Transcript
A (0:00)
Hey, it's PVSB with the CPG guys. You know, we talk a lot about this on the show. For CPG marketers today, it's not just about reaching consumers. It's about connecting with them meaningfully at every touch point. Here's the reality. Shopping isn't just an event anymore. It's woven into daily life. And with consumers spending over 90 minutes streaming content, daily entertainment has become central to the shopping journey. Amazon Ads unifies commerce, entertainment and open Internet to reach 86% of US households, turning trillions of consumer signals into powerful results both on and beyond Amazon. So visit advertising.Amazon.com to learn more. Hello, it's December 16th, 2025. Welcome to episode 15 of the Commerce Riff with the CPG Guides, a weekly short segment burst digestible 10 minutes of content, both audio and video. We hope you enjoy our curated stories. I'm of course your co host pbsb and I'm joined by Paparaj himself, co founder and CRO of Think Blue Consulting. How you doing Sree? What's up brother Toinko?
B (1:13)
Peter, we're done with the five city tour of Riaraj's Commotion Tour. We were glad to see you at one of them in New York in between seeing Lara Raj seven times in over four cities. A hectic month. Today I'm in Mexico City for the final leg of the Beautiful Chaos Tour by cat's eye. But more importantly, Peter, I want to know what holiday plans you have.
A (1:30)
Well, Sree, while while you're jetting out of the country, I'm coming to your neck of the woods. I'll be in La La Land, visiting both Universal Studios in Disneyland, spending a little time down in La Jolla. It's going to be a great holiday break before the madness begins in Cesar, please do follow our Instagram, TikTok and YouTube channels. You want to find it? It's pretty easy. Just search for CPG guys. So let's get to this week. Our first topic is Coca Cola leadership changes. Coca Cola revealed Wednesday that Chief Operating Officer Ank Braun will step into the CEO role on March 31, succeeding James Quincy. In a remarkable parallel, both executives began their Coca Cola journeys in the same year in 1996. Nearly three decades ago. While Quincy assumed leadership in May 2017, he arrived with an ambitious vision. Trans Coca Cola from a soda powerhouse into a total beverage company. And transform it he did. Under his watch, Coca Cola dramatically expanded beyond its iconic red cans portfolio, grew to embrace health conscious consumers through teas, premium water, sports drinks and coffee offerings. Quincy didn't abandon Coke's core soda business, he evolved it, introducing smaller portion sizes and prioritizing low and no sugar formulations. In a bold move that raised eyebrows across the industry, Quincy even led Coca Cola into uncharted territories. Alcohol strategic partnerships with Molson, Coors and Brown Forman marked the company's entrance into this lucrative category. But perhaps equally important was what Quincy removed from the shelves. He streamlined the portfolio by discontinuing underperformers like Honest Tea and Tab and divesting brands like zco. The strategy focused resources on fewer, bigger brands with genuine scale, potential and profitability. James Quincy is a transformative leader, declared David Weinberg, Coca Cola's lead independent director. We are confident that Henrique Braun will build on the company's existing strengths to unlock more growth opportunities and increase the power of the incredible Coca Cola system. The incoming CEO has outlined clear priorities, identify global growth opportunities, sharpen focus on evolving consumer brands, and harness technology to drive both operational excellence and innovation. Quote I'm honored to take on this new role, unquote Braun stated. Quote I will focus on continuing the momentum we've built with our system. I'm excited about the future of our business and see huge opportunities in a fast changing global market. Unquote with nearly 30 years inside Coca Cola, Braun brings institutional knowledge combined with fresh strategic vision, exactly what the beverage giant needs as it navigates an increasingly complex and health conscious marketplace. Sree over to you.
