The Commercial Break – Episode: "IYKYK"

Date: July 17, 2024
Hosts: Bryan Green (“B”) & Krissy Hoadley (“A”)

Episode Overview

In this episode, Bryan and Krissy riff on the widespread use of the internet phrase “if you know, you know” (IYKYK), delivering their signature blend of offbeat humor and social commentary on influencer culture, social media exclusivity, and the ever-shifting landscape of pop culture trends. The duo veers into discussions about objectophilia, Disney’s increasingly expensive consumer model, Taylor Swift’s masters dispute, and the absurdity of “in the know” clubbiness—peppered with sharp jokes and self-awareness. Expect irreverence, candor, and biting takes on how we chase coolness in the digital age.

Key Discussion Points & Insights

1. Social Media and the IYKYK Phenomenon

Starts at 00:14

• Bryan’s Rant: Bryan shares his annoyance with the overuse of “if you know, you know” (IYKYK) on social media, calling out how it fosters cliquishness and unnecessary exclusivity.
• Authenticity vs. Elitism: The hosts argue that the phrase creates a faux sense of insider knowledge, often about trivial things, leading to unnecessary FOMO (fear of missing out).
• Food Posts & Influencer Culture: Bryan criticizes people who post cryptic food pics with IYKYK captions as if they’re “running around with some secret group”—but it’s usually just dinner at an obscure spot.
• Notable Quote:
  • “If you take a picture next to Oprah and you say ‘if you know, you know,’ then, f*** yeah, because we all know it's Oprah. But if you take a picture of your food… No, I don't know, because I don't live in your f***ing state!”
    — Bryan (02:47)
• Krissy’s Take: Krissy sees some value in food posts for foodies, but agrees it gets excessive—“if that's all they're doing throughout dinner, it's a little obnoxious.” (09:25)
• Etiquette Suggestion: Both hosts agree: either explain what’s cool or keep it for your group text. “If you know, you know does not spell inclusive. It spells ‘only you know.’” — Bryan (08:14)
• On Comments: When someone asks, “What is that?” and the poster replies, “You had to be there,” the hosts agree that’s even worse—“It’s totally rude.” (08:04–08:07)

2. The Psychology and Performative Aspect of Social Media

From 12:31

• Over-portraying Experiences: Krissy notes, “There's a lot of portraying things to be better than they are on social media.” (13:05)
• Bryan’s Reflection: Admits some of his anger might come from FOMO or jealousy, but still declares, “IYKYK is over. It’s done.” (11:23)
• Subtweeting and Passive-Aggressiveness: Hosts link IYKYK posts to subtweeting after breakups—sending coded messages to exes or frenemies.

3. The Logan Paul/Mike Tyson Fight and Tour Announcements

15:19 – 18:03

• Boxing News: Discuss the Tyson-Paul fight postponement and their own tour date confusion—embracing “commercial break” chaos.
• Self-Deprecation: “We’re the gang that can’t shoot straight.” — Bryan (17:39)
• Update on TCB Live: Tour dates are in flux, highlighting the unpredictability of live event planning.

4. Fictional Attraction & Objectophilia

20:33 – 27:43

• What is Fictionsexuality? Bryan introduces the term: people attracted to fictional characters, e.g., a Japanese man marrying his anime doll.
• Objectophilia Examples: They recall previous show episodes about people “in love” with roller coasters, fences, or monuments (Eiffel Tower).
  • “I love when you get your fluids all over me. I can feel you’re getting excited.” — Bryan, recalling the roller coaster episode (23:14)
• Social Evolution: Is this newfound openness, or just more visibility? “Are we evolving right in front of our own eyes?” — Bryan (26:15)

5. Disney Pricing, FastPass Rant & Inflation

27:43 – 41:16

• Disney Pricing: Bryan details the steep markup in Disney vacations (47–58% increase since 2017), and the increasingly complex, expensive FastPass/Genie+/Lightning Lane system.
• Corporate Strategy: Speculates that Disney is intentionally pricing out the “wrong kind of crowds” to cater to luxury clients.
  • “They have made it so f***ing expensive to go to Disney… that now it’s almost priced me out. And I’m a multi, multi, multi-time visitor.” — Bryan (32:55)
  • Krissy: “Well, they should have some kind of loyalty maybe...” (33:10)
• On Corporate Greed: Extension of the argument to wider consumer goods—smaller package sizes, higher prices, less value.
• Arizona Tea Example: Bryan shouts out the Arizona Tea CEO, who refuses to raise prices, calling him “a hero.” (41:16)

6. Steve-O’s Planned Boob Job

43:04 – 46:27

• Steve-O (of ‘Jackass’) reportedly planning to get breast implants for a hidden-camera stunt—he’ll keep them for two months.
  • “I want to know more about that night with Mike Tyson. I want to see your boobs in action.” — Bryan (46:11)
• Hosts poke fun but voice curiosity and concern over Steve-O’s recovery.

7. Taylor Swift vs. Scooter Braun: Documentary Discussion

47:32 – 54:40

• Doc on Max: Bryan recommends “Taylor vs. Scooter,” which covers the master recordings dispute between Taylor Swift and music exec Scooter Braun.
• Contract Reality: Lays out the basics—standard practice for record labels to own the master recordings; debate centers on whether Taylor was given a chance to buy them or not.
• Media Spin: Recognizes the power of PR, public narrative, and the complexity of contract disputes.
  • “Maybe you should take a look… a fascinating look at perspective and press and motivating an audience.” — Bryan (49:28)
• On Taylor’s Power Move: Notes that Taylor’s “Taylor’s Version” albums have outsold the originals.
• Recommendation: Bryan tells listeners to check out the doc to make up their own minds.

8. Closing Tangents & Signature TCB Chaos

54:40 – End

• Back to the IYKYK Bit:
  “Let them know you don’t know and you don’t care if they know.” — Bryan (55:09)
• Tour Dates: Promising chaotic, “fluid” planning right up to the moment of live shows.
• Stickers & Listener Engagement: Promoting free stickers, social media engagement, and audience outreach.

Notable Quotes & Moments (with Timestamps)

• “If you take a picture next to Oprah and you say, ‘if you know, you know,’ then, f*** yeah… But if you take a picture of your food… No, I don’t know!” — Bryan (02:47)
• “You had to be there.” “That’s rude.” — Krissy (08:04–08:07)
• “If you know, you know does not spell inclusive. It spells ‘only you know.’” — Bryan (08:14)
• “IYKYK is over. It’s done. We don’t need to do that anymore.” — Bryan (11:23)
• “It's like when you break up with your girlfriend and then you post something just for her... just for her.”— Bryan (14:10)
• “They have made it so f***ing expensive to go to Disney… you are now almost pricing me out.” — Bryan (32:55)
• “If you’re not hurting anybody, who the f*** cares who you're in love with?” — Bryan (22:16)

Major Timestamps

• 00:14–11:43: Main IYKYK rant and breakdown of social media behavior
• 20:33–27:43: Fictional attraction, objectophilia, and evolving social norms
• 27:43–41:16: In-depth Disney price and experience ramp-up, inflation tangent
• 43:04–46:27: Steve-O’s planned breast augmentation story
• 47:32–54:40: Taylor Swift/Scooter Braun documentary, music industry contracts
• 55:09–End: Rapid-fire callbacks, listener engagement, and show wrap-up

Takeaway

The episode is a lively, wide-ranging roast of modern social media posturing and pop culture exclusivity. Bryan and Krissy lampoon the idea of private “in-crowds” online, gripe about Disney’s cash grabs, marvel at odd love stories (both literal and figurative), and remind listeners to stay skeptical and laugh at the fleeting rules of cool. The tone is snarky, irreverent, and delightfully chaotic—very much "the Cheesecake Factory of comedy podcasts.”