who you are as a person. Right. And that little it factor, that's that 20, 80 of it. 4 out of 5. 80% of it. You can train.
B
Wow.
A
If you train them and you train them correctly and hold them accountable and you teach and then show and then watch, that is how the micromanaging part goes away. I don't have to. Like, today we're doing probably 20, 25 roof inspections. I'm not like, how did they go? Did they diagnose it? They look at it right. Did they ask the questions? They asked for the clothes. Did they overcome the objections? Are they did all that stuff? No, no, no. Go do your job. And if they fail, I have. I look inside first. Whenever somebody leaves my company, I say, what did I do wrong? Not, what did they do wrong? It's easy to blame people. What did I do wrong? How did I fail them? In production, in sales, in admin, in marketing? How did I fail them? I could have done this and this and this better. Okay, we're gonna turn it into a training opportunity, and we're gonna train the people that are still here to where they don't leave because of the things that I did not implement into that team member before they left. Because what if I would have trained them to do those things? Would they still be here? And that's what it comes down to. Training. Training is everything. Training is a daily. Just like brushing your teeth, it is a daily thing. Personal development is a daily thing. You don't work out once A week. You'll be fat. Usual. There's no. And you'll be sore for five days. That stupidest thing in the world. I did it, by the way. One, like, workout once a week, hard. Max out. Cool. Soar for like 5 days. Go do it again. You don't get any more fit. And you're sore for five days. Stupidest thing ever. Just take that into sales. Only train once a day. Mastering your craft. Do you think 300 or the last Samurai or Troy? Do you think any of them? Oh, I'm gonna, like, work on killing people and shooting arrows and. Oh, I'm just gonna. I'm gonna train on that, you know, one, you know, for a few hours. You know, once a week. No, every single day. Hours. Every single day. That's what you have to do. You have to train your people. Because when you became a master of your craft, how did you do it? Every single day. Hours and hours. Every single day. So why do you think these people should get any shortcuts? They should be doing it just like you did, right? Hours a day, Every single day. Non negotiable if you expect them to get the 80% of the results that you get.
B
Love that. No, I love that so much. And then as we can, I have just two more questions I wanted to ask. Obviously, the success that you've gained over time switching in the blue collar and then incorporating a lot of the business aspect as upscaling your business, what's probably been one of the biggest lessons you've learned as, like, being an entrepreneur?
A
Ironically, the last The. The previous question is hire and delegate. Mm. So I have this rule called the 2500 rule. So $20 an hour versus $500 an hour. So write down everything you're doing on a daily basis from 5am to 10pm Every single do everything will do on a 30 minute or hour long increment. What do you do? What am I doing? Write it all down and write and do it for a week and document what you're doing for those 30 minutes. I'm doing this. I'm calling these people. I'm picking up dry cleaners. I'm walking the dog. I'm looking, I'm doing this bid. I'm dropping off this trailer, I'm ordering this material. I'm doing whatever it is right. And whatever. Whatever industry you're in at the end of the week, get a yellow notepad, right? My boomers get a yellow notepad right? Or I'm 38. Get a remarkable. Draw a line down the middle and you write down the tasks that pay $20 an hour. It's about 40 grand a year, $41,000 a year. And write down all those tasks that you did that week. There were 20 an hour. And they write down all the tasks that cost about $500 an hour. And then all those ones that are $20 an hour, you hire and you delegate those as fast as you can. Because if you want to make a million dollars a year, that's 500 an hour, 40 hours a week, 50 hours a week, 50 weeks a year. Or if you continue to do the $20 an hour weeks stuff. $20 an hour, right. 800 a week, $41,000 a year. That's what you deserve to make because those are the type of tasks that you are doing. And then there's, as you get going, you'll, you'll feel, you realize that there's a fifty dollars an hour and a hundred dollars an hour. Those, your different managers and your different positions, right? Like Dory, my CEO, she does. She's not a $20 an hour person anymore. She's like $150 an hour person. Right. And she makes great money. But the tasks that I give her, she can't be doing the $20 an hour tasks because then I have to pay her $40,000 a year because that is the value that she brings by doing those tasks. Every task has a dollar amount attached to it, big or small. Now if you do it like Ryan Stuman, if you know the hardcore closer.
B
Yeah.
A
If you interviewed him, he's a great guy.
B
No, I haven't.
A
He's right. Arizona is Texas, Dallas.
B
Okay.
A
Super good dude and great on podcast. But he, he cuts his own grass and be like, dude, you cut your own grass, why don't you pay somebody? He's like, it's therapeutic for me. I love doing it. It's very fulfilling. I love the smell of fresh cut glass. It makes me happy. So I choose to do that. Right? But in business, hire, delegate, hire. I can only get on so many roofs a day. You can't do a million dollars a month in roofing and be the number one sales rep. I don't know anyone not in commercial, not hail storm chasing, residential, retail. I don't know anyone on planet earth that can sell $12 million of roofing in a year. It doesn't exist. Average sales rep does two to two and a half million. Okay, cool. You immediately have capacity issues if you do the math of how much they make. Okay, so I need more sales reps to Go and sell more roofs. Grant Cardone teaches the two things that you don't delegate or that you delegate, but you still are the number one at marketing and sales. Two things you never give up. You guys are growing, you guys are scaling. Never give up sales. So continue selling, keep it, keep pounding those doors, knocking those doors. Right. Selling those roofs. And number two is always, never let somebody in your business out promote you.
B
No. That's powerful. I often ask. I've been. One of the things I actually like is when I conclude the last question I always ask people because it's the code to winning. So insights. People need today to seize the world tomorrow for Jason Payne. What defines winning? And don't say Michael Jordan. So what defines winning?
A
So yeah, so not Michael Jordan, but 23. No. What defines what defines winning? So the definition of winning, in my opinion is to be able to do what you want, where you want, when you want with the people you want, with no restrictions. So if I want to leave tomorrow and go to the Bahamas for 30 days with my wife and my kids, I buy plane tickets, I fly out there, I go there for 30 days, I go there and I come back. That is winning.
B
Love that.
A
It might be that week. It might be. I want to go sell $100,000 in roofs that week and I'm going to go get on a shit ton of roofs, talk to a ton of homeowners, sign a ton of contracts and pick up a lot of checks. And that is my goal for the week and that is me winning. But I get to decide when, where I want to go and what I want to do. I want to come on this podcast at 5:00'. Clock. I can move my calendar. I don't have to ask for pto. Like I didn't know what that stood for till I was like 35 years old sore. My life didn't come from corporate America, right? Like pto. I'm like, what's? I was like toilet paper. Literally. I was like pto. I literally know what it went sore my life. I had no idea what PTO meant. And my brother in law works in corporate America. He's like, oh yeah. He's like, oh, I can't take this three day weekend off to go up north to the cabin because I don't have that much pto. I have to save PTO for Christmas and the mic. What a shame. To each their own. To each their own. What a shame that some somebody, another human gets to decide how much time you get to spend with your kids and when you get to spend time with your kids and where you get to spend time with your kids or your spouse or whatever it is, that thing that makes you tick, that makes you win or it makes you feel fulfilled, Right? That's. That's my thing. So I work my ass off every single day to where I can, and there's processes and levels of. There's tiers of that, right? Knowing that, like, I can go wherever I want, do whatever I want, and my credit card won't bounce. Right? And my team will still be here, and we'll still make money while I'm gone. Right? And I get to create experiences with the ones that I love whenever I want, wherever I want, no matter the cost.
B
It's powerful. Jason, if you could let our viewers know where they could get a hold of you if they want to try and jump in the mastermind or learn anything about your coaching or any course or anything you may have in your head. Viewers know, please.
A
Yeah. So easiest thing is Jason the roofer on Instagram. That's literally it. Everything else doesn't matter. You'll figure. You'll figure it out from there. Like, it's. If. If you go there, you will. You will. If you follow that page, there's over 7,500 posts, all from this iPhone or the iPhone, you know, 2, 4, 6, 8, 9, 11, 12, as I go up. But literally 7,500 posts from iPhone.
B
Wow.
A
All from me. Not from a social media. I mean, he'll clip it, but I still post it. Right? But most of those are from me on a roof, in a podcast, studio, at an event, whatever. And all I'm trying to do is just add value and educate people on how to be a better spouse, how to be a better parent, how to be a better business owner, how to be a better team member, how to be a better man of God. Am I perfect at it? Absolutely not. But I am trying. And people can learn from your failures and your wins, but they don't. If you. If you don't share it with the world, they don't know.
B
I love that, love that so much. Ladies and gentlemen, the code of winning. Insights you need today to seize the world. Tomorrow, the man, the myth, the legend, LBJ himself. I was like Jason Payne. Thank you very much, brother.
A
Go Bulls.
Title: How to Dominate Business in 2026: What No One’s Telling You
Host: Kagiso Dikane
Guest: Jason Von Payne (Owner, State 48 Roofing; Founder, Scale Mastermind; Host, Sexy Business Status Podcast)
Date: October 27, 2025
In this engaging episode, Kagiso Dikane sits down with Jason Von Payne to unpack the real-world strategies and principles behind dominating in business—particularly in the blue-collar sector—and how to build both a winning company and a winning life going into 2026. The conversation moves past polished narratives to reveal authentic, actionable steps and raw moments of truth, especially for entrepreneurs and business leaders with working-class roots.
Recruitment & Retention:
Building Effective Teams:
Leadership: Nature or Nurture?
In-Person Networking:
On Company Culture:
Remove Micromanagement:
80/20 Rule of Delegation:
The $2,500 Rule:
Sales & Marketing:
Spousal Support:
Character and Truth:
This raw and unscripted conversation delivers a blueprint to “dominating business in 2026” that goes far beyond tactics: it’s about character, relentless training, leading by example, and building true connection. Jason Von Payne reinforces the idea that leadership—at work and at home—is taught, not born, and offers pragmatic frameworks to escape the trap of being overworked or stuck in blue-collar routines. For those looking to build an empire (and a legacy) on strong relationships, authentic leadership, and scalable systems, this episode is packed with battle-tested insights.
“The Code to Winning: Insights you need today to seize the world tomorrow.”