Podcast
The Collective Content Podcast
Hosted by Collective Content · EN
The Collective Content Podcast is here and – much like the content we create for our clients – its goal is to drive meaningful conversations about B2B topics.
Our team and guests bring over 500 years of combined experience and insights.
For more, check out our website: www.collectivecontent.agency.
Our team and guests bring over 500 years of combined experience and insights.
For more, check out our website: www.collectivecontent.agency.
10episodes
Episodes
Newest firstAll episodes
Sense-maker sessions 2.8: Richard Murphy, Walled City Group
Mar 1100:29:38Tap to summarizeOur final guest on season 3 of ‘Sense-maker sessions: Content leaders’ has enjoyed one of the most winding, interesting paths into B2B thought leadership so far. Richard Murphy, Founder and Managing Partner of Walled City Group, journeyed from war correspondence in Afghanistan to PhD field work in Pakistan, to crafting stories and consulting on content strategy – with a detour in documentary filmmaking. Listen to discover dozens of Richard’s well-earned insights.
Transcribe →Sense-maker sessions 2.7: Euan Davis, Virtusa
Jan 2800:31:40Tap to summarizeToday’s guest on our ‘Sense-maker sessions: Content leaders’ podcast has forged a unique pathway in thought leadership. From training as a chef to working his way through a big chunk of analyst firms, Euan Davis brings a deep grounding in industry analysis to his current role at Virtusa – and shares it with us in this episode. Find out what the analyst experience really teaches, how thought leadership became a genuine growth lever at Cognizant and why over-reliance on AI might erode originality in content – even if it’s a gamechanger in other ways. Brought to you in partnership with High Beam Global, a full-service market research firm. Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.
Transcribe →Sense-maker sessions 2.6: Anthony Marshall, IBM Institute for Business Value
Jan 2100:40:11Tap to summarizeToday’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Hallett in London for an animated and insightful discussion of the discipline he spearheads. The discussion covers ground including how thought leadership works at IBM – whether they report into consulting or marketing, for example – and the challenge of making “every single study provocative and surprising”. With thanks to Spiritland Productions. Brought to you in partnership with High Beam Global, a full-service market research firm. Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.
Transcribe →Sense-maker sessions 2.5: Brenna Sniderman, Deloitte
Jan 1400:38:18Tap to summarizeThis is a real ‘lessons learned’ Sense-maker session. You might expect that from Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. In this episode, she talks much sense about trends in research and the use of AI, and shares what makes her tick. This podcast is brought to you in partnership with High Beam Global (HBG), a full-service market research firm. Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.
Transcribe →Sense-maker sessions 2.4: Anna Bernasek, State Street
Jan 700:30:18Tap to summarizeThe first ‘Sense-maker sessions: Content leaders’ episode of 2026, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street. Anna tells us about her colourful career history as a journalist and columnist and her entry into thought leadership via McKinsey, where she was a Senior Editor and Thought Partner. Brought to you in partnership with High Beam Global, a full-service market research firm.
Transcribe →Sense-maker sessions 2.3: Francis Hintermann, Accenture
Dec 1700:34:37Tap to summarizeYou’d be hard pressed to find a more experienced and well respected thought leadership expert than Francis Hintermann, and we are delighted to introduce him as the next guest on our ‘Sense-maker sessions: Content leaders’ podcast. With a 27+ year career history at Accenture, where he currently holds the role of Accenture Growth & Strategy – Global Research Executive Director, Francis has a wealth of knowledge and experience to share with us in this episode. Listen now to learn from one of the best in content.
Transcribe →Sense-maker sessions 2.2: Josselyn Simpson, Heidrick & Struggles
Dec 1000:28:14Tap to summarizeIn this episode of ‘Sense-maker sessions: Content leaders’, we interview Josselyn Simpson, Global Editorial Director at Heidrick & Struggles, to get her perspective on thought leadership, the ROI of content and much more. Listen to find out how Heidrick & Struggles’ editorial team balances strategic thinking with hands-on execution, why their most valued metric for thought leadership is client conversations and more.
Transcribe →Sense-maker sessions 2.1: Lucia Rahilly, McKinsey
Dec 400:25:29Tap to summarizeHave you ever wondered how McKinsey & Company produces such a high volume of quality thought leadership? The first episode of our new season of ‘Sense-maker sessions: Content leaders’ introduces you to Lucia Rahilly, Global Editorial Director and Deputy Publisher at McKinsey, interviewed by Tony Hallett, MD at Collective Content. Hear Lucia’s thoughts on AI in content, how McKinsey consistently delivers some of the best content in the business world and much more.
Transcribe →Sense-maker sessions – Mis World: Misinformation, mistrust and missing the point of AI
Jul 900:34:29Tap to summarizeNew Sense-makers podcast episode from Collective Content. Live! Our host, CC MD Tony Hallett is joined by an expert panel including Nessa Keddo, Phil Szomszor and Harendra Kapur. Live from a rooftop bar in London, we present our special event ‘Mis World: Misinformation, mistrust, and missing the point of AI’. In our Sense-maker Sessions we interview content leaders to get the latest insights from the content world.
Transcribe →Sense-maker sessions #1.2: Expert insights with Samad Masood
Jun 2, 202500:38:02Tap to summarizeNew Sense-makers podcast episode from Collective Content. Live! Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute. Find out about metrics at a successful content marketing and thought leadership division, AI out of the trial phase, and why it makes sense to always remind people what you do. In our Sense-maker Sessions we interview content leaders to get you all the answers to make content work for you.
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