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In this episode of The Craft, Shorthand’s Dawn Murden chats with Meredith Metsker, Content Marketing Manager at uConnect.

Meredith shares advice and practical tips on how to build a personal brand online. As Meredith says, “[...] Work on building your personal brand. Whether that's on LinkedIn or somewhere else — whatever your platform of choice — because in my mind, what better way to show how to market something and brand something than building your own personal brand?”

Listen as Meredith and Dawn discuss the importance of getting to know your community, crafting high-value content that inspires your customers, and managing work-life balance.

Guest-at-a-Glance

Name: Meredith Metsker
What they do: Meredith is the Content Marketing Manager at uConnect
Company: uConnect
Noteworthy: Before working in content marketing, Meredith was a newspaper journalist covering a variety of beats. Today, they use their journalism skills to create branded content that is inspired by real customers and their stories.
Where to find Meredith: LinkedIn