Go Ahead and Call Everyone!

Summary

Podcast Summary: The Commercial Break – "Go Ahead and Call Everyone!"
Release Date: August 22, 2025
Hosts: Bryan Green & Krissy Hoadley

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Episode Overview

This episode of The Commercial Break captures Bryan and Krissy in peak irreverent form as they banter about everything from the K-Pop animation takeover and indie print shop concerts to a riotous critique of online “martial arts of sales” advice. True to TCB’s chaotic but charming style, they lampoon odd sales techniques, muse on the state of Hollywood, and passionately recommend new music, all while reveling in their “just fine” podcast vibes.

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Main Segments & Timestamps

1. Opening Banter & Podcast Housekeeping

[03:41] – [04:36]

• Bryan welcomes “cats and kittens” back, introduces Krissy, and hints they’ll attempt to glean sales wisdom from “Cold Call Paul” for the final time this week.
• Teases upcoming merchandise drop at shoptcbpodcast.com.

2. K-Pop Demon Hunter Phenomenon

[04:36] – [13:05]

• Bryan marvels at Netflix’s K-Pop Demon Hunter—a $100 million animated movie/series that Universal sold for just $20 million, now on track to dethrone Disney as the most-streamed content ever.
• Explores K-Pop’s global dominance, the genre’s “lab-manufactured” appeal, and its captivating effect on kids and parents.
• Discusses Disney’s creative drought post-Encanto and Coco, and Hollywood’s hesitance for original mid-budget films.
• Wonders at the appeal and animation cost:
  • “What costs a hundred million dollars?... Can’t you have AI do that shit?” (Bryan, [11:37])
• Highlights special theatrical showings for the film, likening its craze to Minecraft.

3. Movie-Going Nostalgia & Recent Watches

[13:05] – [18:18]

• Bryan celebrates independent theaters—cheap tickets, minimal crowds, reasonable snacks.
• Recounts a trip to Bad Guys 2 with his kids.
• Krissy attempts to recall her last cinema outing; Bryan playfully reminisces about watching “Superman.”
• Krissy notes she recently saw the Bob Dylan movie, discussing its limited focus (“leading up to him going electric”—Krissy, [15:34]) and Timothy Chalamet’s uncanny performance.

4. Bob Dylan, Music Tangents & Local Indie Scenes

[18:18] – [23:55]

• The hosts riff on Dylan’s legacy, his voice as an acquired taste, and the generational impact (jokingly confuse “One Headlight” for a Dylan song before Krissy corrects Bryan: it’s by Jacob Dylan—his son).
• Segue into Atlanta’s “Print Shop” live music series:
  • Bryan hypes up Stephen Wilson Jr.’s “Live from the Print Shop” set: “I have not gotten this excited about a particular artist…I can’t remember when.”
  • Recommends Wilson’s “I’m A Song” as “maybe a perfect song” ([22:42]) and his reinvigorating cover of “Stand By Me.”

5. Behind-The-Scenes: Booking Guests for TCB

[27:58] – [29:36]

• Bryan shares efforts to book Stephen Wilson Jr. and the Print Shop owner; mentions that Wilson’s career is booming, and TCB may score an in-person studio visit.
• Self-deprecating joke: “Well, I’m sure we’ll fuck that up somehow.” (Bryan, [29:37])

6. Cold Call Paul: "Martial Arts of Sales" Breakdown

[29:36] – [63:45]
Key Content Highlights:

• Bryan & Krissy mock and dissect a sales coaching video by “Cold Call Paul” titled “How to use social media to increase your leads and your sales.”
• Mockery of Outdated Sales Techniques:
  • Paul’s rigid, cold-calling mentality is mercilessly lampooned: “He literally just took the old school sales of picking up the phone and making a call and has now just plunked it down over into [social media].” (Krissy, [31:39])
• Paul’s Four-Step Plan Recapped:
  1. Know your target.
     • Bryan: “Why not just know who you’re targeting? Why be prepared to know who you’re targeting?...It sounds like an extra step in their work.” ([38:16])
  2. Get 5–10 “qualified leads” per platform daily.
  3. Make 25–50 follow-up calls per platform per day.
     • Bryan openly questions the math: “If you have 20 to 40 total qualified leads per day, 25 to 50 follow up phone calls, where did the extra 5 to 10 come from?” ([46:00])
  4. Aim for a “40–50%” close ratio.
     • Bryan is incredulous: “That means that every 10 people that come in... you’re closing five of them. There’s no way.” ([56:36])
• Recurring Roasts & Quotes:
  • “You’re insane if you think that 40 people a day are going to be in the market or requesting your specific services. That’s a huge amount of qualified leads to be chewing on every day.” (Bryan, [45:29])
  • “[Paul] seems like the kind of guy that...as long as he wasn’t talking about sales, that you’d be at a backyard barbecue at somewhere.” (Bryan, [63:46])
• Running Themes:
  • Bryan and Krissy repeatedly highlight the inefficacy and futility of “just call everyone" advice, peppering their critique with roleplay, jokes about bizarre hypothetical cold calls, and playful bickering over semantics.
  • The segment also gently segues into sincere advice for rookie salespeople: look up Brian Tracy for actual consultative sales training.

7. Wrap-Up and Merch Plugs

[63:45] – [65:07]

• Merch reminder: last day to order (with exclusive free sticker).
• Bryan and Krissy sign off, echoing their signature close:
  “Best to you. Best to you in the podcast universe. Until next time, Chrissy and I will say, we do say, and we must say… goodbye.” ([65:07])

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Notable Quotes & Moments

• On K-Pop’s Takeover:
  “K Pop Demon Hunter… will soon become the number one streamed television show, movie and streamed anything ever.”
  – Bryan ([05:14])

• On Hollywood’s Lack of Creativity:
  “There is no creativity left in Hollywood because they’re too scared. There’s no sense of north… You only get the next iteration of Star Wars…Twisters with an S, that no one asked for, that everybody loved.”
  – Bryan ([08:04]–[09:58])

• On Stephen Wilson Jr.’s “I’m A Song”:
  “In my opinion, maybe a perfect song. Not gonna play it here, not gonna disrespect the copyright…Do yourself a favor, fall in love with this particular hour and a half of music.”
  – Bryan ([22:42])

• On Cold Call Paul’s Dubious Sales Math:
  “If you have 20 to 40 total qualified leads per day, 25 to 50 follow up phone calls, where did the extra 5 to 10 come from?...Just some quick math would have helped that equation there, Paul.”
  – Bryan ([46:00])

• On Sales Theory Reality Check:
  “I think a 10% close rate…maybe 20%…40 to 50% is an impossibility… there’s no way.”
  – Bryan ([56:09])

• On Podcast’s Self-Awareness:
  “I’m really not all that smart.”
  – Bryan, during a Squarespace pitch ([26:38])

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Episode Tone & Style

• Chaotic, punchy, self-deprecating: The hosts riff endlessly, mocking themselves as much as their subjects.
• Banter-forward, improv-based: Much of the humor comes from back-and-forth roleplay, riffing, and running jokes.
• Irreverent but affectionate: Paul’s “Martial Arts of Sales” is saltily ridiculed, but always with a wink—“God bless Paul…He seems like a sweet guy” ([63:24]).

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Listening Value

This episode is for anyone who enjoys sharp-witted podcast banter, relentless lampooning of sales-guru nonsense, and insider-y takes on pop culture phenomena. You’ll leave entertained and perhaps humming a K-Pop hit—secure in the knowledge that you don’t need to make 100 cold calls to sell anything, ever.

Transcript

[A]

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[A]

The commercial break is coming up soon. But first I wanted to tell you a little story. The year was 2000 and something. My 12th child had just been born. It was late at night. I was feeding her and she lovingly looked into my eyes and said, daddy, you're so very handsome. And I thought to myself, I will never know love like this again. And the only thing that could make this moment better would be a sweet blue and white trucker hat with an embroidery standard commercial break logo on it. And now, many years later, I've made that dream come true. Well, not me, Astrid, but you too can know love like this by going to shoptcbpodcast.com for our very first limited edition merch drop. Pre order now@shop tcbpodcast.com and you too can know what it feels like to be loved by exclusive TCB merch. It's difficult.

[B]

To love us.

[A]

Wait, understand this.

[D]

Yeah, it's difficult for me and for.

[A]

Other people to lose weight on this episode of the commercial break.

[D]

And that was how you targeted them.

[A]

Yeah, you targeted them because they're following they're following. Yeah. Or because you're following them. I'm not sure. I don't know. I don't think it matters. Just call people. He's back to just calling anybody. There's no rhyme or reason. Just you might as well have a random dialogue.

[D]

Just be on social media.

[A]

That's right. Just make 1000 phone calls a day and you're likely to get a 50% close ratio. If you're just calling people you follow or they follow you, you're not preparing to at anybody. You're prepared to just waste your day.

[B]

The next episode of the commercial break starts now.

[A]

Ah, yeah. Cats and kittens, welcome back to the commercial break. I'm Brian Green. This is my dear friend and the co host of this show, Chris and Joy Hoadley. Best to you, Chris.

[D]

Best to you, Brian.

[A]

Best to you out there in the podcast universe. How the hell are you? Thanks for joining us. Okay, we're going to round it out. We're going to round out the week by trying to see if we can get through the last edition of Paul's Martial Arts of Sales. Cold call Paul. We've been doing it all week. We figured, why not? Let's see if we can go the distance. Let's see if we can see if we can see if we get any nugget of information out of him. And we'll get to that in just a few minutes. But Chrissy, there is a sensation that is rolling through the childhood world right now. The preteens, the teens, the toddlers, everybody's excited about it. They are about to dethrone Disney as the most streamed television show in history. Do you know what I'm talking about? K Pop Demon Hunter.

[D]

Ooh.

[A]

Have you heard of this?

[D]

I have.

[A]

K Pop Demon Hunter was a movie that took almost $100 million to produce.

[C]

Really?

[A]

But I believe the company behind it, Universal, did not believe that it would be a hit. So they sold it to Netflix. And when they sold it to Netflix, they sold it for $20 million. And they said, you can have the rest. Just give us $20 million. In what is largely believed to be the worst deal in history. Deal in history. K Pop will soon become the number one streamed television show, movie and streamed anything ever.

[D]

That's wild. K Pop is huge.

[A]

K Pop, Korean pop music, which are typically boy band and girl bands, have really taken over the world for the last, let's say half a decade. It's really been very prevalent. It's very candy pop. It's very. There's an Esthetic is pleasing. The music sounds good. They're meant there. It's manufactured in a lab, but who cares? And this is a cartoon about demon hunters who happen to be in a K Pop band. Right. This. My kids are now watching it. Oh, they're in love with it. I think a few of them are too young to be watching it. But how can you, you know, when everybody else is talking about it something.

[D]

And it's a movie.

[A]

It is.

[D]

Ok. I didn't know if it was a series.

[A]

Now there are 10 songs. I believe in it because the song. They actually have songs from the K Pop group depicted in this cartoon.

[D]

Okay.

[A]

Just today, the third of the songs from the soundtrack has now cracked the top 10 most streamed songs in the world. That's three songs from a fucking cartoon movie. These are not like songs that are repurposed. These are original songs. So there's been lots of songs like in Trolls and stuff like that. Like, yeah, you know, very famous songs that you and I know. And there have been one or two offshoots. I think.

[D]

Everything is awesome.

[A]

Yeah, everything is awesome. Everything is great when you're part of a team. But this is like a sensation. That's wild. And Netflix had a specific goal at the beginning of the decade, the 2000s, to dethrone Disney as the animation king. They did, and they're coming close. And with K Pop, they may do it because they are just killing it, literally murdering it. With this K Pop Demon Hunter. There are parents who are posting about. Parents are into it, kids are into it. Everybody's into it. Everybody's into K Pop Demon Hunter. I have watched some of it. I can understand the allure I have. It has not caught me like it's caught some other parents out there. But I'm just super amazed at how this one television show has really taken over the landscape of the Internet. I mean, really, it is really crazy. And if you have kids then, you know, and they. They very well could dethrone Disney as the king of animation. We'll. We'll see how it all works out. See, the problem with Disney is they really haven't had a hit like an animation hit in a long time. I think the last one that could be considered kind of a hit would have been Encanto. Right. Soul was a great movie. It came out at the beginning of the pandemic. It's a very great message. The music in it is beautiful. It's beautifully done. I don't know if it was a super hit for them, but I know that Encanto was. I know that Coco was.

[D]

I love Coco.

[A]

I love Coco. Love the movie Coco. Such a beautiful movie.

[D]

It really is.

[A]

And Encanto, Encanto is a beautiful movie too. And Lin Manuel Luca Luca was a great movie. Yeah. But since then they've kind of had a string of duds. The new Elio the Stitch movie was very, very popular. The live action. The live action Moana is coming out. We'll see how that does with Dwayne Johnson. We'll see how that does the Little Mermaid and you know, that live action movie, it wasn't my favorite thing in the world. So we'll see how it all shakes out here. But as studios increasingly only take chances on big tent pole projects, they have absolutely tested to death over and over again. We've talked to somebody a million times on the show. There is no creativity left in Hollywood because they're too scared. There's no sense of north with Hollywood right now. They don't know what's going on. They don't know where it's all going to land. They don't know how it's all going to shake out. The huge movie studios have either been eaten up or being torn apart. They're just going to be much smaller movie studios from now on and they're just going to do business in a smaller and different way. But none of them want to take chances on these kind of middle of the road movies that might make, you know, 70, 60, 70, $80 million, take 20 or $30 million to produce and might double their money. They only want fucking home runs. So all we get is the next iteration of Star wars. Sing Part 8, which by the way, sings a lovely string of movies. I love it. You know trolls part 24 and you know, Shrek 13 is coming out. Predator 7. What was the one we said, twisters with an S that no one asked for that everybody loved. Superman is an exception to this. I thought Superman was very good standalone on its own. Very good. So there are certainly.

[D]

But that was another iteration.

[A]

Reiteration, another iteration. And it just looks like it's going to continue on this way for a long time. No originality. No. Like imagine Pulp Fiction trying to get made right now. Imagine Pulp Fiction with a young up and cominging director without much credit to his name, trying to get Pulp Fiction done in this environment. It would either have to be greenlit by a studio with a huge actor or actress attached to it or never done at all. Or it would have to be like a homemade project.

[D]

It's Definitely changing.

[A]

It's, it's changing and it's sad because some of my favorite movies from when I was growing up were Pulp Fiction, Reservoir Dogs. I could go on and on and on. And I want Bottle Rocket. You know, these movies that are like really niche kind of movies that have had long lifespans, but not because they were huge tent poles and everybody went to see them, but because they were just really cool movies that someone gave a good director and a good script an opportunity to go out there and make. And they don't do that anymore, or they do that with less and less frequency. You already have to be an A lister. You already have to be a director with your own pocketbook, your own investors, or you have to take money from the Saudi government or whatever it is and you have to make some big blockbuster that you're going to spend a billion dollars in marketing on and make sure that everybody in the, in the town sees it. So, you know, and K Pop is an example of an original movie, but I mean, it's a hundred million dollar production. Yeah, that's by the way, what costs a hundred million dollars.

[D]

About the animation.

[A]

About animation.

[D]

Huh?

[A]

I mean, I get it. It's hand drawn, right? I think it's hand drawn.

[D]

Okay.

[A]

Because it's not. It doesn't. I don't know. I have no idea actually. Is it, is it computer generated? I don't know. It's one of those. It's very much in the vein of anime, actually. It looks like computer animation. Never mind. Yeah, yeah, tell a computer to do it. Can't you have AI do that shit? I don't know. You know, and that's the other thing is a lot of studios are betting big on AI so that they can call, you know, cut costs and all that other stuff. So listen to this one more note about Demon Hunters. K Pop Demon Hunters is such a big hit that Netflix has sold the rights to to show it in exclusive theater Showings in 1700 different movie theaters this upcoming weekend. So to as you're listening to this today, Tomorrow and Sunday, 1700 different movie theaters. Over 1100 of those movie theaters are completely sold out for those, for those.

[D]

I have no idea. This is happening.

[A]

That's insane. Insane. This is another what just came. Minecraft. This is another Minecraft.

[D]

Right? Minecraft.

[A]

Yeah, we'll see if the kids act up. Are they all going to dress up like K Pop Demon Hunters and go in there slaying dragons or throwing live chickens around the place? I know, we shall see. That's it. I went and saw. We've got a little place right here. It's attached to a mini golf. It's an independent movie theater. It's not one of the big chains.

[D]

I like those.

[A]

I do too. And here's why. I don't have the fancy seats. I don't get to reserve my spot, but I got the little. It lays back. It just kind of rolls backwards a little bit, you know, like this much. Enough to be comfortable.

[D]

Yeah, it reclines back.

[A]

There's very few people that go to this movie theater. I mean, on a Saturday or Sunday. There's a little bit of a crowd, but it's not big.

[D]

Yeah.

[A]

And $4.50 before 6:00 clock at night for the kids, $5.50. Sometimes up to $7.50. If it's like a new hot movie for an adult, that's the ticket price. And then you can go get. You can go get a large popcorn there. $9, which is much better than AMC's $26 or whatever it is for the bucket that, you know, you can fuck afterwards. But everything's very reasonably. I mean, I say reasonably. It's kind of reasonably priced. You know, candies are $4 or whatever it is. And so we went and we saw Bad Guys to the cartoon. Bad guys too with George Clooney and, you know, voicing the. You may probably have not seen this since you don't have small children, but we went and saw it. Fine movie, serviceable movie, funny at times, interesting plot, definitely watchable. And I went, I took the kids, some of the older kids. I went, I paid $50 altogether. Movie tickets, food, drinks, all of it included. I went and spent $50 and two hours of my life where I can just sit and enjoy a movie with them. You know, you gotta deal with bathroom breaks. And that's the thing about. Sucks about taking the kids to a movie, is that if there's a bathroom break, young kids, if there's a bathroom break, everybody's gotta go to the bathroom and they want to take off their shoes and put their shoes back on anyway, whatever. So we go. There's probably five other families in the entire movie theater. So we get to pick where we want to sit, we get to kick our feet up, we get to bounce ourselves back, put our popcorn on the empty chair and sit there and relax. I like that. That's a good experience to me. Yeah, Yeah.

[D]

I. I'm trying to think of the last movie I went to a theater.

[A]

To see Asin and I went to Superman.

[D]

Yeah, I Think I. I think mine was the Bob Dylan.

[A]

Oh, you saw the Bob Dylan movie? Was that good? Yeah, yeah. He looks like he.

[D]

Like Timothy sh.

[A]

He looked like he was good in that. And when I heard his voice singing the Bob Dylan songs, I thought it was, like, kind of uncanny.

[D]

Yeah, it was great. I really enjoyed it.

[A]

Okay. But it only, like, reflects a small part of his life. Is that right? Like the first 10 years leading up.

[D]

To him going electric.

[A]

Oh, okay. Which. Yeah.

[D]

Only the Newport Jazz Festival.

[A]

Yeah.

[D]

Only our folk festival.

[A]

In only Bob Dylan's case, do we actually care whether or not he plugged in his guitar or not?

[D]

Big deal.

[A]

It was culturally significant. Yes, it was. Did Bob Dylan sell out by plugging in his guitar? Was the. You know, was this little singer, songwriter, beat artist now turning into a rock and roll star, quote, unquote, and part of the big machine? And I think it's been proven he did not. Yeah, he has largely remained Bob Dylan. Bob Dylan has largely remained Bob Dylan.

[D]

I just saw him recently.

[A]

Oh, yeah, The Whole Foods.

[D]

No.

[A]

Oh, sorry.

[D]

At the Outlaw Fest. I went to the, you know, the Willie Nelson Traveling Festival. That goes around.

[A]

Where was that? In Memphis. Memphis. Yeah. And how was he?

[D]

He was great.

[A]

How's his voice?

[D]

Good.

[A]

It's 90 years old.

[D]

Yeah. It's Bob Dylan's voice at 90.

[A]

Bob was never my favorite artist, I have to say that. Like, never wonder.

[D]

I've come to appreciate him later in life.

[A]

Yeah. I've come to appreciate his. His uncanny ability to kind of predict the future. His uncanny ability to put his thumb on the pulse of what was going on then, which seems to be very pressy. Songwriting is amazing. His voice was never my favorite, but there are songs where I think it's very haunting and beautiful, where I think that only Bob Dylan could sing it. One of my favorite Bob Dylan songs is One Headlight. You know that song?

[D]

That's his son.

[A]

That's his. So then I appreciate Bob Dylan even more than I did before. Of course I do. That. That's. That's the very famous and very handsome Jacob Dylan.

[D]

Jacob Dylan, that's right.

[A]

He had a couple hits there back in the early 2000s, didn't he? Or the late 90s or something like that.

[D]

Yeah, whenever that one came out.

[A]

One Headlight. No, Bob's got. Bob's got the voice that only Bob could. There's really is like blowing in the Wind. I've heard covers of it that are very good, but I got to say that only Bob can do the Bob Dylan. Blowing in The Wind. That's it. And. And. And other songs. I like the trailer to the movie.

[D]

Yeah.

[A]

What was. What was the song that was on the trailer? I can't remember, but it's a Bob Dylan song, and it's very good. Speaking of. Speaking of redoing songs, I want to mention this real quick. I've been wanting to talk about this for about four months here in Atlanta. I know. Yeah. I've had this on my mind, and we do four episodes a week, and I haven't gotten it out yet. I don't know, quite frankly, when I'm. When I'm desperate for content, 90% of the time. There is a place right down the street from our house. It's an old print shop. Mm. A guy owns a print shop. Owned a print shop, and then he moved it to his house.

[D]

Like print.

[A]

Like print. Like printing T shirts, posters.

[D]

Oh, okay.

[A]

Yeah.

[D]

Okay. Got it.

[A]

Like an actual.

[D]

I thought you meant printer.

[A]

Like fixing printers.

[D]

Like photocopy.

[A]

Oh, photocopies. Come to my house. Get your photo copies.

[D]

He moved into his house.

[A]

FedEx Kinko took over, and he moved his print shop to the bottom of his house. It's a great place. It's a great place to go have a cup of coffee and pay a dollar per page. Pay his mortgage.

[D]

Yeah, yeah.

[A]

But I mean, when you think about it, not that much different than what I'm about to say. Right? That's a print shop. And he has. He has for a long time been in the. Been in the Atlanta area. Longtime printer, longtime print shop guy. It sounds so stupid now that I'm saying it. Oh, wait, Sorry. Okay, hold on. I'm trying to find his name, because now I can't remember. Maybe because I wanted to talk about it four months ago. Oh. So guy owns the print shop, and he's owned it for a long time. And he is largely his. For a long time. Been involved in the. Or been a fan of and been kind of friends with Angie Apparel, Francisco Fidal, Blues Traveler, some of the notable musicians who come in and around Atlanta. I asked you one time if Jeff knew him, because I thought Jeff was following him, and I think they were following each other. Wrong Mr. Pickford altogether. Right. Uh, but seemed like a cool guy. And about six years ago, I ended up finding on YouTube, balloons, traveler, skinny John Popper doing a full set in the basement of someone's house.

[D]

But it's.

[A]

Right.

[D]

We were talking about.

[A]

Yes, but it was like a full stage, full light set up, very small room, but, you know, professionally shot.

[D]

Yeah.

[A]

Sounded great. Obviously, they have professionals working on it. And it's fucking blues travel. They're playing in some little, tiny little room. Right. And on the back it says, live from the print shop.

[D]

Yes.

[A]

And then only after investigating that, I learned that this is a house down the street from from where we're recording right now. This guy owns the house. He invites these people to come in. He invited an artist named Stephen Wilson Jr. Who has become one of the hottest musicians in the rock and roll alt country, country scene in a very long time. He is selling out huge theaters. People are paying three times the ticket price to see this guy. And there's a good reason why, is because he is a beautiful singer, songwriter. His music is so powerful to me. It's a revelation. It is. I have not gotten this excited about a particular artist. I can't remember when.

[D]

Yeah, no, you. I remember you contacted me. I think it was on the weekend.

[A]

Yes.

[D]

Asking about it. And then I listened to that interview.

[A]

Yeah.

[D]

And it was great. Fantastic.

[A]

Yeah. So he goes and he does a series of songs that he had been playing on the road for a long time and with some success. The guy is our age, so he's in his 40s. And now he's finally. He's been a. He had been. He worked in an office and then he started, went to Nashville, wrote some songs for some people. And then someone said, you should do your songs. You're a beautiful songwriter. You're a beautiful singer. And he didn't want to, but then his dad was dying, pushed him out.

[D]

Yeah.

[A]

And he has an out. There's now an album called Live From Stephen Wilson Jr. Live from the Print Shop. And on that album, and which you can find on YouTube, it's got millions and millions of views, there is a song, and the song is called I am a song. I'm a song. That's a song that was his dad's favorite, that he never really wanted to do publicly, but he did acoustically sitting during the interview, live at the Print show.

[D]

I remember that one.

[A]

And this song is in one of my. In my opinion, maybe a perfect song. Maybe a perfect song. It's a song about a song. It's maybe a perfect song. Not going to play it here, not going to disrespect the copyright and all that other stuff and the hard work that the guys that Live at the Print Shop put in there. You can go watch it. I'll link it in the video. But I just wanted to turn the audience onto this, like I turned you onto the Pit and like we turned you on to some other music. I'm a song by Stephen Wilson, Jr. He also does in that same video, Stand by Me and an acoustic version of Stand By Me, which has been played so much, the original version, that I don't like it anymore because I liked it at first. But after the 50,000th time that I heard the song, it kind of wore thin on me. And Stephen Wilson, Jr. Made me fall in love with it all over again. Stephen Wilson, Jr. Live from the print shop. Do yourself a favor, fall in love with this particular hour and a half of music. But specifically, I'm a Song. I think it'll be a revelation for you too. Let's take a break, and when we get back, Cold Call Paul. Straight from the sincerity of Stephen Wilson, Jr. To the absolute insincerity of Cold Call Paul. We're gonna round it out here. We'll see if we can press through one more video.

[D]

Got it.

[A]

This is four. I don't know if we're gonna make it to five because we gotta move on to other stuff, like, you know, stuff I wanted to talk about four months ago. All right, we'll take a break and we'll be back. Yes, this is the commercial break inside of the commercial break. And while Rachel's beautiful voice is usually fil this void, today is a special day in lure and in history for the commercial break as our merch is now available@shop tcb podcast.com that's shop tcbpodcast.com you can pre order until August 22nd, then the window closes. You will not be able to get any more merch. But for those who do and for those who can, we will give you a free TCB sticker with every single order. And then do us a favor. When you get that merch, open up the camera on your flip phone and take a picture of you in the merch and tag us at the commercial break on Instagram. We'll give away some additional merch to a few listeners that we choose. Send your pictures, your text, and anything else to 212-4333 TCB. That's 212-433-3822. You can find links and pictures of the merch@tcb podcast.com that's our website. Also, you can get your free TCB sticker regardless of whether or not you order merch, by going to the contact us button on the website. Hit the dropdown menu, give us your address, and we'll send you one. Because that's the kind of nice people we are. And in an effort to take one more smack at the head of a Dead Horse Shop, tcb podcast.com if you can support the show by buying some merch and showing it off, that's fantastic. And if you can't, we still love you, Broke Jokester. To Broke Jokester, our love does not depend on your ability to buy our merch. Best to you. This episode is brought to you by Squarespace. I'm out on our little break. I'm over at the local coffee shop and I'm talking to one of the people behind the counter and they say, I want to start my own podcast. To which I reply, you already have more listeners than we do. But their question to me was, what do I need in order to launch a podcast? Three things. A microphone, an idea, and a website. And our good friends at Squarespace, they have the all in one website platform designed to help you stand out and succeed online. Whether you're creating content, selling something, offering a service, or just want to keep people informed about your comings and goings, you can build your website, grow your brand, and get paid all in one place. And if a website is a building block of a business, what's the building blocks of the website? Two things in my opinion. Number one, design. You gotta have a good looking design. And Squarespace has a collection of cutting edge design tools that anyone can use to build a website that fits your brand perfectly. Number two, building block, you have to be found. As I've often said about podcasting, if you want to be heard, you have to get found. No different out there on the world Wide web. And search engine optimization is the key to doing that. While some companies and services may charge thousands or tens of thousands of dollars for search engine optimization, it's included with every single website on Squarespace. And the great news about all of this is you do not have to be some designer, programmer, search engine optimization expert. Squarespace is designed to help me build a website and if I can do it, you can do it. I'm really not all that smart. Go to squarespace.com/commercial to save 10 off your purchase of a website or domain using the code commercial and start building your business or grow the one that you have or refresh that multi billion dollar conglomerate. Squarespace.com commercial and when you're ready to launch, make sure to use the code commercial. And thank you to Squarespace for always being a sponsor of the commercial break.

[C]

Hello, it's Lena Dunham. I host a podcast called the C Word with my Dearest friend and historian of bad behavior, Alyssa Bennett. What is up? It's a chat show about women whose society is called crazy. We're going to be rediscovering the stories of women's society dismissed by calling them mad, sad, or just plain bad. Listen to and follow the C word with Lena Dunham and Alyssa Bennett. Available now.

[D]

Wherever you get your podcasts.

[A]

This season, let your shoes do the talking. Designer Shoe Warehouse is packed with fresh styles that speak to your whole vibe without saying a word. From cool sneakers that look good with everything. The easy sandals you'll want to wear on repeat. DSW has you covered. Find a shoe for everywho from the brands you love, like Birkenstock, Nike, Adidas, A New Balance, and more. Head to your DSW store or visit DSW.com today. You know, as soon as I, I like, I discovered that Stephen Wilson Jr. On. On a weekend, whenever, four or five months ago, whenever it was. And then I immediately, like, in the middle of the night. Way too late to be texting Bella. Bella is the person who books all the guests on our show. I texted her and I said, Stephen Wilson Jr. And the owner of the print shop. You got to get a hold of these two and see if they'll come on the show.

[D]

Did she do it?

[A]

She got a hold of, I believe, Stephen Wilson Jr. S management.

[D]

Okay.

[A]

He is on a run of shows right now, and honestly, it's like six out of seven nights. They're all sold out. They're all over the world. He's all over the place. I saw that he was on Bert Kreischer's podcast about. About nine months ago when this. When this Live from the Print shop first came out. So obviously Bert got tuned in or turned on to it too. So I'm just gonna leave it at this. I think there's been some forward progress made, but nothing's confirmed. But, man, if we do that, I'm gonna almost demand that it be in person in the studio. Yeah. And that there be an acoustic guitar involved because I want to hear his stories, but honestly, I want to hear his music.

[D]

Oh, yeah.

[A]

Yeah. Well, I'm sure we'll fuck that up somehow. All right. Okay. Technical issues. Cold call Paul. Four out of this is the fourth video, which is labeled number 47. I don't know why. How is last one's number 15. And this is 47. I don't know of Cole of Cole called Paul's Martial Arts of sales. How to use social media to increase your leads and your Sales. Let's listen to what he has to say.

[D]

First thing is.

[A]

Oh yeah, the whiteboard is just there.

[D]

Yeah. You need to be prepared to know who you're targeting.

[A]

Know who you're targeting.

[D]

It's exciting.

[A]

It's exciting. Which by the way has been number one on every single one of these videos. So again we're probably going to learn nothing. He's got a bunch of numbers written down there. Looks like some actual stats up there now. So 40 to 50 conversion ratio. That's high. That's way high. 3% and I would go. Are you fudging the numbers a little bit.

[B]

Hello everybody. Welcome to the martial arts.

[A]

He's skinnier. He must not be recording these at the same time because he's skinnier now since the 47. Yeah, I guess, I guess that's why. Yeah, his jeans still got the same jeans. They're huge. And black long sleeve T shirt.

[B]

That's a sale. This is par four of a five parts.

[A]

It's a par four. What do you think? A nine iron. What do you think?

[B]

Here is on how to use my social media investment strategy.

[A]

So accomplish getting quality investment indicates that you're actually investing something into social media. But you already told us you're not falling into that trap.

[D]

No. Of buying anything.

[A]

Yeah.

[B]

Five leads. Converting those leads into sales and bottom line increasing your monthly cash flow. This is the most important part because if you do this right the results are going to be phenomenal. Part four is prepare your daily goals to cold calling on social media.

[A]

I think you need to slim down your titles a little bit.

[D]

And he literally just took the old school sales of picking up the phone and making a call and has now just plunked it down over into.

[A]

I think he might be right about this. Minus any details on how to actually sell something.

[B]

I'm excited. I think you'll be excited.

[A]

How can you not be excited? I mean your level of energy in these videos is 11 out of 10.

[B]

And now for the introduction.

[A]

Okay, we're gonna skip this. I don't like this. Paul.

[D]

You don't need that.

[A]

Yeah, you don't. You really don't. And then why step out of the camera frame like that? That's so weird. Just come back after. Yeah. What we're skipping is a song, loud song with a weird logo. Like some weird computer get generated logo. It's, it's awful.

[B]

Check it out everybody. I'm excited.

[D]

Everybody check it, check it out.

[A]

Woo. Hey.

[D]

Halo's wrapped there.

[A]

Hey teenagers. Are you ready to get hip with.

[B]

The kids and I hope after this you're gonna be excited because I'm gonna put a daily training program for you to help you prepare to cold calling on social media.

[A]

You wait. A daily training program to help me prepare to cold call on social media.

[D]

Get every strategy.

[A]

That's right. You got to have the montage where you, you know, every movie has a montage where the guy works out or collects the guns or he gets ready to do the thing.

[B]

This is part four. So now that you understand the first three, those of you who have looked at the first three, I'm going to put it together on a daily preparation to help you get the direction to learn how to cook on social media to get the results you want before we get started. You're watching me on YouTube channel. Hit the subscribe button below if you believe this video is worth somebody else watching and seeing. Do share with others. Do comment on it. I do appreciate constructive comment.

[A]

So I can then stalk you and call you, which is his advice.

[D]

That is his strategy.

[A]

Last video was to call people who like on your post criticism.

[B]

Now part four is prepare your daily.

[A]

We know you already told us to.

[B]

Cold calling on social media. You could have all the information, all the data, all the facts that you want. If you don't put it in a system to prepare your daily calls or your daily strategy, all that goes to waste. For me, as a salesperson, as a closer, as a storyteller, as a cold caller, I take data and facts that people tell me that I believe are valuable and how do I take that and put it into my presentation?

[A]

Did you know in 1865 a cattle was called a cattle?

[B]

How many calls do I need to make to get the end result that I need?

[A]

How many people, how many cold callers do you need?

[B]

What do I need to speak with? How many presentations do I need to get off in order to get a certain amount of deals you have to prepare for that. So I'm going to help you.

[A]

Oh God. This is real sales technique.

[D]

Yeah, it really is.

[A]

And this is a part I hate. Yeah, gotta get 100 phone. Yeah, we're not leaving this room until we make a hundred phone calls.

[B]

Get to that point.

[A]

So let Chrissy and I would just be calling each other back and forth. Hit it, hit it.

[B]

Let's go to work here guys.

[D]

Hit my goal number one.

[B]

Absolutely important, must non negotiable for your own benefit.

[D]

Well, you just at least have to know who you're targeting so that you know who to call.

[A]

Yeah, you know you have to know who to call. We got it. 10, 4. You gotta pick up the phone and start smashing the keypad.

[B]

Prepare to know who you are targeting. Before I just used to call any name and numbers because.

[D]

Oh, he did. Paul. I didn't use to call anybody.

[A]

Hello? Yes, this is Paul. Yes, you're call number three today. And I have to make 100 phone calls in order to get to my conversion rate of 100%. Do you need sales consulting services?

[D]

First of all, who am I speaking with?

[A]

Well, why did you say your name was Paul and according to your Instagram, you are Bettygene Lou93 in South Miami, Florida, is that correct? Yes. Fantastic. Do you have. Do you know who you're targeting? You're a pervert.

[D]

Don't try and sell me.

[A]

Yeah, is that a. Would you like to see a proposal? Pervert? I'll consider that a close. Thank you, Betty Jean. He loves it.

[B]

I just wanted to get enough pitches to get my language together, to get my strategies to get more confident. But over the years I've learned. Who am I going.

[A]

Over the years I've learned that that's a complete fucking waste of everybody's. I've learned that no one actually picks up the phone when they don't know the phone number to call.

[B]

And why am I going to call them when I cold call on the Better Business Bureau? Whether it's a janitorial comp, you cold.

[A]

Call the Better Business Bureau.

[B]

Remodeling company, a best control company, hotel, restaurant, it doesn't matter. I know when I'm going to call. Who will. Who am I targeting? I'm going to be prepared for the questions they going to ask me. I have to know the industry so that I can have a dialogue with them. That's what I mean. Every call has to have a purpose. You don't just make phone calls to make phone calls.

[D]

That's good. That is some good advice.

[A]

You don't say.

[B]

People that do that and it's ridiculous because you're wasting time and you're devaluing what you are, who you are and the services you may have.

[A]

No, you're just wasting time. Yeah, there's no devaluing. You're just absolutely wasting your time.

[B]

So always be prepared to know who you are targeting. See, nobody likes to do the grub.

[A]

Why not just know who you're targeting? Why be prepared to know who you're targeting? I don't get it. It sounds like an extra step in there work.

[B]

It takes work to do that. But that work Is worth it.

[D]

It's not that hard.

[A]

It's really not. If you're selling lawn care services, like we said, find people with lawns in the area and then you call them. If they answer the phone you talk to, you need lawn care.

[B]

Number two.

[D]

All right, here's where.

[B]

This is what I would do and this is what I recommend to my salespeople. This is what they do. This is what I recommend to my customers that I'm helping them learn to sell is you get five.

[D]

I'm hoping to learn to sell.

[A]

Yeah. That are hoping to help to learn to sell. I've also noticed there's a lot he. He wants you to do a lot of stuff before you get to the action.

[D]

Yes.

[A]

There's a lot of extra action you have to take before you get to the action. If you've noticed the title of it, it's prepare to meet your daily goals to close leads on social media. Why don't just close leads on social.

[B]

Media, Buy leads per platform. So let's say you have Instagram and let's say you got 10,000 followers, you got Facebook, you got 5,000 followers, you got Twitter. Let's say you got 20,000 followers, you have LinkedIn.

[A]

Okay?

[B]

So once you identify and prepare who you're going to target now, you have to be ready to start making those initial calls.

[A]

To get prepared to start making those initial calls.

[B]

Phone calls. And believe me when I tell you.

[D]

He said I'm talking about phone calls.

[A]

Yeah, he said I'm talking about actual phone calls. Okay. That's probably the least effective way to sell anything right now.

[B]

But okay, if you call people and they know they're following, they're excited about you. A lot of people going to be excited that you're calling them.

[A]

Well, how are they going to know how the do they know you're following them? What are you talking about? Hello, this is Dua Lipa. It's me, Brian Green. I'm following you. I'm so excited you're calling me. I knew you would be. Do you need lawn care services? Can I mow your lawn? Do you have a landing strip? I might mow with my power mower? Unbelievable. Who the fuck answers a phone call.

[B]

Example for me when I call people now on social media. Oh, you're that Paul Cruz guy in the Paul Cruz show. Yeah, I'm the guy. Oh, you the martial arts sales Garrett?

[A]

Oh, yeah. On the Paul Cruz show. On the Paul Cruz show. What channel is that on?

[D]

I'm a martial arts sales guy.

[A]

Martial arts Sales guy. I can't stop laughing. You're too good, Paul. You're too good at what you do. Oh, I think you're the best comedian working today, Paul.

[D]

So wait, let me get this straight. I'm really trying to get this straight. I feel like he keeps switching back and forth between talking about himself and what he does and talking about what the business should be doing. But I think he's saying like, okay, so you have the lawn care company.

[A]

Yes.

[D]

Paul's following you. But you, as the lawn care company, call Paul.

[A]

Yes.

[D]

And say, do you need lawn cares?

[A]

I don't know. Like, Paul, my eyes are darting back and forth trying to do them out. I think what he said.

[D]

Call your followers.

[A]

Yes. Call your followers. That's what he said.

[D]

But then. And that was how you targeted them.

[A]

Yeah. You targeted them because they're following me.

[D]

They're following me.

[A]

Yeah. Or because you're following them. I'm not sure. I don't know. I don't think it matters. Just call people. He's back to just calling people. Money. There's no rhyme or reason, just. You might as well have a random dialogue.

[D]

Just be on social media.

[A]

That's right. Just make 1000 phone calls a day and you're likely to get a 50% close ratio. I guess if you're just calling people you follow or they follow you, you're not preparing to target anybody. You're prepared to just waste your fucking day and then don't you run out of people after a couple of days. Who else are you calling? My followers. Then pick somebody else who you follow and start calling their followers. That's how you know they're interested. That's your target.

[D]

I see that you follow.

[A]

I see that you. I see that we're following a fourth generation connection on LinkedIn. Therefore I know you're in need of my services. But wait, I'm waiting for you to pitch me. What do you sell? You want to swap?

[B]

Because I did the work.

[A]

Of what? Figuring out if they follow you.

[D]

You followed them?

[A]

Yeah.

[D]

They followed you, you called them. I don't know.

[B]

Grabbing it. Does that make sense?

[A]

No. None of it. Not a thing. Yeah.

[D]

Instead, up on that whiteboard, he needs to have a diagram.

[A]

Yes.

[D]

Of baseball. This is how it happens.

[A]

Better yet, it would just be instructive if he would show us what he is doing. Yeah.

[B]

So what you have to do is you have to be able to give five to 10 qualified leads per platform. So if you have four per platform per day, what aggressive platform that are Working for you, that's 20 to 40 qualified leads a day.

[A]

Qualified leads in this, in the sales jargon, just to let you know are people you know are interested or in the market for your specific services. In other words, they liked your birthday post from a year ago. According to Paul.

[D]

Yes. Yes. They liked your post. They shared it. He's just going followers.

[A]

Followers. Yeah. They didn't even interact with you. But remember there is a strategy called bots. Gotta be careful about that one combine.

[B]

Because there's a sales thing called. It's a numbers game. Right. For me it's about the right numbers. How do you know the right numbers? Because you dictate the numbers you're going to do. You dictate how many people you need to call.

[A]

Oh, you just make it up as you go along.

[D]

You just decide.

[A]

Yeah, well today I've decided one qualified.

[D]

Lead and then it's time for the.

[A]

Bar, it's time for a Bud Light.

[B]

So you control those numbers. It's not always about the number. Is about the right number.

[A]

Yeah.

[B]

If you're able to get five to 10 qualified leads per platform and anybody should be able to do that. I'll help you. I'll teach you all you have to.

[A]

You're insane if you think that 40 people a day are going to be in the market or requesting your specific services. That's a huge amount of qualified leads to be chewing on every day. Yeah, what a clear channel. I think we got lucky. We got one qualified lead a year. I mean honestly was email me at.

[B]

The martial arts of sales at Gmail and I will help you learn to.

[D]

Get 5 to 10@gmail. He doesn't have his email company.

[A]

Yeah, poor guy.

[B]

We gotta help him per platform every single day. Now when you do that, the second part or the third part is a very exciting part but it's also very critical part. Why? Because 90% of the deals go south. Meaning they don't happen.

[A]

Well then you don't have a 40 to 50% close ratio. I got news for you.

[B]

Within this next step, if you do it wrong, if you do it right, a high percent will convert into sale number. Three is you will have between 25 to 50 follow up calls per day.

[D]

You know he is following.

[A]

Oh my God. Wait, hold on. I don't think this math makes sense. If you have 20 to 40 total qualified leads per day, 25 to 50 follow up phone calls, where did the extra 5 to 10 come from? Did you get those? Where did they come from? Oh yeah, just some quick Math would have helped that equation there, Paul. Just say it.

[B]

I want you to think about that.

[A]

Oh, I'm thinking about it. I'm wondering out loud.

[B]

If it's 25 qualified leads per platform.

[A]

You just said we needed five.

[D]

Five to ten.

[A]

That's what I got on the board. That's right.

[B]

Or follow up call. That's 100 follow up calls minimum on your four platforms.

[D]

To one person?

[A]

Yeah. What? To the same guy? How does this work? Are you calling them four times a piece?

[D]

Something like that.

[B]

Instagram, Twitter, and LinkedIn as an example. That's a hundred people. It's a lot of people to call, but it's not a lot of people because you may not get a hold of all of them.

[A]

Right.

[B]

So it could get frustrating. I want you to think about that.

[A]

We've been thinking about it, and the math doesn't work. If I have a total of 40 people that I'm calling on on Monday and then I have to follow a phone call. The people who didn't answer from Monday, you would assume maybe one person answers. Let's say there's 39 people left to call the next day. How do I have 100 people to call? Where did they come from? I can't take it. Yeah, but I love it. I love everything about it. Oh, my God, Paul, you're making my day. You're giving me a break from. From a very stressful project that I'm enjoying, actually. Okay, I'm gonna go into 5, 6, and 7 after this. All right, let's do this. Let's take a break, and then we'll finish up this. This video. We'll be back. Okay.

[C]

You're probably wondering why I, Rachel, have taken over the voice duties at tcb. It's pretty simple. Astrid asked me to shut Brian up, even for a minute. Well, lovely Astrid, your wish is my command. Do you want to help Astrid, too? You know you do. Leave a message for her or me or Chrissy at 212-4333 TCB. That's 212-433-3822. You can be on the show, too. Just call and say something, anything. Or text us and we'll text you right back. Promise. Then head over to tcbpodcast.com and get your free sticker. It's your constitutional right to a sticker, and we must abide. You get the point? Follow us on Instagram at the commercial break and watch all the episodes on [e-mail] TheCommercialBreak Best to you and Astrid, especially Astrid, your life isn't one size fits all. Every day brings something different. Your style should too. At Maurices, we make it easy to show up feeling comfortable, confident and completely you. Our over 800 stylists are here to help you look your best. From tried and true denim to head turning looks, we've got styles that fit your life and your budget. Fashion made for real life moments. Maurices ready to level up. Champa Casino is your playbook to fun. It's free to play with no purchase necessary. Enjoy hundreds of online social games like blackjack, slots and solitaire anytime, anywhere with fresh releases every week. Whether you're at home or on the go. Let Chumba Casino bring the excitement to you. Plus get free daily login bonuses and a free welcome bonus. Join now for your chance to redeem some serious prizes. Play Chumba Casino today. No purchase necessary. VGW Group void board prohibited by law 21 + TNC supply.

[A]

Ooh, this guy. I know I'm saying this out loud to you right now to remind me to do this. This guy I know, he had a big studio with a bunch of podcast studios in it and they closed it. They moved it to a different. They closed it, downsized it, move a different location. So he's got all this equipment sitting in a storage unit and this weekend he's going to do a garage sale and sell it for other creators that he knows. So maybe we'll get you like one of these microphones you can have at your house just in case there's ever a need.

[D]

Oh, yeah.

[A]

You know what I'm saying? All right. Okay. All right, let's get back to cold call. Paul. Sorry, I just had to take care of a little business. And there you go. All right, here we go.

[B]

If you knew that all you have to do is do ABC and D is a million dollars waiting for you and all it's going to do is take you, let's say five hours to walk to get that million dollar. And you know it's guaranteed. Is there. Would you walk five hours knowing there's a million dollars at the end of that door? I would.

[A]

Is there alcohol or drugs involved? Because I don't know.

[B]

That's a long walk in a hard second. I've done it for less.

[A]

Yes. I've done it for like I was.

[D]

Gonna say the million dollar sale. That's.

[A]

Yeah, if there's a million dollar sale, I'm walking five hours for it. If I know I'm getting a million dollar commission on a sale and my car breaks down I'm walking the five hours. Fuck yeah. I'm walking 10 hours, 12 hours. That's a three day walk, I think. Yeah. A month long walk. I mean however long it takes, whatever it is. If you told me get to California on your own two feet, I'd go, I'd be fucking Forrest Gump with a beard.

[D]

Yeah.

[A]

Diarrhea rolling down the back of my shorts, I'd be there. But that's not sales because it's never guaranteed in sales.

[D]

And a million dollar sale.

[A]

Yeah, you got, you're not working selling lawn care services or sales consulting out of a holiday and closet. I mean that's not happening.

[B]

Is at the end over there. So if you got 50 qualified leads a week.

[D]

He's playing 50. He's playing to 50.

[A]

Yeah, he's pointing to 50 qualified leads per platform. That's 200. Now we're at 200.

[D]

Well, he was pointing to the 50, but that's the follow up calls he was pointing to.

[A]

Yeah, yeah, he's. I think he just put those magic numbers up there. He doesn't know what he's talking about.

[B]

Now you at 200. It's the same thing is that when you do automated. I have a strategy. Automated. When my client the first two months.

[D]

Get 200, I don't think the automated strategy was right.

[A]

Yeah, no, I don't think you. That makes sense. You don't automate a follow up phone call. Right. How do you do that? I mean bots maybe now you could do that.

[B]

Meaning people calling them, emailing them or going to their business.

[A]

Who automates going to their business? How do you do that?

[B]

Obviously that's quicker.

[A]

Right.

[B]

Well, how would you like to be able to control and get access to 200 real qualified that you determine need your services? Think about that. Let's say out of the 200 you convert 20%. Whatever your price is.

[A]

That's no one converts at 20%. That's not true.

[B]

Prize at the end of the door. So it's important that you have 25 to 50 follow up calls per platform every week. So every day you're going after new.

[A]

So not only are you cold calling 40 new people, but then you're making 40 to 50 additional phone calls. The follow up, that's a hundred phone calls a day. When are you doing proposals closing, showing up at people's doors, having meetings, wiping your ass? I mean that's hard business.

[B]

You're earning that business. You're developing your brand, you're developing your name.

[D]

Yeah. People would be like avoid that guy, yeah.

[A]

Don't ever answer the phone call for Paul Cruz. You'll never get out of his sight.

[B]

Right. Exposure.

[D]

That'S the martial arts.

[A]

That's the martial arts, that's the martial artist sales right there. He'll wear you down.

[B]

One thing I learned about life, you make stupid mistakes, then you brand yourself terrible. Right. And sometimes it's hard to get that back. It's like earning trust is hard. When you lose it, it's harder to get it back. No different.

[A]

Just like my ex wife.

[B]

I will help you. I will show you how to do follow up calls or qualify leads on social media.

[D]

How to do follow up calls.

[A]

Well it's pretty easy. Trained, you need training to say I'll call you at 2pm on Tuesday. I mean come on, that's not hard.

[B]

Number four, 40 to 50% conversion ratio.

[A]

Wow.

[B]

The average person can convert four to five. 40 to 50% converting I believe.

[A]

Yeah, four to five. Yes, four to five percent would be on the high end. Yes, I believe this is total horseshit. I've worked in sales for a long time. I've worked for, I'm not a good salesperson but I've worked with some actually fantastic salespeople and I think a 10% close rate.

[D]

Oh yeah.

[A]

If you're doing business to business where you have highly targeted, highly niche stuff then maybe you could get closer to 20%. If you're only spending time with the people who absolutely need your services, maybe 20%, maybe, maybe 40 to 50% is an impossibility. That means that every 10 people that come in onto the car lot to buy a car, you're closing five of them. There's no way. Yeah, there's no way.

[B]

On social media if it's done right through the martial arts of sale, I teach that. I could show you that.

[A]

You could show me how to follow up.

[B]

Show them following and you understand how to follow up with them and you do have a value to them and you present that value in a clear picture that they want to own it and they're following you and they like your content, they're sharing it. You should be able to, to convert 40 to 50% of your leads.

[A]

Well yes, if they're sharing, liking and commenting on your content then I do believe I could sell both of my parents, one of my parents on my service.

[D]

Yeah.

[A]

Yes. That's about who does that. Well, right, yes, yes. Okay. If you're going to qualify your qualifieds with all kinds of qualifications then yes.

[B]

Maybe learning the article corning on social.

[A]

Media okay.

[B]

No doubt about that. This is exciting. This is a daily goal. This is what I do daily. Not only cold calling on the Better Business Bureau, but also I have to manage my day. Also doing. Getting some leads on my social media platform.

[D]

And following up.

[A]

Yeah, and doing proposals and closing and.

[D]

Then and servicing them.

[A]

All the things you have to do.

[B]

A potential client yesterday was supposed to come to my, my seminar Sunday but they weren't able to make it.

[D]

Potential client didn't get.

[A]

Yeah, I imagine that happens a lot.

[B]

You know, her husband wasn't there but it was great. She complimented me. She was really kind. She likes the way I talk about sales and cold calling and she see that it could be fun.

[A]

But she's not your client. She says the wife of some dude who could be a client. What kind of world does Paul live in? I'm sorry my husband couldn't make it, but he wanted me to come on his behalf.

[B]

Has a lot of talent. So she wants to hire me potentially to teach you how to sell. One thing that's going on with teaching.

[A]

Someone how to sell.

[D]

Well, do they have the money for you, Paul? Yeah, I mean, because they're not selling anything.

[A]

They've never sold anything.

[B]

So how more business owners and entrepreneur with so much technology, we're getting lazy. We don't want to do the important work. Laying down the foundation. That's an advantage to me because people need more what I have than what I need that they have. Think about that. So once you learn, you embrace and love the article. Calling on social media, you're going to see your sales increase now your content becomes more valuable.

[D]

Because your sales increase.

[A]

Yeah. What, how does that work? This is all magic thinking as far as I'm concerned. Yeah, it's a lot of magical thinking and buzzwords.

[B]

Does that make sense?

[A]

No, none of it.

[B]

So I hope this has been helpful. I really do hope that, you know, you take this serious, you apply it. If you have any questions and you want some consultation, just email me at the Martial arts of sales gmail.com or.

[A]

You@ the Martial arts of Sales gmail to come. I think you should. I think you should absolutely clarify that because people will be writing at the Martial arts of Sales and earlier you said martial artsofsalesmail.com now you're saying themartialarts.

[D]

Well also, why don't you have a website?

[A]

Yeah, you got send people to the website. Since we're talking about social media, how about we go ahead and send them to a social media platform?

[B]

Direct message me on Facebook, Instagram or even Twitter at the Paul Cruz show or at the Martial Arts of Sales as well. And I will respond to you 24 hours.

[D]

I mean I've got to look at.

[B]

So before we leave, I want to recap the daily training in preparing.

[D]

Know your target.

[A]

Yeah, know your target.

[B]

Number one, always be prepared to know who you are targeting. Number two, make sure you get five to 10 qualified leads per platform. Number three, make sure you get 25 to 50 follow up calls per platform. And number four is when you do that right and you learn doctor to cold call on social media, you're looking at converting between 40 to 50 conversion ratio. What does that mean?

[A]

Yeah, what do you do? No. Martial Arts of Sales. Well, to be fair, this was about three years ago, so maybe he has since he's. He's making videos still today. I saw it. So it's not like he's, you know, sick or passed away or something like that. But this is just a bunch of gobbledygook. I mean at the end of the day, sales is especially consultative sales. It's not easy. It's not an easy thing to do. I admire those who do it very well. I have known some very good salespeople in my life. I would consider myself a mediocre salesperson at best. But mainly because I don't like selling things. I'm just not that interested in hard pitching anybody on anything. I am more conversational than anything. So if it's a relationship based sale, I think I win. If it's, you know, some kind of B2B, I have to convince you why I'm better than the other person. I haven't convinced anybody that I'm better than anybody in my lifetime. So I'm just not good at that part of it. But you know, hey, listen, God bless Paul again.

[D]

More power to Paul.

[A]

More power to call Paul. Oh, what am I doing there? I'm going to a commercial.

[D]

I don't know, we'll have to investigate that further. But I don't know if this worked out for him. The martial Arts of sales.

[A]

I don't think this is a brand that he kept going. Yeah, no, for sure not. Martial Arts of Sales is not the K pop demon hunter of sales consulting, let's put it that way. You know a good place to start if you're going to get into consultative sales or you want to be a good salesperson. Brian Tracy. Yeah, Brian Tracy is world renowned and roundly respected as one of the better consultative sales. He. I think he kind of, I Think he's kind of the guy who defined what consultative sales was. And he's really good. And you can get videos and sales people. I mean, listen, I don't know how many salespeople listen to our show. I'm sure there's a number of them. But if you want to get better at your craft, you do have to learn. And that's either studying under somebody or being an apprentice or having a mentor that's a good salesperson or going to trainings. But just make sure you get the right one. Not cold call Paul.

[D]

Yeah.

[A]

If you're just starting off in sales and you're going to sell lawn care services, maybe he can give you the basics. Maybe that's it. Anyway, much love for Paul and his hustle. God bless him. He seems like a sweet guy. He does. He does. Seems like the kind of guy that you'd. As long as he wasn't talking about sales, that you'd be at a backyard barbecue at somewhere. Yes.

[D]

Hell in the beer.

[A]

Have a beer. And, you know, find out more about his life and what he's up to. You know what I'm saying?

[D]

Yeah.

[A]

He'd be an interesting character to talk to.

[D]

As long as he's seen a lot.

[A]

I bet he has.

[D]

He's seen a lot of businesses.

[A]

We can commiserate about that. Oh, all right. Well, listen, today is it this. As you're listening to the this, this is the last day for TCB merch during this. This drop. We will likely not do it again until the end of December during the 12 days of TCB. So, you know, hurry up and get it. Shop TCB podcast.com Shop TCB podcast.com Once the window closes, that's it. But you can get an exclusive free TCB sticker with every order that you [e-mail] send it to your friends for a gift. I don't know. You know, it's relatively cheap as far as merch goes. It's good quality. We think. We're proud of it. Shop tcb podcast.com at the commercial break on Instagram 2124333. TCB is the phone number. TCBpodcast.com is the website, and YouTube.com the commercial break for all the episodes on video, including this one. The same day they air here on the audio. Okay, Chrissy, that's all I can do for today?

[D]

I think.

[A]

So I'll tell you that I love.

[D]

You and I love you.

[A]

Best to you. Best to you in the podcast universe. Until next time. Chrissy and I will say we do say, and we must say goodbye.

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