In this episode, Mehmet sits down withDaniel Andor, a seasoned product designer and founder ofDurran, a product design studio specializing in early-stage tech startups. With 15 years of experience in UX and product design, Daniel shares his insights onlean product design,common startup mistakes, andhow to build products that truly engage users. If you’re a founder, product leader, or UX enthusiast, this episode is packed with actionable takeaways to improve your design approach and enhance user experience.

Key Takeaways

✅What is Lean Product Design? – Understanding how rapid iteration and user feedback can shape successful products.

✅Common UX Mistakes Startups Make – Why technical founders often struggle with product design and how to fix it.

✅How to Identify User Engagement Issues – Signs your product isn’t working and how to address high churn rates.

✅Empathy-Driven UX – Why understanding your users’ journey is critical for product success.

✅The Role of AI in UX Design – Can AI assist in product design, or is it still unreliable?

✅Metrics That Define Product Success – The key indicators that show your product is resonating with users.

✅Resources and Frameworks – Daniel’s go-to books and methodologies for UX and product design.

What You’ll Learn

🚀 How to validate design decisions before building costly features

🎯 The importance of onboarding and user journey mapping

🔄 How to leverage feedback loops to continuously refine your product

📊 The difference between good and bad UX design for SaaS startups

🤖 Can AI improve UX design? Where it works—and where it fails

About the Guest

Daniel Andor is the founder ofDurran, a product design studio that helps early-stage startups refine and launch their products. He has mentored founders at top accelerators likeTechstars, guiding them through the process of product-market fit, UX design, and customer engagement strategies.

https://www.linkedin.com/in/daniandor/

https://www.durran.co/

Episode Highlights

⏳ [00:01:00] – Daniel’s journey from graphic design to UX and product design

⏳ [00:04:00] – The importance of lean product design in early-stage startups

⏳ [00:06:30] – Why startups fail: The dangers of feature parity and lack of customer feedback

⏳ [00:10:00] – How to measure user engagement and detect churn signals

⏳ [00:14:00] – The role of empathy in UX and best practices for user onboarding

⏳ [00:19:30] – The lean startup approach: Building, testing, and iterating quickly

⏳ [00:22:00] – AI in UX: Can generative AI enhance product design?

⏳ [00:28:00] – Metrics for success: How to determine if your product is working

⏳ [00:32:00] – Daniel’s recommended books and frameworks for UX and product design

#438 Lean Product Design: Daniel Andor on UX, Startups, and Avoiding Common Pitfalls