Season 2 · Episode 10
The Craft & Calling Podcast
Build a Trades Business You Can Actually Sell

Most trades businesses aren’t built to run without the owner. They’re built to survive the next job, the next week, the next fire that needs putting out. In this conversation, Christene Marie sits down with Gregg Boomer to break down what it actually takes to build a business that holds value beyond the owner.

In this episode, we break down what it really takes to build a trades business that holds value beyond the owner. Not just systems on paper, but real structure that allows your team to carry the work, your clients to stay, and your business to grow without your constant presence. This is about moving from operator to builder.

We also go deeper than most conversations around growth and exit. Because building something you can sell is only part of the story. What you’re really building is a life that gives you options. More time at home. More clarity in your role. More intention in how you lead. This is about creating a business that serves your family, not one that slowly pulls you away from it.

🔍 What We Talk About
• Why most trades businesses aren’t actually sellable
• The real role of systems in creating freedom and stability
• How to step out of daily operations without losing customers
• The identity shift from operator to leader

⏱️ Chapters
0:00 Intro

0:47 Guest Intro

2:56 The difference between a job and a sellable business

6:41 Why owner-dependence kills business value

11:50 Systems that actually create freedom

19:55 How to keep customers while stepping back

27:32 Building a team your clients trust

31:30 The leadership shift most owners avoid

42:50 What happens after you sell your business

47:21 Building for legacy, not just exit

51:16 Outro

📂 Resources From This Episode
Part 1 with Gregg Boomer: Customer Care That Creates Referrals: Fans First in the Trades • • https://youtu.be/W__NVowgsWI

Books Recommended in this episode:

Good to Great by Jim Collins

👤 About the Guest
Gregg Boomer is a founder, speaker, and business strategist focused on helping owners build companies that actually support their life, not consume it. Over the past decade, he’s helped grow multiple businesses from the ground up, with a strong emphasis on leadership, customer experience, and building brands that people trust.

His work centers on creating businesses that are clear in direction, strong in culture, and built with the end in mind. That means developing systems, teams, and customer journeys that don’t rely on the owner to hold everything together. Gregg is known for his conviction around doing business the right way, without sacrificing your values, your people, or your peace.

He is also the host of Boomer State of Mind, where he shares real-time insights on leadership, brand building, and long-term vision. His message is simple and direct: build something that lasts, lead with intention, and don’t lose yourself in the process.

https://www.linkedin.com/in/greggboomer/

🎙️ About The Craft & Calling
The Craft & Calling exists to cultivate the legacy of tradespeople through connection, craftsmanship, and calling. We bring together real stories, practical strategies, and honest conversations to support leaders in the trades as they grow their businesses and their lives. From foundation to finish, this space was built with you in mind. Because legacy isn’t something you leave behind, it’s something you build every day.

Explore more conversations and resources at:
https://thecraftandcalling.com/linktr/

🔧 A Note on Foundation First Marketing
Foundation First Marketing helps home service businesses build marketing strategies grounded in clarity, systems, and real performance data.
Get a free marketing quote.
Request a free website design.
https://foundationfirstmarketing.com/