“Securian holds a steadfast commitment to its customers, partners, and the broader community by honoring its promises and insuring dependable protection.” – Cynthia Billingsley-Smart

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Cynthia Billingsley-Smart, Customer Benefit Payments Manager at Securian Financial, whose journey is as inspiring as it is insightful. She has built a career that truly makes an impact, moving from examiner to senior specialist, trainer, auditor, supervisor, and now manager. She discusses what it really means to support credit unions and their members, and Cynthia reflects on Securian's purpose statement to build secure tomorrows.

In our conversation, we talk about how Securian guides the way that they deliver protection products that make a measurable difference when members face unexpected challenges, and Cynthia highlights the fact that partnerships and product innovations aren’t just about offerings; the claims experience is where trust is won or lost. Cynthia also discusses leadership, highlighting the mentors who shaped her path and the principles that she carries forward in her own role.

As we wrap up the episode, Cynthia talks about her love of designer handbags, New Orleans, and the professional book that she recommends—The Digital Mindset, a book which she calls essential reading for anyone navigating today’s rapidly evolving work environment. If you’re curious about how thoughtful leadership, innovative solutions, and member-first approaches intersect in the credit union world, then you will enjoy my conversation with Cynthia Billingsley-Smart!

Securian Financial is the marketing name for Securian Financial Group, Inc., and its
subsidiaries.

Find the full show notes on cuinsight.com.

Connect with Cynthia:
Cynthia Billingsley-Smart, Customer Benefit Payments Manager at Securian Financial
securian.com
Cynthia: LinkedIn
Securian Financial: LinkedIn | Facebook | Instagram