Host Chad Solomonson welcomes guest Greg Kihlström of The Agile Brand to the show. Chad and Greg introduce the show and talk about the future of the marketing technology stack and how a composable approach makes sense for many organizations wanting greater agility and flexibility.

About Greg Kihlström

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota.

He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

Resources:

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

RDA Website: https://www.rdacorp.com

Greg Kihlström: https://www.gregkihlstrom.com

The Composable Roadmap is part of The Agile Brand podcast network. Access all our shows at: https://agilebrandguide.com/

#1: Agility and the Composable Roadmap with Greg Kihlström, The Agile Brand