THE FUTURE OF REAL ESTATE BELONGS TO INNOVATORS || RUDY GOMEZ || EPISODE 050

Summary

Podcast Summary – The Code To Winning

Episode 050: THE FUTURE OF REAL ESTATE BELONGS TO INNOVATORS || RUDY GOMEZ
Host: Kagiso Dikane
Guest: Rudy Gomez, CEO & Co-Founder, Acquired
Date: August 30, 2025

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Overview

This episode dives deep into the evolving landscape of real estate, with a special focus on innovation, wholesaling, and building lasting business relationships. Host Kagiso Dikane (“KG”) sits down with 25-year-old seven-figure wholesaler Rudy Gomez to discuss his entrepreneurial journey, the dynamics of contemporary real estate investment, and the importance of mentorship and continuous learning in building a thriving business. Whether you’re a real estate pro, investor, or new to the game, Rudy offers inside perspectives and actionable advice for seizing opportunities in an ever-changing market.

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Rudy Gomez’s Journey: From Shoe Salesman to Real Estate Innovator

Early Influences and Getting Started

• Rudy’s sales acumen began at Journeys shoe store, where his knack for upselling caught the attention of a mentor who introduced him to business and investing.
• “I was selling shoes, and I was pretty good at it. You’d come in for one pair of shoes, you leave with two socks and a shoe cleaner, right?” (00:08, 05:53)
• Key Book: Rich Dad, Poor Dad fueled Rudy’s curiosity about investing—especially the concept of making money work for you and real estate as a wealth-building vehicle (00:20, 06:24).
• “What really stood out to me was the investor, right? Because I was like, wait, you can make your money work for you?” (00:22)
• By age 17, Rudy was interning at Keller Williams, doing open houses and cold calls in Spanish to the Hispanic community (07:31).

Transition to Wholesaling

• Attended a small Torrance meetup where he learned about wholesaling—securing properties under contract and connecting them with investors (01:00–01:21, 09:17–10:27).
• Joined a corporate wholesaling company and later co-founded Acquired with his business partner to do things “our way” and innovate within the space.

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The Real Estate Market Post-2020: Challenges & Adaptations

Market Volatility

• Discusses pandemic-era booms: “I remember in 2021, 2022, like it didn’t even make sense… Properties were selling 3, 400k above the ask. Money was so cheap.” (11:04)
• “But the jump from 3 to 6%, I saw a lot of commercial brokers leave the industry, a lot of mortgage brokers leave the industry.” (12:01)
• Personal story: A mortgage owner faced severe financial and mental stress due to market corrections (12:08).

Current Trends

• Investors are now more risk-averse, especially for higher-ticket flips.
• “What we are seeing though is that the bigger price point… investors are a little more skeptical to touch it. There’s still buyers out there, it just comes down to risk tolerance.” (15:22)
• Lower-priced properties with less margin are selling quicker; volume over home-run deals is the emerging strategy.

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Demystifying Wholesaling

What is Wholesaling?

• Rudy breaks it down simply: “I look at wholesaling as matchmaking. It's like arbitrage… You’re connecting motivated sellers with qualified investors.” (17:14)
• Like Airbnb and Uber, wholesalers are “middlemen” making connections for value, not owning the asset (17:18).

Common Misconceptions and Best Practices

• On transparency: “There’s two numbers I will not give: ARV and the rehab. I let the investors decide what that is.” (20:13)
• “Let’s differentiate the difference between the facts and the opinions… Provide the comps, let the investor run their own numbers” (20:54–22:39).
• Building trust requires facts-over-inflated claims: “If I tell an investor it’s going to cost 50k to fix and then they spend 50k and they’re not even done, they’re not going to want to buy from me.” (21:44)

The Acquired Model

• “Every wholesale deal we’re actually closing on the property, taking title, if only for 24-48 hours, and then concurrently selling it off market.” (23:24)
• Particularly strategic with strong deals, using flips and crowdfunding within the team to build wealth internally (25:02).

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Building a Winning Team and Company Culture

Team & Leadership

• Acquired launched in February 2024, already boasting 26 team members across offices in Beverly Hills and Costa Mesa.
• “He focuses more with the acquisitions team, and I focus with the sales team… building relationships with investors, networking, adding them to our list.” (26:56–27:38)

Relationship-Driven Approach

• “You have to take the time to come to one of our offices… or we can do a Zoom or Google Meets call. I want to emphasize the relationship part.” (41:29)
• Using a “doctor” approach: Understand investor goals before offering deals—quality over quantity.

Hiring Philosophy

• “As long as you’re licensed and you can commute, I don’t care if you’re brand new. I’d rather have someone that’s willing to hustle and learn than someone who knows everything but won’t pick up the phone.” (45:52)
• Trial and error in team-building—prefers soft skills and coachability over experience.

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Innovations, Strategy & Navigating Challenges

Off-Market vs. Traditional

• Advantages of off-market deals: Easier to manage expectations, less exposure, and investors prefer off-market even at similar price points (27:53–28:53).

Collaborating with Agents

• Growing source of deals through agent relationships—agents often prefer direct connections with wholesalers for efficiency and potentially higher commissions (37:48).
• “Our biggest source right now… is relationships. Agent relationships have been key.” (37:48)

Handling Complex Deals

• Detailed story: Triple-close transaction in Palm Springs, involving nine simultaneous escrows, shifting margins, and legal surprises with unwarrantable condos (49:07–52:35).
• “It was a three-month process… triple close. Nine total escrows… but we finally got it to the finish line.” (51:55)

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The Power of Mentorship & Networking

• Mentorship has been a key to avoiding mistakes and accelerating growth.
• Rudy invests heavily in personal development—Dale Carnegie, Patrick Bet-David’s The Vault, local mastermind groups, business coaching.
• “I paid like 30k for the inner circle group… and I met a CPA that saved me six figures. That’s why networking and talking to people is so important.” (35:50, 36:09)

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Actionable Advice & Final Reflections

For Aspiring Wholesalers

• “If you deleted all my contacts and I had no money, I’d go on Redfin and Zillow, start calling agents and looking for closed fixers… You’re planting seeds and building relationships. Do it every day for 30 days, there’s no reason you can’t get one or two deals.” (52:55–54:43)

Defining “Winning”

• “To me, winning is being in a position where I can teach and influence people, where they can do literally what I’m doing. I get more excited seeing someone else do their first deal than me doing a bigger deal.” (55:28)
• “I’d rather have 1% effort of a hundred people than 100% effort of my own.” (56:26, quoting Rockefeller)

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Notable Quotes

• On the importance of facts in wholesaling:
  “There’s two numbers I will not give is the ARV and the rehab. I let the investors decide what that is.” (20:13, Rudy Gomez)

• On building client relationships:
  “I want to get away from just being like a wholesaler to being more of a real estate investment advisor… a real estate investment consultant.” (42:09, Rudy Gomez)

• On mentorship:
  “I met a CPA that saved me six figures… If I never paid [the $30k group fee], I would have been paying $100k to the IRS.” (36:14, Rudy Gomez)

• On team-building:
  “Time is more valuable than money. I’d rather spend 10 to 20k to save two to three years.” (48:23, Rudy Gomez)

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Key Timestamps

• [05:35] – Rudy’s origin story, first mentor, and entry into real estate
• [09:17] – Transition from agent to corporate wholesaling & founding Acquired
• [11:04] – Pandemic-era real estate boom, shifts, and risk management
• [17:07] – Wholesaling explained: Matchmaking, arbitrage, and value add
• [20:01] – Industry myths: ARV, rehab numbers, and fostering transparency
• [23:24] – The Acquired model: Concurrent closings and team syndication
• [37:48] – Power of realtor relationships in deal sourcing
• [45:52] – Rudy’s approach to hiring and fostering a learning culture
• [49:12] – Complex deal example: Palm Springs triple-close
• [52:55] – Start-up strategy: Leveraging calls, Redfin, and agent connections
• [55:28] – What “winning” means for Rudy Gomez

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Closing & Contact Info

• Connect with Rudy on Instagram: @rudycz
• Business IG: @acquiredtm
• Facebook: Rudy Gomez & Acquired Homes

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Episode Takeaways:

• Success in real estate hinges on relationships, facts over hype, continuous learning, and bold, consistent outreach.
• Wholesaling is an ever-expanding, relationship-driven niche with room for innovative approaches.
• Winning is about empowering others to succeed and creating a multiplying effect through people.

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For more insights and future episodes, follow The Code To Winning and stay ahead in the business and real estate game.

Transcript

[Rudy Gomez]

So the way I got introduced to the whole world of, like, business and entrepreneurship, it wasn't real estate in the beginning. It was just business. And I was actually selling shoe store called Journeys. I don't know if you guys heard Journeys, but I was selling shoes, and I was pretty good at it, right? Like, you'd come in for one pair of shoes, you leave with, like, two socks and a shoe cleaner, right? And this guy came in, he's like, hey, I really like your style. Like, I want to mentor you. And I was like, this is kind of weird. I was like 16 at the time. I wasn't even 17 meeting him. He gave me this book called Rich dad, Poor dad, right? And there was a four quadrants. It was like the investor, the business owner, the employee. And what really stood out to me was the investor, right? Because I was like, wait, you can make your money work for you? And I started learning more about investing, and then I learned about real estate, right? So I was like, what better tangible asset? Like, what else? You know, I like Real estate seem cool, like houses and buildings. I was like, why not get into that? And they say 90% of millionaires were made from real estate.

[Host (possibly KG or interviewer)]

How did that transition end up happening when you were from, like, realtor wholesaling?

[Rudy Gomez]

Yeah. So good question. So I went to a meetup in Torrance, and it was a small meetup. There was maybe like, three or four people there, and they started talking about wholesaling. And I was still an agent at Berkshire Hathaway at the time.

[Host (possibly KG or interviewer)]

Berkshire Hathaway?

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

Warren Buffett?

[Co-host or guest contributor]

Yeah.

[Rudy Gomez]

Yeah. So I started off at the KW and Cerritos, and then I transferred to the Berkshire Hathaway and Gardena.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So I was working for Berkshire Hathaway and learned about wholesaling at this meetup. And it was more of, like, submitting offers, getting properties under contract. And then I joined a corporate wholesale company, and that's where I really learned a lot of the ropes. I had really great leaders in the company, I will say. So I learned a lot from them. And then that's where I met my.

[Host (possibly KG or interviewer)]

The code to winning insights you need today to seize the world Tomorrow, again, we are in the golden state, the City of Angels. It's amazing to be able to be here. If you are curious and interested in learning a lot about wholesaling, real estate, flipping, buying, you know, investing, finding good deals, this is the episode for you. I'm going to give you a brief introduction of our guest today in the episode. He's a CEO and also the co founder of Acquired comma with a D. The entire purpose of acquired is literally helping quality qualified investors find quality deals. Seven figure wholesaler and helping. Like I said, if you're in wholesaling, this is the episode for you. And also if you're looking for good deals, our amazing guest today, he goes by the name of Rudy Gomez. Welcome to the studio, Rudy. How you doing, boss?

[Rudy Gomez]

I'm good, I'm good. Thank you for having me. This is a beautiful studio by the way. The view's amazing.

[Host (possibly KG or interviewer)]

This is the best. You know, I was telling them earlier on I've done like probably seven or eight studios across the country. This is like the best one because I, I'm very specific at what I look at because it's not necessarily about like location, it's. The location of course is important, but like the feel, you know, like when I'm in here, like, it's just, there's like a good feel about it. So. So shout out to the team for an amazing studio.

[Rudy Gomez]

But yeah, yeah, when you sent me the address, I was, I looked it up and I was like, oh, this is a nice area. Like, I'm curious how it's gonna look and you know, sure enough, it's beautiful view.

[Host (possibly KG or interviewer)]

When they said it's opposite Crypto Arena, I was sold. And I was like, yeah, nothing else. If I, I can just see LeBron.

[Rudy Gomez]

Down there, they're practicing.

[Host (possibly KG or interviewer)]

Awesome stuff. So I know you and I spoke briefly as well. Born and raised in la. How'd you like la?

[Rudy Gomez]

I love it, man. Like I told you, like, I, I always thought I was gonna move. Like, I looked at Texas, I even looked at Florida. Florida was, I was very close to moving to Florida, but as I started to do more traveling, I just realized there's really no place like LA for me personally.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

It's funny because I go out and some people are like, oh, you live in la? Like, how's that? And I'm like, it's amazing. It's like paradise, sunshine, beaches. There's pros and cons for sure. But yeah, born and raised in la. Different parts of la. But like we were talking about earlier, LA is so big. So depending on what you want, they're all here.

[Host (possibly KG or interviewer)]

You know what's crazy when you said Florida, because I've done after literally traveled in 41 different states.

[Rudy Gomez]

Nice.

[Host (possibly KG or interviewer)]

There's two specific cities where I feel extremely young entrepreneurs are thriving. And maybe it's because of the people I've been connecting with, but one of the two cities, one of them is Miami, Florida. Like, I went there for a week and I was just blown, like, I. You know, by just the amount of young entrepreneurs down there.

[Co-host or guest contributor]

Yeah.

[Host (possibly KG or interviewer)]

And then Scottsdale, Arizona. I don't know if you've ever been, like, to Scottsdale before, but, like, there, those are the two hubs of young, like, super young people just, like, making a killing. Whether it's startups, you know, solo, or entrepreneurs, just people that are out there just making, Louisiana is always going to have that because of just, like, the diversity and the industry as well, and it's just, like, thriving. But, like, those two stood up for me. But in terms of like, L A is L A. L A has always been la, and LA will always be L A. Yeah. I'm saying. So, yeah, awesome stuff. I'm. If you don't mind me asking, how old are you?

[Rudy Gomez]

I'm 25.

[Host (possibly KG or interviewer)]

Okay. You're looking way younger than 25.

[Rudy Gomez]

Oh, thank you. Thank you. I appreciate you. I used to get carded a lot, but, like, when I don't get carded, I'm like, are they gonna ask, like, do I look older now?

[Host (possibly KG or interviewer)]

But thank you also, I know that you started your journey, and obviously I did my research as well. You started your journey when you were 17 years old. Can you just run us through, like, when you started, like, in your early days, how did that teach you about credibility, hustle? Let's talk about your journey at age 17.

[Rudy Gomez]

Yeah. Well, so the way I got introduced to the whole world of, like, business and entrepreneurship, it wasn't real estate in the beginning, it was just business. And I was actually selling shoes at a shoe store called Journeys. I don't know if you guys heard of Journeys, but I was selling shoes and I was pretty good at it.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

Like, you'd come in for one pair of shoes, you'd leave with, like, two socks and a shoe cleaner, right? And this guy came in, he's like, hey, I really like your style. Like, I want to mentor you. And I was like, this is kind of weird. I was like, 16 at the time. I wasn't even 17. I was maybe even younger. I was like, maybe, like 15, 16. And he was like, meet me at his Starbucks in Long beach and, like, we'll talk more there. And, like, he didn't really give me too much information. And at the time, I don't know if you. Have you ever heard of this company called Amway? So it's like a M W a.

[Host (possibly KG or interviewer)]

Y and white kind of thing. Was it?

[Rudy Gomez]

I think so. It's been years but they're like an ML, multi level or multi level marketing company. Oh, yeah, one of those companies, right. Um, I didn't end up getting into it, but meeting him, he gave me this book called Rich dad, Poor dad, right? And there was a four quadrants. It was like the investor, the business owner, the employee. And what really stood out to me was the investor, right? Because I was like, wait, you can make your money work for you? And I started learning more about investing and then I learned about real estate, right? So I was like, what better tangible asset? Like, what else? You know, I like real estate. It seemed cool, like houses and buildings. I was like, why not get into that? And they say 90% of millionaires were made from real estate, right? So one day I was walking home, I had been studying, like real estate. I was like, you know what? I'm going to get my license by the time I turn 18. I'm going to get my license and start off as a realtor and then eventually work on to be an investor. And I was walking home, saw an open house and talked to the realtor and I was like, hey, like, I want to get into real estate. I'm going to graduate high school. Like, what can I do?

[Co-host or guest contributor]

And I.

[Rudy Gomez]

She was like, come to this office Monday morning and it was on a Saturday. And she was like, it was a Keller Williams and Cerritos, right? Go there, meet people like the broker and the team lead and everybody there. And I started off as an intern. It's funny the way I started because I was talking to the broker and I was like, hey, is there anything I can do? Like hang out here? Like, what can I do? Just to be more present? And this guy happens to be walking by and he's like, hey, Armando. He's like, are you looking for an assistant? And he's like, no. And he's like, well, you have one, right? And so I ended up being his assistant for about almost a year, eight months to like a year, doing open houses with him. Cold calling. I was 17 at the time. He worked a lot with the Hispanic community. So I would do a lot of like Spanish, cold calling, Spanish meeting. So my Spanish got a lot better during that time. And as soon as I got turned 18, got my real estate license, joined another team, and then got introduced to the wholesale side. But I actually sucked as a realtor because I was very young, right? And you know, a lot of people, their biggest purchase is going to be their home, right? For most people, right? For majority of the population, unless they're Buying like a yacht or a jet or something.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Which is not most people.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So it's a big emotional decision. There's a lot of emotion involved. And to trust an 18 year old wasn't the easiest. Like, I did get listings.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

People did. Were more open to working with me on the investor side because investors don't care how old you are, they just care how much value you bring.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So it was a lot of a different type of relationship with these investors. And a lot of them, they actually liked the fact that I was young and they were more open to teaching me.

[Host (possibly KG or interviewer)]

And then how did that transition end up happening when you were from like Realtor to wholesaling?

[Rudy Gomez]

Yeah. So good question. So I went to a meetup in Torrance and it was a small meetup. There was maybe like three or four people there and they started talking about wholesaling. And I was still an agent at Berkshire Hathaway at the time.

[Host (possibly KG or interviewer)]

Berkshire Hathaway?

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

Warren Buffett.

[Rudy Gomez]

Yeah, yeah. So I started off at the KW and Cerritos and then I transferred to the Berkshire Hathaway and Gardena.

[Co-host or guest contributor]

Okay, Right.

[Rudy Gomez]

So I was working for Berkshire Hathaway and learned about wholesaling at this meetup. And it was more of like submitting offers, getting properties under contract. And then I joined a corporate wholesale company. And that's where I really learned a lot of the ropes. I had really great leaders in the company, I will say. So I learned a lot from them. And then that's where I met my business partner, Miguel. And we were like, hey, like, why not just do our own thing? Because we worked really well together at that company. And there were other things that we wanted to do, like our, our own way.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because like I said, it was more of a corporate company, which they're doing great. They're obviously doing what they're doing for a reason. Right. They've built a system that works. But we felt that we can do things a little bit differently and kind of our way and get a little bit more creative with it. So we decided to do our own thing.

[Host (possibly KG or interviewer)]

Okay. You know what's interesting about wholesaling is that in, in the real estate market, there's, there's a few names that I've. That I've met. Matter of fact, in az, you probably might know him. Carlos Reyes.

[Rudy Gomez]

Oh, yeah, yeah, yeah.

[Host (possibly KG or interviewer)]

And I met him like 2022, 2023 as well, or one of Brad's meetings. But the reason I'm bringing this up is the market has changed since 2020 oh yeah. Covert time, right?

[Rudy Gomez]

Oh yeah.

[Host (possibly KG or interviewer)]

And like looking back, pre covered and after covet, what has been the biggest differences?

[Rudy Gomez]

Yeah. So it's, it's so crazy because I remember in like 2021, 2022, like it didn't even make sense. Like properties were selling 3,400k above the ask. Like money was so cheap, like interest rates were at 3%, people were getting bid out on the open market. Like I remember, like most people want the off market deals, right?

[Host (possibly KG or interviewer)]

Exactly.

[Rudy Gomez]

But there were deals that were listed on the mls. A wholesaler would bid it up, get it under contract and then put it out to their network of investors. And then those investors would still bid it up.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

And end up picking it up.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So it was, it honestly, like it was insane. It just didn't make sense at the time. Like houses were selling left and right. But the jump from 3 to 6%, I saw a lot of people, like a lot of commercial brokers leave the industry, a lot of mortgage brokers leave the industry. I even know of a guy that he worked, he came to join our team and the team that he was previously on his, like one of the owners committed suicide.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because he was over leveraged. So when that jumped from 3 to 6%, it was like 20 plus million dollars. And he just couldn't take the all the stress. Right now, you know, I feel like it was very interesting to see like how it was in December, January, February. I feel like a lot of investors, they like got very excited, right? A lot of them, what they were waiting on was like the elections. They're like, I'm not touching anything until the elections. Like I'm going to hold off elections. Came a bunch of them, bought a lot. And what we're seeing right now is that a lot of them are, their properties are kind of sitting on the market.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Properties are sitting a little bit longer than general or than usual than it was in January, December. It was very interesting to see because the slowest quarter in real estate is usually the fourth quarter.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because you know, you have the holidays, people don't want to move during New Year's and all those holidays.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Interestingly enough, we had more units sold in the fourth quarter than we did in the summer months.

[Host (possibly KG or interviewer)]

Wow.

[Rudy Gomez]

Yeah. Last year. And I'm not the only one.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

There's other companies that can say the same thing too. But now, like I'm saying, we're seeing a lot of investors, like they bought a couple properties and they're stuck. They're like, hey, I'm not buying anything right now. Not a lot of them, but like bigger players. They're just like, hey, like we kind of over leveraged ourselves. We're waiting to hold these off and then buy more. Like right now I'm doing a flip too. Where we originally thought we were going to list it for what did we say? 599 and we ended up listening it for 575.

[Host (possibly KG or interviewer)]

Wow.

[Rudy Gomez]

Yeah, yeah.

[Host (possibly KG or interviewer)]

No, the reason I'm asking that because I was in the Utah and Idaho area and the market, real estate market is completely went like ridiculous, my friend. Because we like, we did a lot of sales and solar and all that kind of stuff. And he bought like I think two, three homes in Idaho literally right next to the university campus, BYU Idaho at that time for like 200,000, which is now going for like 600.

[Rudy Gomez]

Insane.

[Host (possibly KG or interviewer)]

And so like Boise was the fastest growing city in the United States because, because many people were leaving California, going down there and like people were buying homes for like just literally three, four, five bedrooms for like about like two, three, $400, $400,000. And then like you and I spoke about the Bay Area. You just get like a one bedroom, two bedroom in the Bay Area. You click Zillow.

[Rudy Gomez]

Before you know it it says like 3 million.

[Host (possibly KG or interviewer)]

I'm like, better be 3 million pesos.

[Rudy Gomez]

Exactly, exactly.

[Host (possibly KG or interviewer)]

What the hell is this? So the market has gone bonkers. That's why I had to ask you how has everything been going regarding that like and has it been, are people buying more homes right now in California? Like how has it been like California?

[Rudy Gomez]

Because I, I, you know, I always say it's California. Like we were saying, like California is always going to be people moving, moving in and out. I mean we're still, I will say we're in like 19 non contingent escrows. We have another 20 under contract. So investors are still buying. What we are seeing though is that the bigger price point and that's in general, right? Especially with the investor side of things and bigger price points because there's a little bit of more of an uncertainty, right. It's more difficult to tie up more capital into one project.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So what I am seeing on the investor side of things is like really good deals, like they will have bigger spread but bigger price points. Investors are a little bit more skeptical to, to touch it. There's still buyers out there, right? It just comes down to the risk tolerance. But we're also seeing like deals in the cheaper price points, like 2, 300, 400,000 but with less margin Selling quicker.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So they're willing to take less margin for a safer return than a little bit of more margin on a bigger project where they have to tie up more capital. Okay, does that make sense?

[Co-host or guest contributor]

Yeah.

[Rudy Gomez]

Yeah. So that's what we're seeing right now. Like we just sold a deal in Stockton that was honestly like, I mean there was money to be made, but it wasn't like a home run deal. Maybe it was a single.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Or a double. And it sold from the moment that we got it signed from the seller. This was like two weeks ago, a week and a half moment from we got it signed from the seller to having the wire in escrow an hour and 26 minutes.

[Host (possibly KG or interviewer)]

Bro, when you say stock, then you bring in good memories because yeah, that was one of my favorite areas in solar. One of the people, obviously not only were they more receptive, it's the fact that there were just such big systems when I was doing solar down there because it's so hot in Stockton, the 209 area, because I lived by Tracy and Stockton. The only problem is that many people were failing credit when we were down there. But like in terms of my first deal was like a straight fifteen thousand dollar when I was self joining for solar. So like Stockton is like, man, it's, that's home for me in terms of like sales and solar. So. And I'm glad you can, you know, you touched on that. And California is always going to be California for our viewers out there that can't really like fathom what wholesaling and real estate is. How could you like best explain that?

[Rudy Gomez]

Yeah, and, and you honestly, like in the introduction, you did a great job. You're connecting quality deals with qualified investors.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

I look at wholesaling as matchmaking. It's like arbitrage.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Like I was saying, I was telling someone earlier, it's like Airbnb, they're one of the biggest, you know, rental companies out there. But they're middlemanning it, right? They're connecting homeowners that are putting their homes on the market with guests. Same with Uber. Uber doesn't own any cars, but they're connecting cars drivers. They're the one of the biggest transportation companies with people who need rights.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

It's arbitration. So your matchmaking, you're in essentially the middleman because you're connecting motivated sellers with qualified investors. And a lot of the times the sellers are in a distressed situation or the house is distressed.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because investors, they don't necessarily buy turnkey, nice looking homes. They Want to buy properties that they can come in, add value to the homes, and then put it back on the market for a profit, right? So whether there was. Maybe there was a death in the family, maybe there was a divorce. Like, I had one guy that wanted to sell before the end of the year for tax purposes, right. There's just different reasons why people may need to sell quick, right? So they work with someone like us that have a network of investors, and then investors work with us because we kind of do a lot of the pre negotiation, the heavy lifting, and then put it in front of the investor on a silver platter. Because to negotiate a deal, that can take time, right? Like. Like just today.

[Host (possibly KG or interviewer)]

Exactly.

[Rudy Gomez]

Yeah. We got these three properties under contract in Torrance that one of my acquisition guys, we were talking about it. It took them two months to finally get them under contract. Two months of negotiating with the seller, two months of figuring out the tenant situation. That's a lot of back and forth. Not only is it time, but it's money too. So we do all of that for the investors and then put it on a silver platter for them, for them to be able to say, hey, I want this house. It's like Amazon and buying houses. If you want to open escrow today, as long as before 2pm the wire cutoff time, or we can open escrow the same day. You see a house, you like it, we can buy it the same day. You go on Redfin and Zillow. You can't do that, right? You go on Red and Zillow. That may take some time. There's counter offers, seller, counter offers. They may say, hey, we're doing an open house, but we're reviewing offers next week. We're doing all that upfront. So by the time it gets to an investor, it's like, hey, do you want it? Yes or no? Yes. Okay, send the wire to escrow. We immediately open it and close it in two weeks.

[Host (possibly KG or interviewer)]

Powerful. That's powerful. Aren't people sometimes usually super skeptical with wholesalers thinking, oh, no, they're going to give me something that's going to be a little bit more expensive? Because I want to try and get that. But how do you just explain it? Right now it's just like everything is done on their behalf. And as a qualified investor, you just end up just buying the property while everything is taken care of. And, you know, behind the scenes, what are some of the myths that you want to try and debunk about wholesaling?

[Rudy Gomez]

So a lot of the times, and honestly, like I don't blame investors when they say that because wholesalers will give out numbers that don't even make sense. Like I, I'm saying, and I'm a wholesaler myself, like wholesalers will, I'll hear it all the time, like, oh, these wholesalers will inflate the ARVs and they'll tell me the rehab's only this, but it ends up being that. And I was like, well, that's perfect because there's two numbers I will not give is the ARV and the rehab. I let the investors decide what that is. And I always say, like I tell my team, it's like, let's defer, differentiate the difference between the facts and the opinions, right? When we get a deal under contract, an opinion is like, this is going to cost us 30k. Well, I just flipped a condo. I got four quotes, the cheapest being 40 and the most expensive being 120k and everything in between. So rehab is relative, right? Like if I have a really good contractor, it's going to be cheaper than if I have a contractor that I've never used.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

Same with ARV. I can say, you know, ARV is going to be 700,000, right? Or I can say, well, there's a comp here that's a three bed, two bath, slightly smaller than us, but it has a better view. That one sold for 750. There's another comp here that's a two bed, one bath, smaller house. You know, the lot is not usable. That one sold for 675. What do you think ARV is going to be? So like, I'm naming the facts, that's what the comparables are. And then I'm not, I'm staying away from the opinions by saying, hey, I think it's 700. Same with the rehab. I'm not telling an investor, hey, it's going to cost you 50k. I'm saying, well, here's the pictures. Looks like the roof is good, definitely needs new flooring, new kitchen, new bathroom. Looks like you can probably keep the windows. What do you think is going to cost to fix?

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Versus saying it's going to cost 50k to fix. Because if I tell an investor is going to cost 50k to fix and then they buy it based on that and then they spend 50 and they're not even done, what are they going to say? They're not going to want to buy from me.

[Co-host or guest contributor]

Exactly right.

[Rudy Gomez]

So that's what I tell my team is like, hey, let's provide them with the facts. What are the comparables?

[Co-host or guest contributor]

Right?

[Rudy Gomez]

What's selling in the area and then put it on them to tell you what their arv. Because last thing you don't want is like let's say same with the arv. Let's say I tell you, hey, if you buy this house, it's going to sell for 700 and then you buy it based on that and you put it on the market for 700 and it's crickets. Like are you going to buy from me again or are you going to be happy with me? Like probably no.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Versus if I say, hey, these are the comparables and I kind of let you decide what you think the ARV is.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

It's not necessarily. I'm telling you the facts. These are the facts.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

I'm not telling you what my opinion is.

[Host (possibly KG or interviewer)]

That's smart. The reason I, I was just thinking right now, that's how my, when I was growing up, my parents, my dad did that a lot like you, you, you know what's, what's a good punishment for me? Like I don't know, just ground me actually once happened the one time. So it's a good way because if they decide it makes such a big difference psychologically as well for sales. In terms of closing a deal, I find it very fascinating. I like that so much. And you don't necessarily. Has there been a scenario where you guys have actually bought the home yourselves and like found out as a good deal to invest in yourselves or is it just like in between like the buyer and the investor?

[Rudy Gomez]

Yeah, so. So the way we wholesale is actually a little bit different. We actually do what's called a concurrent closing. So on every wholesale deal we're actually closing on the property, so we're actually buying it, closing it, taking title. But we only, we're only on title for about 24 to 48 hours and then we concurrently and sell it off market. So we're actually on title on these properties and we only own them for a bit.

[Host (possibly KG or interviewer)]

What about that? I thought there was one where you can buy something and it's only valid for like 30 days. Is that something completely different where if it doesn't close in within 30 days it goes back to like the owner?

[Rudy Gomez]

Yeah, that could be like an option agreement, like an option to buy. Or it could be like, let's say you have a property under contract with a 30 day inspection window where if you don't find a buyer or if you don't close on it within those 30 days, you can tell the seller like hey, like, I'm within my inspection window. Like, I don't want the deal. I'm out. There's that. There's that way to do it, too. But to answer your question, like, yeah, the really good deals, like, right. Just today I came, you know. Well, I don't know if, you know, it's the city of Paris. It's kind of deep in the Inland Empire.

[Host (possibly KG or interviewer)]

Not familiar with it.

[Rudy Gomez]

So it's. I think it's Riverside or San Bernardino County. It's about an hour and a half from L. A. Okay. So it's not the closest, but it's not the farthest either. But that's a project that we're probably thinking about picking up ourselves. I'm doing a flip right now in Culver City. That's not too far away. Just bought another one in Barstow. Those. Those we keep as rentals. Culver City, we're flipping this one in Paris. We're probably going to flip it, but this one is going to be special because what we're trying to implement is crowdfund and syndicate within the team to promote investing within the company.

[Host (possibly KG or interviewer)]

Oh, that's so smart.

[Rudy Gomez]

Yeah. Not only does it, you know, promote investing because I work with a lot of young guys, right. So you don't want them to necessarily, like, blow it all, right, Go out, you know, we like to have fun. So. But, you know, if you can invest it, right, Put it into a project, keep reinvesting. Not only does it promote, you know, building wealth, but it also helps with the retention, Right? Like, it's the biggest thing with retention because people want to work with a company that they make money, but they're also building wealth at the same time and reinvesting it within the company.

[Host (possibly KG or interviewer)]

So.

[Rudy Gomez]

So once we build that track record of like, hey, we do a couple projects within, we want to open it up for all the other investors and then have a fund where investors can not just buy from us, but also invest with us. Because, like, we're talking about California is very expensive. And to invest in California, you need like six figures, like liquid on top of, you know, and if with 100k, you can maybe flip a 5 to $800,000 house, right? Which a lot of houses are more than that in California. So for someone that may have 20, 30, 40k that they want to invest, they can put it in our fund. Maybe they want to get their feet wet or someone that's looking for something more passive. They don't want to deal with the hassle of flipping the house. They can Put it into this fund. Because the really good deals we'll keep for ourselves and take on the projects ourselves, and then the rest will wholesale.

[Host (possibly KG or interviewer)]

Oh, dude, that's. That's money right there. That's. That's absolutely amazing. And I'm so curious, when did you guys start acquired? Yeah, I like the acquired, you know, because it's with naming and how things going, like. Right. It's very unique to have like the apostrophe D. So I actually liked it a lot. I had to like, let you know, like, when did you guys start acquired?

[Rudy Gomez]

We just started, actually. February 5th of last year.

[Host (possibly KG or interviewer)]

Okay.

[Rudy Gomez]

Yeah, February 5th of last year.

[Host (possibly KG or interviewer)]

How big is your team?

[Rudy Gomez]

We have like 26 people. We have two locations. We have one in Beverly Hills and one in Costa Mesa.

[Host (possibly KG or interviewer)]

And between you and your co founder, you guys are in different areas, or is it like, how does that work?

[Rudy Gomez]

So we both work out of the Beverly Hills office because he lives in Hollywood Hills, I live in Beverly Hills. So we're both out of there. But our team is split into sales, and we have acquisitions.

[Host (possibly KG or interviewer)]

Okay.

[Rudy Gomez]

Yeah. So he. He focuses a lot more with the acquisitions team, and I focus a lot more with the sales team.

[Host (possibly KG or interviewer)]

Okay.

[Rudy Gomez]

So acquisitions, they're focused on going out there hunting for the deal, getting them under contract, and then sharing it with our sales team. And then our sales team, what they're focused on is just going out there, building relationships with investors, networking with these buyers, and then adding them to our list so that when the acquisitions team gets a property under contract, each sales agent has their own individual network of investors to send it to.

[Host (possibly KG or interviewer)]

Wow. And speaking of that, I know that with acquired, you guys really do focus a lot on off the market deals. What are some of those advantages that are in those off the market deals that are different compared to the traditional listing?

[Rudy Gomez]

Yeah, I mean, honestly, I'd say the biggest thing is like, just working with the seller is just way easier to manage expectations with a seller than it is than working with a seller. And then an agent.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because there's an agent that you have to manage the expectation with, and then there's a seller. Sometimes the agents are cool.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

I've done a lot of deals with agents, and they make a lot of money when we make our piece of change and it works out.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But when it's just. You're just cutting out a middleman, another middleman. Because that's essentially what we're doing.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So if we're direct to the seller, managing expectations is a lot easier.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Like letting Them know, hey, we're gonna have our team come in here, we're gonna have a couple investors come check out the house. And like I said, it's just less exposure. Investors just prefer off market. It's like they see two houses, same color, same bed and bath, same price. The one that's off market is always going to sell before the one, the one that's off market, even though the numbers are the same, just because it's off market, it's going to sell faster.

[Host (possibly KG or interviewer)]

You know the reason I loved, I've come across and spoken to a few wholesalers and people just like there's this conflict with wholesalers and, and real estate agents. Yeah, it's the funniest thing ever. It's just like, and you know what's crazy about the wholesalers? That most of them that I know are just like such cool dudes. Like they wouldn't have a problem with any other thing. Which in my assumption is just assuming that the real estate agent just are thinking the wholesalers are trying to take their deal and, and so forth is all, what's this happening there?

[Rudy Gomez]

So it's funny because I came from the traditional background like working at Berkshire Hathaway and Keller Williams and you're right, they like. I didn't really know what wholesaling was at the time, so I didn't really like pay attention to it. But I didn't hear any positive things about it from, from some realtors.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Not all of them. But I will say it's honestly you hear more from like old school realtors because wholesaling is kind of more of an, it's not a new thing, but it just became more popular with social media. It's been going on for, for a while.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But because of social media it's became popular. I think agents, they see it as like what this guy who's. We always make a joke like wholesalers are in their, their, their parents basement. Like, like man, this kid in their parents basement is like. Because they don't have to get a license. You know, you don't have to go through any special schooling. Not that getting a license is very hard. It's literally like you can get in like a month in California. It's funny because you need to spend more hours in barber school than you do to get your real estate license. Crazy, right? So I think that's what it is. And then you see a lot of new wholesalers getting into the game, which I personally think could be a double edged sword.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because if it's so easy to get into. It's so oversaturated. And that's why like, I will be honest, I've heard like this negative stigma around amongst wholesalers.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

And I totally get it because there's a lot of people coming into the market and kind of ruining it for people because they don't know exactly what they're doing. And, and if you're dealing with sellers, like that's a pretty big deal.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Like you don't want to make sure, like these are life changing decisions.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So you got to know what you're doing. And because it's so easy to get into, just anybody can do it. I think it could be a double edged sword. But I think if you're around the right guidance and you're, you know, have right mentors around you or just a right team, I think you should be good and.

[Host (possibly KG or interviewer)]

Which leads to my next question. I couldn't agree more. Like everyone doesn't matter. Like even you don't follow much sports. But even in the field of business, every successful person has had like a mentor.

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

Someone they looked up to, someone they mimic. Because the beauty about success is that it's cut, copy, a paste, you know, and sometimes if you cut copy, paste, it helps you take a shortcut to try and prevent the mistakes that they, you know, that may have done as well. Did you have a mentor that taught you the ways as well?

[Rudy Gomez]

Yeah, yeah. So I'm huge on like personal development. Like huge, like little things. Like I just finished a eight week Dale Carnegie course on communication.

[Co-host or guest contributor]

Wow.

[Rudy Gomez]

Speaking of Florida, I went to Patrick Bet David Sales Leadership Summit at Mar A Lago.

[Host (possibly KG or interviewer)]

Freaking like you, dude.

[Co-host or guest contributor]

Yeah.

[Host (possibly KG or interviewer)]

That's my guy right there.

[Rudy Gomez]

He's a beast.

[Host (possibly KG or interviewer)]

PPD is a beast, man.

[Rudy Gomez]

He's a beast. I went to the Vault like four or five years ago and then ever since every. I've been going every year since then. Last year I took the whole team. This year we're gonna take top producers. Last year was a little too much. It was like 20 people that we took. So like you don't do 10x.

[Host (possibly KG or interviewer)]

You don't like 10x?

[Rudy Gomez]

I haven't done 10x. I haven't done 10x.

[Host (possibly KG or interviewer)]

I just finished the last one. It was in Vegas.

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

Thing. Yeah. And it was decent.

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

But it was the last and final one. But like the Vault, I've heard nothing but great stuff about.

[Rudy Gomez]

Amazing.

[Host (possibly KG or interviewer)]

I haven't done the Vault. I've done multiple 10x's but some follow here. Yeah, no, no, for sure.

[Rudy Gomez]

Continue.

[Host (possibly KG or interviewer)]

Sorry.

[Rudy Gomez]

No, him is. He's a really big. I also, I'm in an inner group, this guy named Albert Prado. Just learn a lot from him. And he's super local too. His office is down the street. But we also have a business coach based out in Canada. Shout out to Steve. It's very interesting because what he does is he helps startups get to like a million to 2 million and then like, leaves. Like, that's his thing, right? Like, past that. Like, he tells me, like, you need someone else to get you past that.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But he's never like, really done wholesale deals. But he knows business, right? So he helped us put a lot of our processes and systems in place. Like, he didn't come to teach us about wholesaling, he came to teach us about business. Like onboarding process systems, like little things like our website domains. I didn't even know what a domain was since until we started the company, right. To set up the emails, it took me like half a day.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But luckily, like, we have someone like, see, he's based out in Canada, but he helped us a lot in terms of, like, the business side of things. And he comes like. His first business, I think was an electrical contractor business. And then he bought franchises, plumbing franchises, electrical companies. He would buy and resell businesses. So he was helping us on the back end on in terms of like, the systems and the processes. So he was a pretty big help too. He's still, like, we still talk to him to this day. He still helps us out.

[Host (possibly KG or interviewer)]

You know, what people don't understand is how, how important, like, you know, networking is and, and just like building personal growth and maintaining those relationships as well. I. I spoke to you early on about Brad because that's how I end up, like, seeing you on the. On dropping bombs. Congrats on that, by the way. Not. Not such a nice view in dropping bombs. But you know what? We take our wins.

[Rudy Gomez]

This is a nice view, though. This is a very nice.

[Host (possibly KG or interviewer)]

Yeah. But like, with that, what Brad did, because one of the first guys I had on my podcast was Andy Elliott.

[Rudy Gomez]

Nice.

[Host (possibly KG or interviewer)]

And so that was also complimentary for Brad. So, like, with Brad, like, I think even like Keaton Hoskins, the muscle, one of the big, big entrepreneurs down in Utah. What I'm trying to say is that, like, people sometimes are very hesitant to try and like, make that payment, like, thinking, you know what, I can get this sting myself. But like, those examples you just mentioned, like, Albert, I know Albert. Like, I haven't met him in person, but all his stuff on social media. And I know, like, you know, I saw that he followed you. Ryan Penida followed. So you already made or, you know, made your name in the real estate market or the industry. But it also took a lot of time and going out there and like taking initiative, you know what I'm saying? Yeah, I get DMs each time. Hey, KG, how do you network with those person? How do you network? Like the blueprint is right there. Just go out and have to have the desire. You know what I'm saying?

[Co-host or guest contributor]

Yeah.

[Host (possibly KG or interviewer)]

And I'm glad you kind of broke that down because mentorship is of utmost importance. You have to continue going out there, knocking the doors and like, you know, finding yourself in the right rooms because you'd be, you'd be impressed. People are willing to help you. Just take initiative.

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

Take action as well. Can you add one last thing on that?

[Rudy Gomez]

Yeah, no, Just to give you like a very, very direct example. I paid like, like, I don't know, like 30k or something like that for the inner circle group for. With like Albert and I met a CPA that saved me six figures. Like we were ready to pay. Like we had a CPA already in place. He had done my taxes for the last two, three years.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

And we were already going to set up on a payment plan because it was pretty big tax bill and it was our first year in business, so like we didn't know what to expect.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Our first year like actually starting acquired.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

And going to this event. I went to one of his inner circle events. It wasn't even a big event. There was maybe like 20 people in the room, max. And one of the speakers happened to be a cpa. And I asked a question and I was like, I told him my situation. I was like, because we do concurrent closings, right? So because we buy and resell, we're subject to short term capital gains tax.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because we're actually buying the property and we're reselling it.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So there's pros and cons to doing the concurrent closing. But he was like, hey, talk to me after this. And then I go up to him and he's like, dude, let's set up a zoom call. This was on a Saturday. The following Monday we had a zoom call. Like, like I said, I felt like I made $100,000 because I went to that event and Yeah, I paid 30k, but if I never paid that, I would have been paying 100k to the IRS.

[Host (possibly KG or interviewer)]

Exactly.

[Rudy Gomez]

So that's a very like direct Example of like why networking and why going out and talking to people is so important.

[Host (possibly KG or interviewer)]

No, no, I couldn't agree more. Now I love that, man. I appreciate that. And speaking of that as well, people really right now struggle a lot with deal flow, especially with how saturated the market can be sometimes. What strategies have you guys implemented to try and keep it consistent and the pipeline just ready to go.

[Rudy Gomez]

Yeah. I would say our biggest source right now, and it obviously did not happen overnight, is relationships. Like agent relationships right now has been key. Like we've been doing. We do a lot, like we do a lot of, like we've been doing direct to seller. There's ppc, there's people, there's mailers that we've sent out. There's a little bit of everything that we do. But our biggest source is like networking with these realtors because these agents, I look at it as like an assembly line.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because just because you're working with an agent doesn't mean it has to be on market.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

In fact, most deals that we've done with agents have been more off market than on market. Because the way they look at it is like if I'm an agent, right, and I have a distressed property and like I don't necessarily have to put it on the mls, hire a photographer, tell the seller to make their house look pretty and nice and then coordinate open houses, do showings. If I can work with someone that, like a wholesaler that they work with networks of investors that a lot of times they could either buy it sight unseen, they can buy it based off of photos. I'm just going to save myself time, money too because I don't have to spend it on marketing. And on top of that, because I'm already representing the seller, I don't have to put it on the market and risk another agent coming in and taking the buyer's agent commission because I could just double end it, represent. Because in California dual agencies allowed where you can represent the buyer and the seller. I'm already representing the seller. I can add my other two and a half, 2% representing this wholesaler who's going to sell it to one of their investors. So now I'm getting paid double.

[Host (possibly KG or interviewer)]

Yeah, no, it's just I've been very fascinated by wholesaling because I see, it's crazy. I have never been in this industry. If anything I've done obviously pest control, but like solar was like big for me and insurance as well. Nothing has popped up more in my feed than wholesaling. Like I think there's one Vietnamese guy. Kong.

[Rudy Gomez]

Yeah.

[Host (possibly KG or interviewer)]

You know, like just people are just popping up and stuff. But the thing is, everyone that I've, I've been following on, people are actually making money, like a lot of money off that because people are just, you know, really using that arbitrage that you kind of explained and trying to help people get deals. But also it's like a win, win scenario because seller, buyer, and also like, like the wholesaler as well. And I think it's a very rare occurrence where you actually get to see three entities completely winning. And that's all I've been seeing a lot. And yeah, it's, it's not a coincidence that it's like everyone's doing well because if a market like a ship rises with a tide, you know what I'm saying? So the more people do well together, it gives the industry a better name. Because sometimes in like industries you can get, oh my gosh, my industry was so cutthroat. Like you get people that were selling to dead people and doing Social Security was just crazy, bro. So that's what I'm trying. I've noticed wholesaling is just a booming market. That's why I was like, I gotta get Rudy. Yeah, Rudy, what time works for you? You know, so I'm grateful. Yeah, man, I'm great.

[Rudy Gomez]

Yeah, no, I'm grateful. Thanks for having me. Thanks for reaching out.

[Host (possibly KG or interviewer)]

And I wanted to figure out what does like your ideal investor look like and how do you build long term trust with them versus traditional transaction? I think it's such. There is. I had to read that word for it. It's such a unique and important question, you know?

[Rudy Gomez]

Yeah. So biggest thing right now that I emphasize with the team is relationships.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Biggest thing that you see a lot of wholesalers do is like, hey, you're an investor. Okay, cool. Send me your email, add you to my list, and then I add you to my list. And then there's that. And then, you know, I send you emails, you probably delete them. I spam your inbox with emails and you maybe just read them but not open them. That happens a lot, right? In order to get on our list, it's free.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But you have to take the time to come to one of our offices, allow someone on my team go to one of your projects, or we can do a zoom or Google Meets call where I can see you face to face. I'm cool with FaceTime, even if it's FaceTime.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

And then we sign an acknowledgment two page acknowledgment and then they can get our list. And the reason why is because I want to emphasize the relationship part because, yeah, I've built relationships with people over the phone, but there's nothing like face to face. There's nothing like I'm seeing you as a real person. So I want to get away from just being like a wholesaler to being more of a real estate investment advisor. A real estate investment consultant.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

As opposed to just some wholesaler that's just inboxing people with deals. So biggest thing is, like, relationships and figuring out exactly what the buyer is looking for and what they need and figuring out, like, why they're even looking to work with us in the first place. Just like anything, like, you want to have that doctor approach, like figuring out exactly what you're looking for, what your issues are and how we can help you.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Like, I can't, like, as a doctor, I can't give you a medication if I don't know what your diagnosis is.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So that's what a lot of wholesalers are doing. Oh, you're an investor.

[Co-host or guest contributor]

Cool.

[Rudy Gomez]

What's your number? What's your email? Let me add you to my list. Boom. I just start sending you deals and then we maybe talk every three or four months, right? Versus hey, like, like, it sounds like you're at a project right now. Like, where's your next project? Maybe I can stop by and meet you there. Or hey, come by one of our offices. Or where's your office? I want to come and meet you, see the whole operation. Maybe you can walk me through your buying process.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

Like, really building the relationship with them. I'm all more about quality over quantity. You can add 100 investors on your list in a month, but how many of them are really going to buy if you don't have that relationship with them? And a lot of our business is repeat business, right? Because a lot of investors, they feel comfortable with us. In fact, I've had investors say, hey, there's this house I want to buy. Can you try and get it for me? And then I pay you guys your fee. Like, I want it at this price. So they could have easily just called the seller themselves or call the agent themselves. But they're like, no, I know you guys can deliver. This is the house I want. Like, I'll pay you guys to negotiate it for me.

[Host (possibly KG or interviewer)]

Oh, dude, that's absolute money. I couldn't agree more. I'm the same way, man. I'd rather come all the way to California and like meet the guests in person and engage in conversation, shake their hands, build relationship, build trust, future business partners or like, you know, endeavors, whatever we end up doing. Like, I try to just jump on. I had a friend, I have a Zoom conference that I had this morning and I have one again on Friday. I can't stand those, man. Like, and now if I, if I were to do an interview on that, like, it takes away from the excitement of actually meeting the person and fake, you know, figuring out this story. Of course it does work in some cases and scenarios. But like, this is a different feel, man. You know what I'm saying? Like being in person, like understanding. There's a feel, there's a level of like connection, there's a level of atmosphere that's been invited inside there and it's the same thing. I couldn't agree more. Especially with building rapport with clients and relationship with people and dude, you are killing it right now. Congrats, man.

[Rudy Gomez]

Thank you. Thank you. And I always say too, like, California is an expensive place, right? So like for a deposit, deposits are like 20 to 60,000. So it's like if you expect your investors to trust you, like, wouldn't you think they'd want to know who you are if they're sending 20 to 60 thousand dollars to escrow a lot of times blindly, because they don't, sometimes they don't even see the house. Like, I'm pretty sure they'd want to know who you are, right? If they're sending that much money. So it's just important to just meet people in person. And that's one thing that I've been trying to do more that if I like looking back and like being like a sales agent at the previous company, I always say, like, if there's anything I can do differently is like more face to face interactions with people, right. Than just over the phone.

[Host (possibly KG or interviewer)]

Powerful. Quality over quantity. That's a very, very important phrase. You said quality over quantity. What have you been looking at right now when you've been hiring? People attribute wise and like, and quality, like, you know, things that can add to your team.

[Rudy Gomez]

Yeah, good question. So I would say honestly, as long as you're licensed and you can commute and come into the office, I don't care if you're brand new and you don't know a thing about real estate. Like, I'd rather have someone that's brand new, doesn't know anything about real estate, but is willing to hustle, willing to learn, not scared to hop on the phone than Someone that knows everything there is to know about real estate law, zoning, building, whatever. But they're. Maybe they just don't want to come into the office. Maybe they just, you know, either lazier or they're scared to hop on the phone.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

Because it's a lot easier to teach real estate than it is to teach the soft skills, right? The personal, the personality, the personable skills, which you can. And that gets better over time. Some people are natural, but I think that's a skill that you get better at. But honestly, just anyone that's like, willing to learn, that's licensed and willing to come into the office and like, ask questions, really, most people that are joining me, I will say they're young. Like, I have a kid, he's from the Bay area and he's 19. He's already done like 22 deals with us. He's going to make like 40k this month as a 19 year old, right? Pretty insane shout out to Yani. But yeah, it. A lot of the them of the team, you know, we had to go through a lot of people hire and fire. I had to fire one of my family members. Unfortunately, like a nephew that I grew up with just didn't work out.

[Host (possibly KG or interviewer)]

Good luck for Thanksgiving.

[Rudy Gomez]

Yeah, exactly. Right. But it was a lot of trial and error. A lot of trial and error in the beginning because we, me and my, like, we're young, right? So we're just like, hey, let's, let's hire all our buddies, right? Which some of them are awesome. Like, we have some friends. I have some friends I grew up with like 7, 8 years old that are crushing it right now on the team. But there's other people that, like, we just hired them because we thought they were cool. Like, like, hey, you're cool. Come join us. Like, join our team. And we had no onboarding process either. So it was just like the wild, wild west. But now with more systems in place, like, it's become a lot of a smoother operation for sure.

[Host (possibly KG or interviewer)]

Now, trial and error, you have to learn sometimes.

[Co-host or guest contributor]

You know what I'm saying?

[Host (possibly KG or interviewer)]

And if everything goes perfectly, well, it's. That's the worst thing ever. Because your greatest blessing can be your greatest curse, you know? So. No, I love that, man. Like, that's how it is. Sometimes friends work out, sometimes it doesn't. Before, you know, it's like unfollow, like what's going on.

[Rudy Gomez]

Yeah, yeah, yeah. A lot of trial and error. But that's, that's the beauty of like entrepreneurship. You learn as you go and what you were saying earlier, like, if you have the right mentors and the right teacher, it's shortcuts a lot of time. And time is more valuable than money. Like I'd rather spend 10 to 20k to save two to three years. Like you can make a lot more than 20k in two to three years.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So if you invest that in order to. And you're trading off two to three years worth of knowledge and you can skip those two to three years. That's. That's a really big roi.

[Host (possibly KG or interviewer)]

Powerful, powerful. Can you walk us through, like just our viewers right now, a very complex wholesaling deal that you went through?

[Co-host or guest contributor]

Yeah.

[Host (possibly KG or interviewer)]

What were the high stakes and like how did you end up like getting across the finish line?

[Rudy Gomez]

So the one that comes to mind, there's a, there's a pretty much high stakes deal, but this one was the most interesting. It was three side by side. Originally we thought they were condos, but originally the technically the land uses apartments. So it's three side by side condos in Palm Springs. And still remember that it was like 314 East Stevens Road.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Three, three side by side condos. And it was a triple close.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Meaning it was an A to B, B, 2C, C to D escrow.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So triple close on three condos, that's nine total escrows going on at the same time.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

All for like one transaction, but nine separate escrows. So it was a wholesaler that had to close on the property. They couldn't reassigning it. And then we close on the property and then we sold it to someone else.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So the original fees, the reason why they couldn't close on it was because they were making a lot on it. And we were making a lot on it at first. So it went from 180,000 that they were making and we were making 90,000. And we had sold it to an investor. We had sold it like two or three times over and we had sold it to an investor. Still cheap. Price point. I think we had told each of them for like, like 150k. They got it really cheap, like each condo, like really, really cheap. And it turns out like the square footage was off. And like we don't want to force the buyer to close on it.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because we're like, well, we didn't know the square footage was off. And he bought it based on the idea that it was X amount of square footage. We don't want to force him, you know, to close on it. That's Not.

[Co-host or guest contributor]

Right, right.

[Rudy Gomez]

Because then that would be like false advertisement.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So we gave him his EMD back, and then we put it back on the market, we sell it to someone else, and then it turns out they're not legally condos, they're legally apartments.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So they. You couldn't get a loan on it, so you had to buy a cash. They were called. It's a unwarrantable. An unwarrantable condo.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Where you can't get a loan on it. So even if you bought it and you wanted to resell it, someone couldn't get a loan on it. Like, they'd have to buy a cash. No lender would. Would close on it.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So we didn't know that either.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

We didn't know that until we got into the second escrow. And then we don't want to force him to buy it.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

Because we're like, we don't want that. Like, that's a liability. Like, if we force him to buy it, he can come back and say, you guys forced me, which is not right either.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So we put it back on the market.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

And the fee, like I said, we were originally at. They were at like 160, 180, and then we're at 90. Went down to them making 30, and then we made 10.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

So technically, for each deal, there was one deal we did 6,000, and then the other two condos, we made 2,000 each. So it was a total of 10,000.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But it was on a triple close. Nine total escrows. It was like a three month process. We finally found the buyer to take it on. I think they bought it to put it on Airbnb, but we had sold it three times over and our fee shrunk by so much. And it was, like I said, the biggest thing was managing nine escrows at the same time on top of managing all your other files.

[Co-host or guest contributor]

Right.

[Rudy Gomez]

But we finally got it to the finish line. And honestly, like, I tried staying away from Palm Springs for a while after that because, like, this is just too much of a nightmare deal. We were actually trying to put a deal together right now in Palm Springs. But, yeah, that's definitely one of the ones that stood out for me.

[Host (possibly KG or interviewer)]

No, man, I just can't believe how fast time has flown by with all the wonderful insights, know you, that you've given as well. If, if you were to give somebody advice right now, this is obviously a big business channel. Entrepreneurial as well. Somebody trying to start right now. What's the first thing that they should do if you were to give them advice for that. Start in wholesaling.

[Rudy Gomez]

Start in wholesaling. So something very like that you guys can literally start doing today. Like today. And I always tell people this, like, if you took away, if you deleted all my contacts on my phone and you know, I had no money, no contacts, but I knew what I knew I would go on Redfin and Zillow and start calling agents and call closed fixers, right? Like fixers in whatever area you're in, whether you're in California, Texas, Florida. Go on Zillow, Redfin. Look up close where it says close and look for the properties that look like fixer uppers, right? And then what you do is you call the agent and you're like, hey, Mrs. Agent or Mr. Agent, I saw you just close on this property. I went to three main streets. This actually looks like something we would have picked up ourselves. Do you have anything else like it coming up? A lot of times they're like, you know what, not right now, but text me your information, you know, I'll send you something when it comes up. What you're doing is you're planting seeds, but occasionally you'll get, oh yes, you called me at the right time. I'm actually have this property call me next week or actually yes, I have one, I'm going to put it on the MLS next Monday. Or yes, I have one. I just put it on the mls. Like, here, let me send you the address, right? You start doing that over time. Like I promise you, if you do that every day for 30 days, you do it maybe five to eight hours a day. There's no reason why you can't get one or two deals. It's like, I've seen it where like my partner will go inside a room and he's like, dude, I need a deal. Go inside a room, lock himself up for like six hours, come back out and come with like three to four addresses, right, that are potential deals, right? You're planting seeds, you're building relationships. And like I said earlier, just because you're working with an agent doesn't mean it's on market. Some of the best off market deals I've done in the past where we've done like six figure fees have been through agents, right? So there's potential there, man.

[Host (possibly KG or interviewer)]

Consistency is the key there. It's absolutely consistent. You have to have the heart for it and you have to just be diligent in what you're doing because sales can be very discouraging. But if you're not consistent. You don't have the vision and you don't have like a purpose. Just one, one rejection. You start looking at an in and out meal and like Chipotle.

[Rudy Gomez]

Exactly.

[Host (possibly KG or interviewer)]

What can I go eat? Yeah, I'm eating in and out after, by the way.

[Rudy Gomez]

Nice. You gotta eat while you're here.

[Host (possibly KG or interviewer)]

The co twinning is, is. It's known for insights you need today to seize the world tomorrow. I always ask each entrepreneur and guest what the term winning means for them. Because winning is such a broad term and it has a different meaning for different people. What does winning mean for Rudy?

[Rudy Gomez]

Yeah, and like you said, I, I think winning has everyone's own meaning, right. Like I asked the team, like, especially when they're new, I asked them what their motivator is like. Like, what's their definition of winning too? Like it's very similar or what gets them going. And I would see mine is just being in a position and just where I can teach and influence people, where they can do literally, like what I'm doing, right. Like, I teach a lot, I don't sell any courses, but I teach the team and like it to me, it's empowering for me. Like, I get way more excited seeing someone else do their first deal than me doing a bigger deal.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

Like teaching someone and then seeing them like develop and grow over time. To me, that's winning, right? Because the more they win, the more I win. Like, there's a quote, I think, I think Rockefeller says it right? He's like, I'd rather have 1% effort of a hundred people than a hundred percent effort of my own.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

Which is true, right? Like, there's only so much you can accomplish by yourself, right? And if it's just you like a solopreneur, there's nothing wrong with that. In fact, a lot of people in my industry are solopreneurs. That's why they get into real estate. Because they don't want a boss. They don't want anyone to tell them what to do.

[Co-host or guest contributor]

Right?

[Rudy Gomez]

But to me, winning is like having like a team where you see them winning and in a way you work through other people, right? You leverage people, but in a good way, where they build an empire within your own empire.

[Host (possibly KG or interviewer)]

Powerful. Love that so much. If you could let our guests know on this camera over here where they could get a hold of you if they want to just connect, learn a bit more, maybe even join your team. We'll leave all everything, like the comment section at the bottom there. Can you let our guests know where they can get a hold of you and connect as well.

[Rudy Gomez]

Yeah. If you guys want to connect with me, you can follow me and send me a message on Instagram. Rudy cz and then we also have the business account that's acquired TM on Instagram and then Facebook. Rudy Gomez. And acquired homes, the code to winning.

[Host (possibly KG or interviewer)]

Insights you need today to seize the world tomorrow. Rudy Gomez. Thank you so much, my man.

[Rudy Gomez]

Thank you.