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EPISODE 439:

Daaron Yester has been framing custom homes in Southern California's Coachella Valley for nearly 30 years. He had loyal crews, a strong reputation, and clients who kept coming back. He was also borrowing money to keep the business alive, undercharging on jobs, and trying to run every part of the company himself.

Something had to change.

In this episode of The Construction Leading Edge Podcast, Todd sits down with Daaron Yester, owner of DYC Framing Inc., to trace the turning point that took him from financial stress and operational chaos to a business with clear roles, tighter numbers, and a schedule that actually leaves room for his life. Daaron shares how getting into his numbers revealed the markup problem he'd been avoiding for years, why clarifying roles for people already on his team was the move that freed him up most, and what it really looks like when your GCs are running your company instead of you.

👉 If you've been in business for decades and still feel like you're holding everything together yourself, this one's worth your time. Tune in.

Key Takeaways:

00:00 Intro

00:02:20 Meet Daaron Yester – DYC Framing and 30 years in the Coachella Valley

00:03:05 The scale of high-end custom work in Southern California

00:04:05 Misconceptions about wealthy clients

00:05:15 How Daaron got started in construction

00:07:05 Company size, team tenure, and rebuilding after 2008

00:08:10 Lessons from multiple downturns

00:11:05 How Daaron has kept crew members for 15–20 years

00:13:50 What led Daaron to reach out to CLE

00:16:35 Joining Systematize Your Construction Business – the decision to commit

00:18:25 The moment the program clicked

00:21:00 Clarifying roles: putting the right people in the right seats

00:23:05 Who was actually running the business

00:25:35 Why systems make you more professional with clients, not less

00:28:45 The two most impactful changes Daaron made

00:33:05 How Daaron's daily schedule has changed

00:36:30 Advice for owners who feel like they have to be everywhere 00:39:35 Keys to implementing systems and getting your team on board

00:43:35 What the CEO Alliance has meant for Daaron

00:45:10 Highlights from the Cancun live meetup

00:48:30 What Daaron would tell someone considering SYCB

00:49:45 One unconventional thing Daaron believes about business

00:52:15 Why construction owners try to do it alone

00:53:35 Where to go if you're ever passing through the area

Additional Resources:

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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