Podcast
The CPG View
Hosted by The CPG View · EN
The #1 CPG information source for Global Omni-Channel Leaders.
Empowering you to win in CPG!
24episodes
Episodes
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The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
4d ago00:17:09Tap to summarizeVinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what is the most essential first step to breaking down those organizational silos and finally unifying measurement?"How are you thinking about short vs. long term ROI when it comes to investing in brand vs commerce media networks? Especially as it relates to onsite and offsite digital media buys with RMNs. What’s your way to assess incrementality and how hard a dollar is truly working for Hershey’s bottom line?Vinny, you truly put the business first, always thinking about what’s best for Hershey. Can you share a bit about how you’ve thought about the economics regardless of funding source and the depth of your relationship with the Chief Sales Officer?As you think about the future, the rise of more sophisticated commerce media network offering, there is a temptation by many brands to think about 1;1 closed loop measurement. However your philosophy is quite different - embracing the need to triangulate decisions using ROI, signal-based data, and 'control vs. exposed' groups. How have you been able to convince your organization there’s a better way forward…and really modernize measurement with agentic AI Hershey is consistently at the cutting edge of measurement. How does this sophistication influence your media and commerce partnerships?
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The New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)
6d ago00:33:19Tap to summarizeWhat leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week.What Leaders Are Getting Wrong? Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure.What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing. Planning Implications? How plans should adjust. Connecting weekly signals to annual planning cycles and budget architecture.Executive Close One operator takeaway. One board takeaway. Clarity that travels from the briefing into the boardroom.
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Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)
2w ago00:25:18Tap to summarizeCan you tell us about your journey? What first drew you into eCommerce and analytics and how did those early experiences shape the way you approach digital transformation today?You’ve worked across so many countries and markets. What have you noticed about consumer behavior? Does it really change a lot or are there surprising similarities everywhere?At PepsiCo, you lead eCommerce Strategy and Transformation for the GCC. What has been the most exciting part of driving digital change for a global brand in that region?How do you approach connecting eCommerce with other parts of the business at PepsiCo, like marketing, supply chain, and overall business strategy, especially in a fast moving consumer goods environment?Looking forward, what excites you the most about the future of eCommerce and digital transformation at PepsiCo and beyond
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Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
3w ago00:23:16Tap to summarizeTo what degree is advertising slowly turning into short term, performance driven marketing, and are brands sacrificing long term equity for immediate return on investment?Retail media has brought advertising directly to the point of purchase. Does this represent the ultimate evolution of marketing efficiency, or the narrowing of brand building into pure conversion mechanics?Agentic commerce and large language model driven discovery are beginning to reshape how consumers find and buy products. How fundamentally will these technologies change the structure of commerce?If artificial intelligence systems increasingly mediate discovery and decision making, will brands need to optimize more for algorithms than for human emotion, and what does that mean for differentiation?Are we at an inflection point where technology is redefining the balance of power between brands, platforms, and consumers, and who stands to gain the most in this next phase of commerce?
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Fail Fast, Move Faster: Competing in the AI Commerce Gold Rush (Destaney Wishon, CEO and Co-Founder of BTR Media)
4w ago00:19:43Tap to summarizeYou’ve built BTR Media into a 9-figure business with a 95%+ client retention rate — without chasing growth for growth’s sake. What has been the hardest part of scaling while staying true to your people-first and relationship-first philosophy?You describe BTR as the “Ritz-Carlton of Amazon Advertising.” What does that look like in practice, both for your clients and your team?You’re passionate about helping others overcome limiting beliefs. What’s one limiting belief you personally had to break through as a founder, and how did it change the way you lead today?The future of retail media: With retail media growing across Amazon, Walmart, and Instacart, where do you see the biggest white space opportunities for brands to stand out in the next 2–3 years?What are you most excited about right now — for yourself, your clients, and for the retail media industry as a whole?What’s one message you’d like to leave our listeners with today?
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Cutting Through the Noise: The Consumer-Centric Commerce Playbook (Matthew Zielinski, Chief Digital Officer at Citizens Pet Products)
Jun 900:24:00Tap to summarizeYou focus on building strategies that start with understanding the consumer. How has putting the consumer at the center of your decisions shaped your most successful digital initiatives?Brands today operate across retail, pure-play eCommerce, and DTC channels. What are the biggest challenges in creating a seamless experience, and how do you approach solving them?With your experience in performance marketing and advanced measurement, how do you blend data insights with creative strategy to drive meaningful growth?From launching high-converting storefronts to testing new digital platforms, what have been the most important lessons in scaling digital initiatives effectively?If viewers remember one key insight or piece of advice from this conversation, what would you want it to be?
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The Future of Retail Media Networks, Measurement and AI-Driven Optimization (Regina Ye, Co-Founder and CEO at Topsort)
Jun 400:20:45Tap to summarizeYou've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that journey and what ultimately led you to building Topsort? A lot of retailers are now a few years into their first retail media network and starting to ask hard questions about whether the technology they built on is actually going to take them where they need to go. What are you seeing out there, and what does it really cost a retailer to get that foundation wrong?One thing that stands out about Topsort is the emphasis on experimentation — real A/B testing — at the infrastructure level. Why does that matter so much, and when you add AI-driven optimization into the mix, what do you think a retail media network starts to look like that's genuinely different from what most people are running today?From the brand side, there's a lot of budget flowing into retail media right now but also a lot of frustration. What are CPG brands asking for that most networks still can't deliver — and how should brand leaders be thinking about holding their retail partners accountable in a way that's different from how they evaluated trade spend?With Amazon, Walmart, and Instacart continuing to mature as networks, there's a real question about whether mid-market and regional retailers can stay competitive for brand dollars. What's your honest view on where this market goes — and where do you think independent RMNs actually have a structural advantage?
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Community Over Audience: The New Rules of Personal Branding (Kait LeDonne, Personal Branding Expert and Professional Speaker)
May 2800:30:34Tap to summarizeLooking ahead, what excites you most about the future of personal branding and how professionals can stand out in today’s noisy digital world?What’s one message or takeaway you’d love every listener to walk away with after this conversation?You’ve talked about becoming your industry’s go-to expert—what were the key steps in your own journey that helped you earn credibility and authority?Many professionals struggle to clarify and monetize their message. What advice do you have for turning expertise into a clear personal brand that attracts dream clients?You’ve seen experts across industries—health, food, fitness—turn niche knowledge into massive followings and businesses. What are the patterns you’ve noticed that others can model to build a personal brand that grows consistently over time?
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The Data Behind Desire: How Luxury Beauty is Rewriting the Rules of Growth (Alexis Amann, Chief Data Officer at Luxurynsight)
May 2100:26:45Tap to summarizeTell us about your journey—from finance and strategic planning at AXA to leading data strategy for some of the world’s most iconic beauty and luxury brands. What drew you into this world, and how has your background shaped your approach?You work at the intersection of data and creativity—especially in industries that have traditionally been emotionally driven. How do you balance the power of analytics with the intuition that drives beauty and luxury?You’ve worked with some of the biggest names—Chanel, Dior, L’Oréal, and more. Can you share an example where data-driven insights led to a surprising or game-changing commercial outcome for a client?What are some of the biggest opportunities or shifts you’re seeing in the beauty and luxury industry over the next few years? Where should brands be leaning in—or rethinking old habits?What are you most excited about for the future of beauty, luxury, and data? Whether it’s technology, consumer behavior, or new ways of working—what’s lighting you up right now?
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From Sleeping on Floors to Global Ecommerce Leadership (Colin Lewis, Co-Founder of Retail Media Works & Retail Media Columnist at Internet Retailing )
May 1400:24:27Tap to summarizeYou’ve worked across B2C and B2B, brand and performance, and multiple global markets. Looking back, what moments or decisions most shaped the marketer you are today?You were running a €100m eCommerce operation as early as 2006, well before most brands truly understood digital. What did getting “early reps” in eCommerce teach you that still gives you an edge today?Retail media has become one of the fastest-growing forces in marketing, and you’ve been writing and speaking about it for years. What do you think most brands are still getting wrong about retail media right now?You’ve worked across continents cultures and channels. What’s the biggest marketing myth that sounds smart in boardrooms but completely falls apart in the real world?Looking ahead, what excites you most about the next phase of marketing and where do you believe ambitious marketers should be investing their time and skills over the next few years?
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