Transcript
Joanna Penn (0:00)
Welcome to the Creative Pen Podcast. I'm Joanna Penn, thriller author and creative entrepreneur, bringing you interviews, inspiration and information on writing, craft and creative business. You can find the episode show notes, your free author blueprint and lots more@thecreativepenn.com and that's Pen with a double N. And here's the show. Hello creatives, I'm Joanna Penn and this is episode number 799 of the podcast and it is Saturday 15th March 2025. As I record this in today's show, I'm talking about Writing as a Tool for Grief with Karen Wyatt. We talk about the different types of grief that we deal with throughout life, using writing to deal with complex emotion, when something is personal writing and when you might consider publishing it, how to deal with family members or friends who might have issues with your writing, aspects of spirituality in grief and more. I was also recently on Karen's show End of Life University talking about how to write non fiction about difficult topics like grief. So you can also have a listen to that if you enjoy our conversation. So that's coming up in the interview section in Writing and Publishing Things. Well, it's all about audio again this week. So a few weeks ago Spotify announced the integration with Elevenlabs AI Narration so you can publish those files through Findaway Voices owned by Spotify and they will be on Spotify as well as some other platforms. And I said at the time when I announced that, what will the response of Amazon be since this will no doubt bring AI Narration into the mainstream and we already have the response. So it looks like Amazon is now rolling out Audible Virtual Voice avv, their AI Narration service, into other territories. So it has been available in the US and on limited beta invite only for over a year. And I think there's well the last report on it there were over 40,000 books, but that was maybe about six months ago, so there's probably a lot more. Now this, as I said, it's been US only invite only and I got an invite this week and I've heard from other authors in the uk, Canada and also more authors in the US that they also now have access. I don't think this timing is coincidental. So while it's not available to everyone right now, but my invitation actually went into spam and I didn't know I got it. And then I went to my KDP dashboard and the button had appeared. So basically what happens is once you get invited, you get access to this button. So on books which have no audio version on your KDP dashboard you'll see a little button that says Add Audiobook with Virtual Voice. Now, to be eligible, your ebook must be enabled for all territories, worldwide rights or United States, but that probably is most indie authors. It's only English or Spanish and I'm sure that will change over time. And they have a whole list of eligibility things. But it looks like you can only see the eligibility list if you have access to this AI Virtual voice, Audible Virtual Voice. So if you get the email or if you get the button and then you might find that email in your spam, as I did, then it's at least worth having a look. There are more than 50 voices so far, various accents, and it is free to create them at this time. This is a big deal. It is free to create the audiobook. Now you can set a list price, but of course on Audible many books are included in the plus and also many are on credit, so you're unlikely to get that entire list price per for many lessons. KDP currently offers 40 royalty rate for audiobooks with virtual voice sold on Amazon and in audible stores where KDP supports audiobook distribution. So that's audible app, audible.com and.co.uk I presume Amazon Music Unlimited, Alexa and Amazon.com now the big thing of course is this is exclusive audio. They own the files so you can't download and sell them elsewhere. I check the terms and conditions and it says you retain all ownership rights in and the copyrights and all other rights and interest in your books. We retain ownership in the AVV Audible Virtual Voice Edition file. So yes, remember to always check the terms and conditions. So how does this compare to elevenlabs? Well, first of all, it is free to create. Now, I get emails almost every day saying I can't afford the 11 labs. $100. Really? So what is free? And this is free. So it's a pretty good offer to be fair. And it is Amazon and Audible, so you get good distribution but you can't sell the files anywhere else. So this is what I thought was going to happen. Basically, if you want to be wide with audio, either you use human narration or you have two sets of AI files. AVV for Amazon, Audible and ElevenLabs, or Google AutoNation for Spotify and other platforms including Kickstarter, including Shopify, including any other way of selling direct. So I can't see this changing either. I think obviously Amazon and Audible have always had a very exclusive mindset around content, so I can't see them suddenly enabling it. Although of course if ElevenLabs could get their files into Audible would be fantastic. So there's a virtual voice studio, which is where you can preview and edit the audio and hear what the audiobook will sound like. You can add pauses, change voice speed and edit pronunciation. Now I did have a go at this just before I did these notes. I wanted to have a go one Catacomb, which is a male narrator. So I haven't done it myself. I selected the voice. It generates an audiobook cover for the ebook. If your ebook is in KDP select the audiobook will be enrolled in Audible Plus. I found the studio thing very easy to use, but it is not as directable as 11 labs. So if you really love your audio and you want a lot more control, you will want to use 11 labs. If you want to sell direct, you want to use 11 labs. But I did like the feature where you can just select a word. So in Catacomb, the it's like a monster horror set in the catacombs under Edinburgh. And the beast is called the Grensloach, which is a sort of Grendel from Beowulf meets the Sluach, which are these Celtic spirits of the dead. And so I was like, okay, Grensloach. But of course pronouncing that is hard enough. So you can just highlight the word, overtype it with phonetics and it will then change the whole book. So I thought that was good. I think this will very swiftly accelerate the amount of audio available. And also people are going to get used to AI audio very quickly. Now if you're like me and you Already listen at 1.3 or 1.5 or 2x already, you will know that it matters very little. And the quality is already amazing. Now obviously this is not going to stop human narration. I'm still going to human narrate my non fiction any more memoirs I write, probably my short stories because then I can get it on multiple platforms and I absolutely support human narrators continuing to do their thing. I think as I've said for many years now, there is going to be a stratification of rights where some books are done with AI and some books are done with humans. But certainly I have just signed a contract for my first set of AI narrated audiobooks. It's a French language contract and for my Map Walker series and the contract specifically is for AI audio. And I'm fine with that. I think it's a way to get audiobooks out there. The qual. As I said, the quality is excellent and that is what this company are doing a lot of now, so there you go. But this has also shifted my thoughts on Death Valley. So just last week I said that Human me would narrate the audiobook of Death Valley, but this announcement with avv, Amazon AVV has changed my mind because I think the acceptance of AI audio will come faster than expected. And so I have a JF Pen voice clone on Elevenlabs and my voice clone is going to narrate Death Valley and I'm going to be working with someone on that and I will talk more on that to come. I am also planning to license that voice, so I'm going to have two voices. One is J.F. penn narration voice, which is a little darker, a little less upbeat. And then I'm going to have a Virtual Joanna Pen voice as well, which I'm going to train and that is going to be available for other people to use. So if you would like me to narrate your book as Virtual Joanna Pen or Virtual JF Pen, that will soon be an option. I'm thinking of having like a landing page on my site for books like that and I'm just considering how that might work, but I'm definitely interested in doing that. Obviously I wouldn't be involved, but I still think it's cool. I am also going to link to an episode of the show and you can go back in the backlist to have a listen. December 4, 2020 I did an episode on the podcast called Voice Streaming and Subscription Audio in a Time of AI and a quote from that episode, AI Voices will narrate mass market audio content with human narrators producing artisan audio experiences now. So that is just over four years I guess, and I'm usually four or five years early. So we're right on time with this one. That's a chapter from my AI book that I did.
