In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to discuss the evolving landscape of B2B commerce. Lance shares his unconventional path from investment banking to leading B2B initiatives, emphasizing the vast growth potential in e-commerce, particularly as only a small percentage of B2B transactions currently take place online. The conversation highlights the concept of composable commerce, illustrating how integrating best-of-breed technologies can greatly enhance buyer experiences in a sector marked by complexity.

The discussion also introduces Catalyst, a framework designed to simplify the launch of headless commerce sites, enabling businesses to go live in just weeks. Lance addresses the common challenges companies face during their transition to composable commerce and advocates for a phased implementation approach to ensure success. As the episode concludes, he shares his vision for the future of B2B commerce, focusing on the democratization of e-commerce tools and the growing need for customizability. Listeners will walk away with valuable insights on modernizing B2B strategies and embracing the composable commerce revolution.

Resources

This episode was brought to you by BigCommerce: https://www.bigcommerce.com

Get the best-selling book The Composable Roadmap by Chad Solomonson and Greg Kihlström at https://amzn.to/3wuN9iR

The Composable Roadmap website:

https://agilebrandguide.com/the-agile-brand-podcasts/the-composable-roadmap-with-chad-solomonson/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

#5: Modernizing B2B: The Fast Track to Composable Commerce