Transcript
A (0:00)
Hey, it's PVSB with the CPG guys. You know, we talk a lot about this on the show. For CPG marketers today, it's not just about reaching consumers. It's about connecting with them meaningfully at every touch point. Here's the reality. Shopping isn't just an event anymore. It's woven into daily life. And with consumers spending over 90 minutes streaming content, daily entertainment has become central to the shopping journey. Amazon ads unifies commerce entertainment and open Internet to reach 86% of US households, turning trillions of consumer signals into powerful results both on and beyond Amazon. So visit advertising.Amazon.com to learn more.
A (0:51)
Hello, it's December 9th, 2025. Welcome to episode 14 of the Commerce Rift with the CPG guys. A week short segment burst digestible 10 minutes of content, both audio and video. We hope you enjoy our curated stories. I'm of course your co host, pvsp. I'm joined by Papa Raj himself, co founder and CRO of Think Blue Consulting. He's the man known as Sree. How you doing Sree? Back from the concert tour. You've been a roadie, haven't you?
B (1:20)
Indeed, Peter, doing great. Just got back from a four city tour of Rio Raja's Commotion tour. The culmination of the fifth city was today a home turf, La Pal. Packed. You know, seeing so many people, diverse audiences sing lyric by lyric of every song you join me for New York City, you got to see the madness yourself. And that's in between seeing Lara Raj five times over in three cities. That will be Thursday and Friday this week in la, followed by Mexico City next week. So Peter, it's been a hectic month. Please do follow our Instagram, TikTok and YouTube channel simply called CPG. Guys, it's that easy. Let's get to this week's first topic. It's ultra fast 30 minute delivery by Amazon. What do you got, Peter?
A (2:01)
Yeah. Amazon tests ultra fast 30 minute delivery service in Seattle and Philadelphia. They're launching a new delivery service called Amazon now that brings household essentials and groceries to customers doorsteps in about 30 minutes or less. The service is currently being tested in select areas of Seattle and Philadelphia. Prime members pay a discounted delivery fee of just $3.99 per order compared to $13.99 for non prime customers. There's a small buck 99 for orders under $15. Customers can choose from thousands of items including fresh produce, milk, eggs, pet supplies, diapers, paper products, electronics, OTC medicines and snacks. The service is accessible directly through the Amazon Shopping app and website. Customers in eligible areas will see a 30 minute delivery option in the navigation bar. They can browse available items, track their orders in real time and have the option to tip their drivers. To make this rapid delivery possible, Amazon is using specialized, smaller fulfillment facilities strategically located close to where customers live and work. This approach shortens the distance delivery partners need to travel while prioritizing employee safety and enabling faster delivery times. The this launch builds on Amazon's decades of delivery innovation and represents the company's latest move to meet customer demand for increasing faster delivery of essential items. Interesting. Not surprised by Seattle, Philadelphia. Gee, I wonder who they're going up against for that that last minute super fast delivery. Over to you sri.
