Transcript
Peter V.S. Bond (0:00)
Retail media is rapidly becoming the go to channel for brands, aiming to engage consumers with measurable performance along the path to purchase. Retailers are increasingly empowering brands to accurately target meaningful audiences based on their longitudinal purchasing behaviors and execute media impressions across on site, off site and in store channels throughout the entire marketing funnel. For brand marketers, effectively incorporating retail media into their marketing budgets is essential for growth in today's omnichannel landscape. To address this critical need, Cornell University has partnered with the CPG Guys, along with leading industry executives and visionaries from around the world to launch the first ever retail Media Strategy Executive Education program. This immersive four day program at Cornell Tech May 5th to the 8th, 2025 brings together industry thought leaders and renowned faculty to share best practices for building compelling retail media platforms. You'll discover how to collaborate on creating best in class tech stacks, measure performance to ensure brands Access the necessary KPIs based on Campaign objectives and establish strong partnerships between brands and retailers. In addition, the program covers optimizing brand strategies using AI driven campaign design at scale to achieve marketing goals. By the end of the Retail Media Strategy program, you'll have gained a deep understanding of the retail media ecosystem and how both brands and retailers can accelerate organizational transformation to thrive in the future of performance marketing. See the link in the digital liner note to this episode to learn more about the Retail Media Strategy Executive Education Program at Cornell Tech May 5th through the 8th, 2025 welcome to the CPGuys Podcast. Your hosts, Sree Rajagopalan and Peter Vs Bond explore how brands and retailers engage in an increasingly digitally driven world. And now, here are the CPG Guys. Hello and welcome to a very special episode of the CPG Guys Podcast. I'm pvsb, your co host and when I'm not podcasting, I serve as head of Industry and Client Relations at Flywheel, the E Commerce Accelerator division of Omnicom. I have with me, of course, my co founder. He is the patriarch of the Raj family media empire. He's out in la. It's the man called Sri Sri. How are you today doing awesome.
Sree Rajagopalan (2:29)
I am very excited for this special episode we decided to do sponsored by and brought to you by none other than our friend Jack Shannon at recess.
Peter V.S. Bond (2:38)
Yeah, we're very excited to have Jack sponsor this episode and we're recording this actually the evening of the Super Bowl. And why are we doing that people? We're doing it because we're going to do a recap of the television commercials that we saw throughout the game. So very exciting to do this with You, Sri, before we get to that, I just want to. I'm going to dispense with our normal boilerplate commentary of podcasts to listen to and everything else. I'm just going to ask our guests to do one thing before we launch into our conversation. Could you just do us this one favor? One favor. If you're on Apple or Spotify, just go to the main page, not the episode page, but the actual main page of the CPG guys podcast. Scroll down in the section where it has a star rating. Give us a rating. You can give us whatever number you want. We like the number five. But if you could do that one thing for us, we'll dispense with everything else we normally talk about at the beginning of this episode. So just do that and then come right back. So you can hit pause and come right back. And now I'm assuming you've resumed the podcast episode. Thank you for giving us a rating. We are greatly appreciative. So, Sri, why don't you give us some of the big. Before we get into this assessment, what were the stats? How many commercials did we count, give or take? Because it's debatable whether some were commercials or they were just pushing television shows for the network. I mean, how many did you count?