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A brand story is the unique narrative that tells the world who you are, what you do, and why you do it. It's the emotional core of your brand — it humanises your business, and draws your audience in. But when it comes to marketing your brand story, where do you begin?

In this episode of The Craft podcast, our host Rachel Westbury welcomes Kyra Denlinger and Zach Bell, Co-Founders of Bell Media Group, an agency that specialises in helping brands find and market their unique stories.

As Zach explains, “The information that we receive from our client’s storytelling session is so rich that it allows us to craft what we're looking for in the end product.”

Kyra adds, “Your story is valuable and worth telling. We really want the people we work with to know that their story is important — it matters, it means something, in and of itself, beyond its marketing value, beyond its sales value, or anything else.”

Listen as Zach and Kyra discuss how they launched and grew their marketing agency, share insights into how they went viral on TikTok, and delve into their brand storytelling philosophy.