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- [00:00]
Peter V. S. Bond
Retail media is rapidly becoming the go to channel for brands, aiming to engage consumers with measurable performance along the path to purchase. Retailers are increasingly empowering brands to accurately target meaningful audiences based on their longitudinal purchasing behaviors and execute media impressions across on site, off site and in store channels throughout the entire marketing funnel. For brand marketers, effectively incorporating retail media into their marketing budgets is essential for growth in today's omnichannel landscape. To address this critical need, Cornell University has partnered with the CPG Guys, along with leading industry executives and visionaries from around the world to launch the first ever retail Media Strategy Executive Education program. This immersive four day program at Cornell Tech May 5th to the 8th, 2025 brings together industry thought leaders and renowned faculty to share best practices for building compelling retail media platforms. You'll discover how to collaborate on creating best in class tech stacks, measure performance to ensure brands Access the necessary KPIs based on Campaign objectives and establish strong partnerships between brands and retailers. In addition, the program covers optimizing brand strategies using AI driven campaign design at scale to achieve marketing goals. By the end of the Retail Media Strategy program, you'll have gained a deep understanding of the retail media ecosystem and how both brands and retailers can accelerate organizational transformation to thrive in the future of performance marketing. See the link in the digital liner note to this episode to learn more about the Retail Media Strategy Executive Education Program at Cornell Tech May 5th through the 8th, 2025.
- [01:41]
Cristian Arcangeli
Hi, I'm Cristian Arcangeli from Millikeafe and you are listening to the CPG Guys Podcast.
- [01:49]
Peter V. S. Bond
Welcome to the CPGuys podcast. Your host Sree Rajagop and Peter Vs Bond explore how brands and retailers engage consumers in an increasingly digitally driven world. And now here are the CPG Guys. Hello and welcome to the CPG Guys Podcast. I'm PVSP Co Host and Co Founder. I also serve as Head of Industry and Client Engagement at Flywheel, the E Commerce accelerator division of Omnicom. Joining me in the hosting duties for today's episode is of course my co founder of this growing media platform. He is also the Chief Revenue Officer at Think Blue Consulting, patriarch of the Raj family media empire and most recently he served as the Chief Customer Officer at General Mills. He is the man known as Sri Hey Sri. So how many flights you've been on this year?
- [02:44]
Sree Rajagop
So I actually anticipating you are going to ask me this question. I counted 19. How about you? But remember Peter, I've also done some international stuff coming back from Japan and Sydney and then going to India for family commitments so those numbers are larger.
- [03:02]
Peter V. S. Bond
You are indeed an international man of mystery, I'll give you that. Sri, thank you for joining me on today's episode. I know we're going to have a great conversation. Before we introduce our guest, just a few housekeeping keeping details. Make sure you're subscribing to our podcast on your favorite platform by clicking the Follow option. And if you listen to us on Apple or Spotify, please leave us a rating as it helps feed the algorithm that makes us more discoverable by other industry contemporaries of yours and ours. That's very important. If you're going to do that, also leave us a review because that helps us tailor the content. But most importantly, do leave us a rating. It's very important that we that we get that rating so that other people can find our podcast. So without any further ado, let's get to our very special guest. Today I was introduced to our guest by our dear friend, the co founder of the FMCG Guys podcast, Daniel Torswire. Our guest is a quite accomplished digital marketing professional in E commerce. His career started in Italy working for Diesel in the fashion sector. Then he moved to a digital transformation consultancy before jumping back into fashion, leading e Commerce and CRM at Patricia Pepe. In mid 2020, the height of the pandemic, he joined Ely Cafe, where his responsibilities progressed a number of times. In January of 2024, in fact, a year after relocating from Italy to New York City, he was promoted to Vice President Digital and customer experience. So here to talk to us about everything that you would want to know about coffee, but we're afraid to ask in the digital age. Please join us in welcoming to the podcast Christian Arcangeli. Christian, how are you? Welcome.
- [04:58]
Cristian Arcangeli
Oh, thank you very much, Peter. Thank you, Rich. So I'm good. I'm doing great. Thanks for having me on the podcast. I'm very excited about this, this discussion and conversation.
- [05:10]
Peter V. S. Bond
Absolutely, absolutely. When Daniel introduced the two of us, I knew we would have a great conversation. I am transparent. If nothing else, I'm going to tell you this. I do not drink coffee, so I am not your target audience, but coffee is consumed in my household. So I will tell you. There are coffee constituencies in the Bond household up in Connecticut, but SRI won't.
- [05:38]
Sree Rajagop
Say how many cups a day, but he'll say it's more than one.
- [05:40]
Peter V. S. Bond
Yeah, he's his family. He's got a whole bunch of coffee generation people and the Nespresso variety.
- [05:47]
Cristian Arcangeli
Oh, nice. I was hoping you were drinking Gili, but after this conversation, I'm Sure.
- [05:52]
Sree Rajagop
No, no. When I say Nespresso, I don't mean the brand. I should have said the device. Basically everything from cappuccino to sharks to weird coffee aficionados. I don't mean the brand.
- [06:02]
Peter V. S. Bond
You mean the machine. I got it. So, hey Christian, before we get to the questions Sree and I have prepared for you today, why don't you just take a minute or two to just give our audience an overview of Eli Cafe and what your role there is now.
- [06:18]
Cristian Arcangeli
Yeah, of course. So Eli Cafe is a global recognized premium coffee company, was founded in Italy in 1933. We are very well known for our, let me say, commitment to quality, sustainability, innovation and we offer a unique 100% multi arabica blend that is enjoyed around the world for all our aficionados, coffee lovers. Our business spans from direct to consumer retail hospitality and we have also obviously a strong presence in both physical and digital experience. I personally oversee the digital business, CRM loyalty, customer care, digital market content. But my main focus today is on driving seamless cross channel experiences and growing our business overall in the company. Yeah, it's been an exciting journey especially as we are continuing to evolve the digital strategy and we are announcing this customer experience and the ILY premium coffee brand.
- [07:30]
Peter V. S. Bond
That's terrific. Thank you for that question for our audience who would like to learn more about you and Eli Cafe as this conversation goes on. Fret not dear listeners. Just toggle over to the digital liner notes. This episode we're going to have a URL link to Christian on LinkedIn and we'll also be able to get you to Illy Cafe's LinkedIn page and corporate website so that you can multitask if you want, learn a little bit more about them as this conversation goes on. So thank you for that. Let's get this started. I'm going to kick it off. I gave our audience a brief overview of her experience working in fashion, in digital transformation, then coming into consumer goods that have both a physical, digital, retail and as you said, also a number of other types of experiences I would love for you to talk about throughout your career. Pivotal experiences during this journey that you really think have helped contribute to the success of what you're doing at ILY Cafe.
- [08:43]
Cristian Arcangeli
Yeah, I have to say, as you said at the beginning, so my career has always revolved around customer experience, digital transformation, digital business. So whatever, there was a fashion company or a consulting and now the premium coffee was always focused on customer experience and how the customer in terms of interact with the brand and obviously the digital business. I Worked at Gucci, I work at Diesel, as you said. And this experience gave me a deep understanding of brand storytelling, of customer engagement, premium retail experience that are critical in fashion as they are critical in the coffee industry. So they were a very relevant experience. I joined Eli Cafe, as you said in, during the pandemic in 2020 and it was an exciting shift because you know, at the end I was thinking at the beginning they were not the same. But I have to say that coffee, like fashion is highly experiential. The people drink their coffee every day as they wear their like most expensive piece of clothes that they have in their closet. And it's more or less the same because they get affinity with the brand and want to like the taste they're feeling and they make it a part of their daily routine. So this, this is, this is where I found and understood that there was a connection. And the challenge obviously was to blend the tradition of the coffee and CPG industry with the digital innovation and try to create this 360 customer overview across all the touch points of daily of the ILI experience. I started in Italy with Italy, I moved to the United States. You said I had many like career progression in Italy and till now it was, it was and is very exciting and I'm very happy to be, to be in Italy Cafe, I think that is also we are in a moment where the company is transforming. A lot is going towards, as I said, a more experiential company than just a poor coffee company. CPG company, you know.
- [10:57]
Sree Rajagop
Welcome to the show. First of all, Christian, we're happy to have you on the CPG guys. I'm also excited that we're going to talk about a category that I indulge in quite a bit. We have quite a few elite cafe coffees at home, but my favorite will always be the classico, the Torre Faction classic. We get a bean style, we will blend it ourselves into powder and then make coffee and we enjoy it with some cappuccino froth on top. Of course in my house we have a mixed bag of whole milk almond milk. Somebody else likes soy milk. But we always treat, always make it a cappuccino and we enjoy it quite a bit. So you talked a little bit about consumer experience. So in today's world, right, especially for a premium coffee with great taste, Omnichannel has got to play a huge role. You know, you have a fantastic website, you know, you land, you get the 20% offer shows the varieties of coffees available very nicely. Also you're selling coffee Machines. But talk to us about the seamless omnichannel experience. Whether you're in store, you're buying it somewhere inside retail or you're online.
- [12:04]
Cristian Arcangeli
So first of all, very glad to hear that you're using Gili coffee. I'm very proud about it. We are trying to enter the market in the United States in a very like, I want to say aggressive way. And so I'm very happy to hear every time that there is someone that drinks coffee, I'm very, very, very happy to hear that. But moving to the question. So Itilicafe Omnichannel isn't just about being presence across, you know, multiple touch points sell our product but it's all about creating a connected frictionless experience wherever customer engage with us. So wherever they are shopping on, I don't know, Amazon, Walmart, Target or specialty retail or our own digital channel, as you said, aily.com, we want to ensure consistency in product availability, promotion, customer engagement, experience, content. So we want to share the same message. And to ensure this seamless omnichannel approach, we work obviously trying to integrate the retail, the marketplace together. So we work very close with our partners to try to ensure this consistency that I was saying in brand, in pricing, in promotion, in product accessibility. So the customer get the same experience no matter that they are shopping in store or they're shopping online. The other piece that I think that is giving us is helping us to create this seamless experience is the loyalty. We just launched a new loyalty program just few weeks ago. I'm very excited because this is the first step but looking forward to the future. We are trying to allow to the customer to earn and redeem their purchase online but also in retail store. So we are trying to create this multi channel seamless experience across across all the players that we are working with. The other piece of our omnichannel strategy and omnichannel execution to make the customer feel part of our really brand obviously are the subscription. We make replenishment easy for everyone by offering flexible subscription model across our website, across all the marketplace that allow us to do it to do it because we want to assure customer never run out of their favorite coffee. And obviously last but not least what we do is after a customer buys our product, we want to be sure that there is a consistent and valuable post sales purchase experience. So there is an education, there is like a digital touch point that tells something that enrich the experience of the customer. So I think that this is our vision about the omnichannel and about how we want to create this link across all the digital touchpoints.
- [15:15]
Sree Rajagop
Would you mind sharing for our audience a little bit more about the loyalty program?
- [15:19]
Cristian Arcangeli
Oh yeah, yeah, yeah.
- [15:20]
Sree Rajagop
I'm sure people want to sign especially coffee aficionados are now going to hunt after listening to this episode.
- [15:27]
Cristian Arcangeli
Yeah, absolutely. So the, the we moved, I think we are going in a direction that is less completely, let me say different from the one that was, that was before because before was I'm a coffee lover, I subscribe, I be part of the loyalty program. I get the discounts whenever. If I buy a certain amount of product, I get my discounts. Now instead we are moving towards a real omnichannel program. So we are allowing customer to earn and Redeem rewards on Daily.com but not just only on Daily.com because we are giving them the opportunity to have to enjoy experiences, to have a nice dinner in one of our partner restaurants or to, I don't know, watch a master class or take part of access of early product launch. So we are trying to really recreate a 360 experience and as I said, we are trying to embed in our loyalty program also retailer, physical store that are part of hotel, restaurant, cafe network. So to give them really 360 understanding of the Ely brand and to make them feel part of a community.
- [16:46]
Peter V. S. Bond
Christian. Before I get to my question, I'll just make this comment. When I, Sheree and I talk about iconic brand experiences, they always frequently start with the package, right? And when I think of iconic packages, the Coca Cola ball bottle, silhouette, the Heinz ketchup bottle, maybe even strangely enough, the, the McDonald's Happy Meal. Right. Or even the, even the Campbell's Soup. Can I think of Eli Cafe in its iconic silver tin with the red letters? I think that is something that even I'm not a coffee drinker, I recognize the brand. It is very prominent to me. So you're starting the DNA that you have to work with is pretty impressive to begin with. So my question to you is this is I want to get an understanding of how your influence has affected the evolution of the digital business at Ely in an omnichannel way. Whether it's getting people, you mentioned subscription, we'd like to hear a little bit more about that too. But how has that helped you achieve your key objectives? By evolving the overall digital customer experience for Ely consumers.
- [18:10]
Cristian Arcangeli
Since I joined Eli Cafe. So since the beginning, let's think about now where I have more like obviously a decision making position. So now I can really take the decision about what we want to do how we want to grow the business in America. And since I joined Eli Cafe America, my leadership has always been focused on I want to say three key objectives. And the first one was expanding digital commerce and new customer acquisition. So this is really relevant for us. Imagine that we were a brand that was established because we were already in the United States. But our customer base was not so big. So we really strengthened the direct to consumer sales. And while we were forming a high impact partnership with the retailer starting from Amazon, which they are and they they are the game changer if you want to reach new to brand customer. So we started to create a direct link, a direct relationship with with this retailer really heavily focus on engaging new to brand customers. So advertising was focused on YouTube brand customers content was focused on YouTube and customer product launch was all all done new consumers and trial for the first time. The second one was building a data driven approach. And after a loyalty strategy there is no success I think personally in digital unless you are not able to manage data, to understand data, to understand customer behavior, customer journey. So what we did is starting to analyze how the customer were moving and were purchasing our product, how they were interacting with our product and build a personalized experience. And this is why after one year I joined here in the United States the team and we grew significantly. We, we launched the loyalty program because essentially our goal was the one of create this like post purchase experience and drive the the people new to brand customer from the top of the funnel to the bottom of the funnel. And the last piece that is really relevant is related to the contents. There is like no ecosystem, there are no contents, there is no growth of the brand unless we are not able to create an environment where the people can discovery and engage the product and they can essentially have an experience that is integrated from the top of the funnel to the bottom of the funnel. Just to give you an idea of the results of the the impact we had in the last two years share more than double in the last two years. So in digital. So this is a relevant number. So you can imagine for a coffee company a coffee category that grow like 6% we more than double our market share.
- [21:15]
Sree Rajagop
So first of all congratulations Christian on doubling market share. That is no joke in a category that has slowed down post Covid. So clearly you're bringing some relief to the category. You already referred to new to brand, acquiring new customers, etc. And Amazon. So I'd love to talk about the category and the competitive nature. So how does Elite Cafe differentiate its digital customer Experience from competitors in the market. You know what has been successful components of the strategy that you feel gives you that ability to continue to grow. Sharepoints. You talk about doubling, no joke. Next year comes by doubling will be the expectation now. So how do you plan to get there?
- [21:54]
Cristian Arcangeli
Oh that, that is always the expectation to try to double the, the, the business every year. Now about the joke. We are for sure expecting to continue to grow, to continue to grow double digit. But I think that the main difference between us and the other coffee players is that we really focus on true cross channel integration. This is really something that we do and I think we are doing very well. My team and other company, we are ensuring that the message and investments create a seamless and visible presence for a customer across all the touch points. And touchpoint I'm really speaking about retail. So Walmart as I said Whole Foods, Target, Kroger, but also specialty retail, but also that restaurant cafe. So. So while Amazon at the beginning was played like a real crucial role. So in the early stages when I first came the growth was mainly driven by obviously by Amazon was like is a big player for everyone and is the way probably where you can grow your business faster. Now everything is evolving. We are expanding our focus and we are starting to integrate with the retailer.com platform or restaurant cafe partnership. We are creating a more comprehensive ecosystem that to me is differentiating us from the other competitor and this is allowing us to engage customer wherever they interact with Ely, ensuring the same message, the same personalized experience. I think that other successful component, if I have identified other successive components are very linked to what I was saying. I think that data personalization, data driven personalization is one of the things that I trust the most. So we leverage insights data to deliver relevant content offer services in the right moment in the customer journey of our clients. On the other side we have very strong strategic partnership that are helping us to go behind the traditional marketplace, the traditional way of doing the business. I sell offline and so I sell online instead. We are really starting with an approach that is heavily online. We, we gain market share starting from the online and we push the sales, the growth offline. And the last thing I said is a seamless omnichannel experience. So it is frictionless. Everything we do we try to do in a frictionless way. And there is no friction between online and offline touch points. So from discovery to purchase, to post sales, we try to do and to send deliver the same message. I think that this is what is, is the successful part of what we are doing till today.
- [25:03]
Peter V. S. Bond
Christian, I know SRI is going to probably follow up with some double clicks on the data aspect of things. But before we do that, I want to talk a little bit about that seamless customer experience. Any recent digital innovations that you've introduced to your site, to your consumers in the engagement touch points that are particularly notable. This is a great time to insert the buzzword of the day AI but anything you have that you really want to call our attention to as being representative of how you're trying to move IDCAFE into further into the digital age.
- [25:48]
Cristian Arcangeli
As a company we double down on subscription. As I was saying before loyalty and data driven personalization, this is what we doubled down to create connected experience on subscription. We are leveraging some artificial intelligence solution and we are trying to use the AI to drive prediction, to tailor replenishment and offer flexibility and personalized plan. So we are essentially trying to understand the behavior of the customer in advance in order to to minimize the cost for the company, minimize the impact, negative impact on I don't know, out of stock or whatever and maximize the customer experience. This is what we are doing. We are doing very well. We are leveraging different solutions and one of the solution is really helping us with driving this change, helping to support and predict what the customer wants in the future.
- [26:51]
Peter V. S. Bond
Hey Christian, before you go on I want to ask you about the subscription model. Is your goal to drive subscription through your D2C is your goal to drive subscription through the likes of Amazon or your third party marketplaces? Or is it all of the above like what is your subscription objective here?
- [27:09]
Cristian Arcangeli
The ultimate goal let's start from the ultimate goal as the ultimate goal for the subscription is obviously the one of increase the subscriber on our elite.com website because we want the data customer want to treat them with our Ely brand experience with our Bill Hili know how we want to have have the possibility to to offer them the best possible chase experience being part of a program and and feel the brand is different from having obviously have a subscription on Amazon is a little bit less branded than not personal one to one experience on Amazon they are more or less the same. You just received the product that is subscribe and save. But on the other side we know and this is coming from data that whenever we have a customer that try our coffee that after subscribe on Amazon at a certain point they start to move to our website, they start to navigate the website, they start to engage with the website. So the ultimate goal is the subscription on the website. The intermediate goal Is the one off being part of all the subscription programs that the marketplaces and selected retail partners are offering because that is helping us to create long term relationship with our customers.
- [28:29]
Sree Rajagop
That is awesome. But one of the ways you maintain a long term relationship with the customer is indeed using data as a backbone. Data can also be pretty daunting. In fact, there's so much data available these days, but yet it feels like there isn't enough data available these days. So how are you leveraging data in general to inform your digital strategies in particular? And because you have a thriving DDC business, one that I buy from and you also have a very good presence on Amazon, how are you utilizing all the generated transaction data that you have awareness of, especially from your DDC world and then your Amazon seller central to be closer to the customer?
- [29:14]
Cristian Arcangeli
Yeah, so I said before, data is the core of our strategy, is the core of my strategy, of my vision. I focus on understanding where the customer buy, how they engage with us across all the channel, wherever it's direct, Amazon, hotel, restaurant, cafe, whatever. All the data we put together and we try to understand, understand really what the customer want, what the customer needs. So we use the data and the customer insights to tailor product recommendation, loyalty, rewards, content. And we try to essentially use the data to ensure that every interaction the customer has with the brand is meaningful. That is just upper funnel or is like lower funnel. That interaction has to be meaningful otherwise we lose that customer. If it's a new customer, will not engage with us, will not buy our product. If it's an old customer, they will get bored and they will say like let's try another coffee because it's, they don't know me very well. We also leverage the data, you can imagine I was saying before, by analyzing purchase patterns and consumption habits, mainly on subscription. So we can optimize the replenishment, we can optimize the content, we can create flexibility and we can have a customer first subscription model. This is another important element of how we treat the data. Loyalty, tracking, shopping behaviors. We can understand how they engage with us and we can refine, I don't know, rewards, incentive. We can create long term engagement and relationship. And at the end, last but not least, I think that this is probably the most important use that we did for two years of the data is for optimizing advertising investment. So we leverage data driven insights in order to maximize the efficiency of our media spend, understand the customer journey and be able to say for this type of activation, these are the best tool I have to use in Order to maximize my goal. And we are doing on Amazon, we are doing whatever we are doing, understanding for example, the power, the power of the streaming tv. So we saw that streaming tv, at least for us and for our brand, is the tool that is giving us the most amount of customer, but is also the one that is rewarding us the most. Not in the first touch, in the first click advertising, but in the long term is where leveraging that tool we can create the biggest increase in customer base. So essentially, data are part of our customer first approach.
- [32:04]
Peter V. S. Bond
Christian Our audience knows. The way I got into the world of the digital shelf was through user generated content. I actually spent a number of years at Power Views, the company that sits behind your platform collecting ratings and reviews for all your products and syndicates it out to a number of retailers that accept that. So I guess my question is this, is that your primary mechanism for collecting customer feedback, what else do you do and how do you take. Because there are 10,000 reviews for your products on Amazon. There are thousands of reviews on your own website. Like what do you do with all that? How does that help you as your consumers talking to you to make your digital platform and your customer experience any better? What else do you do to supplement that from a, from a collection standpoint?
- [32:58]
Cristian Arcangeli
Yeah, so, so first I think we think but we are aligned probably Peter is like customer feedback are the most important data that we can have because they, they share with us what they feel about the brand, if they like this like a product, if they found an acquisition experience bad or not good, if whatever. So it's, it's really the most important information that we can find from our customers. So this is really, really important. So the usage that we do about the product review both in Marketplace and our website is obviously the one of trying to understand what we can optimize from product position in packaging, availability, delivery and operation. So we take that information and we analyze and we analyze on a monthly base. We analyze on every, every week on a weekly basis. We have a customer care team also internally. So we take the information from the customer reviews. We have a customer care team that like collect the customer feedback. We understand the stomachache that the customer can have based on how they are experiencing the brand. Because sometimes we, we think that we are perfect, but we are not that the customer tells us you are not doing great on operations. We are like your delivery time are too high or I don't know, your content are irrelevant for me. So we take all the information and we merge together. And the last thing that we do and I think also this is very important. We use customer service so we leverage our loyalty database and we send them communication, we ask them questions, we ask them questions after they buy, try to get their input in order that we can announce, you know, their, their, their experience with the brand. So this is how we use and how we collect the. The. The information from the customer. But as you said, the tool that we have on the platform is very powerful and the customer is, is God I want to say. And so we have to, to listen everything that they tell to us.
- [35:14]
Sree Rajagop
How awesome. But you know, customer feedback, very relevant. But one source of customer feedback is also staying abreast of trends and making sure that as you learn trends, especially in a food, in like a food and beverage business. So what trends are you following these days? What trends do you think will shape the future of customer experience for you or the industry?
- [35:38]
Cristian Arcangeli
Looking ahead a little bit like I see several key trends that are reshaping a little bit the customer experience and the way the CPG brand are interacting with the customer. The first one is leverage artificial intelligence to personalize the experience. I think this is key and it's something that in other industry they already did many years ago. Like I come from fashion and fashion was personalizing the experience inside like when I was in, when I was in diesel like 13 years ago. And so that is an important thing. We have to leverage the tool that are more advanced than the one I was using in the past, the AI tool in order to provide hyper personalized recommendation account. This is I think the first thing. The second thing I touched a little bit is the next generation of loyalty. So we have to as companies in CPG we have to move behind the traditional rewards that is mainly linked on, you know, savings like offer or discounts and move towards a more experiential content and sustainability driven benefits. So we have to offer to the customer something that is different from the price because we have to position ourselves in a different life like way comparing to the other CPG brand. And I think that most part of the CPG brand should go in that direction because now the customer are always searching for more or searching for a one to one relationship. Another thing that was essentially is always and was always embedded in the fashion and these I learned from that is the content like commerce. So the content needs to drive the customer to buy. And sometimes in the cpg in the past the content were very informative about how was the product, what they were offering. But they were not driving the customer towards the funnel. They were like very sometimes or too much conversion contents or 2 very high level contents. What we have to do instead we have to lead the customer across the funnel. So we have to create seamless and integrate content experience. And the last thing is to me is advanced customer data strategy. So we need to put together all the data that we have. We need to understand our customer, where they buy, what they do, how they behave in the different platform, the frequency, whatever we can collect. We could have to put everything, all the data in a unique place, I don't know a customer data platform. Something that will give us a 360 understanding of the behaviors and can give us the understanding of how we can evolve, how we can improve, how our product can improve and our relationship can improve. So this is where I think that the future of the CPG is going at Ely probably I did, I expressed myself, I hope I said everything. But we are really trying to stay ahead of these trends and we are evolving the way we are engaging with the customer following these trends that I see at least for our brand. Really, really relevant.
- [39:07]
Peter V. S. Bond
Let me remind our audience. Please visit cpguys.com you can find all of our content. Our episodes are organized into topics like E commerce and loyalty and just about anything you can think of that's relevant to what you're trying to learn more. So please do avail yourself of that resource. And also if you think you or your company has some thought leadership that can be contributed to our community discussion that is ongoing, drop us an email@contactpguys.com maybe you can join us on the podcast for a future episode. And of course make sure to drop us a rating. We really appreciate a rating on Apple or Spotify. And to the 35,000 plus followers of ours on LinkedIn, it's amazing. Sri five years in 35,000 plus listeners. Thank you from the bottom of our hearts. We greatly appreciate the fact that you trust us to both educate and entertain you. Christian, we really want to thank you for joining us today and sharing your insights about how Eli Cafe is thriving in the omnichannel digital world. It's an absolute joy. Thank you for joining us.
- [40:22]
Cristian Arcangeli
Thank you Peter. Thank you SRI for having me and hope you're the best. Talk to you soon.
- [40:28]
Peter V. S. Bond
Thank you guys and to our audience. Thanks for joining as always and we look forward to speaking with you on the next episode of the cpg. Guys, Goodbye. The content in this podcast episode is provided for general informational purposes only. By listening to our episode you understand that no information contained in this episode should be construed as advice from CPGuys, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPG Guys, llc. The views expressed by guests are their own, and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by CPTGuys, LLC do not represent the views of their employers or the entity they represent. CPTGuys LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential, or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we present in this podcast.