The Copywriter Club Podcast – Episode #420: Fast Email List Growth with Leticia Collins
Release Date: November 5, 2024
Introduction
In episode #420 of The Copywriter Club Podcast, hosts Kira Hug and Rob Marsh delve into effective strategies for rapid email list growth alongside guest Leticia Collins, a seasoned marketing strategist. Leticia shares her journey from influencer coaching to becoming a marketing strategist for online business owners, emphasizing the power of collaboration and strategic use of bundles to exponentially grow email lists.
Leticia Collins’ Journey to Marketing Strategy
[02:53]
Leticia Collins begins by recounting her entry into the business world. Starting in 2019, her path was somewhat serendipitous. Initially a journalism and creative writing student, a university blog assignment ignited her passion for content creation. This led to a burgeoning Instagram presence and collaborations with brands, eventually evolving into her first business as an influencer coach. Recognizing the unsustainability of solely relying on brand partnerships, Leticia pivoted to teaching clients how to create and monetize their own products and services, culminating in her current role as a marketing strategist.
Notable Quote:
"I thought, you know what, there is a bit of a market here. There's people who want to learn how to do this kind of thing." – Leticia Collins [03:06]
The Power of Being an Influencer and Personal Branding
[05:29]
Leticia emphasizes that influencers and content creators thrive on personal branding. By sharing authentic snippets of their lives and personalities, they connect deeply with their audience. Leticia notes that injecting personality into written content can make communication more relatable without necessitating constant video presence.
Notable Quote:
"It's definitely about building a strong personal brand and just not being afraid to show up and share, like, the real and raw version of you, because that's what people really like." – Leticia Collins [05:29]
Strategies for Building and Growing an Email List
Leveraging Bundles for Exponential Growth
[13:15]
One of Leticia’s standout strategies involves hosting bundles—collaborative list-building events where multiple experts offer their paid products for free in exchange for email sign-ups. Hosting the Balanced Business Bundle, Leticia amassed over 4,300 new subscribers in a single week organically.
Notable Quote:
"I hosted my first bundle. It was called the Balanced Business bundle and we had, I think, 40ish contributors. It was open for a week and in that week we had 4300 people sign up for it." – Leticia Collins [13:15]
Benefits and Long-Term Impact
Beyond immediate list growth, Leticia highlights the long-term benefits, including active engagement with new subscribers, acquiring private clients, and increasing course enrollments. This success is attributed to a strong welcome sequence and consistent nurturing through email.
Notable Quote:
"Over the following months, through my emails and them just being in my world, I enrolled hundreds of new students into my courses and digital products." – Leticia Collins [15:18]
Executing a Successful Bundle Event
Getting Involved in Existing Bundles
[16:47]
To participate in bundles, Leticia advises joining relevant Facebook groups where bundle hosts seek contributors. Engaging proactively by applying to these opportunities can secure a spot in upcoming bundles.
Notable Quote:
"There are a ton of Facebook groups that people who run bundles specifically post in to find contributors." – Leticia Collins [16:51]
Hosting Your Own Bundle
[18:22]
For those interested in hosting, Leticia recommends:
- Define a Niche Theme: Ensures the bundle attracts the right audience.
- Organize Contributors: Start small to manage effectively, then scale up.
- Utilize Tools: Platforms like ThriveCart for affiliate tracking and Spread Simple for contributor databases streamline the process.
- Replicable Processes: Develop a repeatable to-do list and asset library for consistency in future bundles.
Notable Quote:
"Bundles are a huge thing to run. There is a lot that goes into it... once you've done one bundle and you have all the assets, you have the to-do list, you have like everything in place, then you can just duplicate that and repeat it again and again." – Leticia Collins [18:22]
Collaboration as a Cornerstone for Growth
[11:45]
Leticia underscores the importance of collaboration in audience growth. By partnering with other business owners, one can tap into new, complementary audiences, establish authority, and build trust through association.
Notable Quote:
"When you team up with a competitor, you are able to get in front of their audience... it's likely that they're going to trust anyone that that business owner collaborates with and think that they're also trustworthy." – Leticia Collins [25:24]
Effective Email Marketing Techniques
Transition from Social Media to Email
[40:12]
Leticia discusses her strategic shift from heavy reliance on Instagram to prioritizing email marketing. She highlights the advantages of owning your audience, the directness of email communication, and higher engagement rates compared to battling social media algorithms.
Notable Quote:
"Email is literally the most direct way to reach your audience. When someone hands over their email address to you, they are giving you permission to send your message directly to them." – Leticia Collins [40:12]
Email Content and Structure
[43:10]
Her emails follow a consistent branded template, incorporating personal touches and a roundup section at the end. This roundup includes celebrations, behind-the-scenes insights, affiliate links, and updates, fostering deeper connections and encouraging higher click rates.
Notable Quote:
"I share what I'm celebrating this week, the events that I'm loving this week... And I'll often use that to share affiliate links as well." – Leticia Collins [43:52]
Nurturing and Engaging Subscribers
[23:29]
Leticia elaborates on her email nurturing strategy. New subscribers receive a welcome sequence that introduces them to her journey and provides valuable content before gradually introducing her membership offerings.
Notable Quote:
"I'm entering them into my welcome sequence and share a little bit about me, my journey... and after that I will start to talk about my membership and release the pitch sequence." – Leticia Collins [23:29]
Tools and Best Practices for Bundle Management
[21:57]
Leticia recommends several tools to manage bundle events efficiently:
- ThriveCart: For checkout processes and affiliate management.
- Spread Simple or Softer: For creating searchable databases of contributors and their offerings.
She emphasizes the importance of tracking promotions and ensuring all contributors actively engage in promoting the bundle.
Notable Quote:
"I like to use ThriveCart because I can also use their affiliate software... it's really important that everyone pulls their weight and does promote." – Leticia Collins [21:57]
Overcoming Challenges in Collaboration
[34:35]
Addressing common obstacles like mismatched list sizes and engagement rates, Leticia suggests implementing application processes to ensure mutually beneficial collaborations. She also highlights the importance of trust and honest communication when engaging in collaborations.
Notable Quote:
"You have to make sure it's not going to be a mutually beneficial collaboration, you know, it's not going to be one sided." – Leticia Collins [35:32]
Leticia’s Lessons Learned and Future Plans
Key Lessons
[47:22]
Leticia reflects on her initial overreliance on social media and the delayed focus on email list building. Additionally, she shares her realization of the value in being multi-passionate and not strictly niching down, allowing her to serve a broader range of clients effectively.
Notable Quote:
"I do love to help online business owners create digital products, but I also love to help them create funnels, and I love to help them grow their audience and improve their email marketing." – Leticia Collins [48:16]
Future Endeavors
[51:23]
Looking ahead, Leticia is excited about supporting her newly launched membership, Audience Growth Club, and planning holiday content for December. She balances her passion for work with a commitment to taking necessary downtime.
Notable Quote:
"I’m really excited for December and just having the Christmas season and all the holiday content and just getting to have a bit of a rest as well." – Leticia Collins [51:23]
Conclusion and Final Thoughts
Hosts Kira Hug and Rob Marsh commend Leticia for her insightful strategies and authentic approach to email list growth. They encourage listeners to connect with Leticia for further resources and to consider the benefits of collaboration and strategic bundle hosting in their own businesses.
Key Takeaways:
- Collaboration is Crucial: Partnering with other experts can significantly expand your audience and establish authority.
- Bundles as a Powerful Tool: Hosting or participating in bundles can lead to substantial email list growth.
- Email Marketing Over Social Media: Building and nurturing an email list offers more control and direct engagement with your audience.
- Authenticity and Personal Branding: Sharing genuine aspects of your business and personality fosters deeper connections with your audience.
- Adaptability: Being open to pivoting and experimenting with different strategies can lead to discovering what works best for your business.
Connect with Leticia Collins:
- Instagram: @marketingwithtish
- Free Resource: 18 Ways to Collaborate to Grow Your Audience
This summary aims to encapsulate the key discussions and insights shared during episode #420, providing actionable strategies for copywriters and marketers seeking to enhance their email list growth and overall marketing effectiveness.