The difference between a good CTO and a trusted one often comes down to a personal playbook.

Build your own CTO Playbook at www.theCTOplaybook.com — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact.

Sam Boswell is the CTO of Terralayr, an energy tech company focused on solving global energy storage challenges. With a background in high-risk infrastructure and scaling engineering teams, he brings a practical lens to how leadership actually works.

At the center of that philosophy is a simple idea. Engineers don’t follow leaders because they’re the most technically brilliant person in the room. They follow leaders who are consistent.

That consistency doesn’t happen by accident. It comes from a personal playbook. A set of lived principles that shape how decisions are made, how problems are approached, and how people are treated.

We get into how that playbook forms over time, why documenting how you think matters more than most leaders realize, and what happens inside teams when that consistency is missing.

The result is a grounded look at leadership that moves beyond theory. It shows what it takes to build trust, create safety, and lead in a way people actually want to follow.

You’ll Learn:

[00:00] Introduction

[05:12] The shift from coding to leading people

[07:45] Turning ideas into outcomes without touching the code

[12:18] Why consistency earns trust faster than brilliance

[15:42] Writing as a tool for clearer thinking and better leadership

[18:36] What breaks inside teams when leadership is inconsistent

[22:04] The power of a personal user manual for faster trust

[26:31] There’s always a move, even when you feel stuck

[30:12] Small principles that compound into better decisions

[36:48] Psychological safety as the foundation of real performance

Resources Mentioned:

OODA Loop | Wikipedia

The Joel Test: 12 Steps to Better Code | Website

Notion | Website

Knolling | Website

Tom Sachs’ 10 Bullets | Website

Time Enough for Love by Robert Heinlein | Book or Audiobook

Joyful Militancy: Building Thriving Resistance in Toxic Times by Carla Bergman and Nick Montgomery | Book or Audiobook

Eve Online | Video Game

Kanban Tool | Website

Find more from Sam on LinkedIn.

Find more from Adam on LinkedIn and YouTube, and explore coaching, cohorts, and how you can stay up to date at theCTOplaybook.com, helping you build your own playbook for your path at your pace.