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- [00:02]
A
Hello and welcome to the CPG Guys Podcast. Set at the intersection of commerce and tech. Your hosts Sree Rajagopelan and Peter V S Vaughn explore how brands and retailers engage consumers in a digitally driven world. And now, here are the CPG Guys.
- [00:21]
B
Hello and welcome to this live special episode of the CPG Guys Podcast. I'm of course sri, your west coast co host and also CRO and co founder of Think Blue Consulting, your trusted partner in your omnichannel journey where you can get in touch with me at SRI thinkblueconsulting Co. Please do listen to my younger daughter Laura and Roger Domain Katseye who have now announced a full tour in the fall of Europe and the us. This time it's arena, so I hope you're able to get a ticket and I'll see you live at the show. I'm joined today by my east coast co host and co founder pvsp, who also moonlights the head of industry and client engagement at Flywheel, the commerce acceleration division of Omnicom. And we are live here at the Nielsen IQC 360 Conference for Brands and retailers. Before we start here, I want to thank all of you that listen to us and our sponsors. Of course, without you, the podcast doesn't exist. Thank you, thank you, thank you. Make sure you're subscribing to our podcast on your preferred listening platform. You can get our latest episode and even go back to consume some of the 600 plus episodes we've already published. Episode 600 of course was Tony Rogers, the CMO of Dollar General and we had a full C suite lineup leading up to it, including episode 599. CEO and board member of Newell Brands, Chris Peterson himself, who talk AI extensively. Now let's get to our episode. Nielsen IQ's annual flagship 360 conference is held at the JW Marriott San Antonio Hill Country Resort and Spa this year and it brought together an influential crowd of leaders from retail, manufacturing, tech and media. Of course, centered around the definitive theme Built for the future, the 4D event acted as a crucial playbook for brands and retailers working to stay ahead of highly fragmented consumer habits and accelerating digital shifts in our industry. Main stage keynotes from visionary figures like entrepreneur Gary Vaynerchuk and AI tech pioneer Shelley Palmer set a provocative tone, challenging conventional industry wisdom and pushing companies to bridge the gap between AI driven ambitions and measurable business results. The defining highlight of the event, of course was niq's rollout of six brand new generative AI powered capabilities designed to operationalize trusted market intelligence across enterprise workflows. This is the first time the CPG guys and pretty much everyone in the live audience saw a full reveal of needs and IQ's comprehensive AI strategy all the way from data capture of course, data accumulation, everything necessary to convert it to the wonderful market share and performance insights and analytics all of you in the brand and retail world use on an every single day basis, including all the tools that are going to be available for you. Here are some of those key product launches like niq's Cadence, a gen AI native marketing effectiveness system and NIQ Optic, a next generation predictive insights assistant directly showcased how the company is executing its overarching roadmap towards agent E commerce, a future where AI agents increasingly guide product discovery, automated checkout baskets and path to purchase options. Indeed, between expert LED inspiration tracks, deep dives into retail media incrementality metrics and the return of the annual Founders Pit Slam for emerging brands, C360 proved to be a masterclass in giving C Suite executives and all those that attended the real world execution ready tools needed to scale volume and drive sustainable commercial growth which has been absent in our industry for quite a bit now. Beyond the technology showcases, the conference seemed as a powerful collaborative hub where attendees networked dove deep into the changing societal and economic undercurrents that are actively reshaping detail. Panels extensively address localized consumer insights such as mapping behaviors around rising medical trends like GLP1 usage, tracking the rapid evolution of social selling, TikTok shop and of course navigating category distraction across beauty, health and wellness verticals. Indeed, by embedding actionable strategies directly into the multi channel grid and offering emerging startups a launchpad via the Pitch Slam, NIQ successfully proved the future brand building is completely dependent on horizontal capability, integration, operational agility and human centric baseline. Now onto our episode. Our special guest today is none other than the host of the conference, the North America President, Liz Buchanan. She's one of the few that has the coveted CPG Guys varsity jacket due to five appearances over the years. Join Peter and me in our discussion live on stage to close out the conference with its main themes.
- [04:56]
A
I know that song. It's very familiar.
- [04:58]
C
Who knows what Pinky up is? Never mind, let's move on. Well, welcome to this live taping of the CPG Guys podcast. Peter and I have started experimenting with a bunch of live ones so this should be a lot of fun. I'm of course Sree, a West coast co Host, joined by Mr. PVSP.
- [05:14]
A
Oh hey Sree, how you doing East Coast Co host.
- [05:16]
C
How you doing, man?
- [05:17]
A
You know, it's funny because I'm east coast, but I'm a Dodger fan. You're west coast and you're a Yankees fan. What's that?
- [05:23]
C
Most of the room doesn't care about baseball.
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A
That's true.
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C
Thank you.
- [05:26]
D
Any love for the Cubs or Sox in the room?
- [05:29]
C
Nice try, but we have 27 championships.
- [05:32]
A
Okay. That's all he says anyhow. Let's move along.
- [05:34]
C
That said, let me welcome our guest for today.
- [05:37]
A
Hey, hello.
- [05:38]
C
Ms. Elizabeth Buchanan. Thank you. North America present for Nielsen IQ. How you doing?
- [05:42]
D
It's funny because I'm your guest at my event.
- [05:46]
A
Isn't that great how it works?
- [05:47]
B
I love it.
- [05:47]
A
I know.
- [05:48]
D
Thank you guys for being here. It's great.
- [05:49]
C
Let's get this going. So first of all, Good, good. Good afternoon to all of you. What a fun three days from everything from AI, a bunch of learning how to. Have you said data enough times or have you said AI more times?
- [06:04]
D
Never sri.
- [06:04]
A
You know, you know how they all can learn too, if they're not already doing it. They should probably subscribe to the CPG guys on Apple, Spotify or YouTube. So feel free to take your phones off.
- [06:14]
C
You must be important, Peter. I know.
- [06:15]
A
I'm just trying.
- [06:16]
C
Apple, Spotify, YouTube show up.
- [06:18]
A
There you go. There you go.
- [06:19]
C
And then my most important word of the day, assimilating with today's pop culture, especially through insights. So let me get us going. And Liz, let me ask you the first question. Talk to us about one big theme that emerged at the conference. The event.
- [06:39]
D
The event. I would. I mean, there were. There were lots, right? I think we, we know that. But the one that I want to highlight specifically is the importance of innovation. And we talked about industry innovation. Obviously, AI creates a huge opportunity for the industry to reimagine itself. We talked about product innovation from some of our breakthrough innovation winners, which we celebrated last night here at the event for the first time. And just to make mention of what that was, perhaps for some of the audience who weren't in the room, we have done a series of breakthrough innovation awards which really look to recognize some of the greatest product innovations in the industry, leveraging our bases testing methodology to identify those that really have some of those breakthrough characteristics. And for the first time, we actually decided to do some of the awarding of them live at the event. And I think just based on the short event we did yesterday with a subsection of the full awardee list and the reception that that got, we will probably make that a permanent element of this event going forward. It's such an important part of how our industry continues to need to invest to grow. And we want to make sure that we're being as helpful and useful as possible in in making that possible.
- [08:01]
C
I was secretly hoping you would go to innovation and the reason being in this crazy Volume Challenge business we've been since March 17, 2023. A lot of people are going to come later and ask me what the heck has to do with that date, but I won't reveal now. One of the only ways out of this Volume challenge is to have the right portfolio.
- [08:21]
D
That's right.
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C
You can category management your way out of it, but it'll only take you so far. But getting innovation right is very important. Are you willing to share who won and why?
- [08:29]
D
Yeah, I can. I'm going to reference some notes for a minute so I get these right. We had a few categories this year and some of them are newer categories to the way that we think about the awards, but we really try to make them relevant to the moment. So the first was Protein goes Mainstream and that recognized Chobani 20 gram protein Greek yogurt reinventing the everyday Cheerios protein from General Mills. Indeed you might Indulgence Meats Function Nature's Garden Probiotic Veggies Proven platform with new growth went to Smucker's Uncrustables Peanut Butter and Raspberry Delicious Rewriting Protein Snacking Wild Brands Protein Chips Winning in moderation Abi McGlob Ultra Zero Design LED brand Reinvention Hostess Cakes and From Pitch Slam to Innovation winner which is really about a emerging brand that has continued to invest and innovate in a meaningful way. Root and Splendor Laundry Detergent so really, really exciting group of awardees and a subsection of the broader list which people can find on our website.
- [09:34]
A
If, if I can highlight what you said about protein in particular, you opened up with that. You know Sheree and I go to the Cagney Conference, the Consumer Analyst Group in New York conference every year. Two years ago we went and I think of the 30 cpgs that presented, two of them mentioned Protein Focus around the rise in use of GLPs. This year it was more like 15 of them referenced it. Brands are starting to innovate and they're understanding it's based upon consumer Absolutely.
- [10:05]
C
And shout out to a friend, Bob Nolan, if you're still in the audience. Uncrustables Bob Nolan yes, we revealed it at Cagney this year. But Peter, I'd love to Hear your opinion. One big theme that emerged here.
- [10:18]
A
So the big theme for me was the concept of a fragmented customer journey.
- [10:24]
B
Right.
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A
Let me ask people in the audience, how many of you think the world is about consumer gets exposed to an advertisement, they click on it, they buy the product.
- [10:37]
C
He noticed we have a live audience. Congrats, Peter.
- [10:41]
A
Well done. I'm doing my best.
- [10:42]
C
Nobody got the joke. It's okay.
- [10:43]
A
You know, it's surprising to me that so many CPGs still actually operate under that premise.
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B
Right.
- [10:52]
A
What we're actually looking at today is a customer journey that is less of a funnel. Not at all a funnel. It is really a spider's web. Right. A shopper might discover your product from something they see on TikTok. A couple days later, they're in the store, they see it on the shelf, they pick it up, they scan the QR code, they put it back down. A little bit later, they're looking at their phone, they see some ratings and reviews. They're like, oh, that seems very interesting. A couple of pictures, maybe usage video. They walk away a couple days later, after that, they're on Amazon and guess what? They see the same product and it's got a subscribe and save offer. So they buy it.
- [11:28]
B
Right.
- [11:28]
A
That's not surprise. That's not an unusual experience. That's what I call Tuesday. That's really how we operate. The challenge isn't just about the multiple journey touch points. Right. The challenge is that each of those touch points to a large degree, lives in a different measurement ecosystem. The team that's working on Amazon is focused on return, on advertising, spend or maybe, maybe roi.
- [11:59]
B
Right.
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A
They're probably using Amazon marketing cloud. It's a clean room sri. What? Do you know what a clean room is?
- [12:06]
C
That's where I keep my brooms.
- [12:07]
A
And what else? No, it's not where you keep your cleaning. No, it's where we mix data together from different parties so that we can get data analysis. That's what it is. But the point is that you've got all these different entities. Retail media, your brand team is looking at impressions on Meta, and your shopper market team maybe still dropping an fsi, who knows? But the point is, is they're not talking to each other in many cases and they're all measuring different things. The journey is fragmented to a large degree because we all fragmented it.
- [12:43]
B
Right.
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A
And getting a handle on measuring that is a critical element. That's why having a full view. Did you like that sree?
- [12:49]
B
The full view?
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C
The full view.
- [12:50]
A
A full view of this picture is Kim Cox.
- [12:54]
C
Where are you now? We didn't get a cheer from Kim Cox.
- [12:57]
A
Exactly.
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C
I didn't set him up. He said it on his own.
- [13:00]
B
But.
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A
But that's kind of the thing. So to me that. What I also heard is the brands that are winning are doing three things very well. One, they've really stopped treating retail media as a lower funnel tactic.
- [13:12]
B
Right?
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A
It's, it's full funnel. If you went to anyone went to an upfront or maybe you watched it streaming. I was at the Amazon upfront. If you didn't understand it was full funnel streaming tv, I would. One of the things they talked about was Twitch.
- [13:26]
B
Right?
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A
Twitch. I asked six brands the next day, how many of you have a Twitch strategy? No hands went up. I said, after seeing the upfront yesterday, how many of you are going to headquarters and starting to think about integrating Twitch into your strategy? All the hands went up. So it really is very much about that. Second, they've gotten really serious about using first party data, the clean room aspect of things, using all the source data. They have some of their direct to consumer data, third party data. All of that is about bringing it together. And third, and I know this is very near and dear to Liz's heart, is that brands are really still figuring out where they're going to exist in agentic commerce. Right. If you talk to any brand manager who runs their brand site, particularly if you're not doing direct to consumer, the whole concept of a customer journey has been jettisoned. Why are you worried about a customer journey when you're not going to close a conversion? The brand site is now increasingly a repository for data to feed large language models.
- [14:24]
B
Right.
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A
And so you have to understand that. You have to, you have to prepare for that. So I'll kind of leave you with this Sree. As I think about it, Omnichannel used to mean we're present everywhere. Today it means more that we understand the consumer is going everywhere and we need information to help us decide when and where to be for the consumers that are most important to us. And that's why having a full view to me.
- [14:46]
C
Hey, full view again.
- [14:48]
B
How about that?
- [14:49]
C
All right, now we'll ask the audience. This is a true audience poll. This should be easy. What should be my theme that I pick? Come on. Five seconds. Four, three. Shouldn't be that hard.
- [15:01]
A
Thank you.
- [15:01]
C
Sorry. That happens in my house. So go ahead.
- [15:04]
A
Pop culture.
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C
I'm going to get to that, but I'm going to pick AI and I'm going to tell you why AI is pop culture, by the way, at least in my house.
- [15:13]
A
We posted something on Instagram yesterday for the CPG guys, an AI generated image of us going to the Baseball hall of Fame, which we're going, going next month. And all of his daughter's fans jumped on and started harassing us over the use of AI. That's, that's.
- [15:28]
C
We should have known better than that's Gen Alpha. But think about the theme of this event. We kicked it off with Gary Vaynerchuk, who here likes Gary. I've seen Gary many times. I've got to work with him in VaynerMedia on brand Neutrogena back in the days when I was at J and J. If you truly analyze what Gary says, he puts the truth out there. If I just filter through every. And by the way, you can take Gary's entire conversation, put it through AI and the first thing it's going to tell you. Try this for fun later tomorrow when you get back to your computers. AI is the sign of our times between Gary discussing how it may impact them on the creative side, which means for the brands in the room, retailers in the room, by the way, retailers, private label, your creative needs to improve. This is your chance with AI because you've swung and missed the bus already for the multiple decades at this point. But all of a sudden private brands or private label has become one of the most important things on the shelf space. Now from there we went to Shelley Palmer. I think Shelley did enough talking about Claude Claw especially, as well as the five different types of AI engines you can use. Then we jumped into. I've been talking to Liz and Troy now for a year about their own AI strategy. And I felt at this event we got a complete reveal of the entire AI strategy, how it interfaces with collecting data, integrating data, cleansing data, all the way down to the mobile app that Troy revealed. AI is here and in the data and insights world, it can become your best friend or you can choose to make it your worst enemy and avoid it. But it's here. So if you ask me, AI is one of the single most important walkaway teams from this event. All right, so moving on, Liz, I'd love for you to reflect on either a quote or a statistic that was either in the buzz here over the several conversations you had. It was up on the screen. You heard it. Any one of those work?
- [17:33]
D
Yeah, it was actually one of the pieces of my early presentation on day two where we talk about the gap between openness to trying agentic shopping which is prior to trying is 40 to 50% say they're after. You know, being a user of a LLM or an agent jumps up to 70 to 85%. But only 8% today have actually completed a purchase through an agentic.
- [18:05]
A
Liz, I was looking just about three hours ago online and the report I saw said from Google and I confirmed with this with Jose as we saw him off stage. The average number of characters used in a search this year versus last year is up 18%. Now is that because we're necessarily becoming more verbose? No, it's because people are shifting their behavior to ask questions that are more contextual in nature. It's not spear phishing as much as it was.
- [18:38]
D
Yeah, that's absolutely right. And that sets me up perfectly for what I think is the so what to that entire statement. And it's really what we all need to be doing now with urgency. And it's the six areas of focus that I talked about yesterday. So really investing in building preference intelligence so that the agent knows how to interpret preferences. Product intelligence, structured product data, complete accurate availability intelligence so that agents can actually verify that the product is available. Purchase verification, channel measurement and optimization intelligence. And so you know, those six, those six themes today are incredibly important for us to be supporting. They're the backbone of our product strategy and what we launched in the segment that followed. And critical I think for us to move with speed against them.
- [19:29]
C
That was an important slide, Liz. If people want a copy of that slide, can they get it? Because it tells the whole story on how AI is approached. One other thing, Liz, I wanted to ask you the 8% number that you quoted, how to interpret that? We can say it's only 8% that are using AI for shopping, but that's 8% that's no longer in the hands of retail.
- [19:49]
D
Yeah, I think, I don't know that. I don't know that I would go as far as to say they're no longer in the hands of retail because if you remember our, our definition of agentic shopping includes recommendation and purchase. That stat is specific to purchase, that an agent actually helped make a purchase. But there is still a lot of behavior that retailers can influence through the, you know, agentic experience. And we saw some great examples of that on stage and we just heard from, we just heard from Google and Ulta and conversation yester between Uber and Sephora and we've had lots of that discussion over the last couple of days. So I think it's a huge opportunity.
- [20:27]
C
I'm going to share mine now and I think Nicole already called it out. Nicole, what was it? Thank you. Poor Nicole, she lost her voice and sorry, pop culture. But TikTok, we asked this question I think two days ago. Gary did how many of you have a TikTok account? Please raise your hand. I just asked, do you have a TikTok account? I'm not asking you. Do you post? Are you frequently commenting?
- [20:52]
D
Lots of hands up.
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C
Lots of hands up.
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A
I have a mic. Is that difficult to see? No, no.
- [20:57]
C
I think for people like you it's relevant to very much you and the dodger world can I'm pretty cool. So I think there was a stat coded of something like 100 million units of a certain SKU or a brand selling via TikTok in a virality moment. The numbers being treated on these online shops is absolutely mind boggling and most of that is happening via pop culture. What is pop culture? Not the way we think it. It's not necessarily cardi b. It's influencers who actually have millions of followers. And very short personal story of my own story, which Peter reminds me and corrects me every time I say I know Becky G. So I'm backstage at Coachella and I'm taking the golf cart ride from one stage to another and there's this. My wife and I were late for a golf cart ride. So there was this young girl who said, no, y' all can come with me and my family and actually asked two of her family members to step down because she said, I know you're going to watch Laura, my younger daughter. And I sat next to her and I introduced myself and I said, who are you? I got a nasty tap on my back from my wife to shut up. And then I pulled up my Instagram and I did a quick AI check. It was Becky G with 35 million followers. I didn't even know who she was. Becky G is selling hundreds of millions of units on TikTok. 35 million followers. This is the world as brands and retailers, we're completely missing that's what pop culture means.
- [22:28]
A
So and sree to add to that, I think it's important that when we talk about this because we've mentioned on the podcast if you are, I don't care if you're a CMO or frankly you're a junior level person, if you don't understand some of this, the biggest thing you can do is get past yourself and ask people who are doing it to show you about it.
- [22:47]
C
I was worried for a second he's going to talk about Gap and American Ego. We'll stray away from Cats and Gap.
- [22:53]
A
There you go.
- [22:54]
C
But what's yours?
- [22:56]
A
Well, so for me, I actually like Bose's talk. A lot of people don't know this. Sri Bose and I all work together at PepsiCo. In fact, I was on her floor and when she says she actually pulled data reports, I know because I was one of the people helping her run those data reports. Being informed, not just making decisions based on hunches and having, having that full view again at, at your disposal is what will drive success more so than just hoping. Hope is not a strategy in terms of growing business. Growth is a major concern for most consumer packaged goods companies in, in this economy. So having that underpinning, that knowledge, that ability to analyze data and know what to look for, what to ask for, will carry your care very, very far. I remember we had on a chief customer officer a number of years ago, our friend Rachel Marlock, and she started as an analyst at Nielsen working at, I think Bristol Myers Swibs back in the day. And she said that that particular component of her career was so instrumental to getting her to a chief customer officer level.
- [24:03]
D
That should be our recruiting.
- [24:05]
C
Absolutely.
- [24:07]
D
Motto.
- [24:08]
C
You know what? Just, I just got struck by something. I realized if Becky G ever listens to this podcast, I'm toast. But that's.
- [24:15]
D
I don't have to worry about that.
- [24:16]
C
I think I don't have to worry about that.
- [24:19]
A
If you're concerned about whether she thinks you're cool or not, don't worry.
- [24:22]
C
Okay, we'll take that. So am I relegated to MySpace?
- [24:25]
D
Yeah, I think so.
- [24:26]
C
Me too.
- [24:26]
D
Yes, it might be.
- [24:27]
C
All right, Liz, talk to us about one big thing to take home from this event.
- [24:35]
D
Yeah, I think this helps solidify for me even, and obviously we talk about this a lot within niq, but that the industry dynamics around data are really going to be changing. And I think it sets up a pretty fundamental shift for information and intelligence services companies like NIQ in how we need to go to market and operate and drive value. And some of the product announcements that we made yesterday are leaning in, in a much bigger way to a much more open ecosystem construct around how we can be use in an AI driven world. And I think that that is essential at this moment, but it will require all of us in partnership and collectively, to change together and to manage that change together. So we're really looking forward to helping to lead that for the industry. But it is something that we all need to know is happening.
- [25:36]
C
Mine's going to be very Easy. If there's one thing you need to go back home to your computer and do, what is it?
- [25:42]
A
Go to the CPG guys podcast and hit subscribe. No AI.
- [25:47]
C
Yeah, Vibe coding. It's not that intimidating as it sounds because it has the word coding. Here's the good news. It's not Python, it's not C. Or for people like me who had started with Cobol 84, none of that stuff. You don't have to learn programming. All Vibe coding is using English language to write the right prompts to ask a question. It's not that hard.
- [26:07]
A
The whole irony of the era of large language models is the revenge of the English major, right? I never learned how to program COBOL or C, but my command of the English language makes me invincible in the world of large language models, remember?
- [26:24]
C
I'll give you that. But contrary to popular belief, my first language is English. Why don't you tell us yours?
- [26:30]
A
Yeah, for me, big takeaway here is you have got to to your point. Spend your time learning about all these new skills. Don't sit on the ball at the like you're. You're at two minute mark and you've got a nine point lead in the Super Bowl. You need to lean in and learn these capabilities. Use the data at your disposal. Make yourself ferocious. That is what will drive success. Because if you sit around hoping that that team on the other side of the field is coming at you and you're going to survive, you're not. They're going to blitz you, they're going to grab the ball, they're going to go to the end zone, they're going to score, and then they're going to do an offside kick and before you know it, you've lost the game.
- [27:18]
C
Pinky, up to you. So let me just quickly remind everyone, this actual recording, along with Peter and my own commentary on several individual sessions that we saw over the last few days, will actually become a podcast and be live in about three or four weeks from today after the Cannes Lions event.
- [27:36]
A
Where can they find that podcast? It's CPGuys.com and what else? Apple, Spotify and Google. And multicast. YouTube. Google. Yeah, YouTube, Google.
- [27:46]
C
Okay, got it. Instagram, TikTok.
- [27:47]
A
You can ask Alexa to play the CBG podcast and she will.
- [27:50]
C
That said, just another quick reminder for everybody, for Liz. I know before I turn it over to Liz to close out this event, this Saturday's episode is actually. We were flown out to Atlanta to Newell Rubbermaid's headquarters. We recorded a live episode with the CEO of Noel Rubbermaid. And all Chris talked about was, AI. It's an important one to listen. Listening to. So I encourage everyone this Saturday, tune in.
- [28:14]
A
I never met a CEO of a major fortune company that had the depth of knowledge of large language models of transformation and what they've done there. It blew SRI and me. It's very epic conversation.
- [28:30]
C
All right, let's transition. And before I turn it over to you for closing, I have to say, hats off to my friend who actually got to see Building this Journey. Kim Bird, please close us out.
- [28:41]
B
Yeah.
- [28:41]
D
Fantastic. It's been a great couple of days. I hope you all feel the same. I leave this event every year very, very tired, but very energized at the same time. And I wanted to say a couple of thank yous as we close out and get ready for a fun evening ahead. First off, to all of our guests, you really make the event what it is.
- [29:05]
A
Don't mind him.
- [29:05]
D
I know.
- [29:06]
C
That's what we do.
- [29:07]
D
Don't mind me. Your energy and your partnership and the hallway conversations and the late hotel lobby whataburger order, which some of us get a call for, some of us are regretting a little bit today, I think. But truly, we are grateful for your investment of time and it means a lot to have you here. So thank you. Secondly, we have this incredible events team that SRI just mentioned, led by Kim Bird, and they just put everything they have into making this event special. So, so much goes on behind the scenes and there's an entire production team who really are living for three days in like, a cavernous environment behind the stage here, making sure that everything goes smoothly. And they just do such a wonderful job. So I really want to thank them for that. It's just dark and like, I can live in the dark for three days. Our speakers, so many of you dedicated your time and your thought leadership, and it means a ton. It matters. I heard so many great comments this year about the content. We obviously are always looking for feedback as well, so please continue to give us feedback. But we want to make this a space where everyone can really learn and go away, leave inspired. And then H E B actually was a great partner to us in this event as well. Hopefully a lot of you had an opportunity to try some of their own brand snacks that were in the break areas today, but they contributed in a meaningful way to making sure that we all got a little flavor of San Antonio retail as we were here. And then thank you to you guys, the CPG guys, for helping us memorialize the learnings from this event in an upcoming episode and for generally just being great advocates for the industry.
- [30:55]
A
Yeah, we're honored to be with you, Liz. I should note if you've been on our podcast five times, you get one of these varsity jackets. Liz has one, but unlike us, she was smart enough to understand that leather and wool in Texas in June is probably not the best thing to do.
- [31:12]
D
Yes, that's the reason.
- [31:14]
B
Reason.
- [31:16]
D
Love you both very much. All right, with that, we are going to close out. Thank you all so much.
- [31:21]
B
Let me remind our listeners you can find all of our content by simply going to a web browser and typing cpguys.com as a URL. If you are someone you know something to contribute to this ongoing discussion on the CPG guys, please send us an email@reach uspguys.com that's R E A C H U S@cpguys.com to audience, I want to thank you for the clicks, likes, comments, DMS meeting us at trade shows, coming to our events, recording episodes with us and our sponsors. We're always grateful and thankful to you. The show doesn't exist without all of you. You work with us all year and we're grateful to have you as our audience and partners. It's a pleasure to host Liz on the show today. That tool Live. Thank you so much, Liz and Peter for taking the time to do this live from San Antonio on a Practitioner platform. This TPG guide to audience. Check out all the digital liner notes.
- [32:21]
A
The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPG Guys, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGuys LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by CPTGuys LLC do not represent the views of their employers or the entity they represent. CPTGuys LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential, or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we present in this podcast.