Podcast Summary: The Copywriter Club Podcast #431: Showing Up with Jude Charles

Release Date: January 21, 2025

Hosts: Kira Hug and Rob Marsh
Guest: Jude Charles
Description: Exploring the ideas and habits worth stealing from top copywriters, this episode delves into personal journeys of reinvention, courage, and the profound impact of showing up authentically.

1. Introduction to a Deep Dive Conversation

In Episode #431, Rob Marsh reconnects with Jude Charles, a past guest and speaker at several TCC IRL Live events. Unlike the typical interview format, this episode offers a more personal and vulnerable discussion about their individual journeys, challenges, and the importance of showing up authentically.

2. Jude Charles' Journey of Reinvention

Jude shares his transformative journey over the past five years, sparked by his initial experience at TCC IRL in 2019. Despite fears of public speaking, Jude pushed past his comfort zone, leading to over 150 podcast appearances and numerous speaking engagements.

• Overcoming Fear:
  "I was scared out of my mind... But I pushed past my comfort zone and did it."
  (Jude Charles, [02:59])

• Purpose Realization:
  "I believe my purpose is to lead and empower entrepreneurs to have relentless courage."
  (Jude Charles, [04:10])

3. The Impact of Sharing Personal Stories

Jude recounts a poignant moment when a listener shared how his voice and stories provided comfort during a difficult time, highlighting the unexpected depth and reach of his work.

• Listener's Story:
  "My father died a week after walking me down the aisle... Life is Good."
  (Jude Charles, [05:22])

• Emotional Response:
  "As I read this email, I started crying because I think to myself how I downplay sometimes..."
  (Jude Charles, [07:10])

4. Enhanced Empathy Through Experience

Having transitioned from behind the camera to the spotlight, Jude discusses how his personal struggles with public speaking have deepened his empathy for others facing similar challenges.

• Empathy Development:
  "I think I found a new bit of compassion or empathy for the people that you're talking to on the other side..."
  (Jude Charles, [09:10])

5. Rob Marsh’s Parallel Experience with Podcasting

Rob reflects on his extensive experience hosting over 500 podcast episodes and grapples with self-criticism upon hearing his own voice, despite the positive impact his podcast has had on listeners.

• Podcasting Struggles:
  "I hate it. It's not because I don't like my voice... it's that, even after doing this literally for 500 hours, I still sometimes stumble to get a question."
  (Rob Marsh, [13:12])

• Sense of Responsibility:
  "There are so many people out there listening that are just waiting for that person to say, it's time for you to do this."
  (Rob Marsh, [15:15])

6. The Role of Habit and Purpose in Perseverance

Rob emphasizes the importance of habit in maintaining consistency, despite moments of doubt. Jude echoes this sentiment, explaining how purposeful actions drive their continued efforts to support others.

• Habit Formation:
  "The habit is there. It's on my calendar... So the habit kind of forces it to happen."
  (Rob Marsh, [16:00])

• Purpose-Driven Action:
  "It's not just me telling you what to do... it's about this opportunity to have."
  (Rob Marsh, [19:17])

7. Strategies for Personal Reinvention and Self-Reflection

Jude outlines his disciplined approach to reinvention, involving regular self-assessment, technology detoxes, and deep internal work to align his actions with his purpose.

• Self-Reflection Practices:
  "I've been doing this deep internal work. It's the most important work I've ever done in my life that will help me be a great person."
  (Jude Charles, [57:08])

• Technology Diet:
  "I turn off all technology. What's the word I'm looking for? A technology diet."
  (Jude Charles, [54:10])

8. Final Messages on Courage and Purpose

As the conversation concludes, both Rob and Jude reiterate the central theme of courage—embracing the act of showing up even when it's challenging, and understanding that courage grows through action.

• Mission Statement:
  "I'm showing up for the person who is tired, who is unsure about what the next step of their life is... to lead and empower entrepreneurs to have relentless courage."
  (Jude Charles, [60:06])

• Encouragement to Listeners:
  "Courage is acquired in the doing. You move forward and you gain courage as you go."
  (Rob Marsh, [63:08])

9. Conclusion and Call to Action

The episode wraps up by directing listeners to Jude's resources for deeper self-reflection and encouraging them to engage with the Copywriter Club's offerings to continue their own journeys of growth and reinvention.

• Resource Sharing:
  "Download those questions now. There's a similar list of questions to ask yourself about your business in the Copywriter Underground."
  (Rob Marsh, [63:08])

Notable Quotes:

• "The only limitation you have is the one that you create."
  (Jude Charles, [63:08])

• "Courage is acquired in the doing. You move forward and you gain courage as you go."
  (Rob Marsh, [63:08])

Key Takeaways:

• Embrace Vulnerability: Sharing personal stories can create profound connections and provide unexpected support to others.

• Consistency Through Habit: Establishing consistent habits helps maintain momentum, even during challenging times.

• Purpose-Driven Actions: Aligning actions with a clear purpose ensures that efforts remain meaningful and impactful.

• Self-Reflection is Crucial: Regular self-assessment and taking time away from distractions foster personal and professional growth.

• Courage is a Journey: Courage develops through continuous action and stepping out of comfort zones.

Resources Mentioned:

• Jude Charles' Self-Reflection Questions: Available at judecharles.com/tcc

• Copywriter Underground: Access detailed planning processes, templates, and workshops by visiting TheCopyWriterClub.com/tcu

Connect with Jude Charles:

• Website: judecharles.com/tcc
• Newsletter: Sign up at Jude’s website for exclusive insights and resources.

If you found inspiration in this episode, consider sharing it with fellow writers or freelancers who might benefit from Jude's transformative insights on courage and reinvention.