What does it really take to reclaim your voice, shed an old identity, and create spaces—physical and energetic—that hold people in their fullest expression?

In this episode, I sit down with Rachel Larraine Crawford, founder and creative director of Tiger Vale, a holistic interior design studio based in Southern California. Rachel brings over two decades of experience in interior design, along with certifications in classical Feng Shui and training as a Reiki master, to create immersive environments where concept, strategy, and guest experience don't just coexist—they align.

We go deep into the invisible things we leave behind—in spaces, in relationships, in old identities—and what it truly takes to clear them and come home to who we're becoming. Rachel is in her own season of emergence right now, and there is something profoundly powerful about witnessing someone who does this depth of work for others while learning to receive it for herself.

Key Talking Points:
In this episode, we discuss…

Why your voice is your greatest gift and how giving yourself permission to share it is an act of empowerment
Rachel's journey from a childhood of silence and unworthiness to finding her voice through theater and broadcast
How a tarot card pull set the tone for the entire conversation: your art is your gift
Setting an intention to be intentionally visible—and the inner work required to follow through
The live, in-real-time moment Rachel caught herself shrinking mid-conversation, and what she did about it
Working with the inner critic: acknowledging it, thanking it, and moving forward anyway
The spiritual side of interior design—crystal grids, land blessings, entity clearings, and why spaces hold energy
How we energetically leave parts of ourselves behind in old homes, relationships, and identities
Shedding old style and identity to show up as your next-level self before you feel ready
Rachel's dream: designing boutique hotels and getting on stages to share her story

Time Stamps:
[01:31] Introduction & what it means to be truly seen
[04:32] Rachel's core message: finding and sharing your voice
[07:46] Tarot card reveal: "Your gift is your art."
[10:22] Rachel's childhood: growing up feeling unworthy and silenced
[11:38] Enrolling in drama class to force herself out of her shell
[15:54] Setting an intention to be intentionally visible in 2026 and beyond
[17:14] Mentor reframe: "It's not the design firm—it's YOU as a personal brand."
[20:06] Live vulnerability: Rachel catches herself shrinking mid-conversation
[20:13] Working with the inner critic: "I hear you, I see you, I know you want to keep me safe."
[27:27] Spirit clearing story: a young girl reclaims her bedroom after an entity is removed
[32:13] "We are constantly leaving parts of us everywhere"—on energetic attachment
[34:13] Shedding old identity through style: showing up as the new version before you're ready
[37:21] Rachel's vision: boutique hotel design and speaking on stages

Connect with Rachel Larraine Crawford:
Website | Instagram | Podcast
Named on the Power List by Modern Luxury Magazine as a San Diego Interior Design Luminary to Know Now!

Connect with Ashley Graham:
Thank you for listening! Don't forget to subscribe to my newsletter for more expansive content and stories here.
Follow Ashley Graham (@simplyashleygraham) and The Conscious Publicist (@theconsciouspublicist) on LinkedIn.
If you loved this episode and want to further support the show, please subscribe and leave a review on your favorite podcasting platform!
Apple | Spotify | Blog | Business