Loading summary
A
Hello and welcome to the CPG Guys Podcast. Set at the intersection of commerce and tech.
B
Your hosts, Sree Rajagopelan and Peter V.
A
S Vaughn explore how brands and retailers engage consumers in a digitally driven world.
B
And now, here are the CPG Guys. Hello and welcome to the CPG Guys Podcast. I am your humble co host, pbsb. I'm not podcasting in front of this microphone. I serve as head of Industry and Client engagement at Flywheel, the commerce acceleration division of Omnicom. My co host, you know him by a number of names and roles. He is to his daughter's fans, of course, Papa Raj. He's the former Chief Customer Officer at General Mills. He currently serves as the Chief Revenue Officer of Think Blue Consulting. And of course he's my BFF and Ride or Die. Here on the podcast I'm referring to the man known as Sree. Sree and I were recently in San Diego, California at the annual Food Marketing Institute Midwinter Conference. We were watching and meeting with lots and lots of people, presentations being given. Shree and actually his partner Parag Shah from Think Blue Consulting gave a couple of really great presentations on research that they had done. But there were strategic meetings going on between brands and retailers and while we were there we had plenty of conversations. Today's episode, I hope you enjoy it, is one such conversation. Before we get to that, I'll make mention of the fact that please, if you're not already doing so, follow us on LinkedIn and certainly follow us on whatever your preferred podcasting platform is. If that's Apple, Spotify, even YouTube. Now, wherever you can find the podcast, please follow us there. And if you're on one of those sites, please give us a rating if that platform allows it. Certainly Apple and Spotify do. We would love to get a great rating from you because higher ratings and more reviews mean that our podcast feeds the algorithm and makes it more findable by industry contemporaries of yours. So anyhow, let's get to today's episode. I sat down with a friend of the podcast he's been on several times. He is Justin Hahnemann, Head of Worldwide CPG Retail and Restaurant Go to Market Business Development at Amazon Web Services. Justin and I and SRI have been at quite a number of events common this year. We all went to ces, we went to nrf, and of course at fmi. We're hitting up all the acronyms. But I sat down with him in the middle of the FMI conference to get his take on some of the things going on in the industry, particularly around Big data and how brands and retailers are using that. I hope you enjoy this conversation. We'll be back at the the end of it to wrap things up. So without any further ado, let's get to my conversation in San Diego with Justin Hodeman.
A
I'm here in San Diego, California at FMI Midwinter Executive Conference. And who do I run into? My old friend, Justin Hawk. Aws.
C
So good to see you, man. We kind of went around each other last week at nrf.
A
Let's talk a little bit about this. We're now what, three weeks into the year? How many conferences have you been to?
C
3. 3 for 3. Yeah. CPS, NRF and FMI. But the best way to start the year in the industry, it's.
A
It's a little much. It's a little much. So I got in late last night, managed to. Did manage. Get in. I'm staying at a hotel, not the Gaylord where everybody else is. I'm staying at the Cart downtown. Got it. And they have a nice outdoor hot tub.
C
Oh my.
A
I just got in, slipped into a little. Sophie and I met Sri for a little late.
C
You can escape the crowd here at night. When you're here, you can't escape everybody.
A
I love all the characters. Like I walked in, I saw the big Eminem character waiting for you to welcome. Yes. It's very nice. So, Justin, thanks for taking some time. And we're more at the beginning of this show, Deb, but I thought it would be good for us to just talk about some themes that I. That I think are worth exploring and what you've started to experience in the shows you've been to this year.
C
Sure.
A
There's an argument that 2026 is actually the year of Atlantic Commerce.
C
Sure. I mean for us it's a. It's a big deal. We talked a lot about it last week.
A
Yeah.
C
Yeah.
A
So here's my question. What makes this year about what are the enablers from your perspective? Let's start with that. What do you think of the enablers?
C
Sure. So I mean, about a year and a month or year and a month ago, we didn't really. We weren't even talking much about agentic. People knew of agents. But really there wasn't the talk at the time. If you remember when we were here last year, it was all that generative AI. And so you talked about when you ask about like, what are some of the enablers. Number one, I would say like cloud. The advent of cloud starting in 2006 with AWS and others. Now in the space, number two would be the incredible growth of AI. AI has been around since the 50s, but the last three or four years, as most of you probably know, there's been incredible investment and growth in the generative AI space. And some of you may know of large language models and foundation models and certainly we are a big player in that space with our bedrock platform. So you have all of this growth and investment. You have investment in chips now. I mean, we don't really talk about chips very often, but the investment in the foundation elements.
A
Sour cream.
C
And I'm not. I mean there are plenty of sour cream and onion chips, but I'm my.
A
Favorite and my Canadian brethren. Ketchup chip top, top nine.
C
If you could turn the camera around, you'd see lots of snack food. Here at fmi, we are in the room of. But the last thing is just when you talk, when you think about agentic commerce, like just the flexibility to scale, the ability to how quickly a line of business leader, not just an IT leader, can take an agent, assign it, like train that agent, connect these agents to do tasks and still require human and aloof for right now. And so just I think all of that kind of infrastructure and just in the last couple years, investment and advancement, innovation is why we're here.
A
So that's the backlog. This is the year the enablers are all there. So my next question is, what's going to separate the wheat from the chaff in terms of the manufacturers? If you're a manufacturer, what do you have to have? Right. Right now, what do you have to have in place? What's going to help you.
B
Call out.
A
Those that are your, your competitors because they don't have what you have. What, what needs to be in place for a brand to really win in a jet to compost.
C
Yeah. So from a consumer goods perspective, which is what we're spending time in this week, largely the brands that are revening in this, where the CEOs engaged and said, you know, this AI thing isn't an IT project. AI is kind of part of the fabric of what we do in marketing and sales and collaboration with retailers.
A
Not a project. It's not a project that you put a couple people on.
C
That's right.
A
Get solved and you walk away.
C
Yeah. And for us, I'll give you an example. PepsiCo, big partner of ours in the space, doing incredible things with AI and the CEO and team have made it. They've just decided this is part of our business, it's how we operate. And so that's a great example of like someone leading, leaning in.
A
We make it part of KPIs for leadership to be able to. Is that like, does it help? Is it essential?
C
Well, AI becomes an enabler for KPIs. So for things like channel growth or you know, cost takeout or operational efficiency and supply chain innovation and visibility, a lot of those things are enabled through agentic commerce and AI. So inherently there's metrics around that. But goals for goals sake with AI initiatives, I think that's early days thinking like we need to have a team and count how many initiatives we're doing in the AI space and then go report that back. That's good start. But what you're seeing, the ones that are really leading, it's just kind of like part of the fabric. It's part of their planning for 2026 and whatnot.
A
All right, I mean that was unaided. Now I'm going to give you an aided.
C
Aided, perfect.
A
I would argue that any manufacturer that is regarded relying entirely on LLMs that have access to publicly available information will not win that. Having a clean room strategy in place so that you can access your proprietary information, proprietary information of some of your customer partners, other data assets, that is what's going to set you apart. If you don't have a clean room strategy in place that you're activating against this year, you are behind the curve.
C
I'm not a futurist like you are. You certainly have like, you've got the facts and figures, which I know and you've shown me before. But I will say on that is, you know, that is where we're focused. So when you bring your data or you have your data on AWS or in the AWS environment, it's secure by nature. Okay. And then you're leveraging a platform like Bedrock and you want access to model, you know, model choice. You have access to just all the models you could ever want for images, for video, for all kinds of different capabilities, gentic commerce. Right. So, but all of that happens in a secure environment. And so that has been one of the biggest value propositions I think of getting into and advancing AI with us is like the security, the availability, the scalability, the optionality around models. And then you're right, like clean rooms are a great tool to enable data.
A
Collaboration and that sells through the Amazon Marketplace understands that Amazon Marketing cloud is by far the most well known and probably most versatile clean room that's available, but it's beyond them. And if you're not plugging into that you're not accessing all of the solutional information that's available to you. I would argue you're going to lose to those that are investing in Amsterdam.
C
Well, the fact that Clean Rooms is, is being bantered about here in the halls of FMI by marketing and commercial people. You know what I, this is not an IT conference by the way. There's some tech here but like it's just kind of funny.
A
I'm less concerned about the manufacturer side.
C
Than I'm about the, on the retail side. Yeah. So I mean retailers have a set of challenges that are unique and so back on your question of who are the ones that are, are winning and they're in the space of agent commerce and certainly the larger retailers that have teams that can do data integration, data master data management, data cleansing, the reporting and even play with different types of models, they have, you know, kind of the leg up. It's really challenging for a couple hundred store retailer with a small technology.
A
You can't build, you can't afford to build because you can't amortize the cost across 3,000.
C
You're trying to run the business, you're trying to keep the doors open, lights on, POS system from going down. So that is some tension. But, and even in that space many of them are leaning into partnership to help them. So there are good partners that are helping some of those retailers to scale.
A
AI A lot of what AWS does is to offer the platform, the bedrock platform is as for all intents and purposes the foundation. But you've also built a network providers that can partners that can help them with those needs.
C
Yeah, our partner ecosystem is incredible. It's one of the biggest value propositions for an aws. And the reason is that when you start going global, you know, there are brands here and retailers here that aren't just North America, which we get to a lot of times myopic in our North America lens. But you get into latam, you get into parts of Europe that are really developing and growing, you get into Asia Pacific and you need partners to help scale. I mean you just don't have the people there. So you need partners to scale. That's a big part of our strategy for growth.
A
Yeah, it was interesting yesterday I was speaking with the head of the retail media network at Nancy as, you know, talking about how they through penalty have integrated now into the new Amazon real time bidding platform and how that's a game changer and you know, years ago they might, might have thought twice about partnering with as a competitor but now they understand. No, no, this is transparent going on and if you're, here's my concern and I think I'm going to say something a little more controversial. You know, I love to do that. So that way I love it. I say you don't have to. But I will say there are. To your point, there are too many retailers here, regional family owned that a lot of their leadership is, is let's say they're playing the back nine of life and to some degree that the two minute warning is sered and they're just going to sit on the ball for the last two minutes. And I don't think this is the time to do it. This time you got to pick up the ball and start running for the end zone.
C
Okay, so.
A
I threw a lot of metaphors in there.
C
I'm going to rewind us here for just a minute. So first of all, Macy's. Yeah. So they are using, for those of you that don't know the Amazon retail ad service RAS launched last year, you were a part of hoping to launch that. It's on their site. So we've basically we've packaged up the engine for Amazon advertising and made it available for them to use on their website. So now they can, or those that want to spend money and opt into spending money on advertising on their platform could do that through this engine. And also they can execute ads on.
A
Their site buying advertising.
C
So cool.
A
And expands the number of potential advertisers.
C
That's totally gives them access. Right? Yeah. So we had this as a focus last week at NRF and a whole list of customers are interested in that. Okay. Now you asked about some of the, I mean it's just a reality like retail and consumer goods. Some of these Companies are over 100 years old. Right. And so many of them have been passed down through their families, especially on the retail side. Many in the beverage industry and consumer goods like the bottler, some of the family owned bottlers. And yes, technology today we've been around this for. It's moving faster than ever. It's moving faster than the biggest can keep up with. And so I do think it's time to make sure you have a step in like a, that you're leaning in a bit so you don't get left behind. You're not kind of on, on your back feet like trying to figure things out when everyone else has already moved forward. So I think it's a time to lean in despite, you know, kind of how we've always done things.
A
Yeah, I I, I, I encourage if you are, are feeling the pressure, you don't pull the covers over your head. You need to start talking to companies like AWS and Partners about what can I do, how do I build a plan? Because if you don't, it's those big chains from the retail perspective. They're going to suck up all the oxygen ultimately they're going to get all the attention from the brand.
C
Well and just a final note on that, like the last two or three years like I've been Amazon my six year now last two or three years we've had more retailers give you like.
A
A, like at five years.
C
At five years you get a different badge.
A
I wanted to make sure that's what.
C
You get then it's actually kind of cool. But we've had more retailers that I'll say it had in the past not necessarily worked with Amazon. Lean in and want to partner with Amazon whether it be in technology and media and advertising, in retail, in tech and store. I mean so I, the last couple years have been fascinating to see that because different than when I first got here, that's where we've just really seen a lot of growth in partnerships in retail as well as consumer goods which was significant category.
A
So what are the things that you're focused on delivering to your customer base? Both because I know that you're focused on both brands and retail as part of the remit restaurants as well. Like how do you think about staying staying on focus that you can actually deliver a meaningful result as opposed to a lot of distractions. So how do you keep focused? How do you keep them on focus?
C
Yeah, that's a great, great question. So and yeah you're right. A lot of shiny objects out there in technology or even shiny. Oh yeah. And I'm guilty. Right. I get excited about throwing squirrels out. Yeah. In fact that just kind of one of one of my things. Okay. So the, the thing we do with customers though is we ask first, what's the customer experience you want to create in retail? Whether it be online.
A
Very important is, let's just start with that.
C
Like we jumped right into talking about large language models and agentic commerce. And you know these customers need to like the brands here need to do a good job of serving the retailer. The retailer is going to need a good job of serving you and I that are buying products. Let's start with that.
A
You have to understand Walmart's vision of the customer experience is not to have a personal shopper curate, curate and walk you through the store and Handle it. That's that they're about delivering value and making products available to consumers. And if you understand that, then that should be the building blocks. Figure out what you need to tack onto that to achieve that. Customer experience versus walking into a, into a Nordstrom or a Macy's.
C
Right. And so when you. Our team, everyone on my team came out of the industry. So in any given day we could be meeting with a retailer or a food service distributor like US Foods, a restaurant chain like Chick Fil A or Yum Brands or cbg.
A
Side My daughter, she can have all the Chick Fil A she can find on Sundays. Took her a while to finally figure that one out.
C
I do live in.
A
Dad, do you know I can't buy Chick Fil A on some now I know. That's why I'm giving you all you want.
C
Well, when we sit down with a customer like that, regardless of where they are in their relationship with us, like we'll start with what's the customer experience or what are they looking to do? That's, that's. That could be helpful. They'll also be asking us what are in retail? What are others doing in agentic commerce? Like what's real? Not PowerPoint. Show me what. Show me a real deal. It's like, show me really how this can work. That's what we did last week at nrf.
A
But there are actual examples now. It's not just being able to see it.
C
Last week at NRF was so cool to be. Because the analysts that I was giving towards you, they're like, oh my God, I see now how the agents are working together around product innovation. Like I see now how these agents are working together on supply chain. Right. It's amazing. So we'll start with the experience we want the customer to have or we think that they could have. Then we back into what is it we can bring, whether AWS or Amazon capabilities. And then is it. If we don't have it, do we have partners that have it? And there are some cases where we don't have that and we will refer a customer too.
A
Having partners is in a strong ecosystem ensures that not. You know, some people may think it's counterintuitive, but to your point, if you don't have that capability, but you have a partner and you deliver one of your clients to that partner, that actually build loyalty for you because you gave them the solution they needed. It wasn't about I will only give you solutions that my company can complete.
C
Yeah. For the consultants out there or you know, The AI is going to wipe out consulting mantra the last couple years. I don't see that. Actually they've been shifting as fast as the tech companies to become the best partner possible for all of the brands and retailers that can navigate all of the shiny objects, all the squirrels. How do you know what model to use and what platform? These people know and they can be the advisors and I think they have a great role in that space.
A
How, how do you see brands learning from each other and what's available? Is it these conferences? Is it share groups? Is it advisory?
C
What, what do you, you know, one mechanism we use. I didn't give them a list of questions to ask, by the way. So a couple years ago we established a consumer goods customer advisory board. We call it Executive Advisory Board. Right. And you actually attended what are the ARC titles? Yeah, so you might think that that would just be a bunch of CIOs and CTOs. In fact, it's a very good mix of leaders in digital and E commerce technology, supply chain. It's actually chaired by a head of supply chain and some marketing. Now that group has been meeting quarterly for three years, including one time in person. And you attended the shared meeting.
B
It was great.
C
We then launched a retail version of that about two years ago. And so here's what I love about it. Like it is not a sales job. It is, we're creating environments that's kind.
A
Of, that's kind of like the precursor.
C
Right. You walk in a pitch, there's no salespeople in the room. Right. And, and learn from Amazon, but let us learn from you. It's like a give and take. It's so cool. And when you start to see these leaders engage and share, they, they want to learn from each other, even competitors. Right. We're careful about not sharing any confidential information on those meetings. But we've created environments for retail leaders and consumer goods leaders to connect. It's a win, win, win. Like we win because hey, we get to see our customers and hear what they're talking about. Win for them because they get to connect and it's a win for them in their businesses where they can take ideas and bring those to life.
A
Yeah. I think from my perspective, when you're a company and you run an advisory board, it is about listening. It is about you can present things to say, hey listen, here's my roadmap. Here are the things where I'm looking to invest capabilities. Does that align with your needs? And if it doesn't, then you've got a disconnect. And you have to reevaluate your product roadmap, but it is to listen and find new nuggets of. Wow, I didn't know that was important. You know what? I think we have a skill set that we could actually deliver against that. Let me add that to.
C
Yeah, there's a great saying that I didn't. I didn't come up with this, but I'm going to say it right here, that leaders or organizations that fail to listen will soon be surrounded by those that have nothing to say.
A
I'm sorry, what'd you say?
C
Organizations and leaders that fail to listen.
B
Yes.
C
We'll soon be surrounded by those that have nothing to say. Like.
A
Yeah, that's the problem.
C
People aren't coming to those meetings anymore if you aren't listening.
A
No, that's good. So getting these three events under the belt for the beginning of the year, what do you want to take back to your organization and your clients? Saying, here, here's what I'm. Here's what I'm hearing. And I think this. These are the. These are the things.
C
Yeah. So think of CES as inspirational. Like, in so many different ways, inspirational.
A
When you're at ces, anyone who goes to CES understands that there are different cess.
C
There's marketing and advertising.
A
People are familiar with the big screen TVs and robots that I can mention. So. But there's tech that's going on at the Venetian. There's data and strategy going on at the Aria. Like, where do you spend your time?
C
So when you're at ces, everyone's different. So for me, though, there, it's a combination of gathering content, but also meeting with so many brands that are there. There's a major food brand that I met with there. They brought 40 executives. Another food brand that's literally here in this room, 32 executives. So we're seeing many of the big consumer brands bring teams to be inspired and learn about kind of what's next and what's new. And I think it's powerful. So that's a big part of it. A big part of it for me. And our team is meeting customers there in the media space and in the tech space. And their leadership teams are often there, but then you get to interrupt. And it is hardcore retail tech. So very focused on. Put on a different hat.
A
Focused on what? Store, operations, planning, allocation. Supply chain.
C
Yep, tech. The CIOs, CTOs are there, usually walking the floor. For us, it's a huge opportunity to demonstrate, like, our investment in retail and. But we had and I was looking at the numbers last night, I mean several hundred meetings over the course of three days, like hundreds of meetings. And then this conference. FMI is really all about connecting with the commercial leaders. So I'll have with my whole team. There's a whole team of us here from Amazon that we'll go literally hour after hour for three days. It is very tiring but it's incredible. Room to room. You have the chief commercial officer, the chief sales officer, the head of E Commerce, the head of retail sales, like all the leaders from each of these brands and you cannot get that anywhere else, only that.
A
But I put something on LinkedIn that got a lot of notice a couple of weeks ago and it was a call out and a shout out to all of the heads of retail media and the retailers themselves. And I said if you're going to FMI and you're not bringing your head of retail Namydia, you don't understand.
C
Great point.
A
That most of the decisions around retail media investment are held at the customer team level. The people you need to say yes to investing in your platform are at this conference.
C
In fact, Nancy Winnet is here from.
A
The advertising and wisely so. But there are a lot that didn't. I looked at the list of attendees, I'm not going to name names, you can do that yourself. But there were a lot that didn't have any money from their, from their retail media network or they had a very junior level person like Nancy is a serials player, she run all of grocery. So I would say this is a place where you should be because the decision makers are in the room. If you think that the decision for most retail media is being made by the head of media investment that's more of a center of excellence when it comes to retail media. They're giving some guidance but you need buy in from, from you know, the account VP or the chief customer officer because that's where the budgets are coming.
C
Yeah, I mean these, the last, this last week and this week really for us is a real investment opportunity. We, we invest long term in customer relationships work. Nobody's walking out of here signing a new deal that goes live next week. I mean we're, we're investing over time with these customers who grow their business with and for them in many different ways. And I think that's what's so cool. Both this week kind of focus more consumer goods last week and focus more retail but all of the things that come out of that and we'll go for weeks and months to come in terms of follow ups and new relationships.
A
So looking beyond these three conferences, no question January is a heavy travel month for people like you in Maine. February's coming up. The things that are on our radar. Sree and I are going to be in Orlando for the Tag Me conference. Everyone who watches this podcast knows that can see more than a scoop of new Milwaukee conference is very interesting. All of the analysts from the investment banks that track consumer staples will be there in over four days. 30 of the largest publicly traded consumer goods companies will basically give investor day presentations a huge opportunity to hear where their focus is. And it's very much to your point about listening. It's about what you hear, but also what you don't hear. You get an idea.
C
No, no.
A
If a CFO and a CEO are not using, all they're using is a buzz term. But they're not double clicking down. They don't really understand what a clean room is about. That's a concern. That's a concern. I think the analysts are starting to pick up on that. We're also going to ETEL west, which is much more of the digitally native direct consumer, which is interesting. And we're going to a really interesting new one.
C
Dustin, which one?
A
Venice Beach, February 26, Socomoling. It is the second year of a social commerce focused event. Flywheel's very invested.
C
We got it.
A
Orca, which was the first agency that did a TikTok shop transaction, is running it. And increasingly I've been talking to a lot of the brands and all the RMN stuff. I was talking with our friend Tim Castelli who runs ad sales and Instacart and he said, when I told him about this, he said we just cut a big deal with Instacart. I need to be at his event. I mean, we just cut a big deal at TikTok shop. I need to be at this event. So that's a really interesting one. Social commerce is just exploding.
C
Yeah, it definitely for us it's. We have so many customer meetings, engagements, workshops, working sessions. Like a lot of, a lot of our customers are kicking off the year. They want us to come meet with our leadership team. They want us, they want to come to Seattle, they want to come to New York and go to London. Like they, they're ready to get the year started quickly, off to a fast start, I'd like to say. And you can definitely sense the energy in both industries right now. There's a lot of positive momentum, I would say. And so the next couple of weeks for especially My team is like, it is game on both customer wise and also internally informing all the teams internally, like what are the top things they should be talking about their customers. We kind of have that, that those nuggets of gold.
A
I know you've got a solid team you trust. I'm glad that you do because you know that whole cloning strategy hasn't been played out the way that I wanted. But. But getting people out there to talk. So yeah, I am spending a lot of time. Sree and I are speaking in a couple of national sales meetings. Yeah. In the coming we got to come.
C
Speak to our customer advisory board.
A
Looking forward to that. You and I will talk a little bit more about that after we turn the camera off. But Justin, I really appreciate you taking time out of.
C
I wouldn't miss it. I would not miss it.
A
We love having you here to represent aws.
C
Thank you, man. Good to see you.
A
Thanks everyone.
B
Well, I hope you enjoyed today's conversation. I certainly did. Always great to get with Justin. He's got a fresh take. Always and very insightful on where he sees this industry going. He has an opportunity to interact with so many people across both the CBC and the retail vertical, which is a focus of ours. We hope you enjoyed today's episode. Please do like us and follow us on your preferred podcast platform. Apple and Spotify. Give us a rating while you're there. And we want to thank the over 41,000 people who follow us on LinkedIn. We really appreciate that you turn to us for both content around education and entertainment, in all honesty. And hopefully you're getting a little learning in the process. We really enjoy doing this podcast. We're quickly approaching 600 episodes. Hard to believe that's actually going to happen in a few short months, but in any event, we really appreciate the fact that you include the CPG Guys in your business rituals. So with that, I'll simply say thank you for joining us. We look forward to speaking with you on the next episode of the CPG Guys podcast.
C
Goodbye.
B
Foreign.
D
The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPG Guys llc where the individual author, hosts or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGuys LLC. The views expressed by guests are their own, and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by CPTGuys LLC do not represent the views of their employers or the entity they represent. CPTGuys LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we present in this podcast.
Date: February 14, 2026
Guests:
Broadcast live from the FMI Midwinter 2026 Executive Conference in San Diego, this episode features a dynamic conversation between host Peter V.S. Bond and AWS’s Justin Honaman. Focused on the evolving landscape of CPG (consumer packaged goods), retail, and the role of technology, the discussion dives deep into agentic commerce, data strategy, AI, and innovation enablers, offering insights and anecdotes for brands and retailers navigating the rapidly shifting digital commerce terrain.
Notable Quote:
“A year and a month ago, we weren’t even talking much about agentic… Last year, it was all generative AI. Now, the enablers are in place… cloud, investment in AI, and the scale/flexibility that allows business leaders to take an agent, assign it, train it, and connect it to do real business tasks.”
— Justin Honaman (04:47–06:21)
Notable Quote:
“AI isn’t an IT project. AI is part of the fabric of what we do—marketing, sales, collaboration with retailers.”
— Justin Honaman (07:01–07:12)
Notable Quote:
“If you don’t have a clean room strategy in place that you’re activating against this year, you are behind the curve.”
— Peter V.S. Bond (08:18–08:53)
“That’s been one of our biggest value propositions—security, availability, scalability, and optionality of models… Clean rooms enable secure data collaboration.”
— Justin Honaman (08:53–09:41)
Notable Quote:
“It’s challenging for a couple-hundred-store retailer with a small tech org—you’re trying to run the business, keep POS up… Many are leaning on partnership to help them scale.”
— Justin Honaman (10:51–11:10)
Notable Quote:
“It’s moving faster than even the biggest can keep up with… Now’s the time to lean in, despite how we’ve always done things.”
— Justin Honaman (13:34–14:27)
Notable Quote:
“We ask: What’s the customer experience you want to create… Then we back into what AWS or our partners can bring. If we don’t have the capability, we’ll refer customers to someone who does.”
— Justin Honaman (15:59–18:29)
Notable Quote:
“Leaders [or] organizations that fail to listen will soon be surrounded by those that have nothing to say.”
— Justin Honaman (21:18–21:38)
Notable Quote:
“If you’re going to FMI and you’re not bringing your head of retail media, you don’t understand where decisions are really being made.”
— Peter V.S. Bond (24:01–24:34)
Notable Quote:
“There’s a lot of positive momentum… The next weeks are game on—for customers and internally, informing the team about what really matters to talk about with customers.”
— Justin Honaman (27:38–28:15)
On clean rooms vs. public AI models:
“If you don’t have a clean room strategy in place that you’re activating against this year, you are behind the curve.”
— Peter V.S. Bond (08:18)
On innovation pace:
“It’s moving faster than even the biggest can keep up with.”
— Justin Honaman (13:34)
On partner ecosystems:
“Our partner ecosystem is incredible… When you go global, you need partners to help scale.”
— Justin Honaman (11:26)
On listening and leadership:
“Organizations or leaders that fail to listen will soon be surrounded by those that have nothing to say.”
— Justin Honaman (21:28)
The tone is informative, warm, and accessible, blending industry insider anecdotes with cutting-edge technical discussion. Host Peter balances playful banter with incisive questions, while Justin offers open, practical, and occasionally inspirational advice, sprinkled with humility and a focus on partnership.
This is a must-listen episode for CPG and retail professionals seeking a “state of the union” on commerce technology in 2026. It delivers an honest assessment of both opportunity and risk—from AI integration and data strategy to the importance of executive alignment, partnerships, and real peer-to-peer learning. The message is clear: lean in, listen, and build with speed and security—or risk falling rapidly behind.