Go Ahead and Call Everyone!

Summary

The Commercial Break – "Go Ahead and Call Everyone!"

August 22, 2025
Hosts: Bryan Green & Krissy Hoadley

---

Overview of the Episode

This episode delivers a classic dose of The Commercial Break’s irreverent improv-banter, as Bryan and Krissy take aim at all things trending and absurd in pop culture, before devoting much of the back half of the show to dissecting (and joyfully mocking) the dubious cold-calling sales methods of the oddly compelling "Cold Call Paul." It's a mix of self-aware comedy, cultural observation, and off-the-cuff friendship humor—the exact “unpolished charm” fans expect.

Main segments include:

• A discussion of the K-Pop Demon Hunter phenomenon and its shake-up of the animation/streaming industry
• Tangents about Hollywood’s creativity drought and moviegoing nostalgia
• A deep-dive into Atlanta’s “Live from the Print Shop” and a heartfelt plug for Stephen Wilson Jr.
• An extended, playful roast of Cold Call Paul’s sales strategies via his "Martial Arts of Sales" video series

---

Key Discussion Points & Insights

1. K-Pop Demon Hunter Mania and the State of Animation

[01:32–10:29]

• K-Pop Demon Hunter is sweeping the globe, poised to outperform Disney in streaming records despite initial industry skepticism.
  • Universal, the producer, "did not believe it would be a hit," selling it to Netflix for a mere $20M vs. its $100M budget. Now, it's a cultural juggernaut.
  • "In what is largely believed to be the worst deal in history, K-Pop will soon become the number one streamed anything ever." (Bryan, 02:28)
• The unprecedented popularity is attributed to K-Pop’s global appeal, animated boy/girl band aesthetics, and original music—three tracks from the movie crack the world’s top ten most-streamed songs.
• Netflix’s open rivalry with Disney in animation is highlighted. K-Pop Demon Hunter is “killing it, literally murdering it.”
• Hollywood's creativity is under fire: Bryan laments how studios only greenlight "tent poles," avoiding risky mid-budget films, resulting in endless franchises and little originality.
• Brief rundown of recent Disney hits/misses and speculation on the future of animation.
• Reflections on how movies like Pulp Fiction or Bottle Rocket would never get made in today's climate:
  • "Imagine Pulp Fiction trying to get made right now… it would either have to be greenlit by a studio with a huge actor or never done at all." (Bryan, 07:43)

Notable Quote:

"There's no creativity left in Hollywood because they're too scared. There's no sense of north with Hollywood right now."
— Bryan Green, [06:24]

2. Moviegoing Memories & Bob Dylan Tangents

[10:29–15:46]

• Bryan and Krissy reminisce about inexpensive family trips to independent theaters and share nostalgia for classic animated movies (Coco, Encanto, Luca).
• Krissy recounts seeing the Bob Dylan biopic with Timothy Chalamet and appreciating Dylan’s legacy; Bryan admits he came to appreciate Dylan’s songwriting later in life.
• Playful confusion about Bob Dylan/son Jacob Dylan and favorite tracks.
• Bryan reflects on how some songs become “haunting and beautiful” only in Dylan’s voice, despite not being his original favorite.

Memorable Exchange:

"Bob Dylan has largely remained Bob Dylan."
— Bryan, [13:21]
"I've come to appreciate him later in life."
— Krissy, [14:28]

3. Local Atlanta Music: "Live from the Print Shop"

[16:15–21:34]

• Bryan describes a beloved local print shop-turned-performance space hosting intimate shows by major and rising artists (e.g., Blues Traveler, Stephen Wilson Jr.).
• Praises Stephen Wilson Jr.’s "Live from the Print Shop" YouTube performance—especially the song "I'm a Song," calling it:

  "Maybe a perfect song…Do yourself a favor. Fall in love with this hour and a half of music." (Bryan, [20:24])

• Expresses hope to host Wilson Jr. and the print shop owner on TCB in the future for a live, in-studio musical episode.

---

Main Segment: "Paul’s Martial Arts of Sales" — The Cold Call Paul Deep Dive

[24:25–57:55]

Bryan and Krissy play and react—in real-time—to Episode #47 of Paul Cruz’s "Martial Arts of Sales," which (ostensibly) lays out how to leverage social media for cold-call leads. Their running commentary offers both comedic takedown and stray sympathy for Paul, peppered with snark and disbelief.

Key Paul Cruz “Strategies” and Hosts’ Reactions:

A. Prepare Daily Goals (a.k.a. Who Are You Even Targeting?)

• Paul stresses knowing your daily calling goal, but offers muddled, contradictory instructions.
• He advocates calling people you follow or who follow you—seemingly with little targeting logic.
• Krissy and Bryan repeatedly point out how Paul's math, rationale, and advice don't add up:
  • "Just call people. He's back to just calling anybody. There's no rhyme or reason." (Bryan, [36:40])

B. Magic Numbers: Qualified Leads, Follow-Up Mayhem, and the Numbers Game

• Paul claims a salesperson should get 5–10 qualified leads per platform, per day (Instagram, Facebook, Twitter, LinkedIn, etc.), and then 25–50 follow-up calls per platform, yet his math is challenged:
  • "Wait, hold on. I don't think this math makes sense…Where did the extra 5 to 10 come from?" (Bryan, [41:29])
• Paul asserts conversion rates as high as 40-50%. Bryan (and anyone with B2B sales experience) is incredulous:
  • "No one converts at 20%. That’s not true." (Bryan, [47:45])

C. Automation and Exposure: The Paul Cruz Logic

• Paul alludes to automating business visits and cold calls—prompting more confusion.
  • "Who automates going to their business? How do you do that?" (Bryan, [47:17])
• His ultimate defense: relentless outreach will develop your "brand," even if you annoy everyone in the process.
  • "People would be like, avoid that guy." (Krissy, [48:27])
  • "Yeah. Don't ever answer the phone for Paul Cruz. You'll never get out of his sights." (Bryan, [48:29])

D. Cold Call Philosophy, Critiqued

• The hosts acknowledge that diligent, effective salesmanship is hard—but that “Paul’s method” is both overly simplistic and unsustainable.
• They recommend Brian Tracy (a respected sales coach/author), contrasting him with Paul’s “gobbledygook.”

Highlight Quotes:

• "This is all magic thinking as far as I'm concerned." (Bryan, [53:31])
• "Martial Arts of Sales is not the K Pop Demon Hunter of sales consulting, let's put it that way." (Bryan, [56:24])

Key Timestamps – Cold Call Paul Segment

• [24:25]: Introduction of segment, immediate skepticism
• [25:24–27:51]: Paul’s confusing “preparation” process
• [29:36–30:55]: Role-playing absurd cold calls (Betty Jean Lou93 gets a sales pitch)
• [36:40–37:43]: Hosts zero in on Paul’s logic gaps ("Just call people... no rhyme or reason")
• [41:29]: Math breakdown - leads vs. follow-ups questioned
• [47:45]: Bryan debunks conversion rate fantasy ("No one converts at 20%. That's not true.")
• [53:31]: Magic thinking and buzzwords called out
• [56:24]: Bryan’s closing analogy, comparing “Martial Arts of Sales” to a flop TV show

---

Memorable Moments & Notable Exchanges

• On the power of pop culture phenomena:
  "Parents are into it. Kids are into it. Everybody's into K Pop Demon Hunter."
  — Bryan, [03:46]

• On music and nostalgia:
  "I've come to appreciate [Bob Dylan] later in life. His uncanny ability to kind of predict the future…his songwriting’s amazing."
  — Bryan, [14:28]

• On cold call fatigue:
  "So, not only are you cold calling 40 new people, but then you're making 40 to 50 additional follow up phone calls…when are you doing proposals, closing, showing up at people's doors…?"
  — Bryan, [48:02]

• On unintentional comedy:
  "You're too good, Paul. You're too good at what you do. Oh, I think you're the best comedian working today, Paul."
  — Bryan, [35:48]

---

Final Thoughts & Episode Tone

• The episode is a showcase of The Commercial Break’s layered humor—blending sharp pop commentary, childhood nostalgia, loving roast, and friendship chemistry.
• The Cold Call Paul segment is both a playful takedown and a warning: success is never as easy or formulaic as slick online “gurus” claim.
• Bryan closes by reiterating the difference between real craft and shortcut promises, while wishing Paul only the best—away from his phone.

---

Summary Table of Major Segments

| Time | Section | Highlights | |------------|--------------------------------------------|----------------------------------------------------| | 01:32–10:29| K-Pop Demon Hunter & Animation Industry | Streaming war, Netflix vs Disney, pop culture wave | | 10:29–16:15| Moviegoing/Nostalgia/Music Tangents | Bob Dylan, indie theaters, personal anecdotes | | 16:15–21:34| Atlanta’s Live from the Print Shop | Stephen Wilson Jr. praise, local music scene | | 24:25–57:55| Cold Call Paul Sales Deep Dive | Real-time reactions, critique, running jokes |

---

Recommended for:
Fans of pop culture rants, improvised comedy, real talk on modern media, and anyone who enjoys seeing a dubious "guru" get gently skewered.

Transcript

[Brian Green]

It's difficult to lose weight. Understand this. Yeah. It's difficult for me and for other people to lose weight. On this episode of the commercial break.

[Chris Hoadley]

And that. That was how you targeted them.

[Brian Green]

Yeah. You targeted them because they're following. They're following. Yeah. Or because you're following them. I'm not sure. I don't know. I don't think it matters. Just call people. He's back to just calling anybody. There's no rhyme or reason. Just you might as well have a random dialogue.

[Chris Hoadley]

Just be on social media.

[Brian Green]

That's right. Just make 1000 phone calls a day and you're likely to get a 50% close ratio. If you're just calling people you follow or they follow you, you're not preparing to target anybody. You're prepared to just waste your day.

[Paul Cruz]

The next episode of the commercial break starts now.

[Brian Green]

Ah, yeah. Cats and kittens, welcome back to the commercial break. I'm Brian Green. This is my dear friend and the co host of this show, Chris and Joy Hoadley. Best to you, Chris.

[Chris Hoadley]

Best to you, Brian.

[Brian Green]

Best to you out there in the podcast Univers the hell are you? Thanks for joining us. Okay, we're going to round it out. We're going to round out the week by trying to see if we can get through the last edition of Paul's Martial Arts of Sales. Cold call Paul. We've been doing it all week. We figured why not? Let's see if we can go to the distance. Let's see if we can see if we can see if we get any nugget of information out of him. And we'll get to that in just a few minutes. But Chrissy, there is a sensational that is rolling through the childhood world right now. The preteens, the teens, the toddlers, everybody's excited about it. They are about to dethrone Disney as the most streamed television show in history. Do you know what I'm talking about? K Pop Demon Hunter. Ooh. Have you heard of this?

[Chris Hoadley]

I have.

[Brian Green]

K Pop Demon Hunter was a movie that took almost $100 million to produce.

[Chris Hoadley]

Really?

[Brian Green]

But I believe the company behind it, Universal, did not believe that it would be a hit. So they sold it to Netflix. And when they sold it to Netflix, they sold it for $20 million. And they said, you can have the rest. Just give us $20 million. In what is largely believed to be the worst deal in deal in history, K Pop will soon become the number one streamed television show, movie and streamed anything ever. That's why the kids huge K Pop Korean pop music, which are typically boy band and girl bands, have really taken over the world for the last, let's say, half a decade. It's really been very prevalent. It's very candy pop. It's very. There's an aesthetic is pleasing. The music sounds good. It's manufactured in the lab, but who cares? And this is a cartoon about demon hunters who happen to be in a K pop band. Right. This. My kids are now watching it.

[Chris Hoadley]

Oh, they love it.

[Brian Green]

They're in love with it. I think a few of them are too young to be watching it, but how can you know when everybody else is talking about it and it's a movie? It is.

[Chris Hoadley]

Okay. I didn't know if it was a series.

[Brian Green]

Now there are 10 songs. I believe in it because the song. They actually have songs from the K pop group depicted in this cartoon.

[Chris Hoadley]

Okay.

[Brian Green]

Just today, the third of the songs from the soundtrack has now cracked the top 10 most streamed songs in the world. That's three songs from a cartoon movie. These are not like songs that are repurposed. These are original songs. So there's been lots of songs like in Trolls and stuff like that. Like, you know, very famous songs that you and I know. And there have been one or two offshoots.

[Chris Hoadley]

I think Everything is awesome.

[Brian Green]

Yeah, everything is awesome. Everything is great when you're part of a team. But this is like a sensation that's wild. And Netflix had a specific goal at the beginning of the decade, it's 2000s, to dethrone Disney as the animation king. They did, and they're coming close. And with K Pop, they may do it because they are just killing it, literally murdering it. With this K Pop demon Hunter, there are parents who are posting about. Parents are into it. Kids are into it. Everybody's into it. Everybody's into K Pop Demon Hunter. I have watched some of it. I can understand the allure I have. It has not caught me like it's caught some other parents out there. But I'm just super amazed at how this one television show has really taken over the landscape of the Internet. I mean, really, it is really crazy. And if you have kids, then, you know, and they. They very well could dethrone Disney as the king of animation. We'll. We'll see how it all works out. See, the problem with Disney is they really haven't had a hit like an animation hit in a long time. I think the last one that could be considered kind of a hit would have been Encanto. Right. Soul was a great movie. It came out at the beginning of the pandemic. It's a very great message. The music in it is beautiful. It's beautifully done. I don't know if it was a super hit for them, but I know that Encanto was. I know that Coco was.

[Chris Hoadley]

I love Coco.

[Brian Green]

I love Coco. Love the movie Coco. Such a beautiful movie.

[Chris Hoadley]

It really is.

[Brian Green]

And Encanto. Encanto is a beautiful movie too. And Lin Manuel.

[Chris Hoadley]

Luca.

[Brian Green]

Luca was a great.

[Chris Hoadley]

Luca was a good one.

[Brian Green]

Yeah. But since then, they've kind of had a string of duds. The new Elio the Stitch movie was very, very popular. The live action. The live action Moana is coming out. We'll see how that does. With Dwayne Johnson. We'll see how that does. The Little Mermaid, you know, that live action movie, it wasn't my favorite thing in the world. So we'll see how it all shakes out here. But as studios increasingly only take chances on big tent pole projects, they have absolutely tested to death over and over again. We talked this about this a million times on the show. There is no creativity left in Hollywood because they're too scared. There's no sense of north with Hollywood right now. They don't know what's going on. They don't know where it's all going to land. They don't know how it's all going to shake out. The huge movie studios have either been eaten up or being torn apart. They're just going to be much smaller movie studios from now on and they're just going to do business in a smaller and different way. But none of them want to take chances on these kind of middle of the road movies that might make, you know, 70, 60, 70, $80 million, take 20 or $30 million to produce and might double their money. They only want fucking home runs. So all we get is the next iteration of Star Wars Sing Part eight, which, by the way, sings a lovely string of movies. I love it. You know, trolls, part 24 and you know, Shrek 13 is coming out. Predator 7. What was the one we said, Twisters with an S that no one asked for that everybody loved. Superman is an exception to this. I thought Superman was very good standalone on its own. Very good. So there are certainly.

[Chris Hoadley]

But that was another iteration.

[Brian Green]

Reiteration, Another iteration. And it just looks like it's going to continue on this way for a long time. No originality. No. Like imagine Pulp Fiction trying to get made right now. Imagine Pulp Fiction with a young up and coming director without much credit to his name, trying to get Pulp Fiction done in this environment, it would either have to be greenlit by a studio with a huge actor or actress attached to it or never done at all. Or it would have to be like a homemade project.

[Chris Hoadley]

Definitely changing.

[Brian Green]

It's changing and it's sad because some of my favorite movies from when I was growing up were Pulp Fiction, Reservoir Dogs. I could go on and on and I won't Bottle Rocket. You know, these movies that are like really niche kind of movies that have had long lifespans, but not because they were huge tent poles and everybody went to see them, but because they were just really cool movies that someone gave a good director and a good script an opportunity to go out there and make. And they don't do that shit anymore. Or they do that with less and less frequency. You already have to be an A lister. You already have to be a director with your own pocketbook, your own investors, or you have to take money from the Saudi government or whatever it is and you have to make some big fucking blockbuster that you're going to spend a billion dollars in marketing on and make sure that everybody in the. In the town sees it. So, you know, and K Pop is an example of an original movie, but I mean, it's $100 million production. Yeah, that's by the way, what costs a hundred million dollars. About the animation, about animation.

[Chris Hoadley]

Huh?

[Brian Green]

I mean, I get it. It's hand drawn, right? I think it's hand drawn.

[Chris Hoadley]

Okay.

[Brian Green]

Because it's not. It doesn't. I don't know. I have no idea actually. Is it, is it computer generated? I don't know. It's one of those. It's very much in the vein of anime, actually. It looks like computer animation. Never mind. Yeah, yeah, tell a computer to do it. Can't you have AI do that shit? I don't know. You know, and that's the other thing is a lot of studios are betting big on AI so that they can call, you know, cut costs and all that other stuff. So listen to this one more note about Demon Hunters. K Pop. Demon Hunters is such a big hit that Netflix has sold the rights of to show it in exclusive theater Showings in 1700 different movie theaters this upcoming weekend. So to. As you're listening to this today, Tomorrow and Sunday, 1700 different movie theaters. Over 1100 of those movie theaters are completely sold out for those, for those.

[Chris Hoadley]

I have no idea. This is happening.

[Brian Green]

That's insane. Insane. This is another. What just came. Minecraft. This is another Minecraft, right?

[Chris Hoadley]

Minecraft.

[Brian Green]

Yeah, we'll see if the kids act up. Are they all going to dress up like K Pop demon hunters and go in there slaying dragons or throwing live chickens around the place? I know. We shall see. That's it. I went and saw. We've got a little place right here. It's attached to a mini golf. It's an independent movie theater. It's not one of the big chains.

[Chris Hoadley]

I like those.

[Brian Green]

I do too. And here's why. I don't have the fancy seats. I don't get to reserve my spot. But I got the little. It lays back. It just kind of rolls backwards a little bit, you know, like this much. Enough to be comfortable.

[Chris Hoadley]

Yeah, it reclines back.

[Brian Green]

There's very few people that go to this movie theater. I mean on a Saturday or Sunday. There's a little bit of a crowd, but it's not big.

[Chris Hoadley]

Yeah.

[Brian Green]

And $4.50 before 6:00 clock at night for the kids, $5.50. Sometimes up to $7.50 if it's like a new hot movie. Um, for an adult, that's the ticket price. And then you can go get, you can go get a large popcorn there. $9, which is much better than AMC's $26 or whatever it is for the bucket that you know you can fuck afterwards. But everything's very reasonably. I mean, I say reasonably. It's kind of reasonably priced. You know, candies are $4 or whatever it is. And so we went and we saw Bad Guys to the cartoon Bad guys too with George Clooney and you know, voicing the. You may probably have not seen this since you don't have small children, but we went and saw it. Fine movie, serviceable movie, funny at times, interesting plot, definitely watchable. And I went, I took the kids, some of the older kids, I went, I paid $50 altogether. Movie tickets, food, drinks, all of it included. I went spend $50 and two hours of my life where I can just sit and enjoy a movie with them. You know, you gotta deal with bathroom breaks. And that's the thing about. Sucks about taking the kids to a movie is that if there's a bathroom break, young kids, if it's a bathroom break, everybody's gotta go to the bathroom and they want to take off their shoes and put their shoes back on. Anyway, whatever. So we go. There's probably five other families in the entire movie theater. Yeah. So we get to pick where we want to sit, we get to kick our feet up, we get to bounce our. Ourselves back, put our popcorn on the empty chair and sit there and relax. I like that. That's a good experience to me. Yeah. Yeah.

[Chris Hoadley]

I. I'm trying to think of the last movie I went to a theater.

[Brian Green]

To see Aster, and I went to Superman.

[Chris Hoadley]

Yeah. I think I. I think mine was the Bob Dylan.

[Brian Green]

Oh, you saw the Bob Dylan movie? Was that good? Yeah, yeah. He looks like he.

[Chris Hoadley]

Like Timothy Shama.

[Brian Green]

La la la. Timothy Shalala Me. Timothy Chalamet. He looked like he was good in that. And when I heard his voice singing the Bob Dylan songs, I thought it was, like, kind of uncanny.

[Chris Hoadley]

Yeah, it was great. I really enjoyed it.

[Brian Green]

Okay. But it only, like, reflects a small part of his life. Is that right? Like, the first 10 years leading up.

[Chris Hoadley]

To him going electric.

[Brian Green]

Oh, okay. Which. Yeah. Yeah.

[Chris Hoadley]

Only at the Newport Jazz Festival.

[Brian Green]

Yeah.

[Chris Hoadley]

Only our folk festival.

[Brian Green]

In only Bob Dylan's case, do we actually care whether or not he plugged in his guitar or not? It was a big deal. It was culturally significant. Yes, it was. Did Bob Dylan sell out by plugging in his guitar? Was the. You know, was this little singer, songwriter, beat artist now turning into a rock and roll star, quote, unquote, and part of the big machine? And I think it's been proven he did not. Yes, he has largely remained Bob Dylan. Bob Dylan has largely remained of Bob Dylan.

[Chris Hoadley]

I just saw him recently.

[Brian Green]

Oh, yeah, The Whole Foods.

[Chris Hoadley]

No.

[Brian Green]

Oh, sorry.

[Chris Hoadley]

At the Outlaw Fest. I went to the, you know, the Willie Nelson traveling festival that goes around.

[Brian Green]

Where was that? In Memphis. Yeah. And how was he?

[Chris Hoadley]

He was great.

[Brian Green]

How's his voice?

[Chris Hoadley]

Good.

[Brian Green]

It's 90. It's 90 years old. Yeah.

[Chris Hoadley]

It's Bob Dylan's voice at 90.

[Brian Green]

Bob was never my favorite artist, I have to say that. Like, never wondered.

[Chris Hoadley]

I've come to appreciate him later.

[Brian Green]

Me, too.

[Chris Hoadley]

In life.

[Brian Green]

Yes. I've come to appreciate his. His uncanny ability to kind of predict the future. His uncanny ability to put his thumb on the pulse of what was going on then, which seems to be very pressing. Songwriting's amazing. His voice was never my favorite, but there are songs where I think it's very haunting and beautiful, where I think that only Bob Dylan could sing it. One of my favorite Bob Dylan songs is One Headlight. You know that song?

[Chris Hoadley]

That's his son.

[Brian Green]

That's his. So then I appreciate Bob Dylan even more than I did before. Of course I do. That. That's the. That's a very famous and very handsome. Jacob Dylan.

[Chris Hoadley]

Jacob Dylan. That's right.

[Brian Green]

He had a couple hits there back in the early 2000s, didn't he? Or the late 90s or something like that.

[Chris Hoadley]

Yeah. Whenever that one came out.

[Brian Green]

One headlight. One head. No, Bob's got. Bob's got the voice that only Bob could. There's really. Is like, blowing in the Wind. I've heard covers of it that are very good, but I gotta say that only Bob can do the. Bob Dylan, Blowing in the Wind. That's it. And. And. And other songs. I like the trailer to the movie.

[Chris Hoadley]

Yeah.

[Brian Green]

What was. What was the song that was on the trailer? I can't remember, but it's a Bob Dylan song, and it's very good. Speaking of. Speaking of redoing songs, I want to mention this real quick. I've been wanting to talk about this for about four months here in Atlanta. I know. Yeah. I've had this on my mind, and we do four episodes a week, and I haven't gotten it out yet. I don't know, quite frankly, when I'm. When I'm desperate for content, 90% of the time. There is a place right down the street from our house. It's an old print shop. Mm. A guy owns a print shop. Owned a print shop and then he moved it to his house.

[Chris Hoadley]

Like print.

[Brian Green]

Like print. Like printing T shirts, posters.

[Chris Hoadley]

Oh, okay.

[Brian Green]

Yeah.

[Chris Hoadley]

Okay. Got it.

[Brian Green]

Like an actual printer.

[Chris Hoadley]

I thought you meant printer like fixing printers. Like a photocopy.

[Brian Green]

Oh, photocopies. Come to my house. Get your photocopies.

[Chris Hoadley]

He moved into his house.

[Brian Green]

FedEx Kinko took over, and he moved his print shop to the bottom of his house. It's a great place. It's a great place to go have a cup of coffee and pay a dollar per page. Pay his mortgage.

[Chris Hoadley]

Yeah, yeah.

[Brian Green]

But I mean, when you think about it, not that much different than what I'm about to say. Right? That's a print shop. And he has. He has for a long time been in the. Been in the Atlanta area. Longtime printer, longtime print shop guy. It sounds so stupid now that I'm saying it. Oh, wait. Sorry. Okay, hold on. I'm trying to find his name because now I can't remember. Maybe because I wanted to talk about it four months ago. Oh. So guy owns the print shop and he's owned it for a long time. And he is largely his for a long time. Been involved in the. Or been a fan of and been kind of friends with Angie Apparel, Francisco Fiddle Blues, Travelers, some of the notable musicians who come in and around Atlanta. I asked you one time if Jeff knew him, because I thought Jeff was following him, and I thought they were following each other. Wrong. Mr. Pickford altogether. Right. Uh, but seemed like a cool guy. And about six years ago, I ended up finding on YouTube, blues traveler, skinny John Popper doing a full set in the basement of someone's house. But it was.

[Chris Hoadley]

Right. We were talking about.

[Brian Green]

Yes, but it was like a full stage, full light set up, very small room, but, you know, professionally shot.

[Chris Hoadley]

Yeah.

[Brian Green]

Sounded great. Obviously, they have professionals working on it. And it's fucking blues travel. They're playing in some little, tiny little room. Right. And on the back it says, live from the print shop.

[Chris Hoadley]

Yes.

[Brian Green]

And then only after investigating that, I learned that this is a house down the street from. From where we're recording right now. This guy owns the house. He invites these people to come in. He invited an artist named Stephen Wilson Jr. Who has become one of the hottest musicians in the rock and roll alt country, country scene in a very long time. He is selling out huge theaters. People are paying three times the. The ticket price to see this guy. And there's a good reason why, is because he is a beautiful singer, songwriter. His music is so powerful. To me, it's a revelation. It is. I have not gotten this excited about a particular artist. I can't remember when.

[Chris Hoadley]

Yeah, no, you. I remember you contacted me. I think it was on the weekend.

[Brian Green]

Yes.

[Chris Hoadley]

We're asking about it. And then I listened to that interview.

[Brian Green]

Yeah.

[Chris Hoadley]

And it was fantastic.

[Brian Green]

Yeah. So he goes and he does a series of songs that he had been playing on the road for a long time and with some success. The guy is our age, so he's in his 40s, and now he's finally. He's been a. He had been. He worked in an office, and then he started, went to Nashville, wrote some songs for some people. And then someone said, you should do your song.

[Chris Hoadley]

Yeah.

[Brian Green]

You're a beautiful songwriter. You're a beautiful singer. And he didn't want to, but then his dad was dying, pushed him out.

[Chris Hoadley]

Yeah.

[Brian Green]

And he has an out. There's now an album called Live From Steven Wilson Jr. Live from the Print Shop. And on that album, and which you can find on YouTube, it's got millions and millions of views. There is a song, and the song is called I am a Song. I'm a song. That's a song that was his dad's favorite that he never really wanted to do publicly, but he did acoustically sitting during the interview, live at the print show.

[Chris Hoadley]

I remember that one.

[Brian Green]

And this song is in one of my. In my opinion, maybe a perfect song. Maybe a perfect song. It's a song about a song it's maybe a perfect song. Not going to play it here, not going to disrespect the copyright and all that other stuff and the hard work that the guys live at the print shop put in there. You can go watch it. I'll link it in the video. But I just wanted to turn the audience onto this. Like, I turned you onto the pit and like, we turned you on to some other music. I'm a song by Stephen Wilson Jr. He also does, in that same video, Stand by Me and an acoustic version of Stand by me, which has been played so much, the original version, that I don't like it anymore because I liked it at first. But after the 50,000th time that I heard the song, it kind of wore thin on me, and Stephen Wilson Jr. Made me fall in love with it all over again. Stephen Wilson, Jr. Live from the print shop. Do yourself a favor. Fall in love with this particular hour and a half of music. But specifically, I'm a song. I think it'll be a revelation for you too. Let's take a break, and when we get back, Cold call Paul. Straight from the sincerity of Stephen Wilson Jr. To the absolute insincerity of Cold Call Paul. We're gonna round it out here. We'll see if we can press through one more video.

[Chris Hoadley]

Got it.

[Brian Green]

This is four. I don't know if we're gonna make it to five because we gotta move on to other stuff, like, you know, stuff I wanted to talk about four months ago. All right, we'll take a break, and we'll be back. Yes, this is the commercial break inside of the commercial break. And while Rachel's beautiful voice is usually fil this void. Today is a special day in lure and in history for the commercial break as our merch is now available@shop tcb podcast.com that's shop tcbpodcast.com you can pre order until August 22nd. Then the window closes. You will not be able to get any more merch. But for those who do and for those who can, we will give you a free TCB sticker with every single order. And then do us a favor. When you get that merch, open up the camera on your flip phone and take a picture of you and the merch and tag us at the commercial break on Instagram. We'll give away some additional merch to a few listeners that we choose. Send your pictures, your text, and anything else to 212-4333, TCB. That's 212-433-3822 you can find links and pictures of the merch@tcb podcast.com that's our website. Also, you can get your free TCB sticker regardless of whether or not you order merch, by going to the contact us button on the website. Hit the drop down menu, give us your address and we'll send you one. Because that's the kind are. And in an effort to take one more smack at the head of a Dead Horse Shop, tcb podcast.com if you can support the show by buying some merch and showing it off, that's fantastic. And if you can't, we still love you. Broke Jokester. To broke Jokester, our love does not depend on your ability to buy our merch. Best to you. You know, as soon as I, I like I discovered that Stephen Wilson Jr. On a weekend whenever, four or five months ago, whenever it was. And then I immediately like in the middle of the night, way too late to be texting Bella. Bella is the person who books all the guests on our show. I texted her and I said, Stephen Wilson Jr. And the owner of the print shop. You got to get a hold of these two and see if they'll come on the show.

[Chris Hoadley]

Does she do it?

[Brian Green]

She got a hold of, I believe, Stephen Wilson Jr's management. He is on a run of shows right now and honestly, it's like six out of seven nights. They're all sold out. They're all over the world. He's all over the place. I saw that he was on Bert Kreischer's podcast about, about nine months ago when this, when this Live from the Print Shop first came out. So obviously Bert got tuned in or turned on to it too. So I'm just going to leave it at this. I think there's been some forward progress made, but nothing's confirmed. But man, if we do that, I'm going to almost demand that it be in person in the studio. Yeah. And that there be an acoustic guitar involved because I want to hear his stories, but honestly, I want to hear his music.

[Chris Hoadley]

Oh, yeah, yeah.

[Brian Green]

Well, I'm sure we'll fuck that up somehow. All right. Okay. Technical issues. Cold call Paul. Four out of this is the fourth video which is labeled number 47. I don't know why. How is last one's number 15 and this is 47. I don't know of Cole of Cole Colpal's martial arts of sales. How to use social media to increase your leads and your sales. Let's listen to what he has to say is. Oh yeah, the whiteboard is just there.

[Chris Hoadley]

Yeah. You need to be prepared to know who you're targeting.

[Brian Green]

Know who you're targeting.

[Chris Hoadley]

Exciting.

[Brian Green]

It's exciting. Which by the way has been number one on every single one of these videos. So again we're probably going to learn nothing. He's got a bunch of numbers written down there. Looks like some actual stats up there now. So 40 to 50% conversion rate. That's high. That's way high. 3% and I would go. Are you fudging the numbers a little bit.

[Paul Cruz]

Hello everybody. Welcome to the Marshall.

[Brian Green]

He's skinnier. He must not be recording these at the same time because he's skinnier now.

[Chris Hoadley]

Hence the 47.

[Brian Green]

Yeah, I guess, I guess that's why. Yeah. His G still got the same jeans. They're huge. And black long sleeve T shirt.

[Paul Cruz]

That's a sale. This is part four of a five parts.

[Brian Green]

It's a par four. What do you think? A nine iron. What are you thinking?

[Paul Cruz]

Here is on how to use my social media investment strategy.

[Brian Green]

So copper is getting investment indicates that you're actually investing something into social media. But you already told us you're not falling into that trap.

[Chris Hoadley]

No. Of buying anything.

[Brian Green]

Yeah.

[Paul Cruz]

Five leads. Converting those leads into sales and bottom line increasing your monthly cash flow. This is the most important part because if you do this right the results are going to be phenomenal. Part four is prepare your daily goals to cold calling on social media.

[Brian Green]

I think you need to slim down your titles a little bit.

[Chris Hoadley]

And he literally just took the old school sales of picking up the phone and making a call and has now just plunked it down over into.

[Brian Green]

I think he might be right about this. Minus any details on how to actually sell something.

[Paul Cruz]

I'm excited. I think you'll be excited.

[Brian Green]

How can you not be excited? I mean your level of energy in these videos is 11 out of 10.

[Paul Cruz]

And now for the introduction.

[Brian Green]

Okay, we're gonna skip this. I don't like this Paul.

[Chris Hoadley]

You don't need that.

[Brian Green]

Yeah, you don't. You really don't. And then why step out of the camera frame like that? That's so weird. Just come back after. Yeah. What we're skipping is a song loud song with a weird logo like some weird computer get generated logo. It's, it's awful.

[Paul Cruz]

Check it out everybody. I'm excited.

[Chris Hoadley]

Everybody check it.

[Brian Green]

Check it out.

[Paul Cruz]

Woo.

[Brian Green]

Hey. Hey teenagers. Are you ready to get hip with the kids?

[Paul Cruz]

And I hope after this you're going to be excited because I'm going to put a daily training program for you to help you prepare to cold calling on social media.

[Brian Green]

You wait a daily training program to help me prepare to cold call on social media.

[Chris Hoadley]

Get every strategy.

[Brian Green]

That's right. You got to have the montage where you, you know, every movie has a montage where the guy works out or he collects the guns or he gets ready to do the thing.

[Paul Cruz]

This is part four. So now that you understand the first three, those of you who have looked at the first three, I'm going to put it together on a daily preparation to help you get the direction to learn how to coke on social media to get the results you want before we get started. You're watching me on YouTube channel. Hit the subscribe button below if you believe this video is worth somebody else watching and seeing. Do share with others, do comment on it. I do appreciate constructive comment.

[Brian Green]

So I can then stalk you and call you, which is his advice.

[Chris Hoadley]

That is his strategy.

[Brian Green]

Last video was to call people who like on your post criticism.

[Paul Cruz]

Now part four is prepare your daily goal.

[Brian Green]

We know you already told exposed to.

[Paul Cruz]

Cold calling on social media. You could have all the information, all the data, all the facts that you want. If you don't put it in a system to prepare your daily calls or your daily strategy, all that goes to waste. For me, as a salesperson, as a closer, as a storyteller, as a cold caller, I take data and facts that people tell me that I believe are valuable. And how do I take that and put it into my presentation?

[Brian Green]

Did you know in 1865 a cattle was called a cattle?

[Paul Cruz]

How many calls do I need to make to get the end result that I need?

[Brian Green]

How many people, how many cold callers do you need?

[Paul Cruz]

What do I need to speak with? How many presentations do I need to get off in order to get a certain amount of deals? You have to prepare for that. So I'm going to help you.

[Brian Green]

Oh God. This is real sales technique.

[Chris Hoadley]

Yeah, it really is.

[Brian Green]

And this is the part I hate. Yeah, gotta get 100 phone. Yeah, we're not leaving this room until we make a hundred phone calls.

[Paul Cruz]

Get to that point.

[Brian Green]

So let Christy and I would just be calling each other back and forth. Hit it, hit it.

[Paul Cruz]

Let's go to work here, guys.

[Chris Hoadley]

Hit my goal number one.

[Paul Cruz]

Absolutely important, must non negotiable for your own benefit.

[Chris Hoadley]

Well, you just at least have to know who you're targeting so that you know who to call.

[Brian Green]

Yeah, you know you have to know who to call. We got it. 10, 4. You're gonna pick up the phone and start smashing the Keypad.

[Paul Cruz]

Prepare to know who you are targeting. Before I just used to call any name and numbers because.

[Chris Hoadley]

Oh, he did. Paul, anybody?

[Brian Green]

Hello? Yes, this is Paul. Yes, you're call number three today. And I have to make 100 phone calls in order to get to my conversion rate of 100%. Do you need sales consulting services?

[Chris Hoadley]

First of all, who am I speaking with?

[Brian Green]

Why did you say your name was Paul and according to your Instagram, you bettygene lou93 in South Miami, Florida, is that correct? Yes. Fantastic. Do you have. Do you know who you're targeting? You're a pervert.

[Chris Hoadley]

Don't try and sell me.

[Brian Green]

Yeah, is that a. Would you like to see a proposal? Pervert? I'll consider that a close. Thank you, Betty Jean. He loves it.

[Paul Cruz]

I just wanted to get enough pitches to get my language together to get my strategies to get more confident. But over the years I've learned. Who am I going over the years.

[Brian Green]

I've learned that that's a complete fucking waste of eff. Everybody's. I've learned that no one actually picks up the phone when they don't know the phone number to call.

[Paul Cruz]

And why am I going to call them when I cold call on the Better Business Bureau? Whether it's a janitorial comp, you cold.

[Brian Green]

Call the Better Business Bureau.

[Paul Cruz]

Remodeling company, a best control company, hotel, restaurant, it doesn't matter. I know when I'm going to call. Who will. Who am I targeting? I'm going to be prepared for the questions they going to ask me. I have to know the industry so that I can have a dialogue with them. That's what I mean. Every call has to have a purpose. You don't just make phone calls to make phone calls.

[Chris Hoadley]

That's good. That is some good advice.

[Brian Green]

You don't say.

[Paul Cruz]

People that do that and it's ridiculous. Because you're wasting time and you're devaluing what you are, who you are and the services you may have.

[Brian Green]

No, you're just wasting time. Yeah, there's no devaluing. You're just absolutely wasting your time.

[Paul Cruz]

So always be prepared to know who you are targeting. See, nobody likes to do the grub.

[Brian Green]

Why not just know who you're targeting? Why be prepared to know who you're targeting? I don't get it. It sounds like an extra step in there work.

[Paul Cruz]

It takes work to do that. But that work is worth it.

[Chris Hoadley]

It's not that hard.

[Brian Green]

It's really not. If you sell in lawn care services like we said, find people with lawns in the area and then you call them. If they answer the phone, you talk to, you need lawn care.

[Paul Cruz]

Number two.

[Chris Hoadley]

All right, here's where.

[Paul Cruz]

This is what I would do and this is what I recommend to my sales people. This is what they do. This is what I recommend to my customers that I'm hoping to learn to sell is you get five.

[Chris Hoadley]

I'm hoping to learn to sell.

[Brian Green]

Yeah. That are hoping to help to learn to sell. I've also noticed there's a lot he. He wants you to do a lot of stuff before you get to the action.

[Chris Hoadley]

Yes.

[Brian Green]

There's a lot of extra action you have to take before you get to the action. If you've noticed the title of it, it's prepare to meet your daily goals to close leads on social media. Why don't just close leads on social.

[Paul Cruz]

Media, buy leads per platform. So let's say you have Instagram and let's say you got 10,000 followers, you got Facebook, you got 5,000 followers, you got Twitter. Let's say you got 20,000 followers, you have LinkedIn.

[Brian Green]

Okay?

[Paul Cruz]

So once you identify and prepare who you're going to target now, you have to be ready to start making those initial calls.

[Brian Green]

To get prepared to start making those initial calls.

[Paul Cruz]

Phone calls. And believe me when I tell you.

[Chris Hoadley]

He said I'm talking about phone calls.

[Brian Green]

Yeah, he said I'm talking about actual phone calls. Okay. That's probably the least effective way to sell anything right now. But okay.

[Paul Cruz]

If you call people and they know they're following, they're excited about you. A lot of people going to be excited that you're calling them.

[Brian Green]

Well, how are they going to know? How the do they know you're following them? What are you talking about? Hello, this is Dua Lipa. It's me, Brian Green. I'm following you. I'm so excited you're calling me. I knew you would be. Do you need lawn care services? Can I mow your lawn? Do you have a landing strip I might mow with my power mower? Unbelievable. Who the fuck answers a phone call.

[Paul Cruz]

For me when I call people now on social media? Oh, you're that Paul Cruz guy. On the Paul Cruz show. Yeah, I'm the guy. Oh, you're the martial arts sales guy.

[Brian Green]

Oh, yeah. On the Paul Cruz show. On the Paul Cruze show. What channel is that on?

[Chris Hoadley]

I'm a martial arts sales guy.

[Brian Green]

Martial arts sales guy. I can't stop laughing. You're too good, Paul. You're too good at what you do. Oh, I think you're the best comedian working today, Paul.

[Chris Hoadley]

So wait, let me get this straight. I'm really trying to get this straight. I feel like he keeps switching back and forth between talking about himself and what he does and talking about what the business should be doing. But I think he's saying like, okay, so you have the lawn care company.

[Brian Green]

Yes.

[Chris Hoadley]

Paul's following you. But you as the lawn care company, call Paul.

[Brian Green]

Yes.

[Chris Hoadley]

And say, do you need lawn cares?

[Brian Green]

I don't know. Like Paul, my eyes are darting back and forth trying to do them out. I think what he said, Call your followers. Yes, call your followers. That's what he said.

[Chris Hoadley]

But then. And that, that was how you targeted them.

[Brian Green]

Yeah. You targeted them because they're following.

[Chris Hoadley]

They're following.

[Brian Green]

Yeah. Or because you're following them. I'm not sure. I don't know. I don't think it matters. Just call people. He's back to just calling people. Money. There's no rhyme or reason, just you might as well have a random dialogue.

[Chris Hoadley]

Just be on social media.

[Brian Green]

That's right. Just make 1000 phone calls a day and you're likely to get a 50% close ratio. I guess if you're just calling people you follow or they follow you, you're not preparing to target anybody. You're prepared to just waste your fucking day and then don't you run out of people after a couple of days. Who else are you calling? My followers. Then pick somebody else who you follow and start calling their followers. That's how you know they're interested. That's your target.

[Chris Hoadley]

I see that you follow.

[Brian Green]

I see that you. I see that we're following a fourth generation connection on LinkedIn. Therefore I know you're in need of my services. But wait, I'm waiting for you to pitch me. What do you sell? You want to swap?

[Paul Cruz]

Because I did the work.

[Brian Green]

Of what? Figuring out if they follow you.

[Chris Hoadley]

Have you followed them?

[Brian Green]

Yeah.

[Chris Hoadley]

They followed you, you called them, I don't know.

[Paul Cruz]

Grabbing it. Does that make sense?

[Brian Green]

No, none of it. I don't think.

[Chris Hoadley]

Yeah. Instead, up on that whiteboard, he needs to have a diagram.

[Brian Green]

Yes.

[Chris Hoadley]

Of.

[Brian Green]

Baseball.

[Chris Hoadley]

This is how it happens.

[Brian Green]

Better yet, it would just be instructive if he would show us what he is doing. Yeah.

[Paul Cruz]

So what you have to do is you have to be able to give five to 10 qualified leads per platform. So if you have four per platform per day, what aggressive platform that are working for you, that's 20 to 40 qualified leads a day.

[Brian Green]

Qualified leads in the, in the sales jargon, just to let you Know are people you know are interested or in the market for your specific services. In other words, they liked your birthday post from a year ago. According to Paul.

[Chris Hoadley]

Yes. Yes. They liked his post. They shared it. He's just going followers.

[Brian Green]

Followers. Yeah. They didn't even interact with you. But remember there is a strategy called bots. Gotta be careful about that one combine.

[Paul Cruz]

Because there's a sales thing called. It's a numbers game. Right. For me it's about the right numbers. How do you know the right numbers? Because you dictate the numbers you're going to do. You dictate how many people you need to call.

[Brian Green]

Oh, you just make it up as you go along.

[Chris Hoadley]

You just decide.

[Brian Green]

Yeah, well today I've decided one qualified.

[Chris Hoadley]

Lead and then it's time for the.

[Brian Green]

Bar, it's time for a Bud Light.

[Paul Cruz]

So you control those numbers. It's not always about the number. Is about the right number.

[Brian Green]

Yeah.

[Paul Cruz]

If you're able to get five to 10 qualified leads per platform and anybody should be able to do that. I'll help you. I'll teach you all you have to.

[Brian Green]

You're insane if you think that 40 people a day are going to be in the market or requesting your specific services. That's a huge amount of qualified leads to be chewing on every day. Yeah, what a clear channel. I think we got lucky. We got one qualified lead a year. I mean honestly was.

[Paul Cruz]

Email me at the martial arts of sales at Gmail and I will help you learn to get 5 to 10@gmail.

[Chris Hoadley]

He doesn't have his email company.

[Brian Green]

Yeah, poor guy.

[Paul Cruz]

We got to help him per platform every single day. Now when you do that, the second part or the third part is a very exciting part, but it's also very critical part. Why? Because 90% off the deals go south. Meaning they don't happen.

[Brian Green]

Well then you don't have a 40 to 50% close ratio. I got news for you.

[Paul Cruz]

Within this next step, if you do it wrong, if you do it right, a high percent will convert into sale number. Three is you will have between 25 to 50 follow up calls per.

[Chris Hoadley]

You know he is following up.

[Brian Green]

Oh my God. Wait, hold on. I don't think this math makes sense. If you have 20 to 40 total qualified leads per day, 25 to 50 follow up phone calls. Where did the extra 5 to 10 come from? How did you get those? Where did they come from? Yeah, just some quick math would have helped that equation there, Paul. Just say it.

[Paul Cruz]

I want you to think about that for us.

[Brian Green]

Oh, I'm thinking about it. I'm wondering out loud.

[Paul Cruz]

If it's 25 qualified leads per platform.

[Brian Green]

You just said we needed five.

[Chris Hoadley]

Five to ten.

[Brian Green]

That's what I've got on the board. That's right.

[Paul Cruz]

Or follow up call. That's a hundred follow up calls minimum on your four platforms.

[Chris Hoadley]

To one person?

[Brian Green]

Yeah. What? To the same guy? How does this work? Are you calling them four times a piece?

[Chris Hoadley]

Something like that.

[Paul Cruz]

Instagram, Twitter, and LinkedIn as an example. That's a hundred people. It's a lot of people to call, but it's not a lot of people because you may not get a hold of all of them.

[Chris Hoadley]

Right.

[Paul Cruz]

So it could get frustrating. I want you to think about that.

[Brian Green]

We've been thinking about it and the math doesn't work. If I have a total of 40 people that I'm calling on, on to Monday and then I have to follow a phone call. The people who didn't answer from Monday, you would assume maybe one person answers. Let's say there's 39 people left to call the next day. How do I have 100 people to call? Where did they come from? Oh, I can't take it. Yeah, but I love it. I love everything about it. Oh, my God, Paul, you're making my day. Yeah, you're giving me a break from a very stressful project that I'm enjoying, actually. Okay, I'm going to go into 5, 6, and 7 after this. All right, let's do this. Let's take a break and then we'll finish up this, this video. We'll be back.

[Rachel]

Okay. You're probably wondering why I, Rachel, have taken over the voice duties at tcb. It's pretty simple. Astrid asked me to shut Brian up, even for a minute. Well, lovely Astrid, your wish is my command. Do you want to help Astrid, too? You know you do. Leave a message for her or me or Chrissy at 212-4333 TCB. That's 212-433-3822. You can be on the show too. Just call and say something, anything. Or text us and we'll text you right back. Promise. Then head over to tcbpodcast.com and get your free sticker. It's your constitutional right to a sticker and we must abide. You get the point? Follow us on Instagram at the commercial break and watch all the episodes on [e-mail] the commercial break. Best to you and Astrid, especially Astrid.

[Brian Green]

Oh, this guy. I know I'm saying this out loud to you right now to remind me to do this. This guy I know he had a big studio with a bunch of podcast studios in it and they closed it. They moved it to a different. They closed it, downsized it, move a different location. So he's got all this new equipment sitting in a storage unit and this weekend he's going to do a garage sale and sell it for other creators that he knows. So maybe we'll get you like one of these microphones you can have at your house just in case there's ever a need.

[Chris Hoadley]

Oh yeah.

[Brian Green]

You know what I'm saying? All right. Okay. All right, let's get back to cold call. Paul. Sorry, just had to take care of a little business. And there you go. All right, here we go.

[Paul Cruz]

If you knew that all you have to do is do ABC and D is $1,000,000 waiting for you and all it's going to do is take you, let's say five hours to walk to get that million dollar. And you know it's guaranteed. Is there. Would you walk five hours knowing there's $1 million at the end of that door? I would.

[Brian Green]

Is there alcohol or drugs involved? Because I don't know. That's a long walk in a heart.

[Paul Cruz]

Second. I've done it for less.

[Brian Green]

Yes. I've done it for.

[Chris Hoadley]

I was going to say the million dollar sale. That's.

[Brian Green]

Yeah, there's a million dollar sale. I'm walking five hours for it. If I know I'm getting a million dollar commission on a sale and my car breaks down, I'm walking the five hours. Fuck yeah. I'm walking 10 hours, 12 hours. That's a three day walk. I think a month long walk. I mean however long it takes, whatever it is. If you told me get to California on your own two feet, I'd go, I'd be fucking Forrest Gump with a beard and diarrhea rolling down the back of my shorts. I'd be there. But that's not sales because it's never.

[Chris Hoadley]

Guaranteed in sales because in a million dollar sale.

[Brian Green]

Yeah, you got, you're not working selling lawn care services or sales consulting out of a holiday in closet. I mean that's not happening.

[Paul Cruz]

Is at the end over there. So if you got 50 qualified leads a week.

[Chris Hoadley]

He's playing 50. He's playing to 50.

[Brian Green]

Yeah, he's pointing to 50 qualified leads per platform. That's 200. Now we're at 200.

[Chris Hoadley]

Well, he was pointing to the 50, but that's the follow up calls he was pointing to.

[Brian Green]

Ye. Yeah, he's. I think he just put Those magic numbers up there, he doesn't know what he's talking about.

[Paul Cruz]

Now you had 200, it's the same thing. Is that when you do automated, I have a strategy. Automated. When my client the first two months get 200.

[Chris Hoadley]

I don't think the automated strategy was right.

[Brian Green]

Yeah, no, I don't think you. That makes sense. You don't automate a follow up phone call. Right. How do you do that? I mean bots maybe now you could do that.

[Paul Cruz]

Meaning people calling them, emailing them or going to their business.

[Brian Green]

Who automates going to their business? How do you do that?

[Paul Cruz]

Obviously that's quicker. Right, but how would you like to be able to control and get access to 200 real qualified that you determine need your services? Think about that. Let's say out of the 200 you convert 20%, whatever your price is, that's.

[Brian Green]

No one converts at 20%, that's not true.

[Paul Cruz]

Prize at the end of the door. So it's important that you have 25 to 50 follow up calls per platform every week. So every day you're going after new.

[Brian Green]

So not only are you cold calling 40 new people, but then you're making 40 to 50 additional phone calls, follow up, that's 100 phone calls a day. When are you doing proposals, closing, showing up at people's doors, having meetings, wiping your ass, I mean that's hard business.

[Paul Cruz]

You'Re earning that business, you're developing your brand, you're developing your name.

[Chris Hoadley]

Yeah. People would be like, avoid that guy.

[Brian Green]

Yeah. Don't ever answer the phone call for Paul Cruz. You'll never get out of his sights.

[Paul Cruz]

Right. Exposure.

[Chris Hoadley]

That'S the martial arts.

[Brian Green]

Yeah, that's the martial art. That's the martial artist of sales right there. He'll wear you down.

[Paul Cruz]

The one thing I learned about life, you make stupid mistakes, then you brand yourself terrible.

[Brian Green]

Right.

[Paul Cruz]

And sometimes it's hard to get that back. It's like earning trust is hard. When you lose it, it's harder to get it back. No different.

[Brian Green]

Just like my ex wife.

[Paul Cruz]

I will help you. I will show you how to do follow up calls or qualify leads on social media.

[Chris Hoadley]

How to do follow up calls.

[Brian Green]

Well, well, it's pretty easy. You need training to say I'll call you at 2pm on Tuesday. I mean come on, that's not hard. Number four.

[Paul Cruz]

40 to 50% conversion ratio. The average person can convert four to five. 40 to 50% converting, I believe.

[Brian Green]

Yeah, four to five. Yes. Four to 5% would be on the high end. Yes, I believe this is total Horseshit. I've worked in sales for a long time. I've worked for. I'm not a good salesperson but I've worked with some actually fantastic salespeople and I think a 10% close rate.

[Chris Hoadley]

Oh yeah.

[Brian Green]

If you're doing business to business where you have highly targeted, highly niche stuff, then maybe you could get closer to 20%. If you're only spending time with the people who absolutely need your services, maybe 20%, maybe, maybe 40 to 50% is an impossibility. That means that every 10 people that come in onto the car lot to buy a car, you're closing five of them. There's no way.

[Chris Hoadley]

Yeah.

[Brian Green]

There's no way on social media if.

[Paul Cruz]

It'S done right through the martial arts of sale I teach that I could show you that the vhat was you.

[Brian Green]

Could show me how to follow up.

[Paul Cruz]

Following and you understand how to follow up with them and you do have a value to them and you present that value in a clear picture that they want to own it and they're following you and they like your content, they're sharing it. You should be able to convert 40 to 50% of your leads.

[Brian Green]

Well, yes, if they're sharing, liking and commenting on your content, then I do believe I could sell both of my parents, one of my parents on my service.

[Chris Hoadley]

Yeah.

[Brian Green]

Yes. That's about who does that.

[Chris Hoadley]

Well, right.

[Brian Green]

Yes. Yes. Okay. If you're going to qualify your qualifieds with all kind of qualifications, then yes.

[Paul Cruz]

Maybe learning the article corning on social media.

[Brian Green]

Okay.

[Paul Cruz]

No doubt about that. This is exciting. This is a daily goal. This is what I do daily. Not only cold calling on the Better Business Bureau, but also I have to manage my day. Also doing. Getting some leads on my social media platform.

[Chris Hoadley]

And following up.

[Brian Green]

Yeah.

[Chris Hoadley]

And doing proposals and then closing and then servicing.

[Brian Green]

Yes. All the things you have to do.

[Paul Cruz]

A potential client yesterday was supposed to come to my, my seminar Sunday but they weren't able to make it.

[Chris Hoadley]

Potential client didn't get.

[Brian Green]

Yeah, I imagine that happens a lot.

[Paul Cruz]

Her husband wasn't there, but it was great. She complimented me. She was really kind. She likes the way I talk about sales and cold calling and she see that it could be fun.

[Brian Green]

But she's not your client. She says the wife of some dude who could be a client. What kind of world does Paul live in? I'm sorry my husband couldn't make it but he wanted me to come on his behalf.

[Paul Cruz]

Has a lot of talent. So she wants to hire me potentially to teach you how to sell one.

[Brian Green]

Thing that's going on with teaching someone how to sell?

[Chris Hoadley]

Well, do they have the money for you, Paul? Yeah, I mean because they're not selling anything.

[Brian Green]

They've never sold anything.

[Paul Cruz]

So how more business owners and entrepreneurs with so much technology we're getting lazy. We don't want to do the important work laying down the foundation. That's an advantage to me because people need more what I have than what I need that they have. Think about that. So once you learn, you embrace and love the article. Calling on social media, you're going to see your sales increase. Now your content becomes more valuable.

[Chris Hoadley]

Because your sales increase.

[Brian Green]

Yeah. What, how does that work? This is all magic thinking as far as I'm concerned. Yeah, it's a lot of magical thinking and buzzwords.

[Paul Cruz]

Does that make sense?

[Brian Green]

No, none of it.

[Paul Cruz]

So I hope this has been helpful. I really do hope that you know, you take this serious, you apply it. If you have any questions and you want some consultation, just email me at the Martial arts of sales gmail.com or.

[Brian Green]

You@ the Martial arts of Sales gmail to calm. I think you should qua. I think you should absolutely clarify that because people will be writing at the Martial arts of Sales and and earlier you said martial arts of sales gmail.com. now you're saying at the martial arts.

[Chris Hoadley]

Well also why don't you have a website?

[Brian Green]

Yeah, you got send people to the website. Since we're talking about social media, how about we go ahead and send them to a social media platform.

[Paul Cruz]

Direct message me on Facebook, Instagram or even Twitter at the Paul Cruz show or at the Martial Arts of Sales as well. And I will respond to you in 24 hours.

[Chris Hoadley]

I mean I've got to look at.

[Brian Green]

So yeah, we leave.

[Paul Cruz]

I want to recap the daily training in preparing.

[Brian Green]

Yeah. Know your target.

[Paul Cruz]

Number one, always be prepared to know who you are targeting. Number two, make sure you get five to 10 qualified leads per platform. Number three, make sure you get 25 to 50 follow up calls per platform. And number four is when you do that right and you learn doctor to cold call on social media, you're looking at converting between 40 to 50 conversion ratio. And what does that mean?

[Brian Green]

Yeah. What do you do you see? No Martial Arts of sales. Well to be fair, this was about three years ago so maybe he has since he's. He's making videos still today. I saw it. So it's not like he's you know, sick or passed away or something like that but this is just a bunch of gobbledygook. I mean at the end of the day, sales is especially consultative sales. It's not easy. It's not an easy thing to do. I admire those who do it very well. I have known some very good salespeople in my life. I would consider myself a mediocre salesperson at best, but mainly because I don't like selling things. I'm just not that interested in hard pitching anybody on anything. I am more conversational than anything. So if it's a relationship based sale, I think I win. If it's, you know, some kind of B2B, I have to convince you why I'm better than the other person. I haven't convinced anybody that I'm better than anybody in my lifetime. So I'm just not good at that part of it. But, you know, hey, listen, God bless Paul again.

[Chris Hoadley]

More power to Paul.

[Brian Green]

More power to call Paul. Oh, what am I doing there? I'm going to a commercial.

[Chris Hoadley]

Yeah. I don't know, we'll have to investigate that further. But I don't know if this worked out for him. The martial Arts of sales.

[Brian Green]

I don't think this is a brand that he kept going. Yeah, no, for sure not. Martial Arts of Sales is not the K pop demon hunter of sales consulting, let's put it that way. You know a good place to start if you're going to get into consultative sales or you want to be a good salesperson. Brian Tracy. Yeah, Brian Tracy is world renowned and roundly respected as one of the better consultative sales. Yeah, I think he kind of. I think he's kind of the guy who defined what consultative sales was. And he's really good. And you can get videos and sales people. I mean, listen, I don't know how many salespeople listen to our show. I'm sure there's a number of them. But if you want to get better at your craft, you do have to learn. And that's either studying under somebody or being an apprentice or having a mentor that's a good salesperson or going to trainings. But just make sure you get the right one. Not cold call Paul.

[Chris Hoadley]

Yeah.

[Brian Green]

If you're just starting off in sales and you're going to sell lawn care services, maybe he can give you the basics. Maybe that's it. Anyway, much love for Paul and his hustle. God bless him. He seems like a sweet guy. He does, he does. Seems like the kind of guy that you'd. As long as he wasn't talking about sales, that you'd be at a backyard barbecue at somewhere.

[Chris Hoadley]

Yes. Hell in the beer.

[Brian Green]

Have a beer and, you know, find out more about his life and what he's up to. You know what I'm saying? Yeah, he'd be an interesting character to talk to.

[Chris Hoadley]

As long as you've seen a lot.

[Brian Green]

I bet he has.

[Chris Hoadley]

He's seen a lot of businesses.

[Brian Green]

We can commiserate about that. Oh, all right. Well, listen, today is it this. As you're listening to the this, this is the last day for TCB merch during this, this drop. We will likely not do it again until the end of December during the 12 days of TCB. So, you know, hurry up and get it. Shop TCB podcast.com Shop TCB podcast.com Once the window closes, that's it. But you can get an exclusive free TCB sticker with every order that you [e-mail] send it to your friends for a gift. I don't know. You know, it's relatively cheap as far as merch goes. It's good quality. We think we're proud of it. Shop tcb podcast.com at the commercial break on Instagram 212-4333. TCB is the phone number. TCBpodcast.com is the website, and YouTube.com the commercial break for all the episodes on video, including this one the same day. They air here on the audio. Okay, Chrissy, that's all I can do for today.

[Chris Hoadley]

I think so.

[Brian Green]

I'll tell you that I love you.

[Chris Hoadley]

And I love you.

[Brian Green]

Best to you. Best to you in the podcast universe. Until next time, Chrissy and I will say, we do say, and we must say goodbye. Ram.